Tenna
Tenna provides a construction-focused equipment management platform combining SaaS software with proprietary GPS, BLE, and dash cam hardware, serving 700+ contractors managing mixed fleets of heavy equipment, vehicles, and tools. Now an independent subsidiary of John Deere following its 2026 acquisition.
- Company typePrivate
- Founded2015
- HeadquartersEdison, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tenna does
Tenna is a US-based construction technology company that provides an integrated equipment management software platform paired with proprietary GPS, CANbus, dash cam, and BLE asset tracking hardware. Founded in 2015 and headquartered in Edison, New Jersey, Tenna serves more than 700 construction contractors managing mixed fleets of owned and rented heavy equipment, on-road vehicles, and small tools. The company monetizes through SaaS subscriptions, hardware sales (with optional financing), and implementation services sold primarily via a direct enterprise sales motion with certified installation partners.
The TennaCORE platform unifies asset tracking and management, preventive maintenance, safety and compliance, resource scheduling, and — most recently — telematics-powered job costing via the Asset Financials module. Underlying technology combines cloud-native software, mobile applications with offline capability for field crews, native integrations with ERP systems (notably Viewpoint Vista) and OEM telematics via AEMP standards, and a captive hardware portfolio including TennaCANbus, TennaFLEET, TennaINTEL, TennaMINI, TennaBLE, TennaQR, and AI-enabled TennaCAM devices. The platform holds SOC 2 Type 1 certification and supports both on-road fleet compliance (DVIR/ELD/IFTA) and jobsite asset visibility.
The company was bootstrapped from inception, reaching approximately $15 million in annual revenue without institutional outside funding. In December 2025, John Deere (NYSE: DE) agreed to acquire Tenna, with the transaction closing in early 2026; Tenna continues to operate as an independent business unit under the Tenna brand while leveraging John Deere's resources to scale its mixed-fleet management platform.
Tenna firmographics
Firmographics- Name
- Tenna
- Legal name
- Tenna
- Website
- https://tenna.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Tenna provides a construction-focused equipment management platform combining SaaS software with proprietary GPS, BLE, and dash cam hardware, serving 700+ contractors managing mixed fleets of heavy equipment, vehicles, and tools. Now an independent subsidiary of John Deere following its 2026 acquisition.
- Ownership category
- akta.pro rank
Tenna industry classification
Industry- Product category
- Construction Equipment Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where Tenna is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tenna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- SaaS Subscription: Subscription-based software licensing for equipment management platform access, typically annual contracts with tiered pricing based on fleet size and features
- Hardware Sales: Sale of asset tracking devices including GPS trackers, BLE beacons, dash cameras, and CANbus adapters. Hardware ownership with optional financing available
- Implementation Services: Deployment, setup, and onboarding services for new customers including tracker installation and system configuration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Distribution channels4 records
Marketing channels8 records
Tenna product offering
Product offeringCore offering
Tenna provides a cloud-based equipment management software platform purpose-built for the construction industry. The platform combines GPS asset tracking, telematics, maintenance management, AI-powered safety tools, and a portfolio of hardware tracking devices to help contractors manage mixed fleets of owned and rented equipment across jobsites. Core platform TennaCORE is sold via subscription with hardware and implementation services sold alongside.
Product overview
Tenna is an equipment management software platform designed specifically for the construction industry, offering a unified one-platform solution for managing mixed fleets of owned and rented equipment. The platform consists of TennaCORE as the core base platform, combined with modular add-on products including Asset Tracking & Management (with sub-products for Sites/Maps/Geofences, Utilization, Analytics & Reporting, and Tenna App), Maintenance suite (Preventive Maintenance, Work Orders, Parts Inventory, Mechanic Time Cards, Cost Codes), Safety & Compliance (AI Dash Cam, Driver Scorecard, Operations Scorecard, Custom Inspections, Fleet Compliance with DVIR/ELD/IFTA), Resource Management & Dispatching, Asset Financials, and a comprehensive range of Asset Trackers hardware (TennaCANbus, TennaCAM Heavy Equipment, TennaFLEET, TennaCAM Fleet, TennaINTEL, TennaMINI, TennaBLE, TennaQR). The platform integrates with ERP/accounting systems, AEMP telematics standards, and construction software tools to eliminate data silos across field, shop, and office operations.
Differentiator
Problem solved
Functional benefit
Brands
- TennaCORE: Tenna's core equipment management software platform built for construction, providing extensive features for managing all aspects of mixed fleet operations with an intuitive interface.
- TennaCAM
- TennaFLEET
- TennaINTEL
- TennaMINI
- TennaBLE
- TennaCANbus
- TennaQR
- Asset Financials
- TennaU Live
Products and services
- TennaCORE Tenna's core cloud-based equipment management software platform built for the construction industry, providing the foundational interface for managing all aspects of mixed fleet operations.
- Asset Tracking & Management Comprehensive asset tracking software module covering sites, maps, geofences, utilization monitoring, analytics, reporting, and mobile app access for managing all owned and rental assets across jobs and sites.
