Orbo.ai
Orbo.ai is a beauty-focused computer vision and generative AI platform providing virtual try-on, skin analysis, and personalized recommendations via API/SDK for beauty brands, retailers, e-commerce platforms, and salons across web, mobile, kiosk, and smart mirror channels.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orbo.ai does
Orbo.ai is a beauty-focused computer vision and generative AI platform that enables virtual try-on, skin analysis, and personalized product recommendations for beauty brands, retailers, e-commerce platforms, and salons. The company operates as a product of Modaviti eMarketing Private Limited, headquartered in Mumbai with a regional office in Noida. Its core technology is a deep learning facial model that detects and tracks 209 facial landmarks, supports face, skin, hair, and lip segmentation, and operates 97% offline without cloud or GPU infrastructure dependency. The product portfolio spans Virtual Makeup Try-On, Virtual Hair Color Try-On, Virtual Hair Styler, Foundation Shade Finder, Smart Skin Analysis, Facial Attributes Enhancement, Smart Beauty Mirror, and BeautyGPT (a generative AI layer combining LLMs and vision transformers), all delivered through a unified cross-platform API and lightweight SDK for web, mobile, kiosk, and smart mirror deployments.
Orbo's business model is B2B API-first, monetized through subscription-based recurring revenue from enterprise clients plus API/SDK licensing, with quote-based enterprise sales and a free demo request as the lead capture mechanism. Customer segments include color cosmetics brands, online and offline retailers, salons, e-commerce platforms, developers/camera apps, and advertising agencies, with named deployments at DLF Malls for phygital retail and consumer-facing apps SuperTouch, SuperEnhance, and SuperScan. The company has raised seed funding from angel investors including Vinod Dham and Bollywood actors, participated in accelerator programs from Google (AI First 2024) and AWS (Generative AI Accelerator 2024 with up to $1M in AWS credits), and acquired US-based research startup Gemia in 2023 to expand R&D capacity.
The technology is trained on data from over 31 million foundation users and 700,000+ images across six skin types and ethnicities, with a database of 1,000+ hairstyles and 16+ skin parameters. Reported customer outcomes include a 48% average increase in basket size, up to 2.5x increase in conversion rates, and up to 12% decrease in product return rates for partner brands.
Orbo.ai firmographics
Firmographics- Name
- Orbo.ai
- Legal name
- Modaviti eMarketing Private Limited
- Website
- https://orbo.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orbo.ai is a beauty-focused computer vision and generative AI platform providing virtual try-on, skin analysis, and personalized recommendations via API/SDK for beauty brands, retailers, e-commerce platforms, and salons across web, mobile, kiosk, and smart mirror channels.
- Ownership category
- akta.pro rank
Orbo.ai industry classification
Industry- Product category
- Beauty AI Software
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Orbo.ai is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Orbo.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- API/SDK Licensing: Orbo provides API and SDK access to their beauty AI technology for enterprise clients. Integration is available across websites, mobile apps, digital kiosks, and smart mirrors through a single line of code.
- Subscription Plans: The company offers subscription plans with a Subscription Fee for accessing the platform. The subscription is non-refundable and grants access during the specified Subscription Period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based access to beauty AI platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Orbo.ai product offering
Product offeringCore offering
Orbo.ai provides a Beauty AI automation platform delivering virtual makeup try-on, virtual hair color and hairstyle simulation, AI-powered skin analysis, foundation shade matching, and a generative AI beauty consultant (BeautyGPT). Solutions are delivered via cross-platform APIs and lightweight SDKs that integrate into beauty brands' websites, mobile apps, digital kiosks, and AI-powered smart mirrors for omnichannel deployment.
Product overview
Orbo.ai is a Beauty AI automation platform — a product of Modaviti eMarketing Private Limited — that provides a unified suite of computer vision, generative AI, and AR-powered solutions for beauty brands, retailers, D2C companies, e-commerce platforms, and salons. The platform is architected around the Orbo AI Beauty Tech core platform, which powers an omnichannel deployment stack spanning web, Android, iOS, smart mirrors, and digital kiosks. The product portfolio includes: Virtual Makeup Try-On (AR makeup simulation), Virtual Hair Color Try-On (AI hair color simulation), Virtual Hair Styler (hairstyle try-on), Foundation Shade Finder (skin tone-based shade matching), Smart Skin Analysis (personalized skincare AI), Facial Attributes Enhancement (real-time face retouch), and the Smart Beauty Mirror (AI-powered in-store interactive mirror). The portfolio is unified by BeautyGPT, a generative AI API and recommendation engine that leverages LLMs and vision transformers to deliver hyper-personalized product discovery, conversational beauty consultation, and contextual recommendations across all channels. All solutions are delivered via cross-platform APIs and lightweight SDKs.
