Upstream Health

What Upstream Health does

Upstream Health is a UK-based, Hull-headquartered health and social care technology company, operating as a trading name of Upstream Outcomes Ltd and structured as a Certified Social Enterprise. Founded in 2017 by Darren Crombie, the company employs approximately six people and targets UK NHS trusts, local authorities, accountable care organisations, and regional multi-disciplinary teams with a mobile-first, insights-led workflow platform aimed at shifting care from reactive to preventative ("upstream") delivery.

The company's core offering is the Upstream Workflow suite — a set of mobile-first applications covering electronic medical records, multi-disciplinary task management, secure messaging, patient engagement, and enterprise configuration, all powered by the Bionworks platform and built on Microsoft Azure with HL7 and FHIR interoperability. It is augmented by Intelligent Interventions, a real-time risk-stratification and intervention-tracking module built on Microsoft Power BI Embedded, and by Bridgit, a battery-powered, fridge-mounted home monitoring device with an embedded GSM chip that collects approximately 40 environmental and behavioural data points to generate AI-driven insights for elderly patients, families, and care teams. Bridgit is priced at £155.54 per unit and is offered through both public-sector channels and direct consumer app stores.

Upstream Health monetises primarily through multi-year SaaS and cloud-services subscriptions sold to NHS and UK public-sector buyers via the G-Cloud 10 and Crown Commercial Service Spark Dynamic Purchasing System frameworks, supplemented by Bridgit hardware sales and professional services. Confirmed customers and pilot partners are limited to Springhead Medical Centre (Modality Partnership) for the Social Intervention Radar pilot and Hull City Council under an NHS Digital £65,000 grant, with HEY Hospital Trust and Humber Mental Health identified as pipeline deployment targets. Confirmed commercial funding is modest, including a small EIT Health Headstart grant in 2020 and in-kind support from Microsoft's for Startups and AI for Good programmes, alongside Social Tech Trust support. Strategic endorsement comes from NHS England, EIT Health, and the NHS Clinical Entrepreneur Programme via Clinical Lead Dr Gordon McKenzie.

Name

Upstream Health

Legal name

Upstream Outcomes Ltd

Website

https://upstream.health

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Workflow Software

NAICS

Home Health Care Services (621610)

SIC

Services-Prepackaged Software (7372), Services-Home Health Care Services (8082)

akta.pro primary industry

Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)

akta.pro secondary industries

Remote Patient Monitoring (RPM) Platforms & Services (HLACAPAA), AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM), Care Coordination, Escalation & Clinical Workflow for RPM (HLACAFAI), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

Keywords

• Healthcare workflow software
• Preventative care technology
• Home monitoring devices
• Population health management
• NHS digital solutions

Headquarters

HQ city

Scunthorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Solutions (SaaS): Cloud-based software solutions sold to NHS and public sector organisations through government frameworks. Includes population health suite and secondary care applications delivered as cloud services.
2. Hardware Products: Sale of Bridgit home hub devices and supportive products. Bridgit is priced at £155.54 for the home hub unit. Hardware requires minimal installation and no internet connection.
3. Professional Services: Implementation, configuration and support services for healthcare organisations. Solutions are configurable and require deployment support.
4. Government Framework Contracts: Revenue through G-Cloud 10 framework and Spark Dynamic Purchasing System framework for public sector procurement of cloud services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Upstream Health provides a mobile-first, insights-led healthcare technology platform combining the Upstream Workflow software suite, Intelligent Interventions analytics, and the Bridgit home monitoring device to enable preventative, cross-sector care across NHS and social care organisations. Solutions are sold via government procurement frameworks (G-Cloud 10, Spark DPS) as cloud subscriptions, with the Bridgit hardware unit sold separately at £155.54.

Product overview

Upstream Health provides a platform-based approach with Upstream Workflow as the core mobile-first product suite, complemented by Intelligent Interventions for real-time analytics and Bridgit for home monitoring. The Upstream Workflow suite includes three modules: Collaborate (EMR and team messaging for professionals), Engage (patient-facing app for self-management and telemedicine), and Enterprise (system integration and analytics for management). Intelligent Interventions adds risk stratification and intervention tracking powered by Microsoft Power BI. Bridgit is a hardware-enabled home support solution using AI to monitor elderly patients. Solutions are configured for Secondary Care (hospitals), Population Health (preventative care), and Regional MDTs (multi-hospital coordination).

Differentiator

Problem solved

Functional benefit

Brands

• Upstream Workflow: Mobile-first applications for health and social care professionals, combining EMR, collaboration tools, and clinical functions.
• Bridgit
• Intelligent Interventions

Products and services

• Upstream Workflow Complete set of mobile-first applications that join workflows across the health, social care, and voluntary sectors, combining patient record, collaboration tools, clinical functions, and team/system integration centred around patients and families. Powered by the Bionworks platform and sold to NHS trusts, local authorities, and healthcare providers.
• Intelligent Interventions Real-time radar for targeted interventions in response to patient events, with risk stratification for cohort identification and delivery of preventative care packages. Built on Microsoft Power BI Embedded and joins data sets across health and social care. Sold to NHS trusts and local authorities.
• Bridgit Battery-powered home monitoring unit with embedded GSM chip requiring no home internet connection. Attaches to the fridge, collects around 40 data points (movement, temperature, habits, environment) to develop a normal profile for the patient, and uses Microsoft AI services to deliver insights and suggested actions to families and care teams. Sold to elderly patients, family carers, NHS, and care providers.
• Secondary Care Solution Provides clinicians with an Electronic Medical Record (EMR) and clinical functions on a single mobile-first platform, enabling paperless workflows and post-discharge patient engagement. Configured for NHS hospital trusts and secondary care providers.
• Population Health Solution Supports health and social care professionals to shift to preventative, multi-disciplinary team (MDT)-led care, delivering improved population outcomes and underpinning Sustainability and Transformation Plans (STPs). Configured for accountable care organisations and preventative care providers.
• Regional MDTs Solution Supports regional MDT specialties to standardise referrals, improve collaboration through video consultation, and implement cross-regional patient pathways with specialty-specific self-management. Configured for regional multi-disciplinary teams across multiple hospitals.

Quantifiable outcome

• Estimated £1.75 billion in NHS savings over five years through Bridgit preventative care solution
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EIT HealthcoreStrategic or Co-development Partner · 18 September 2020European Institute of Innovation and Technology invited Upstream Health to participate in annual Health Headstart Programme. One of 96 startups selected from across Europe to receive mentoring and financial support to accelerate development and market launch.
• Hull City CouncilcoreStrategic or Co-development Partner · 14 November 2018Partnership to implement Social Intervention Radar. Hull City Council received £65,000 grant from NHS Digital to work with Upstream Health implementing Intelligent Interventions solution for a Social Care Radar. This is part of NHS Digital's programme to improve data sharing between health and social care teams.
• Springhead Medical Centre (Modality Partnership)coreStrategic or Co-development Partner · 14 November 2018Pilot partner for Social Intervention Radar implementation. Currently launching the Radar in collaboration with Springhead Medical Centre, part of Modality Partnership, as first healthcare provider in the region.
• MicrosoftcoreTechnology or IntegrationSupported by Microsoft through Microsoft for Startups programme. Uses Microsoft Azure services for cloud infrastructure, Microsoft AI solutions for Bridgit intelligence, and Microsoft Power BI for analytics in Intelligent Interventions. Developed Bridgit as part of Microsoft's first global AI for Good programme.
• NHS EnglandcoreStrategic or Co-development PartnerSupports Upstream Health's social mission and agenda. Provides endorsement and collaboration for upstream preventative care initiatives. Company states they are supported by NHS England alongside Microsoft and their customers.
• Social Tech TrustminorStrategic or Co-development PartnerCharitable trust supporting technology for social good. Part of the social enterprise support network for Upstream Health.
• BionworkscoreTechnology or IntegrationLeading healthcare systems provider that powers Upstream Health's workflow solutions. Upstream Workflow solutions are powered by Bionworks platform.
• Microsoft StartupscoreTechnology or IntegrationBridgit developed with Microsoft support as part of Microsoft's first global AI for Good programme. Microsoft Startups provides support, resources and platform technology for developing intelligence into Bridgit.
• Yorkshire & Humber AHSNminorStrategic or Co-development PartnerAcademic Health Science Network participating in Edenic Round Table discussion on health innovation alongside Upstream Health CEO Darren Crombie.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Doccla: UK-based virtual ward and RPM provider offering remote monitoring hardware and clinician dashboards to NHS trusts — directly comparable to Upstream's Bridgit plus Intelligent Interventions stack and NHS-first GTM.
• Huma (formerly Medopad): Digital health platform combining RPM, patient apps, and predictive analytics for hospitals and life sciences — comparable to Upstream's combined Workflow, Intelligent Interventions, and Bridgit offering.
• Current Health (Best Buy Health): RPM platform providing wearable monitoring, AI-driven early warning, and clinical workflow tools to health systems — overlaps directly with Bridgit's home monitoring and Intelligent Interventions' risk stratification.
• Person Centred Software: UK social care and care home software vendor providing electronic care planning, medication, and observation tools — comparable to Upstream's Workflow module aimed at care teams and the social care sector.
• Radar Healthcare: UK health and social care risk, quality, and compliance platform — comparable to Upstream Workflow's MDT task management, escalation, and clinical workflow tooling for NHS and care providers.
• Alcove (now part of Telefónica): UK provider of digital care technology including telecare, RPM devices, and care home connectivity — directly comparable to Bridgit's no-internet home support model for elderly populations.

Broad incumbents

• TPP (SystmOne): UK EPR incumbent with deep NHS penetration via SystmOne — overlaps with Upstream Workflow's secondary care and population health modules as a much larger established alternative.
• Epic Systems: Global EPR leader with growing UK footprint (e.g., Manchester, Newcastle) — competes broadly with Upstream Workflow's secondary care EMR ambitions at the high end of the NHS market.
• Cerner (Oracle Health): Major EPR vendor with significant NHS estate (e.g., Royal Free, Imperial) — broad incumbent overlap with Upstream's secondary care and integrated workflow positioning.
• Caresys / Advanced Health & Care: UK software group providing care management, mobile working, and patient flow solutions to NHS and social care — broad overlap with Upstream Workflow's health-and-social-care integration thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/we_are_upstream
• LinkedInlinkedin.com/company/upstream-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstream Health