Reckon
Reckon is an ASX-listed Australian software company providing cloud and desktop accounting, payroll, and point-of-sale software to over 100,000 small businesses, accountants, and bookkeepers, plus the Zebraworks legal-software division serving approximately 5,000 attorneys.
- Company typePublic
- Founded1987
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Reckon does
Reckon Limited is an Australian software company founded in 1987 and publicly listed on the ASX under ticker RKN, providing accounting, payroll, and point-of-sale software primarily to small and medium businesses, accountants, bookkeepers, and a separate legal-sector line of business. Its core product is Reckon One, a cloud-based accounting and payroll platform featuring real-time cash flow monitoring, invoicing, bank feeds via Open Banking, GST/BAS management, and Single Touch Payroll reporting, offered through tiered subscription plans (Accounting Plus/Premium, Payroll Essentials/Plus/Premium) and accompanied by three mobile applications (Reckon Payroll, Reckon Invoices, and the employee-facing Reckon Mate). Higher-end and legacy workloads are served by Reckon Accounts Hosted (subscription) and desktop products (Reckon Accounts, Reckon Desktop POS), with the ATO-approved GovConnect STP add-on handling Phase 2 compliance. Underlying infrastructure comprises Australian-hosted data centres for local data residency, public APIs (Reckon One API and Reckon Accounts Hosted API) with a developer portal and marketplace, and integrations with Stripe, PayPal, Yodlee, Open Banking, Ozedi, Novatti, and Prospa.
The business model is dominated by recurring subscription revenue across Reckon One, Reckon Accounts Hosted, and the Zebraworks legal-software division, with a smaller referral-revenue stream from the Prospa business-loan partnership. Pricing ranges from a A$1-per-month promotional entry point reverting to recommended retail pricing, through tiered mid-market payroll and accounting plans, to a flat higher price for Reckon Accounts Hosted; free 30-day trials, free data migration, and 1-for-1 onboarding are used as conversion levers. Go-to-market is hybrid: product-led growth via self-serve online sign-up, supported by a 400-plus certified partner network (Accredited Partners, Professional Partners, Cloud Advisors) that delivers the majority of mid-market and accountant-led acquisitions. The customer base includes more than 100,000 Australian businesses and over 400,000 employees paid through Reckon payroll; the Zebraworks legal division serves approximately 5,000 attorneys across Australia, the UK, and the US.
In FY25 group revenue reached A$62.4 million (+15% year-on-year), EBITDA A$26.1 million (+29%), and NPAT A$7.0 million (+94%), with Reckon One cloud product revenue up 27 percent and Zebraworks subscription revenue roughly doubled. Strategic activity in 2024-2025 included the okke acquisition in December 2024, the A$8.75 million Cashflow Manager acquisition completed in January 2025, and the rollout of Payday Super compliance features ahead of the 1 July 2026 mandate. DataQ AI, an AI-powered analytics platform for law firms, launched in January 2026 within the Zebraworks unit, representing Reckon's first standalone AI product; its contribution to overall revenue is not yet material given the company's predominantly traditional SaaS profile.
Reckon firmographics
Firmographics- Name
- Reckon
- Legal name
- Reckon Limited
- Website
- https://reckon.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reckon is an ASX-listed Australian software company providing cloud and desktop accounting, payroll, and point-of-sale software to over 100,000 small businesses, accountants, and bookkeepers, plus the Zebraworks legal-software division serving approximately 5,000 attorneys.
- Ownership category
- akta.pro rank
Reckon industry classification
Industry- Product category
- Small Business Accounting Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Reckon is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Reckon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Subscriptions (Reckon One): Monthly and annual subscription revenue from cloud accounting and payroll software. Tiered plans (Accounting Plus/Premium, Payroll Essentials/Plus/Premium) with increasing employee limits and features. Driven by customer acquisition and migration from legacy products.
- Desktop/Hosted Subscriptions: Subscription revenue from Reckon Accounts Hosted and desktop accounting software products, including legacy Reckon Accounts Enterprise.
- Acquisition Revenue (Cashflow Manager): Revenue contribution from January 2025 acquisition of Cashflow Manager, expanding customer base and transitioning users to Reckon One cloud solutions.
- Legal Group Subscriptions (Zebraworks): Subscription revenue from Zebraworks billing workflow software for law firms, with doubled subscription revenue reported and approximately 5,000 attorneys using the platform.
