What PulpoAR does

PulpoAR (legal entity: ARHub Bilişim Anonim Şirketi) is a B2B SaaS provider of AI-powered augmented reality (AR) technology for the beauty, cosmetics, skincare, hair, and nail care verticals. The company builds modular products delivered through SDK, iFrame, and WebView integrations, covering AR Virtual Makeup Try-On, AR Nail Polish Try-On, AI Personalized Skin Analysis (12+ parameters including wrinkles, oiliness, dark circles, and acne), AI Hair Analysis, Photo AI for Hair (hair segmentation at 85% accuracy), AI Skin Simulator, AI Shade Finder, SkinAI Advisor (SkinGPT chatbot), Smart Mirror for in-store deployment, PulpoAR GENAI for generative-AI product content, and Data Studio analytics. The underlying technology combines computer vision, deep learning-based face tracking, and generative AI, with on-device/browser-based processing using WASM to keep facial biometric data off the cloud in support of GDPR and Turkish KVKK compliance. PulpoAR is a Google AR Partner and operates on Google Cloud Platform.

The company sells to enterprise beauty brands and retailers through a direct sales-led motion (custom pricing, annual contracts, Book a Demo CTAs), supplemented by a channel partner program offering recurring commission on closed deals and renewals. PulpoAR operates globally, with a Delaware (Lewes, USA) registered address and primary engineering operations tied to Turkey. Named customers include Sephora, Yves Rocher, Flormar, e.l.f. Cosmetics, and Watsons (Asia), with reported customer outcomes including 12% average add-to-cart conversion, 33% order value uplift, 82,000+ users adding products to cart, 1.5 million try-ons in 40 days for Flormar, and 1 million+ organic filter uses for Watsons. PulpoAR has cumulatively raised approximately $762,000 across four disclosed seed rounds (2021–2024) and reports 51–100 employees supported by 100+ partner developers, with an executive advisory board that includes former senior leaders from Coty, Guerlain, and Estée Lauder.

Name

PulpoAR

Legal name

ARHub Bilişim Anonim Şirketi

Website

https://pulpoar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

PulpoAR is a B2B SaaS provider of AI- and AR-powered virtual try-on and skin analysis technology, serving global beauty, cosmetics, and personal care brands through SDK, iFrame, and Smart Mirror integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. SaaS Licensing (ARTryOn SDK): PulpoAR integrates its services using a software-as-a-service (SaaS) model, either as-is or customized per customer needs, delivered via SDK (Software Development Kit), i-frame for web applications, or webview for mobile applications. Revenue is generated through recurring SaaS licensing fees.
2. Partner Program / Commission: PulpoAR operates a channel partner program where partners earn commission for each deal closed and contract renewals/upsells, indicating a revenue-sharing or reseller model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PulpoAR develops and sells an AI-powered augmented reality beauty technology platform that enables virtual try-on for makeup, nail polish, hair color, and skincare products. The platform is delivered as enterprise SaaS via SDK, iFrame, and WebView integrations, plus an in-store Smart Mirror hardware device, serving beauty brands, e-commerce platforms, and physical retailers globally.

Product overview

PulpoAR is an AI-powered beauty technology platform offering augmented reality (AR) and artificial intelligence solutions for virtual try-on and skin analysis. The platform consists of a modular portfolio of interconnected products including: AR Virtual Makeup Try-On and AR Nail Polish Try-On as the core virtual try-on offerings; AI Personalized Skin Analysis, AI Skin Simulator, SkinAI Advisor (SkinGPT), and AI Shade Finder for skincare and shade matching; AI Hair Analysis and Photo AI for Hair for hair care visualization; Smart Mirror for in-store experiences; PulpoAR GENAI for generative AI content creation; and Data Studio for analytics. All solutions are delivered via SaaS integration (i-frame, webview, SDK) for omnichannel retail and e-commerce deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• AR Virtual Makeup Try-On Real-time augmented reality makeup try-on using face recognition and AI for beauty brands and retailers. Allows users to try products via live camera, photo upload, or virtual model, layer multiple products, and explore trending looks. Delivered via SDK/iFrame/WebView integration.
• AR Nail Polish Try-On Augmented reality nail polish try-on using nail segmentation for beauty brands. Supports matte, glitter, and metallic finishes through real-time camera or photo capture for mess-free, commitment-free color exploration.
• AI Personalized Skin Analysis AI-powered skin diagnostics for skincare brands and retailers analyzing 12 skin parameters including spots, dark circles, redness, firmness, pores, hyperpigmentation, oiliness, wrinkles, acne, moisture, teartrough, and hydration. Provides personalized product recommendations.
• AI Skin Simulator AI tool for skincare brands that analyzes user photos to predict how skin could improve in 6 months with consistent product use, visualizing before/after results and recommending personalized skincare products.
• AI Hair Analysis AI-powered hair and scalp condition detection for haircare brands that identifies dandruff, oily hair, split ends, dry/damaged hair, hair loss, and frizz through image analysis to guide personalized haircare recommendations.
• Photo AI for Hair AI-powered hair visualization tool using hair segmentation technology with 85% accuracy for haircare brands. Enables users to experiment with hair colors and styles in real-time with dynamic hairline tracking and supports dual-tone coloring and gradient application.
• Smart Mirror In-store AI and AR-powered smart mirror hardware for beauty retailers enabling touchless, real-time makeup try-ons. Customers scan QR codes to select products on their smartphones and view virtual results on the mirror. Reduces business costs, eliminates hygiene concerns, and collects user behavior data.
• SkinAI Advisor: SkinGPT AI-powered conversational chatbot providing 24/7 personalized beauty expert assistance for beauty brand consumers. Offers tailored product recommendations, customized beauty routine building, and instant guidance throughout the customer journey.
• PulpoAR GENAI Generative AI platform for beauty brands enabling AI model training on custom photos, expression transfer, makeup style (impression) transfer, and realistic AI-generated product imagery for product collections and marketing content.
• Data Studio Analytics dashboard for beauty brand R&D and marketing teams providing real-time beauty insights, user behavior tracking by product category, platform type, and device, SKU try-on counts, visitor counts, session time, and customizable reporting.

