Gearflow
Gearflow is an AI-powered B2B procurement and marketplace platform that helps construction fleet teams source parts, equipment, service, and freight from vendors, with workflow automation and ERP/fleet-management integrations.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gearflow does
Gearflow is an AI-powered B2B procurement and marketplace platform purpose-built for construction fleet teams. Founded in 2018 and headquartered in Chicago, the company addresses what it describes as a coordination problem — the gap between a job site having an equipment/parts/service need and having that need fulfilled — by replacing phone-based, pen-and-paper sourcing with a software workflow that includes voice/text job-site intake, automated request routing, multi-vendor quote comparison, and full audit-trail visibility across every procurement event. The platform is composed of three core products: Parts Hub (for fleet teams to source parts), Sales Hub (for vendors to respond to and fulfill requests), and Procurement (for equipment, maintenance, and mobilization management), with supporting modules for Job Site, Fleet Operations, Fleet Management, and Vendor Tools, and is built on an Elixir/Phoenix backend with a GraphQL API and OpenTelemetry-based observability. The company monetizes through user-based enterprise subscriptions with custom multi-year contracts and through marketing/transaction fees collected on facilitated buyer-supplier transactions. Gearflow sells primarily via an enterprise field-sales motion supported by a self-serve channel, and has built a deep integration ecosystem spanning fleet management platforms (HCSS e360, AssetWorks M5, Fleetio, Tenna, Teletrac Navman, Clue, B2W) and ERP systems (SAP, Viewpoint Vista).
Gearflow firmographics
Firmographics- Name
- Gearflow
- Legal name
- Gearflow Inc.
- Website
- https://gearflow.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gearflow is an AI-powered B2B procurement and marketplace platform that helps construction fleet teams source parts, equipment, service, and freight from vendors, with workflow automation and ERP/fleet-management integrations.
- Ownership category
- akta.pro rank
Gearflow industry classification
Industry- Product category
- Construction Procurement Software
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Gearflow is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gearflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- User-based Subscription: Subscription-based pricing model based on the number of users. Pricing is customized for each customer based on their onboarding and rollout needs. The company provides marketing services facilitating transactions between buyers and suppliers, collecting fees for these services.
- Transaction Processing Fees: Gearflow facilitates sale transactions between customers and suppliers, collecting fees for marketing services. They process transactions, collect purchase prices on behalf of suppliers, and may hold funds in escrow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom user-based subscription plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gearflow product offering
Product offeringCore offering
Gearflow is an AI-powered B2B procurement platform and marketplace for construction fleet teams. It enables equipment managers, fleet managers, mechanics, and superintendents to source, order, and track parts, equipment, service, and freight from a network of vendors. The platform consists of three core applications (Parts Hub, Sales Hub, and Procurement) supported by AI for workflow automation, predictive needs, and voice/text-based reporting.
Product overview
Gearflow is an AI-powered procurement platform for construction fleet teams, consisting of three core components: Parts Hub for buying and sourcing parts, Sales Hub for vendors to sell and fulfill parts, and Procurement for equipment, maintenance, and mobilizations. The platform includes specialized modules for Job Site (field reporting), Fleet Operations (sourcing and fulfillment), Fleet Management (visibility and analytics), and Vendor Tools (supplier management). The platform leverages AI for workflow automation, predictive needs, and natural language processing for voice/text input.
Differentiator
Problem solved
Functional benefit
Brands
- Gearflow Procurement Platform: AI-powered procurement platform for fleet teams to source and fulfill equipment, parts, and services
- Parts Hub
- Sales Hub
- Procurement App
Products and services
- Parts Hub Core Gearflow application that enables construction fleet teams to buy and source parts through a network of vendors. Used by equipment managers, fleet managers, mechanics, and superintendents to initiate parts requests, compare quotes, and fulfill orders.
- Sales Hub Core Gearflow application for equipment vendors, suppliers, and dealers to receive, respond to, and fulfill parts and equipment requests from construction fleet customers. Includes tools for instant communication, drag-and-drop quote uploads, centralized request dashboards, and performance analytics.
- Procurement Core Gearflow application that centralizes equipment, maintenance, and mobilization procurement activities for fleet teams, providing visibility into all purchasing and request activity.
- Job Site Solution Solution offering purpose-built tools for field and job site personnel to report equipment needs via voice or text, with the system automatically filling in details and routing requests.
- Fleet Operations Solution Solution for fleet operations teams to source and fulfill equipment, parts, service, and freight needs, including quote comparison, vendor coordination, and workflow automation features designed to double team capacity.
- Fleet Management Solution Solution providing centralized visibility into all procurement activity and costs, including timeline tracking on every request, performance measurement, predictive needs, and user permissions management.