- Business Loans Partnership: Revenue from partnership with Prospa providing business loans and financing solutions to Reckon customers, with Reckon receiving referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reckon One Accounting Plus - Core accounting features |
| Subscription | Monthly | Reckon One Accounting Premium - Enhanced accounting with project management |
| Subscription | Monthly | Reckon Payroll Essentials - Up to 4 employees |
| Subscription | Monthly | Reckon Payroll Plus - Up to 10 employees |
| Subscription | Monthly | Reckon Payroll Premium - Unlimited employees |
| Subscription | Annual | Promotional Offer - $1/month for 6 months |
| Subscription | Monthly | Reckon Accounts Hosted |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Reckon product offering
Product offeringCore offering
Reckon develops and sells cloud and desktop accounting, payroll, and point-of-sale software primarily for Australian small and medium businesses, accountants, and bookkeepers. Its flagship offering, Reckon One, delivers tiered cloud accounting and payroll subscriptions with bank feeds, GST/BAS management, Single Touch Payroll, mobile apps, and integrated payments. The company also operates Reckon Accounts Hosted (hosted desktop accounting), Reckon Cloud POS (retail/hospitality), and the Zebraworks Legal Group platform for law firm billing workflows.
Product overview
Reckon offers a multi-product ecosystem for Australian small to medium businesses, accountants, and bookkeepers. The core cloud platform consists of Reckon One (accounting and payroll with tiered plans) and Reckon Accounts Hosted (all-in-one hosted solution), complemented by mobile apps (Reckon Payroll App, Reckon Invoices App, Reckon Mate for employees), Reckon Cloud POS for retail/hospitality, and GovConnect STP for Single Touch Payroll compliance. Legacy desktop products (Reckon Accounts, Reckon Point of Sale) serve customers preferring on-premise deployment. The ecosystem includes the Reckon Marketplace for third-party add-ons, business loans via Prospa partnership, and data migration services. The Legal Group operates as Zebraworks providing practice management solutions. The January 2025 acquisition of Cashflow Manager expanded the customer base for cloud migration.
Differentiator
Problem solved
Functional benefit
Brands
- Reckon One: Flagship cloud accounting and payroll platform for small businesses featuring real-time cash flow, invoicing, bank feeds, and mobile companion apps.
- Reckon Mate
- Reckon Accounts Hosted
- Zebraworks
- GovConnect STP
- Reckon Insights
Products and services
- Reckon One Flagship cloud accounting and payroll platform for Australian small businesses. Includes invoicing, expense tracking, bank feeds, GST/BAS management, payroll processing with STP compliance, superannuation calculations, leave entitlements, timesheets, project management, and reporting. Offered on tiered monthly subscriptions bundled with mobile companion apps.
- Reckon Accounts Hosted All-in-one hosted accounting software package based on Reckon Accounts Enterprise desktop software, designed for small to enterprise-level accounting requirements. Receives compliance updates and bug fixes and includes SuperStream compliance. Priced as a single monthly subscription with no tiered packages.
- Reckon Cloud POS Cloud point-of-sale system for retail and hospitality businesses accessible via the Reckon Portal login. Operates as a distinct point-of-sale product line separate from the desktop POS system.
- Reckon Desktop Accounting Desktop-based accounting software for Australian businesses and personal users, comprising the Reckon Accounts Business Range and Reckon Accounts Personal Range. Distributed via downloads and member portals for customers preferring on-premise deployment.
- Reckon Desktop Point of Sale Desktop point-of-sale solution deployed for Australian retail and hospitality businesses as an on-premise alternative to Reckon Cloud POS.
- Cashflow Manager Legacy accounting software acquired by Reckon in January 2025 for $8.75 million. Provides an established accounting solution whose customer base is being transitioned onto the Reckon One cloud platform.
- Zebraworks Legal software and billing workflows product operated by Reckon's Legal Group subsidiary (nQ Zebraworks), providing practice management for attorneys. The platform is used by approximately 5,000 attorneys across Australia, the US, and the UK, and now includes the DataQ AI analytics module launched in January 2026.
- Business Loans Business loan and financing solutions offered to Reckon customers through the Prospa partnership, providing cash flow loans and small business financing within the Reckon ecosystem.
- DataQ AI AI-powered analytics platform within the Zebraworks Legal Group that analyzes billing, collections, and receivable data to identify and address revenue cycle issues before cash flow is impacted, enabling proactive revenue management for law firms.
Quantifiable outcome
- Save more than 40 staff payroll processing time to under 1 hour per week
- +3 more outcomes
Companies that use Reckon
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Reckon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Reckon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ProspaminorPartnership providing business loans and financing solutions to Reckon customers through Prospa, enabling small business financing integration within the Reckon ecosystem.
- ComputershareminorExternal shareholder registry management provider contracted to maintain Reckon's register of members including personal details, security holdings, tax file numbers, and bank account information.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Reckon competitors and assessment
Company assessmentDirect peers
- Xero: Xero is the leading cloud accounting platform for small businesses globally and Reckon's primary direct competitor in Australia/NZ. Both target SMBs and accountants with subscription cloud accounting and payroll, competing head-to-head on features, integrations, and partner networks.
