CHIP - Digital Finance Platform
CHIP is a Malaysian digital finance platform founded in 2022 that provides MSMEs with integrated payment acceptance, real-time payouts, expense management, Shariah-compliant financing, and treasury tools via a multi-method gateway supporting FPX, cards, e-wallets, DuitNow QR, BNPL, and stablecoins.
- Company typePrivate
- Founded2022
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CHIP - Digital Finance Platform does
CHIP IN SDN. BHD., operating as CHIP, is a Malaysian digital finance platform founded in 2022 and headquartered in Kuala Lumpur, targeting micro, small, and medium enterprises (MSMEs) with an integrated suite of payment and financial management tools. The platform centers on CHIP Collect, a multi-method payment acceptance product supporting FPX online banking, credit/debit cards (Visa, Mastercard), e-wallets (Touch n' Go, GrabPay, ShopeePay, Maybank QR Pay), DuitNow QR (including cross-border for Indonesia, Thailand, and Singapore), Buy Now Pay Later via Atome, and stablecoin payments (BTC, ETH, PYUSD, USDC, USDT) across Ethereum, Arbitrum, Polygon, Solana, Ton, and Tron networks with MYR settlement. The architecture extends into complementary modules: CHIP Send for real-time payouts, CHIP Expense for team expense management with QR-based petty cash replacement, CHIP Advance for Shariah-compliant Pay-As-You-Sell financing via a Seedflex partnership, CHIP Compliance for company incorporation and eKYC, and CHIP Coin for treasury management with money market profit-sharing. CHIP mini, a mobile POS application, extends DuitNow QR acceptance to physical retail without additional hardware.
The underlying infrastructure runs on AWS with Cloudflare security and is exposed through 25+ native plugins spanning WooCommerce, Magento, OpenCart, PrestaShop, WordPress form builders, donation platforms, CRM, and billing systems, alongside iOS/Android SDKs and a developer portal with staging environments. The company holds Bank Negara Malaysia registration as a non-bank merchant acquirer, ISO/IEC 27001:2022 and ISO/IEC 27017:2015 certifications, and PCI-DSS Level 1 compliance. Revenue is generated primarily through transaction-based take rates varying by payment method (1.0% for DuitNow QR and debit cards, 1.4% for e-wallets, 2.0% for local credit cards, 3.0% for foreign cards, 5.3% for BNPL), supplemented by RM1 per transfer fees on CHIP Send, a 6% one-time fee on CHIP Advance, signup and maintenance fees for API access, and a commission-based referral partner program. Distribution combines self-serve onboarding, inside sales for enterprise accounts, developer-led API integration, and channel partnerships, with a named customer base of approximately 20 SMB logos spanning retail, F&B, travel, e-commerce, nonprofits, manufacturing, and telecommunications verticals.
CHIP - Digital Finance Platform firmographics
Firmographics- Name
- CHIP - Digital Finance Platform
- Legal name
- CHIP IN SDN. BHD.
- Website
- https://chip-in.asia
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CHIP is a Malaysian digital finance platform founded in 2022 that provides MSMEs with integrated payment acceptance, real-time payouts, expense management, Shariah-compliant financing, and treasury tools via a multi-method gateway supporting FPX, cards, e-wallets, DuitNow QR, BNPL, and stablecoins.
- Ownership category
- akta.pro rank
CHIP - Digital Finance Platform industry classification
Industry- Product category
- Payment Processing Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM)
Keywords
Where CHIP - Digital Finance Platform is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
CHIP - Digital Finance Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Fees: Percentage-based fees charged per successful payment transaction across all payment methods including FPX, cards, e-wallets, DuitNow QR, BNPL, and stablecoin. Fee rates vary by payment channel (e.g., 2.0% for credit cards, 1.0% for debit cards, 1.40% for e-wallets, 1.00% for DuitNow QR).
- CHIP Send Transfer Fees: RM1 per successful fund transfer plus RM1 per successful bank account verification (one-time). Budget allocation is free when using CHIP Collect funds.
- Signup and Maintenance Fees: One-time non-refundable signup fee and annual maintenance fee for API access as specified in merchant onboarding agreement.
- CHIP Advance Financing Fee: One-time fee of 6% on advances provided through Seedflex partnership. No interest or late fees charged.