Differentiator
Problem solved
Functional benefit
Brands
- BeautyGPT: Generative AI-powered API for personalized beauty product recommendations, virtual try-on experiences, and AI skin analysis for beauty brands.
- SuperTouch
- SuperEnhance
- SuperScan
Products and services
- Orbo AI Beauty Tech Platform Omnichannel Beauty AI automation platform combining computer vision, generative AI, and AR to power virtual try-on, skin analysis, and personalized recommendations across web, mobile, kiosks, and smart mirrors for beauty brands, retailers, D2C companies, and e-commerce sites.
- Virtual Makeup Try-On AI-powered augmented reality feature enabling users to virtually apply makeup products (lipstick, eyeshadow, blush, eyeliner, foundation) in real-time via website, mobile app, or retail kiosk, including a calibration tool that extracts shades from a brand's catalogue.
- Virtual Hair Color Try-On AI-powered virtual hair color simulation that lets customers experiment with hair colors in real-time using their device's camera, with deep-learning algorithms segmenting hair strands and matching shades to skin undertone across web, mobile, kiosks, and chatbots.
- Virtual Hair Styler Virtual hairstyle try-on solution featuring a database of over 1,000 hairstyles including celebrity cuts and salon styles, with AI-powered hair mapping to face structure and skin tone and automated hair positioning.
- Foundation Shade Finder AI-powered tool that auto-detects a user's skin tone from a front-facing selfie and recommends the ideal foundation shade from a brand's catalogue, leveraging data from over 31 million foundation users for accuracy across the full spectrum of skin tones.
- Smart Skin Analysis AI-powered personalized skincare recommendation engine that analyzes a user's selfie to extract skin parameters including texture, tone, hydration, wrinkles, pores, dark spots, acne, with 209 facial points and 16+ skin parameters across six skin types and ethnicities.
- Facial Attributes Enhancement Real-time face retouch and beautification SDK for apps and websites, offering skin softening, face slimming, eye enlargement, face contouring, teeth whitening, jawline slimming, nose slimming, eye color/lens simulation, smile enhancement, and gaze tracking.
- Smart Beauty Mirror AI-powered interactive smart mirror for in-store retail environments that analyzes customer preferences, styles, and previous purchases to deliver personalized recommendations, operating offline with minimal cloud dependencies.
- BeautyGPT Generative AI-powered API and recommendation engine that combines computer vision, AR, and LLMs to deliver hyper-personalized product recommendations, virtual try-on, and AI skin analysis through a unified platform with conversational beauty consultation, available as an API and lightweight SDK.
- SuperTouch Consumer App Consumer-facing mobile application available on iOS and Android offering virtual makeup try-on, facial enhancement, skin analysis, and product purchasing from beauty brands.
Quantifiable outcome
- 48% average increase in basket size
- +7 more outcomes
Companies that use Orbo.ai
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Orbo.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Orbo.ai partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- DLF MallsflagshipOrbo partnered with DLF Malls to provide AI-powered smart mirrors, AR try-on tools, and interactive lookbooks as part of DLF's 'Summer Up' phygital retail campaign across DLF Mall of India, DLF Promenade, and DLF Avenue. The partnership enables a blend of physical browsing with digital innovation through smart mirrors that analyze customer preferences, styles, and previous purchases.
- Google for Startups Accelerator: AI FirstcoreOrbo was selected as one of 20 AI startups from 1,600 applicants for Google's AI-focused accelerator program in India. The program provides Google Cloud infrastructure, Gemini model access, technical mentorship, and go-to-market support. Focus areas include agentic AI (45%) and multimodal AI (30%) solutions.
- GE Healthcare EdisonXminorGE Healthcare partnered with start-ups from its EdisonX program, indicating Orbo's involvement in healthcare-related AI applications.
- Cisco for StartupsminorSelected for Cisco for Startups Cohort of 2021, recognizing Orbo as an innovative AI startup for partnership and support.
- Modaviti eMarketing Private LimitedcoreOrbo AI is a product of Modaviti eMarketing Private Limited, the parent company that operates the Orbo AI platform and related technologies.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Orbo.ai competitors and assessment
Company assessmentDirect peers
- Perfect Corp: Perfect Corp (YouCam Makeup, YouCam AI) is the global leader in beauty AR/AI try-on technology, offering virtual makeup, hair color, skin analysis, and AI recommendations via SDK and APIs to beauty brands worldwide — directly competing with Orbo across the same product surface and enterprise customer base.
- ModiFace (L'Oréal): ModiFace, acquired by L'Oréal in 2018, powers AR try-on and skin diagnostics across L'Oréal's brand portfolio and licenses technology to other beauty companies. It is one of Orbo's closest direct competitors in beauty-specific facial AI and AR, with substantially deeper resources and proprietary data access.
