Asleep

What Asleep does

Asleep is a South Korea-based sleep technology company (legal entity: VMIC Corporation) founded in 2020 and headquartered in Seoul's Gangnam district. The company develops AI-powered, non-contact sleep tracking technology that operates through a smartphone's microphone, eliminating the need for wearable devices or dedicated hardware. Its core offering, the AsleepTrack API, delivers sleep stage classification (REM, light, deep) and respiratory event detection by analyzing ambient sounds during sleep.

The company's AI models are trained on a clinically grounded dataset comprising 2,201,145 sleep data sessions, 7,000 polysomnography (PSG) recordings from hospital environments, and 700,000 home environment data points, with claimed accuracy benchmarks exceeding Apple Watch, Google Fitbit, and Amazon Halo. Asleep operates a B2B API-first business model, licensing its sleep intelligence engine to enterprise customers across consumer electronics, telecommunications, IoT, and healthcare verticals. The technology has received Korean FDA (KFDA) Class 2 medical device certification, and the company holds 74 patents and 22 academic publications, with research collaborations involving Stanford University and Seoul National University Bundang Hospital.

Asleep's commercial footprint spans South Korea, Japan (via SoftBank), and North America, with enterprise customers including LG Electronics (for the "Sweet Sleep" smart home feature), SK Telecom, SoftBank, Amazon, KD Navien, and O-Care. The company monetizes through per-API-call pricing and enterprise contracts, with distribution channels including the AWS Marketplace and direct enterprise sales. Its product roadmap includes Apnotrack, a sleep apnea diagnostic solution designated as South Korea's 43rd innovative medical device by the Ministry of Food and Drug Safety (MFDS).

Name

Asleep

Legal name

브이엠아이씨 주식회사 (VMIC Corporation)

Website

https://asleep.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Asleep is a South Korea-based B2B sleep technology company that provides AI-powered, non-contact sleep tracking via smartphone microphone APIs, serving enterprise customers in consumer electronics, telecom, IoT, and healthcare across Korea, Japan, and North America.

Ownership category

akta.pro rank

Product category

Sleep Tracking Software & APIs

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

akta.pro secondary industries

Sleep Health Coaching (HSADAGAE), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF)

Keywords

• Sleep tracking API
• Sleep monitoring AI
• Non-contact sleep analysis
• Sleep data platform
• Sleep health SDK

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AsleepTrack API Access: B2B API and SDK licensing model where enterprise clients pay for API usage to integrate sleep tracking into their applications. Pricing is based on usage with subscription-like enterprise contracts available.
2. Enterprise Contracts: Custom enterprise agreements with API quota limits and dedicated support, with per-session charging based on completed sleep analyses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Asleep develops and sells an AI-powered non-contact sleep tracking API and SDK (AsleepTrack) that analyzes breathing sounds captured via smartphone microphones to determine sleep stages, snoring events, and sleep cycles without requiring wearables. The platform targets enterprise customers across healthcare, fitness, smart-home/IoT, and consumer app verticals, with usage-based pricing, 60-day free trials, and regulatory-grade accuracy validated by KFDA Class 2 medical device certification.

Product overview

Asleep operates as a sleep technology company offering a platform of sleep tracking solutions. The core product is AsleepTrack API, which provides AI-powered sleep analysis via smartphone microphone without requiring wearable devices. The platform architecture includes AsleepTrack API as the central product with supporting SDKs for iOS and Android, plus add-on analysis modules (2-Stage, 4-Stage Sleep Analysis, Real-time Analysis, Snoring Detection). Additional products include Apnotrack for sleep apnea diagnosis (certified as an innovative medical device in Korea), SleepBoard and SleepHub for enterprise B2B applications. The ecosystem is supported by an administrator Dashboard, webhook callbacks for backend integration, and an RDaaS research validation program. The company has 2,201,145 sleep data training samples, 74 patents, and 22 publications.

Differentiator

Problem solved

Functional benefit

Brands

• AsleepTrack API: Core sleep tracking and analysis API module using AI-powered sound-based technology for sleep measurement
• SleepRoutine
• Apnotrack
• SleepBoard
• SleepHub

Products and services

• AsleepTrack API AI-powered sleep tracking and analysis API that detects sleep stages, snoring, and breathing patterns from smartphone microphone audio without wearables. Provides 2-stage and 4-stage sleep analysis, real-time monitoring at 5-minute intervals, and webhook callbacks for enterprise integration.
• AsleepTrack SDK (iOS/Android) Software development kits for iOS and Android that handle audio recording, on-device Mel Spectrogram conversion, and API communication for embedding AsleepTrack sleep tracking into mobile applications.
• SleepHub Enterprise sleep management hub/product targeting B2B partners and sleep industry leaders, integrating Asleep's sleep tracking capabilities into partner offerings.
• SleepBoard Enterprise sleep tracking and analytics dashboard/reporting platform for B2B applications, part of Asleep's product portfolio for enterprise customers.
• Apnotrack Home sleep apnea detection software application designated as Korea's 43rd innovative medical device by the Ministry of Food and Drug Safety (MFDS) for sleep apnea diagnosis assistance.
• AsleepTrack Dashboard Administrator dashboard for enterprise customers to view sleep data, monitor API usage metrics, manage users, and analyze sessions with real-time data aggregation across Analysis, Users, and Sessions tabs.