- Maintenance Software Equipment maintenance software suite including preventive maintenance scheduling, work orders, fault codes, diagnostic trouble codes, mechanic time cards, parts inventory management, and construction cost codes.
- Cameras, Safety & Compliance Safety and compliance software suite including AI dash cams, heavy equipment cameras, driver scorecards, operations scorecards, custom inspections, DVIR, ELD, and IFTA compliance tools.
- Resource Management & Dispatching Equipment scheduling and dispatching software for resource planning, logistics optimization, and coordinating equipment moves between sites.
- Asset Financials Equipment job costing and internal billing system powered by telematics data, connecting utilization data directly to equipment costs, maintenance expenses, and job allocation.
- Asset Trackers (Hardware Portfolio) Range of GPS and Bluetooth asset tracking hardware devices for construction fleets including heavy equipment trackers (TennaINTEL, TennaMINI, TennaCANbus), fleet trackers and dash cameras (TennaFLEET, TennaCAM Fleet, TennaCAM Heavy Equipment), BLE beacons (TennaBLE), and QR code tags (TennaQR).
Quantifiable outcome
- Reduced equipment idle time by 397 hours/month resulting in $15,000-$19,000 monthly savings
- +5 more outcomes
Companies that use Tenna
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Tenna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
Tenna partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John DeerecoreJohn Deere agreed to acquire Tenna in December 2025, with the transaction completed in February 2026. Tenna continues to operate as an independent business under the Tenna tradename while leveraging John Deere's resources to scale and grow. This acquisition aligns with John Deere's strategy to strengthen its presence in construction technology and equipment management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tenna competitors and assessment
Company assessmentDirect peers
- Fleetio: Modern fleet maintenance and management SaaS combining CMMS, fuel cards, parts inventory, and basic telematics. Direct comparable on the maintenance and asset-tracking workflow Tenna targets, though less focused on heavy construction equipment.
- Samsara: Public IoT/fleet management platform (NYSE: IOT) offering GPS tracking, telematics, AI dash cams, and asset management. Competes directly with Tenna for large contractor and mixed-fleet accounts, with materially larger R&D and sales scale.
- Geotab: Leading fleet telematics provider with OEM-grade hardware and a robust software platform. Directly comparable on GPS tracking, utilization, and driver scorecards, and increasingly active in construction verticals.
- Azuga (Bridgestone): GPS fleet tracking, AI dash cams, driver scorecards, and telematics. Direct overlap with Tenna's tracking and safety modules, with particular traction in contractor and service-vehicle fleets.
- Powerfleet (formerly GPS Insight): Fleet telematics and video telematics platform with strong construction and heavy-equipment presence post-GPS Insight integration. Closest scale-and-vertical comparable to Tenna for mixed-fleet construction contractors.
Broad incumbents
- Verizon Connect: Telco-owned fleet management suite covering GPS tracking, ELD compliance, video, and asset monitoring. Overlaps Tenna's fleet tracking and compliance offerings as part of a much broader telecom-backed portfolio.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform with telematics, compliance, and vehicle tracking. Broad incumbent serving many verticals including light construction and last-mile.
- Trimble Transportation & Construction: Construction-technology incumbent with deep relationships to contractors and OEMs; Tenna integrates with Trimble's Viewpoint Vista ERP, and Trimble's broader construction and fleet offerings make it both a partner and adjacency competitor.
Emerging players
- Motive: AI dash cams and fleet management platform historically focused on trucking and logistics, expanding into construction and equipment-heavy fleets. Emerging competitor against Tenna's safety and tracking stack.
- SmartEquip (EquipmentShare): Equipment lifecycle and fleet management platform owned by EquipmentShare, focused on equipment dealers and contractors. Overlaps with Tenna's CMMS and utilization tracking for heavy equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenna social profiles
Digital presenceTenna compliance and trust
Trust signalCompliance1 record
Tenna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenna leadership team
Management profileNumber of profiles
Profiles6 records
Tenna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenna
What does Tenna do?
Tenna provides a cloud-based equipment management software platform purpose-built for the construction industry. The platform combines GPS asset tracking, telematics, maintenance management, AI-powered safety tools, and a portfolio of hardware tracking devices to help contractors manage mixed fleets of owned and rented equipment across jobsites. Core platform TennaCORE is sold via subscription with hardware and implementation services sold alongside.
Is Tenna a public or private company?
Tenna is a private company. It is classified as corporate owned and is currently acquired.
When was Tenna founded?
Tenna was founded in 2015. It employs 101 to 250 people.
Where is Tenna based?
Tenna is headquartered in Edison, United States, in the North America region.
How does Tenna make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are hardware Sales and implementation Services.
Who are Tenna's main competitors?
Direct peers on record are Fleetio, Samsara, Geotab, Azuga (Bridgestone) and Powerfleet (formerly GPS Insight). Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation & Construction. Emerging players are Motive and SmartEquip (EquipmentShare).
Does Tenna have an API?
No public API is recorded for Tenna.
What industry is Tenna in?
Tenna's product category is Construction Equipment Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 51821 and its SIC code is 7373.