What InsurX does

InsurX is a London-based B2B digital marketplace founded in 2021 by Gilbert Harrap and William Iles that connects insurance brokers and insurers through its proprietary "smart follow" technology. The company's core product, the InsurX Exchange, uses 3D algorithmic rules to codify insurer risk appetite into structured data, extract and digitize broker email submissions without requiring portal logins, and match complex risks against complex appetites in real time. The platform reports that 91% of quotes are generated under one hour with no data entry required, 99% are delivered without human referral, and 1,000+ data points are captured per policy. InsurX operates a transaction-fee revenue model on smart follow capacity bound through the platform, with cumulative bound GWP exceeding US$100 million via its flagship Atrium partnership alone.

The company pursues a partnership-driven go-to-market, launching co-branded smart follow facilities and consortia with major London Market brokers and insurers including Gallagher (Evolve cross-class and Galaxy Latin America facilities), Miller (MillerBoost property facility), Chaucer (International D&F property consortium), Tysers, Inigo, Atrium Underwriters, Canopius, Beazley, MS Amlin, Greenlight Re, Axis, Munich Re, and AXA XL. To date, over 40 brokers and insurers are connected through the platform, with 20+ insurers actively trading. The technology was originally validated through Lloyd's Lab Cohort 8 in 2022 and is endorsed by Lloyd's leadership as building the digital marketplace the London Market requires.

InsurX has expanded from contingency market (live January 2023) into D&F property (January 2024) and cross-class specialty lines, executing its first major geographic expansion into Latin America in October 2025 through the Gallagher Galaxy facility, now live in seven countries. The company maintains a wholly-owned German subsidiary (InsurX Europe GmbH) for continental European operations and is privately held with cumulative disclosed funding of approximately US$3.8 million across three rounds since 2022.

Name

InsurX

Legal name

InsurX Limited

Website

https://insurxglobal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

InsurX is a London-based B2B digital marketplace that uses proprietary 3D algorithmic rules to automate smart follow insurance capacity matching between brokers and insurers, primarily serving the London Market specialty insurance ecosystem with recent expansion into Latin America.

Ownership category

akta.pro rank

Product category

Insurance Technology / InsurTech

NAICS

Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Computer Integrated Systems Design (7373), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance marketplace
• Smart follow technology
• Algorithmic underwriting
• Insurance capacity exchange
• Digital insurance platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Follow Facility Fees: InsurX generates revenue through transaction fees on smart follow capacity bound through its platform. The company earns fees when brokers access follow capacity through its algorithmic matching engine, with over US$100 million in smart follow GWP bound since inception.
2. Facility Platform Services: Revenue from providing the technology platform for broker and insurer smart follow facilities. Additional fees generated for brokers through increased capacity placement and efficiency gains.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

InsurX operates a B2B smart follow technology platform that uses 3D algorithmic rules to connect insurance brokers with insurers, digitizing insurer appetite and structuring broker submissions for real-time matching, quote generation, and binding. The platform underpins the InsurX Exchange and a set of co-branded smart follow facilities and smart consortia (e.g., Atrium, MillerBoost, Gallagher Evolve, Gallagher Galaxy, Chaucer).

Product overview

InsurX is a technology company offering a unified smart follow platform for the insurance market. The core product is the InsurX Exchange, a digital algorithmic capacity exchange that structures broker submissions and insurer appetites through 3D rules-based matching, executes quotes and risk binding automatically, and generates transaction insights. The platform connects over 40 brokers and insurers and supports multiple partner facilities including the Atrium Smart Consortium, MillerBoost, Gallagher Evolve, Gallagher Galaxy, and the Chaucer Smart Consortium. The technology enables frictionless risk syndication by automating the placement workflow from email submission through quote generation and binding, with 91% of quotes generated under 1 hour and 99% delivered without human referral.