- Vendor Tools Free tools for equipment vendors and suppliers to respond faster, stay organized, and grow their customer base, including instant communication, drag-and-drop quote uploads, centralized request dashboard, and performance analytics.
Quantifiable outcome
- 12+ hours saved per person per week
- +4 more outcomes
Companies that use Gearflow
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Gearflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature5 records
Gearflow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CNH IndustrialcoreCNH Industrial partnered with Gearflow, the largest parts marketplace built for the construction equipment industry. This partnership allows CNH and its dealers to better address the needs of mixed fleet customers, making it easier for them to shop for parts on one platform while maintaining dealer relationships.
- TennacoreFleet management integration partner - Beta status integration for tracking fleet costs.
- HCSS e360coreFleet management integration partner - Live integration status for construction fleet management.
- FleetiocoreFleet management integration partner - Live integration status for fleet tracking.
- AssetWorks M5coreFleet management integration partner - Live integration status for enterprise fleet management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gearflow competitors and assessment
Company assessmentDirect peers
- Procurify: Procurement and spend management SaaS that automates purchase orders, approvals, and vendor management. Comparable as a procurement workflow platform serving mid-market and enterprise, though less verticalized to construction fleets than Gearflow.
- HCSS: Heavy civil construction software suite including fleet management (e360) and equipment maintenance. Directly comparable because Gearflow integrates with HCSS e360 and both target the same heavy-equipment fleet procurement and maintenance workflow.
- Fleetio: Fleet maintenance and fuel management platform for equipment-heavy operators. Comparable because Gearflow has a live Fleetio integration and both touch equipment parts and maintenance workflows, though Fleetio focuses more on maintenance and less on sourcing.
- Tenna: Equipment and asset tracking platform for construction fleets. Comparable as a fleet visibility partner (Gearflow integrates with Tenna) addressing the same contractor buyer for equipment lifecycle data.
- ToolWatch: Construction tool and equipment tracking, utilization, and consumables management platform. Comparable as a purpose-built tool/equipment tracking layer for contractors that intersects with Gearflow's equipment request workflow.
- AssetWorks: Enterprise fleet, fuel, and asset management software (M5 platform). Comparable as a fleet management partner (Gearflow integrates with AssetWorks M5) addressing equipment-heavy public and private fleets.
Broad incumbents
- Procore: Dominant construction operations platform covering project management, field operations, and financial workflows. Comparable as a system of record for construction; its procurement-adjacent modules directly overlap with Gearflow's buyer-side workflow.
- Coupa: Large enterprise spend management platform covering procurement, invoicing, and supplier management. Comparable as an incumbent procurement suite that could extend into vertical fleet procurement categories.
- SAP Ariba: Enterprise procurement and supplier network platform owned by SAP (Gearflow integrates with SAP). Comparable as the incumbent procurement backbone that could absorb construction-specific procurement workflows.
Emerging players
- BuildOps: All-in-one operations platform for commercial contractors covering work orders, scheduling, and asset management. Comparable as an emerging operations suite targeting commercial mechanical and specialty contractors with overlap in equipment and parts workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gearflow social profiles
Digital presenceGearflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gearflow leadership team
Management profileNumber of profiles
Profiles2 records
Gearflow funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gearflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gearflow
What does Gearflow do?
Gearflow is an AI-powered B2B procurement platform and marketplace for construction fleet teams. It enables equipment managers, fleet managers, mechanics, and superintendents to source, order, and track parts, equipment, service, and freight from a network of vendors. The platform consists of three core applications (Parts Hub, Sales Hub, and Procurement) supported by AI for workflow automation, predictive needs, and voice/text-based reporting.
Is Gearflow a public or private company?
Gearflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gearflow founded?
Gearflow was founded in 2018. It employs 11 to 50 people.
Where is Gearflow based?
Gearflow is headquartered in Chicago, United States, in the North America region.
How does Gearflow make money?
Two revenue lines are on record. User-based Subscription is the primary driver. The others are transaction Processing Fees.
Who are Gearflow's main competitors?
Direct peers on record are Procurify, HCSS, Fleetio, Tenna, ToolWatch and AssetWorks. Broad incumbents are Procore, Coupa and SAP Ariba. BuildOps is listed as an emerging player.
Does Gearflow have an API?
Yes. Gearflow provides developer documentation at devs.gearflow.com. The platform supports integrations with fleet management and ERP systems. A documentation link is available for developers to access integration guides. Developer documentation is at devs.gearflow.com.
What industry is Gearflow in?
Gearflow's product category is Construction Procurement Software. Its primary akta.pro industry code is TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 3331 and its SIC code is 3530.