- Referral Commission Settlement: Monthly settlement of referral commissions to partners based on successful merchant transactions. Standard rates: RM0.05 per FPX transaction, 0.10% per card transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | FPX Online Banking - Most popular payment method in Malaysia |
| Transaction based/ take rate | Pay-as-you-go | Local Credit and Debit Cards |
| Transaction based/ take rate | Pay-as-you-go | E-wallets (Touch n' Go, GrabPay, ShopeePay, Maybank QR Pay) |
| Transaction based/ take rate | Pay-as-you-go | DuitNow QR (On-premise/CHIP mini) |
| Transaction based/ take rate | Pay-as-you-go | DuitNow QR (Online) with cross-border support |
| Transaction based/ take rate | Pay-as-you-go | Foreign Credit and Debit Cards |
| Transaction based/ take rate | Pay-as-you-go | Buy Now, Pay Later (Atome) |
| Transaction based/ take rate | Pay-as-you-go | Stablecoin Payments |
| Transaction based/ take rate | Pay-as-you-go | CHIP Send - Real-time Payouts |
| Transaction based/ take rate | Pay-as-you-go | CHIP Advance - Pay-As-You-Sell Financing |
| Transaction based/ take rate | Monthly | Referral Partner Commissions |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
CHIP - Digital Finance Platform product offering
Product offeringCore offering
CHIP is a Malaysian digital finance platform that enables MSMEs and merchants to accept payments online and over-the-counter via multiple methods (FPX, cards, e-wallets, DuitNow QR, BNPL, stablecoins), and to manage related back-office functions through modular add-ons covering real-time payouts, team expense management, Shariah-compliant working-capital financing, compliance/incorporation services, and treasury management. The platform is built around a core payment acceptance product (CHIP Collect) and is delivered through self-serve onboarding, direct sales, an API/SDK for developers, and a referral partner program.
Product overview
CHIP is a modular digital finance platform designed for Malaysian MSMEs, offering a platform-plus-modules architecture centered on CHIP Collect (core payment acceptance product) with five integrated modules under the CHIP Control umbrella: CHIP Send (real-time payouts), CHIP Expense (team expense management), CHIP Advance (Shariah-based sales-linked financing), CHIP Compliance (regulatory services), and CHIP Coin (treasury management with profit-sharing). The platform also includes CHIP mini as an mPOS solution and a referral partner program. The unified architecture allows merchants to choose modular components based on their business needs while sharing a common dashboard, API infrastructure, and settlement system.
Differentiator
Problem solved
Functional benefit
Products and services
- CHIP Collect
Quantifiable outcome
- RM5.0 million in sales advances disbursed to merchants as of August 2025
- +3 more outcomes
Companies that use CHIP - Digital Finance Platform
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
CHIP - Digital Finance Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature9 records
CHIP - Digital Finance Platform partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- WooCommercecoreOfficial WooCommerce plugin (chip-for-woocommerce) and WooCommerce Subscriptions integration enabling recurring payments. Available on WordPress plugin directory for easy merchant installation.
- OpenCartcoreOfficial OpenCart v3.0+ plugin integration for e-commerce payment acceptance. Available through CHIP gateway for OpenCart marketplace.
- MagentocoreOfficial Magento v2.0+ plugin integration for enterprise e-commerce platforms. Available through CHIP gateway.
- PrestaShopcoreOfficial PrestaShop v1.7+ plugin integration for European e-commerce platform merchants. Available through CHIP gateway.
- AWS (Amazon Web Services)coreCloud infrastructure provider powering CHIP's platform. AWS hosting ensures scalability, reliability, and security for payment processing.
- CloudflarecoreSecurity and performance layer providing DDoS protection, web application firewall, and CDN services for CHIP platform.
- PayNet (Payments Network Malaysia)coreNational payments network partnership enabling FPX, DuitNow QR, JomPAY, and MyDebit payment channels through Malaysia's central payment infrastructure.
- DuitNowcoreQR payment infrastructure partnership enabling real-time QR payments including cross-border support for Singapore, Thailand, and Indonesia users.
- FPX (Financial Process Exchange)coreReal-time online banking payment channel for Malaysian B2C and B2B transactions, the most popular payment method in Malaysia.
- VisacoreCard network partnership enabling credit and debit card acceptance including Google Pay for both local and international transactions.
- MastercardcoreCard network partnership enabling credit and debit card acceptance including Maestro for international card transactions.
- Touch n' Go eWalletcoreE-wallet integration enabling Touch n' Go digital wallet acceptance for CHIP merchants.
- GrabPaycoreE-wallet integration enabling GrabPay acceptance for CHIP merchants including cross-border support.
- ShopeePaycoreE-wallet integration enabling ShopeePay acceptance for CHIP merchants including cross-border support.
