What Hula Earth does

Hula Earth, founded in Munich in October 2023 as Hula Technologies GmbH, builds an automated biodiversity monitoring platform that combines proprietary IoT sensor hardware with AI-powered acoustic and satellite analytics. The system consists of three integrated products: the solar-powered Hula BioT sensor (which performs on-device species detection of up to 10,000 species through bioacoustics and includes microclimate sensing and Edge AI privacy filtering); the Earth Observation layer that fuses multi-spectral and LiDAR satellite imagery with ground sensor data for landscape-scale analysis; and the Hula Platform dashboard, which delivers biodiversity heatmaps, real-time biodiversity scoring, and audit-ready reporting aligned with CSRD (ESRS E4), EU Taxonomy, SFDR, TNFD, and GRI frameworks. The company targets four enterprise verticals — renewable energy developers and operators, agricultural corporations and farm-finance platforms, conservation NGOs, and urban/industrial sites including municipalities — selling through a consultative, direct enterprise field-sales motion with quote-based, annual subscription pricing and bundled professional services for one-off surveys.

Hula Earth monetizes through three streams: sale of BioT hardware deployed on customer sites, recurring SaaS subscriptions to the Hula Platform dashboard, and project-based environmental surveys (e.g., breeding bird mapping for solar parks, migration studies for wind farms). Named enterprise customers include Engie Green (6 wind farms, 73 turbines in France), Enerparc (55 MWp solar park in Germany), STIHL (industrial production site with rollout to Brazil and Austria), Metavolt (Agri-PV planning in North Rhine-Westphalia), DKB and Klim (outcome-based biodiversity compensation in agriculture), the City of Munich (13 urban sensors across parks and cemeteries), Planet Wild (300 ha primary forest in Romania), and Wilderness International (satellite-based forest monitoring in Canada and Amazonia). By 2025-2026 the platform covered more than 10,000 hectares, up from 400 hectares at the November 2024 pre-seed round, and the company held memberships in TNFD and the Biodiversity Credit Alliance alongside official ESA venture support.

The company is venture-backed, having closed a €1.6 million pre-seed round in November 2024 led by Point Nine Capital, with participation from Climate Founders, Partners in Clime, WithEarth, and angels including Lawrence Leuschner (Tier Mobility), Kilian Kaminsky (Refurbed), Florian Hildebrand (Greenlyte Carbon Technologies), and Markus Linder (Zoovu). It operates with a 1-10 person team, won the City of Munich's 'Urban Jungle: Digitize biodiversity!' Innovation Challenge in 2025, and is led by co-founder and CEO Florian Geiser alongside CTO David Schmider.

Name

Hula Earth

Legal name

Hula Technologies GmbH

Website

https://hula.earth

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hula Earth builds an automated biodiversity monitoring platform that combines proprietary solar-powered IoT sensors (BioT) with AI bioacoustic species detection and satellite imagery. It serves enterprise customers in renewable energy, agriculture, conservation, and urban/industrial sectors across Europe and beyond.

Ownership category

akta.pro rank

Product category

Biodiversity Monitoring Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Environmental Consulting Services (541620), Geophysical Surveying and Mapping Services (54136)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA)

akta.pro secondary industries

Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Environmental Reporting, Dashboards & Regulatory Submittals (Automated Reports, e-Reporting) (EUAHAKAL), Environmental Monitoring, Data & Reporting (Air/Water/Soil) (BPAIAMAC)

Keywords

• Biodiversity monitoring
• IoT environmental sensors
• Bioacoustic species detection
• Satellite earth observation
• Nature MRV platform

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. BioT Hardware Sales: Sale of proprietary BioT IoT sensor devices — solar-powered, AI-equipped biodiversity monitoring units deployed on customer sites. The devices are sold as part of an integrated monitoring solution.
2. Biodiversity Monitoring SaaS Platform: Ongoing software-as-a-service subscription for access to the Hula Platform dashboard, which integrates real-time sensor data with satellite imagery, provides biodiversity scores, heatmaps, actionable insights, and automated compliance reporting. Delivered as a recurring subscription.
3. Project-Based Environmental Surveys: One-time or project-based biodiversity assessments and bird mapping services for specific sites (e.g., breeding bird surveys for solar parks, wind farm migration pattern studies), often bundled with hardware deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hula Earth sells an automated biodiversity monitoring platform that combines proprietary solar-powered IoT sensors (Hula BioT) with on-device bioacoustic AI species detection and satellite earth observation, unified in a cloud dashboard (Hula Platform). The system delivers continuous, real-time biodiversity data, heatmaps, and regulatory-ready reports (CSRD, EU Taxonomy, TNFD) for renewable energy operators, agricultural firms, conservation organizations, and urban/industrial sites.

