CIRQ+
CIRQ+ provides AI-powered, retrofittable in-room energy management systems for US hotels. Its patented mesh network and adaptive AI automate HVAC and lighting based on occupancy, cutting energy costs up to 50% via a zero-CapEx monthly subscription bundling hardware and installation.
- Company typePrivate
- Founded2016
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CIRQ+ does
CIRQ+ (legal entity: CIRQ+ Inc.) is a US-based cleantech company founded in 2016 and headquartered in Scottsdale, Arizona, that designs and sells a retrofittable, AI-powered Unified Energy Management System (UEMS) targeting hotel guestrooms. The company's core product, marketed under the sub-brand CIRQ+ Ecosense AI, combines a patented in-room mesh wireless network, advanced occupancy sensors (not standard PIR motion sensors), wireless HVAC controls compatible with PTAC, fan coil, and mini-split systems, smart lighting automation, and a cloud-based AI optimization dashboard. Together these components allow a typical guestroom to be modernized in under 60 minutes with no integration required with the property's existing PMS, BMS, or network infrastructure, and no renovation downtime.
The commercial proposition is a zero-CapEx monthly subscription that bundles all hardware, installation, and ongoing cloud/software services into a single recurring fee, with energy savings beginning day one. CIRQ+ claims its adaptive AI reduces guestroom energy costs by up to 50%, and a Q4 2025 pilot reported 62% energy savings under real guest load with HVAC never turned off. The company sells directly to hotel owners, operators, and asset managers through an enterprise sales motion that includes energy audit assessments and consultative property reviews delivered via Zoom; no reseller or channel-partner distribution is in evidence. Geographic reach is currently limited to the United States.
Capitalization to date is modest, with $2.65M raised in 2018 and two subsequent undisclosed rounds in 2022 and 2023. The company employs 11-50 people, has secured a registered patent on its in-room mesh network technology, won the 2025 Cleantech Open Regional Winner award, and has leadership including co-founder/CEO Yani Deros and co-founder/CMO Jodi Deros, with commercial scaling supported by a VP of Corporate Development and a non-executive director. Revenue, ARR, and customer counts are not disclosed in the source data, which limits visibility into commercial traction.
CIRQ+ firmographics
Firmographics- Name
- CIRQ+
- Legal name
- CIRQ+ Inc.
- Website
- https://cirqplus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CIRQ+ provides AI-powered, retrofittable in-room energy management systems for US hotels. Its patented mesh network and adaptive AI automate HVAC and lighting based on occupancy, cutting energy costs up to 50% via a zero-CapEx monthly subscription bundling hardware and installation.
- Ownership category
- akta.pro rank
CIRQ+ industry classification
Industry- Product category
- Hotel Energy Management Systems
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industry
- Cloud Infrastructure Entitlement Management (CIEM) (HDABAHAC)
Keywords
Where CIRQ+ is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CIRQ+ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hotel Energy Management Subscription: Predictable monthly subscription model that includes all hardware, installation, and ongoing software/cloud services. No CapEx required from hotel customers - all costs are covered in the monthly subscription fee, with savings beginning day one.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription covering hardware, installation, and ongoing services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CIRQ+ product offering
Product offeringCore offering
CIRQ+ provides an AI-powered Unified Energy Management System (UEMS) that retrofits hotel guestrooms with adaptive AI, occupancy sensors, wireless HVAC controls, and smart lighting automation to cut energy costs up to 50%. The offering is sold exclusively as a zero-CapEx monthly subscription bundling hardware, installation, and cloud-based software, with installation in under 60 minutes per room and no integration with PMS, BMS, or property networks required.
Product overview
CIRQ+ offers a Unified Energy Management System (UEMS) that provides true full guestroom automation for hotels. The core offering consists of CIRQ+ Ecosense AI (the adaptive AI engine), the CIRQ+ Smart Hub (patented mesh wireless controller), Cloud-based AI Dashboard (monitoring and analytics), Advanced Occupancy Sensors, Wireless Smart HVAC Controls, and Smart Lighting Automation—all integrated into a freestanding system that requires no PMS, BMS, or network integration. The system delivers up to 50% energy cost reduction through AI-powered automation, installs in under 60 minutes per room with zero CapEx, and is offered as a subscription service including hardware and installation.
Differentiator
Problem solved
Functional benefit
Brands
- CIRQ+ Ecosense AI: AI-powered Unified Energy Management System (UEMS) that reduces guestroom energy costs up to 50% through adaptive AI automation, occupancy sensors, wireless HVAC controls, and smart lighting.
Products and services
- CIRQ+ Ecosense AI Unified Energy Management System An AI-powered Unified Energy Management System (UEMS) that retrofits hotel guestrooms with adaptive AI, occupancy-based HVAC and lighting automation, a patented in-room mesh wireless Smart Hub, cloud-based dashboard analytics, advanced occupancy sensors, and wireless HVAC/lighting controls to reduce guestroom energy costs up to 50%; sold as a zero-CapEx monthly subscription that includes hardware, installation, and ongoing services and is targeted at hotel owners, operators, and asset managers.
Quantifiable outcome
- Up to 50% reduction in guestroom energy costs
- +3 more outcomes
Companies that use CIRQ+
Customer profileSegments1 record
Ideal customer profiles1 record
CIRQ+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
CIRQ+ partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
CIRQ+ competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global energy management and automation incumbent whose EcoStruxure platform spans hotel energy optimization, competing with CIRQ+ at the multi-property enterprise layer.
- Siemens Building Technologies: Global building automation, HVAC controls, and energy management incumbent offering comprehensive systems across hospitality, with significant brand and channel advantages.
- Johnson Controls: Major HVAC controls and building automation incumbent with substantial presence in the hotel industry and the scale to bundle energy management into broader service contracts.
- Honeywell Building Technologies: Large incumbent BMS and energy management vendor with deep hotel relationships and broad portfolios; competes as a full-stack alternative to CIRQ+'s retrofit-only FEMS approach.
Direct peers
- GridPoint: Energy management and building automation platform that monitors and optimizes HVAC, lighting, and equipment to reduce energy spend in commercial real estate and hospitality properties.
- Telkonet: Provider of smart energy management and IoT automation specifically targeting the hospitality vertical, with occupancy-based HVAC/lighting control solutions analogous to CIRQ+.
- KMC Controls: Building automation vendor delivering HVAC and lighting control solutions for light-commercial and hospitality customers, with overlap in the occupancy-driven automation category.
- EnTouch Controls: Cloud-based facility energy management system that automates HVAC and lighting in small and mid-sized commercial buildings, including multi-site hospitality operators.
- Verdant Environmental Technologies (Carrier): Hotel-focused energy management provider offering occupancy-based thermostat and HVAC controls. Most direct competitor in the hotel EMS retrofit category CIRQ+ serves.
- 75F: IoT-based building automation vendor offering cloud-connected HVAC and lighting optimization for light-commercial buildings, addressing similar pain points to CIRQ+ with retrofit-friendly architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CIRQ+ social profiles
Digital presenceCIRQ+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIRQ+ leadership team
Management profileNumber of profiles
Profiles4 records
CIRQ+ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIRQ+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIRQ+
What does CIRQ+ do?
CIRQ+ provides an AI-powered Unified Energy Management System (UEMS) that retrofits hotel guestrooms with adaptive AI, occupancy sensors, wireless HVAC controls, and smart lighting automation to cut energy costs up to 50%. The offering is sold exclusively as a zero-CapEx monthly subscription bundling hardware, installation, and cloud-based software, with installation in under 60 minutes per room and no integration with PMS, BMS, or property networks required.
Is CIRQ+ a public or private company?
CIRQ+ is a private company. It is classified as venture growth investor backed and is currently operating.
When was CIRQ+ founded?
CIRQ+ was founded in 2016. It employs 11 to 50 people.
Where is CIRQ+ based?
CIRQ+ is headquartered in Scottsdale, United States, in the North America region.
How does CIRQ+ make money?
One revenue line is on record: hotel Energy Management Subscription.
Who are CIRQ+'s main competitors?
Broad incumbents on record are Schneider Electric, Siemens Building Technologies, Johnson Controls and Honeywell Building Technologies. Direct peers are GridPoint, Telkonet, KMC Controls, EnTouch Controls, Verdant Environmental Technologies (Carrier) and 75F.
Does CIRQ+ have an API?
No public API is recorded for CIRQ+.
What industry is CIRQ+ in?
CIRQ+'s product category is Hotel Energy Management Systems. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of HDABAHAC, Cloud Infrastructure Entitlement Management (CIEM).