- Maybank QR PaycoreE-wallet and QR integration enabling Maybank QR Pay acceptance for CHIP merchants.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CHIP - Digital Finance Platform competitors and assessment
Company assessmentDirect peers
- iPay88: Long-standing Malaysian payment gateway offering multi-channel online payment acceptance for merchants across cards, FPX, and e-wallets. Direct overlap with CHIP Collect in serving Malaysian MSMEs and accepting the same local payment methods.
- SenangPay: Malaysian payment gateway offering online and retail payment acceptance via FPX, cards, e-wallets, and DuitNow QR. Directly comparable to CHIP Collect's merchant acquiring and MSME targeting in Malaysia.
- Billplz: Malaysian payment platform for FPX and online bill payments serving SMEs and nonprofits. Comparable in MSME focus, FPX-centric payment acceptance, and integration-heavy developer approach.
- Razer Merchant Services (formerly MOLPay): Regional payment gateway serving Malaysia and broader SEA with online payment acceptance, payouts, and merchant financing. Closely comparable to CHIP on payment orchestration, FPX integration, and MSME focus.
- ToyyibPay: Malaysian Shariah-compliant payment gateway popular with Muslim SMEs, charities, and educational institutions. Directly comparable to CHIP on FPX acceptance, Shariah positioning, and nonprofit/MSME customer base.
Emerging players
- Xendit: Indonesia-headquartered payment platform expanding across SEA, offering payment acceptance, payouts, and financing. Comparable on multi-payment-method orchestration and MSME focus, with broader regional reach than CHIP.
Others
- Seedflex: Malaysian Shariah-compliant revenue-based financing provider that supplies CHIP Advance's underlying credit facility. Adjacent ecosystem participant — partner to CHIP, comparable on embedded MSME financing in Malaysia.
- Atome: SEA BNPL provider integrated into CHIP Collect as an alternative payment method. Adjacent payment ecosystem participant serving the same MSME and consumer base via installment-based checkout.
Broad incumbents
- Stripe: Global payments infrastructure platform offering payment acceptance, payouts, and embedded finance for businesses of all sizes. Broad incumbent in the same space as CHIP's payment gateway and payouts business, with stronger global brand and capital base.
- Adyen: Global payments platform serving enterprise merchants with unified online, in-person, and platform payment processing. Broad incumbent comparable to CHIP on payment orchestration and platform-based merchant integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CHIP - Digital Finance Platform social profiles
Digital presenceCHIP - Digital Finance Platform compliance and trust
Trust signalCompliance4 records
CHIP - Digital Finance Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHIP - Digital Finance Platform leadership team
Management profileNumber of profiles
Profiles2 records
CHIP - Digital Finance Platform funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHIP - Digital Finance Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHIP - Digital Finance Platform
What does CHIP - Digital Finance Platform do?
CHIP is a Malaysian digital finance platform that enables MSMEs and merchants to accept payments online and over-the-counter via multiple methods (FPX, cards, e-wallets, DuitNow QR, BNPL, stablecoins), and to manage related back-office functions through modular add-ons covering real-time payouts, team expense management, Shariah-compliant working-capital financing, compliance/incorporation services, and treasury management. The platform is built around a core payment acceptance product (CHIP Collect) and is delivered through self-serve onboarding, direct sales, an API/SDK for developers, and a referral partner program.
Is CHIP - Digital Finance Platform a public or private company?
CHIP - Digital Finance Platform is a private company. It is classified as venture growth investor backed and is currently operating.
When was CHIP - Digital Finance Platform founded?
CHIP - Digital Finance Platform was founded in 2022. It employs 1 to 10 people.
Where is CHIP - Digital Finance Platform based?
CHIP - Digital Finance Platform is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does CHIP - Digital Finance Platform make money?
Five revenue lines are on record. Transaction Fees are the primary driver. The others are CHIP Send Transfer Fees, signup and Maintenance Fees, CHIP Advance Financing Fee and referral Commission Settlement.
Who are CHIP - Digital Finance Platform's main competitors?
Direct peers on record are iPay88, SenangPay, Billplz, Razer Merchant Services (formerly MOLPay) and ToyyibPay. Xendit is listed as an emerging player. Others are Seedflex and Atome. Broad incumbents are Stripe and Adyen.
Does CHIP - Digital Finance Platform have an API?
Yes. CHIP provides a public API for developers to integrate payment processing into websites and applications. The API supports payment collection via customizable invoices, links, online terminals, and supports features like recurring payments, cross-border payments, and webhook notifications. Multiple libraries and ready webhooks are available. iOS and Android SDKs are provided for mobile integration. Developer documentation is at developer.chip-in.asia.
What industry is CHIP - Digital Finance Platform in?
CHIP - Digital Finance Platform's product category is Payment Processing Platform. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 51821 and its SIC code is 6199.