- Revieve: Revieve provides an enterprise beauty AI platform spanning skin diagnostics, virtual try-on, and personalized product recommendations delivered via API/SDK to global beauty brands and retailers. It competes head-to-head with Orbo's BeautyGPT and skin analysis offerings for the same enterprise customers.
Broad incumbents
- Sephora (Virtual Artist): Sephora's Virtual Artist AR try-on, built on ModiFace technology, is the most recognized beauty AR deployment at retail. While primarily an in-house capability rather than a licensing platform, it sets the bar for consumer expectations and competes for the same beauty brand and retailer wallet.
- Estée Lauder Companies: Estée Lauder has invested heavily in internal AR/AI beauty initiatives including its Virtual Try-On and skin diagnostics capabilities. As both a potential customer and competitor through in-house capabilities, it sits as a broad incumbent shaping enterprise procurement decisions in the category.
- Snap Inc. (AR Try-On): Snap's AR platform includes beauty try-on lenses, AR shopping tools, and partner integrations with brands like L'Oréal. While a broad consumer social platform rather than a pure beauty vendor, it competes indirectly for beauty brand AR budgets and consumer attention in the same try-on category.
Emerging players
- Banuba: Banuba provides face AR SDKs and AI-powered beautification, virtual try-on, and face tracking technology for mobile apps and web. It overlaps with Orbo's Facial Attributes Enhancement and virtual try-on modules and serves similar developer and camera app customers.
- Vue.ai: Vue.ai offers AI-driven retail personalization including visual search, product recommendations, and styling tools for fashion and beauty retailers. It is comparable as a retail-AI enablement platform targeting brand and enterprise customers, though with a fashion-forward bias.
- PulpoAR: PulpoAR is an emerging beauty AR try-on platform offering virtual makeup and skin analysis via SDK to beauty brands and retailers. It directly competes with Orbo's Virtual Makeup Try-On and Foundation Shade Finder modules in the SMB and mid-market enterprise segment.
- Obsess: Obsess builds interactive 3D virtual stores and AR shopping experiences for beauty and fashion brands, including virtual try-on and phygital retail. It overlaps with Orbo's Smart Beauty Mirror and phygital retail deployment thesis, particularly for enterprise retailers seeking in-store digital engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Orbo.ai social profiles
Digital presenceOrbo.ai compliance and trust
Trust signalCompliance3 records
Orbo.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbo.ai leadership team
Management profileNumber of profiles
Profiles3 records
Orbo.ai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Orbo.ai funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbo.ai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbo.ai
What does Orbo.ai do?
Orbo.ai provides a Beauty AI automation platform delivering virtual makeup try-on, virtual hair color and hairstyle simulation, AI-powered skin analysis, foundation shade matching, and a generative AI beauty consultant (BeautyGPT). Solutions are delivered via cross-platform APIs and lightweight SDKs that integrate into beauty brands' websites, mobile apps, digital kiosks, and AI-powered smart mirrors for omnichannel deployment.
Is Orbo.ai a public or private company?
Orbo.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orbo.ai founded?
Orbo.ai was founded in 2017. It employs 11 to 50 people.
Where is Orbo.ai based?
Orbo.ai is headquartered in Mumbai, India, in the Asia region.
How does Orbo.ai make money?
Two revenue lines are on record. API/SDK Licensing is the primary driver. The others are subscription Plans.
Who are Orbo.ai's main competitors?
Direct peers on record are Perfect Corp, ModiFace (L'Oréal) and Revieve. Broad incumbents are Sephora (Virtual Artist), Estée Lauder Companies and Snap Inc. (AR Try-On). Emerging players are Banuba, Vue.ai, PulpoAR and Obsess.
Does Orbo.ai have an API?
Yes. Orbo offers a BeautyGPT API enabling beauty brands to deliver personalized recommendations, virtual try-on experiences, and AI skin analysis. The API is cross-platform and integrates with websites, mobile apps, kiosks, and smart mirrors. Brands provide their digital product catalogue; the API preserves the brand's existing UI and can be integrated within search or as a standalone application. It uses machine learning algorithms to analyze facial attributes, customer demographics, skin concerns, and weather impact, employing LLMs and vision transformers. Sensitive data can be anonymized or processed on-device. The API is device-agnostic, working on Android, iOS, and web, and is configurable to meet regional compliance standards such as GDPR and CCPA. A lightweight SDK for optimal performance is also offered. Developer documentation is at beautygpt.orbo.ai.
What industry is Orbo.ai in?
Orbo.ai's product category is Beauty AI Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management).