Quantifiable outcome

• Higher accuracy than Apple Watch, Google Fitbit, Amazon Halo, and 8 other commercial sleep trackers in clinical comparison study (Mac F1 Score and Wake detection accuracy)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered strategic, core and flagship.

• SoftBank Group Realize InnovationsstrategicGTM or Marketing Partner · 13 November 2023Partnership for Japan market entry. Realize Innovations is the IT subsidiary of SoftBank Group, providing distribution and market access in Japan for Asleep's technology.
• KD NaviencoreStrategic or Co-development Partner · 1 November 2023Strategic partnership to develop 'sleep optimization technology' recommending optimal sleep temperatures based on individual sleep data. Follows successful LG Electronics collaboration for temperature-controlled sleep environment.
• LG ElectronicsflagshipStrategic or Co-development Partner · 1 January 2023Co-developed 'Sweet Sleep' beta project featuring personalized temperature control based on real-time sleep analysis. LG AC products automatically adjust temperature based on user's sleep stages. Achieved 4.26/5 user satisfaction.
• Seoul National University Bundang HospitalcoreStrategic or Co-development Partner · 1 January 2023Collaborative research partner for accuracy validation studies. Joint research with hospital sleep center to validate AsleepTrack accuracy against clinical PSG polysomnography standards.
• Stanford University Sleep CentercoreStrategic or Co-development Partner · 1 January 2023Collaborative research partner for international accuracy validation. Joint research with Stanford sleep specialists for clinical validation of sleep tracking technology.
• SK TelecomstrategicTechnology or Integration · 1 January 2023Enterprise customer using Asleep API. SK Telecom, as a major Korean telecom company with high data security standards, adopting Asleep's sleep tracking validates the technology's privacy and security approach.
• AmazonstrategicTechnology or Integration · 30 March 2022Collaboration with Amazon for sleep analysis technology integration. Part of company's strategy to work with major tech platforms for distribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emfit (now Beddr): Sleep tracking via under-mattress ballistocardiography sensors. Comparable to Asleep's non-wearable sleep tracking positioning and home sleep apnea screening use cases.
• Oura: Smart ring maker offering consumer-facing sleep tracking and stage analysis (Light/Deep/REM). Direct competitor in consumer sleep tracking accuracy benchmarks that Asleep references, though Oura uses a wearable form factor rather than non-contact audio.
• SleepScore Labs: Sleep tracking technology company offering both consumer apps and B2B/enterprise sleep improvement solutions. Closely comparable to Asleep in operating a hybrid B2B/B2C sleep analytics business with enterprise partnerships across mattress, wellness, and consumer brands.
• Eight Sleep: Smart mattress cover/pod company offering sleep tracking and temperature automation for high-end consumers. Comparable to Asleep's LG and KD Navien partnerships (sleep-stage-based temperature control), though Eight Sleep delivers via proprietary hardware.
• Withings: Consumer health device maker offering sleep tracking via under-mattress sensors (Sleep Analyzer) and connected watches. Comparable to Asleep's contactless sleep tracking and home sleep diagnostic positioning, using a dedicated hardware form factor.
• Dreem: Sleep headband company with research-grade EEG sleep tracking. Comparable as a sleep technology company with clinical validation efforts and published research, though uses a wearable form factor with more granular biosignals.
• Sleepio: Digital sleep therapy (CBT-I) program offered through enterprise health plans and employers. Comparable to Asleep's enterprise health/wellness API deployments and complements the broader sleep-tech stack in employer and payer channels.

Broad incumbents

• ResMed: Global leader in sleep apnea and respiratory care devices (CPAP, masks, connected health). Comparable through its home sleep testing and connected diagnostics efforts (acquired Propeller Health, MatrixCare), directly relevant to Asleep's Apnotrack clinical roadmap.
• Apple (HealthKit/Apple Watch): Apple Watch and Health app offer sleep tracking with broad consumer reach. Asleep specifically claims superior accuracy versus Apple Watch in published benchmarks, making Apple a primary competitive reference point and potential platform risk.
• Google Fitbit: Fitbit wearables with integrated sleep tracking and Premium sleep features. Identified by Asleep as a direct accuracy comparison target, representing the wearable-sleep-tracking category against which Asleep benchmarks its non-contact approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asleep_studio
• LinkedInlinkedin.com/company/alseep
• Instagraminstagram.com/asleep.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asleep