Product overview

Hula Earth offers a unified biodiversity monitoring platform consisting of three integrated products: (1) the Hula BioT, a solar-powered IoT sensor device with on-device AI for real-time species detection via bioacoustics; (2) Earth Observation, combining high-resolution satellite imagery with AI analytics for landscape-scale biodiversity insights; and (3) the Hula Platform, a centralized dashboard that fuses on-site sensor data with satellite imagery to deliver actionable insights, regulatory compliance reporting, and real-time biodiversity monitoring across diverse industries including renewables, agriculture, nature conservation, and urban environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hula BioT Sensor Solar-powered, low-power, long-range IoT sensor device with on-device AI species detection, cellular modem, sensitive microphone, and microclimate sensors. Performs real-time bioacoustic species identification (up to 10,000 species), Edge AI privacy filtering, and acoustic triangulation. Maintenance-free with no SD cards or battery charging.
• Earth Observation Layer High-resolution satellite imagery (multi-spectral and LiDAR) integrated with AI analytics and fused with on-site BioT sensor data to deliver scalable biodiversity insights across entire landscapes. Provides vegetation abundance, ecosystem health metrics, deforestation and fire detection, and ecological infrastructure assessment.
• Hula Platform Dashboard Unified cloud dashboard that integrates real-time data from on-site BioT sensors with satellite imagery to provide biodiversity heatmaps, species detection results, site-level biodiversity scores, suggested improvements, and automated compliance-ready reporting for CSRD (ESRS E4), EU Taxonomy, SFDR, TNFD, and GRI frameworks.
• Project-Based Environmental Surveys One-time or project-based biodiversity assessments and bird mapping services for specific sites, such as breeding bird surveys for solar parks and wind farm migration pattern studies, often bundled with BioT hardware deployment.

Quantifiable outcome

• Detected 49 bird species on a 20-hectare industrial STIHL production site
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• European Space Agency (ESA)coreStrategic or Co-development Partner · 12 November 2024The European Space Agency officially supports Hula Earth as a venture. ESA's endorsement validates the satellite data integration component of Hula's platform and signals technical credibility in earth observation. This partnership is distinct from the financial investment.
• KlimcoreStrategic or Co-development PartnerKlim is a regenerative agriculture platform collaborating with Hula Earth on outcome-based biodiversity measurement for farmers. Together with DKB, the three-party partnership (DKB-Klim-Hula Earth) is in its second project year, focused on establishing biodiversity as a measurable KPI for agricultural sustainability and enabling performance-based compensation for farmers.
• TNFD (Taskforce on Nature-related Financial Disclosures)coreOthersHula Earth is a member of the TNFD (Taskforce on Nature-related Financial Disclosures), aligning its monitoring platform with TNFD standards for nature-related financial disclosures. Shown in the contact page as a trusted institutional affiliation.
• Biodiversity Credit Alliance (BCA)coreOthersHula Earth is a member of the Biodiversity Credit Alliance, supporting the development of a credible biodiversity credit market. The company joined BCA to help incentivize forest owners to prioritize biodiversity and contribute to building a transparent, verifiable conservation market.
• EIT Food AcceleratorminorStrategic or Co-development PartnerListed as a partner institution on the products page. EIT Food Accelerator Network supports food and agriculture technology startups, suggesting Hula Earth's technology is relevant to agricultural food production value chains.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Rainforest Connection: US/Singapore-based nonprofit deploying solar-powered acoustic sensors in forests for real-time biodiversity and illegal-activity monitoring. Closely comparable to Hula's BioT + on-device AI architecture and use cases in conservation and illegal logging detection.
• Wildlife Acoustics: US-based manufacturer of bioacoustic monitoring hardware (SongMeter) widely used by ecologists and conservation researchers. Directly comparable to Hula's BioT sensor layer, though Wildlife Acoustics focuses on hardware rather than an integrated satellite + SaaS stack.
• NatureMetrics: UK-based biodiversity monitoring platform using eDNA and acoustic methods to deliver species insights to enterprises, governments, and conservation organisations. Highly comparable to Hula as a direct nature-MRV competitor targeting regulated enterprise buyers across renewables, infrastructure, and conservation.

Emerging players

• Earthshot Labs: UK-based nature-tech providing monitoring, reporting, and verification for nature-based solutions and biodiversity credits. Comparable to Hula as an MRV-focused peer targeting corporates seeking credible nature claims, with overlapping regulatory and biodiversity-credit positioning.
• Restor: Switzerland-based ecosystem restoration platform combining satellite data, community science, and project monitoring for restoration sites globally. Comparable to Hula's conservation vertical and integration of satellite-derived ecological insights with on-the-ground project data.
• NCX (Nori): US-based nature-based solutions marketplace connecting landowners, corporates, and credit buyers with quantified, verifiable carbon and ecosystem outcomes. Comparable to Hula through the DKB-Klim-Hula outcome-based farmer payment flow and shared positioning at the intersection of nature finance and MRV.

Broad incumbents

• Planet Labs: US-based publicly listed earth observation company operating the largest commercial satellite constellation, providing high-cadence imagery underpinning environmental monitoring and ESG applications. Comparable as the underlying satellite-data infrastructure that powers parts of Hula's Earth Observation layer and competing analytics stacks.
• Pachama: US-based nature-based carbon credit platform using satellite imagery and AI to verify forest carbon projects. Comparable to Hula as a satellite-led MRV vendor for nature finance, though Pachama's primary focus is carbon credits rather than broader biodiversity scoring.
• Sylvera: UK-based carbon credit ratings and MRV provider using satellite data and AI to assess forestry and nature-based projects. Comparable to Hula as a satellite + AI MRV platform serving enterprise sustainability buyers, with Sylvera operating at greater scale in carbon while Hula extends into biodiversity.

Regional players

• Vizzuality: Spain/UK-based environmental data and visualisation firm building platforms like Global Forest Watch for forest and biodiversity monitoring. Comparable to Hula's environmental analytics + satellite stack, with Vizzuality focused more on global open-data platforms while Hula sells enterprise MRV subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula Earth