Differentiator

Problem solved

Functional benefit

Brands

• MillerBoost: Property smart follow facility launched by Miller Insurance Services powered by InsurX's smart follow technology, offering global coverage through the London Market with speed, precision, and access to exclusive A+ rated Lloyd's capacity.
• Evolve
• Galaxy

Products and services

• InsurX Exchange The InsurX Exchange is the company's core digital marketplace where brokers submit structured risks and insurers publish digitized appetite, with 3D algorithmic rules matching risks to capacity in real time for quote generation and binding. It is targeted at specialty/Lloyd's market brokers and insurers seeking to replace manual follow placement workflows.
• Smart Follow Technology The underlying technology layer that powers the InsurX Exchange and partner facilities, combining 3D algorithmic rules, structured data extraction, and real-time risk-to-capacity matching to digitize and automate smart follow placement for brokers and insurers.
• Atrium Smart Consortium A smart consortium facility offered in partnership with Atrium Underwriters at Lloyd's, enabling brokers to access structured follow capacity from Atrium's syndicates via InsurX's smart follow technology.
• MillerBoost A smart follow facility launched with Miller Insurance Services, giving Miller brokers structured, algorithmically matched access to follow capacity through the InsurX platform.
• Gallagher Evolve A smart follow facility offered with Gallagher, providing Gallagher brokers with structured, digitally matched follow capacity via the InsurX technology stack.
• Gallagher Galaxy A second co-branded smart follow facility launched with Gallagher, complementing Gallagher Evolve and broadening the range of structured follow products offered to Gallagher brokers via InsurX.
• Chaucer Smart Consortium A smart consortium facility launched with Chaucer, providing structured follow capacity to brokers via InsurX-powered algorithmic matching.

