EVRYTHNG
EVRYTHNG is a London-based IoT platform founded in 2011 that connects consumer product brands to real-time data and digital identities for billions of physical things, serving enterprise CPG and brand owners via connected product infrastructure.
- Company typePublic
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What EVRYTHNG does
EVRYTHNG is a UK-headquartered IoT platform company founded in 2011 that enables consumer product brands to connect physical products to digital identities and derive real-time data insights at a scale the company describes as billions of things. The company's underlying proposition is to give brand owners a data infrastructure layer over their physical product portfolios, turning individual items into addressable, data-generating endpoints that can be tracked, authenticated, and engaged with throughout the product lifecycle. This positions EVRYTHNG adjacent to connected packaging, product digitization, and supply chain visibility use cases for consumer packaged goods, apparel, and other brand-led verticals.
The platform is enterprise-focused, selling into consumer product brand organizations that require integration with manufacturing, packaging, and supply chain systems. EVRYTHNG has raised approximately $48.3 million across seven disclosed equity rounds between 2011 and 2022, drawing a roster of strategic and financial investors that includes Atomico, BHLP, Dawn Capital, Samsung Ventures, Cisco Investments, Sway Ventures, Bloc Ventures, Generation Ventures, Brandtech Ventures, Fernbrook Capital Management, and Fuel Venture Capital. The presence of corporate venture arms from Cisco and Samsung is consistent with a go-to-market that benefits from IoT, networking, and device ecosystem partnerships.
EVRYTHNG operates with a headcount in the 101-250 range, reflecting an operationally scaling but still mid-stage organization. Co-founders Andy Hobsbawm, Dominique Guinard (CTO), and Niall Murphy (CEO) remain in place, with senior commercial leadership including a VP & Managing Director of Connected Products and an SVP, Head of Corporate Development and Partnerships. The company's presence on Digimarc's web properties (tracked via utm_source=evrythng) signals a commercial or platform-level relationship that extends EVRYTHNG's reach into authentication and connected packaging workflows alongside Digimarc's product digitization stack.
EVRYTHNG firmographics
Firmographics- Name
- EVRYTHNG
- Legal name
- DMRC LLC (d/b/a Digimarc)
- Website
- https://Evrythng.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EVRYTHNG is a London-based IoT platform founded in 2011 that connects consumer product brands to real-time data and digital identities for billions of physical things, serving enterprise CPG and brand owners via connected product infrastructure.
- Ownership category
- akta.pro rank
EVRYTHNG industry classification
Industry- Product category
- IoT Platform
- NAICS
- Information (51)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where EVRYTHNG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
EVRYTHNG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing: Licensing of Digimarc's digital watermarking and authentication technology platform to enterprise customers for product digitization, anti-counterfeiting, and consumer engagement
- Professional Services: Implementation and integration services for enterprise deployments
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EVRYTHNG product offering
Product offeringCore offering
EVRYTHNG develops an IoT platform that connects consumer products to the digital world, articulating product data with real-time insights for billions of things. The platform enables consumer product brands to assign unique digital identities to physical products, capture data, and engage consumers across the product lifecycle.
Product overview
Digimarc offers a unified product digitization platform with multiple specialized solutions. The core platform enables product digitizing for authentication and consumer engagement using digital watermarking, fingerprinting, cryptography, and AI technologies. Solutions include Agentic Trust (AI-powered verification), Anti-counterfeiting, Internal Compliance, Leak Detection, Piracy Prevention, Product Swap Prevention, Provenance & Authenticity (C2PA), Recycling, Royalty Monitoring, and Secure Gift Cards. The platform serves industries including Retail, Pharmaceuticals, Media, Consumer Packaged Goods, and Government.
Differentiator
Problem solved
Functional benefit
Products and services
- EVRYTHNG IoT Platform An IoT platform for consumer product brands that connects physical products to digital identities and articulates product data with real-time insights for billions of things, enabling brands to capture, manage, and leverage product-level data across the supply chain and consumer engagement lifecycle.