- MYOB: MYOB is Reckon's closest Australian-headquartered competitor, offering SME accounting and payroll software including MYOB Business, AccountRight and PayGlobal. Both vendors serve the same Australian SMB and bookkeeper segments with comparable STP/compliance positioning.
- Intuit QuickBooks: Intuit QuickBooks is the global category leader in cloud accounting for small businesses and a direct competitor in Australia through QuickBooks Online. Both compete on SMB accounting, payroll and ecosystem integrations at similar price points.
- Sage: Sage is a global provider of accounting and payroll software for SMBs and mid-market, including Sage Business Cloud Accounting and Sage Intacct. Comparable on subscription cloud accounting targeting SMBs and accountants, with overlapping distribution in the UK market alongside Reckon's UK subsidiary.
- FreshBooks: FreshBooks is a cloud accounting platform focused on service-based small businesses and freelancers. Both Reckon and FreshBooks compete in subscription-based SMB invoicing, expense tracking and accounting with similar product positioning and pricing tiers.
- Wave Financial: Wave Financial offers free and low-cost cloud accounting, invoicing and payment solutions to small businesses. Comparable in targeting the SMB segment with subscription and freemium accounting, invoicing and payroll offerings similar to Reckon One.
Broad incumbents
- NetSuite (Oracle): NetSuite, owned by Oracle, is an established cloud ERP/accounting suite that also serves SMBs and mid-market. While broader than Reckon, it overlaps on cloud accounting, financial reporting and subscription billing for businesses that outgrow entry-level tools.
- ADP: ADP is a global incumbent in payroll and HR services for businesses of all sizes. While far larger and broader than Reckon, ADP competes on payroll processing accuracy, compliance (including STP-equivalent reporting) and integrations with SMB accounting workflows.
Emerging players
- Gusto: Gusto is a US-based SMB payroll, HR and benefits platform that has expanded into accounting-adjacent features. Comparable on payroll-led SMB bundles targeting small employers, and a relevant competitor for Reckon's payroll-anchored value proposition in Australia.
Regional players
- FreeAgent: FreeAgent is a UK-focused cloud accounting platform (owned by NatWest) targeting freelancers, micro-businesses and accountants. Comparable in product scope (invoicing, expenses, payroll) and in being a regional SMB accounting specialist competing in the UK, where Reckon also operates a subsidiary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reckon social profiles
Digital presenceReckon compliance and trust
Trust signalCompliance4 records
Reckon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reckon leadership team
Management profileNumber of profiles
Profiles2 records
Reckon subsidiaries and ownership
Company hierarchySubsidiaries6 records
Reckon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reckon M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reckon
What does Reckon do?
Reckon develops and sells cloud and desktop accounting, payroll, and point-of-sale software primarily for Australian small and medium businesses, accountants, and bookkeepers. Its flagship offering, Reckon One, delivers tiered cloud accounting and payroll subscriptions with bank feeds, GST/BAS management, Single Touch Payroll, mobile apps, and integrated payments. The company also operates Reckon Accounts Hosted (hosted desktop accounting), Reckon Cloud POS (retail/hospitality), and the Zebraworks Legal Group platform for law firm billing workflows.
Is Reckon a public or private company?
Reckon is a public company. It is classified as public and is currently operating.
When was Reckon founded?
Reckon was founded in 1987. It employs 101 to 250 people.
Where is Reckon based?
Reckon is headquartered in Sydney, Australia, in the Oceania region.
How does Reckon make money?
Five revenue lines are on record. Cloud Subscriptions (Reckon One) is the primary driver. The others are desktop/Hosted Subscriptions, acquisition Revenue (Cashflow Manager), legal Group Subscriptions (Zebraworks) and business Loans Partnership.
Who are Reckon's main competitors?
Direct peers on record are Xero, MYOB, Intuit QuickBooks, Sage, FreshBooks and Wave Financial. Broad incumbents are NetSuite (Oracle) and ADP. Gusto is listed as an emerging player. FreeAgent is listed as a regional player.
Does Reckon have an API?
Yes. Reckon offers public APIs for its products including Reckon One API and Reckon Accounts Hosted API. The APIs support integration between third-party software and Reckon products, including access tokens, subscriptions keys, web hooks, and QBXML payloads. Developers can access the API via Reckon Developer Portal at developer.reckon.com. The marketplace at reckon.com/marketplace/ hosts third-party applications for customization and integration including payment services. Developer documentation is at developer.reckon.com.
What industry is Reckon in?
Reckon's product category is Small Business Accounting Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 5132 and its SIC code is 7372.