Quantifiable outcome

• 12% average add-to-cart conversion rate; 82k users adding products to carts
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationPulpoAR is listed as a Google AR Partner and uses Google Cloud Platform for cloud-based processing of facial biometric data in real-time. The partnership enables scalable cloud infrastructure for AR try-on processing.
• SephoramajorStrategic or Co-development PartnerSephora works with PulpoAR for AR virtual makeup try-on technology integration to enhance online and in-store beauty shopping experiences.
• Yves RochermajorStrategic or Co-development PartnerYves Rocher partners with PulpoAR for AR virtual try-on technology to improve customer purchase confidence and reduce returns.
• FlormarmajorStrategic or Co-development PartnerFlormar partnership with PulpoAR achieved 1.5 million AR try-ons in 40 days using a 360-degree marketing approach with PulpoAR's virtual try-on technology.
• e.l.f. CosmeticsmajorStrategic or Co-development PartnerExcited partnership with e.l.f. Cosmetics — a brand redefining beauty and setting trends, integrating PulpoAR's AR try-on technology.
• WatsonsmajorStrategic or Co-development PartnerWatsons partnership achieved 1 million filter usage numbers organically without any media investment, demonstrating strong organic adoption of PulpoAR's AR solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perfect Corp (YouCam): Perfect Corp is the leading AR/AI beauty tech vendor behind YouCam Makeup, offering virtual try-on, skin analysis, and AI shade matching to global beauty brands — the most direct competitor to PulpoAR across virtually the entire product surface.
• ModiFace (L'Oréal): ModiFace, owned by L'Oréal, is a pioneer in AR beauty try-on and skin diagnostics serving both L'Oréal brands and external clients — a direct competitor with the unique advantage of being embedded inside the world's largest beauty company.
• Banuba: Banuba provides AR SDKs and virtual try-on technology for beauty, fashion, and jewelry — directly competing with PulpoAR on AR face tracking and try-on infrastructure for retail brands.
• Revieve: Revieve offers AI-powered beauty advisors, skin diagnostics, and AR try-on experiences for beauty brands and retailers — overlapping with PulpoAR's skin analysis, shade matching, and personalization products.
• Haut.AI: Haut.AI provides AI-driven skin analysis and personalization for beauty and skincare brands — directly comparable to PulpoAR's AI Personalized Skin Analysis and Skin Simulator capabilities.
• GlamAR: GlamAR is an AR try-on platform for makeup, hair, and accessories targeting beauty brands — a direct competitor to PulpoAR's AR Virtual Makeup Try-On and hair color solutions.

Emerging players

• Orbo.ai: Orbo.ai provides AI-powered beauty and skin analysis solutions, including virtual try-on and personalization — an emerging competitor with overlapping features to PulpoAR's AI skin analysis and beauty recommendation products.
• Vue.ai: Vue.ai provides AI-powered visual merchandising and personalization for retail — overlapping with PulpoAR on AI personalization for beauty retail, though broader in scope across fashion and retail verticals.

Broad incumbents

• L'Oréal (Beauty Tech): L'Oréal operates the broader beauty tech ecosystem including ModiFace and its in-house innovation labs — a broad incumbent that both competes with PulpoAR through ModiFace and could acquire or partner with it as part of its beauty tech strategy.
• Estée Lauder Companies: Estée Lauder has invested in beauty tech innovation (a former exec sits on PulpoAR's advisory board) and operates across prestige beauty — represents both a potential acquirer/partner and a competitive ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pulpoarcom
• YouTubeyoutube.com/@pulpoar8200
• Facebookfacebook.com/pulpoarcom
• LinkedInlinkedin.com/company/pulpoar
• Instagraminstagram.com/pulpoarcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PulpoAR