Quantifiable outcome
- Schnucks eliminated gift card fraud while accelerating checkout
- +4 more outcomes
Companies that use EVRYTHNG
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
EVRYTHNG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
EVRYTHNG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raise the FutureminorNon-profit partner featured in Digimarc's ecosystem focused on youth empowerment; relationship appears to be charitable/ESG focused
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
EVRYTHNG competitors and assessment
Company assessmentDirect peers
- Particle: Particle provides an IoT platform-as-a-service for connected devices, serving similar enterprise and developer customers building connected product solutions. Directly comparable as a managed IoT platform connecting physical hardware to cloud applications.
- Authentix: Authentix provides authentication and anti-counterfeiting solutions for physical products, overlapping with the Digimarc-connected authentication capabilities serving EVRYTHNG's CPG and pharmaceutical customers.
- ClearBlade: ClearBlade provides an enterprise IoT platform with edge computing and real-time data capabilities for connected assets and products. Directly comparable as a smaller-scale IoT platform competitor targeting enterprise customers.
- Estimote: Estimote builds IoT infrastructure using Bluetooth beacons and sensors for connected retail and physical spaces, overlapping with EVRYTHNG's connected product platform for consumer brands and retail environments.
- Litmus Automation: Litmus Automation offers an edge-to-cloud Industrial IoT and connected product platform for manufacturers. Comparable as a direct competitor providing IoT data orchestration and connected product management for industrial and consumer product brands.
Broad incumbents
- PTC (ThingWorx): PTC's ThingWorx is an established enterprise IoT platform serving industrial and consumer product manufacturers with connected product capabilities. Broader in scope than EVRYTHNG but overlaps significantly in connected product software for global brands.
- AWS IoT: AWS IoT Core and related services form the dominant cloud IoT platform, competing with EVRYTHNG at the platform infrastructure layer with massive scale, pricing power, and bundled ecosystem advantages.
- Samsara: Samsara operates a large-scale IoT platform with hardware-software bundles primarily for physical operations and fleet management. Compares as a broader IoT incumbent with platform architecture similar to EVRYTHNG but targeting different primary use cases.
- Microsoft (Azure IoT): Azure IoT provides hyperscale IoT platform services from cloud to edge, competing broadly in the same IoT platform category as EVRYTHNG with significantly larger infrastructure footprint and bundling advantages.
Emerging players
- Avery Dennison: Avery Dennison is both a partner and adjacent player in connected packaging and RFID/IoT-enabled labels for consumer brands, sharing overlap with EVRYTHNG's connected product platform serving CPG and retail customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
EVRYTHNG social profiles
Digital presenceEVRYTHNG financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVRYTHNG leadership team
Management profileNumber of profiles
Profiles5 records
EVRYTHNG funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVRYTHNG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVRYTHNG
What does EVRYTHNG do?
EVRYTHNG develops an IoT platform that connects consumer products to the digital world, articulating product data with real-time insights for billions of things. The platform enables consumer product brands to assign unique digital identities to physical products, capture data, and engage consumers across the product lifecycle.
Is EVRYTHNG a public or private company?
EVRYTHNG is a public company. It is classified as venture growth investor backed and is currently operating.
When was EVRYTHNG founded?
EVRYTHNG was founded in 2011. It employs 101 to 250 people.
Where is EVRYTHNG based?
EVRYTHNG is headquartered in London, United Kingdom, in the Europe region.
How does EVRYTHNG make money?
Two revenue lines are on record. Platform Licensing is the primary driver. The others are professional Services.
Who are EVRYTHNG's main competitors?
Direct peers on record are Particle, Authentix, ClearBlade, Estimote and Litmus Automation. Broad incumbents are PTC (ThingWorx), AWS IoT, Samsara and Microsoft (Azure IoT). Avery Dennison is listed as an emerging player.
Does EVRYTHNG have an API?
No public API is recorded for EVRYTHNG.
What industry is EVRYTHNG in?
EVRYTHNG's product category is IoT Platform. Its primary akta.pro industry code is HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 51 and its SIC code is 3670.