Quantifiable outcome

• 91% of quotes generated under 1 hour with no data entry required
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Gallagher (Galaxy)coreStrategic or Co-development Partner · 1 October 2025Gallagher launched Galaxy, a Latin America-focused smart follow facility powered by InsurX, supporting placements in property, terrorism, energy, construction, and utilities. Now live in Brazil, Colombia, Chile, Peru, Ecuador, Paraguay, and Bolivia.
• MillercoreStrategic or Co-development Partner · 1 June 2025Miller launched MillerBoost, a property smart follow facility powered by InsurX, combining tracker and algorithmic capacity for global coverage through the London Market with access to A+ rated Lloyd's capacity.
• InsTechminorGTM or Marketing Partner · 1 April 2025InsurX partnered with InsTech for the Enhanced Underwriting event on April 23, 2025, exploring Enhanced Underwriting in the London specialty insurance market alongside Artificial Labs and Verisk Specialty Business Solutions.
• Artificial LabsminorGTM or Marketing Partner · 1 April 2025Co-partner with InsurX at InsTech Enhanced Underwriting event discussing growth opportunities of Enhanced Underwriting in Lloyd's Market.
• Verisk Specialty Business SolutionsminorGTM or Marketing Partner · 1 April 2025Co-partner with InsurX at InsTech Enhanced Underwriting event discussing Enhanced Underwriting growth and technology in the London market.
• ChaucercoreStrategic or Co-development Partner · 1 March 2025Chaucer launched an International D&F property smart consortium using InsurX exchange technology. The partnership enables algorithmic capacity for internationally domiciled clients, with quotes returned in minutes rather than days.
• InigocoreStrategic or Co-development Partner · 1 March 2025Inigo launched a smart consortium using InsurX smart-follow technology for US primary risk, giving brokers algorithmic capacity to follow lead quotes across the Atlantic.
• GallaghercoreStrategic or Co-development Partner · 1 February 2025Gallagher launched Evolve, a cross-class smart follow facility backed by Canopius, Munich Re Syndicate, and AXA XL. The facility covers approximately 30 risk codes including US and international property, casualty, accident & health, and bloodstock. Gallagher later expanded with power risks and launched Galaxy for Latin America.
• Munich Re SyndicatecoreChannel Partner/ Reseller/ Distributor · 1 February 2025Capacity provider backing Gallagher Evolve smart follow facility, providing facultative reinsurance capacity alongside other carriers.
• AXA XLcoreChannel Partner/ Reseller/ Distributor · 1 February 2025Capacity provider backing Gallagher Evolve smart follow facility.
• Atrium UnderwritersflagshipStrategic or Co-development Partner · 1 January 2024Atrium is a flagship Smart Lead and partner on InsurX, providing lead property D&F lines. Over US$100m in smart follow GWP has been bound through the partnership. In January 2026, Atrium expanded to also provide independent smart follow capacity, following its own lead line through InsurX - a market first.
• Lloyd's LabflagshipStrategic or Co-development Partner · 1 January 2022InsurX joined Lloyd's Lab Cohort 8 in 2022, gaining exposure to London Market workflows and building relationships with Lloyd's stakeholders. Early mentors Miller and Greenlight Re became InsurX's first customers.
• CanopiuscoreStrategic or Co-development PartnerCanopius is a key strategic partner using InsurX technology. Their technology, service, and data-driven mindset are described as setting a new benchmark for the industry. Canopius provides capacity for Gallagher Evolve facility.
• TyserscoreStrategic or Co-development PartnerTysers uses InsurX to service clients better, finding more capacity faster than would otherwise be possible. The platform allows Tysers brokers to find capacity efficiently.
• BeazleycoreStrategic or Co-development PartnerBeazley Smart Tracker Syndicate 5623 participates on InsurX Exchange, using InsurX technology to efficiently access target business classes and provide capacity through the smart follow platform.
• Greenlight RecoreStrategic or Co-development PartnerEarly customer through Lloyd's Lab program, Greenlight Re launched an algorithmic facility for the contingency market and has been an early supporter of InsurX technology.
• AxiscoreStrategic or Co-development PartnerAxis has deployed multiple smart follow strategies across multiple brokers using InsurX platform, rather than a single blunt approach on one book.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Relay Platform: Digital placement platform for commercial insurance that connects brokers and insurers via algorithmic matching. Closest direct competitor to InsurX's smart follow exchange model in the London and global specialty markets.
• Artificial Labs: London Market-focused insurtech automating broker submission handling and insurer quote generation. Directly comparable to InsurX in targeting algorithmic underwriting workflows for Lloyd's and specialty insurers; co-partnered with InsurX at InsTech events.
• Cytora: AI-powered risk intake and underwriting platform for commercial insurance carriers and brokers. Comparable to InsurX in digitising submission-to-quote workflows and competing for the same underwriting automation budget.
• Hyperexponential: Algorithmic pricing and portfolio decisioning platform for specialty and commercial insurers. Directly comparable to InsurX in serving London Market and global specialty insurers with rule-based pricing and appetite matching.
• Whitespace Platform: Cloud-based delegated authority and binding authority platform for London Market brokers and insurers. Comparable to InsurX in automating placement workflows within the Lloyd's and specialty insurance ecosystem.

Emerging players

• Concirrus: Data analytics platform for specialty insurers and MGAs focused on marine, cargo and political risk. Comparable to InsurX in serving the London specialty market with data-driven underwriting intelligence.
• Quickles: Algorithmic insurance placement and quote platform for commercial lines. Comparable to InsurX's marketplace-driven approach to matching risks with insurer appetite.

Broad incumbents

• Verisk Specialty Business Solutions: Large established analytics and workflow vendor serving London Market and global specialty insurance. Comparable to InsurX in providing data, analytics and workflow tools to specialty underwriters, though as part of a much broader portfolio.
• Guidewire: Core insurance platform provider underwriting, policy administration, and claims for P&C insurers globally. Comparable to InsurX in serving insurance technology needs, but as a broad incumbent suite rather than a smart follow specialist.

Others

• Howden: Global insurance broker group and active London Market participant that both partners with InsurX-like platforms and invests in proprietary digital broking technology. Included as an ecosystem participant given its dual role as customer/partner and potential competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insurxglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsurX