Food for Health

What Food for Health does

Food for Health is a Minneapolis-based private LLC founded in 2022 that operates GoNo Food Finder, a consumer mobile application marketed under a food-as-medicine thesis. The app allows users to scan food barcodes or product labels and receive personalized "Go" or "No" grades tailored to their medical conditions, allergies, dietary preferences, wellness goals, and prescription drug interactions. Target users include individuals managing chronic conditions such as heart disease, diabetes, and obesity, as well as health-conscious consumers and people with specific dietary, cultural, or athletic requirements.

The company's core technology is its patented Efficacy Engine (US Patent #11,437,134, plus five international patents and additional filings), which algorithmically scores individual ingredient efficacy against specific disease states and wellness goals using structured evidence drawn from over 107,800 peer-reviewed clinical studies dating to 1991. The grading system is probability-based and incorporates study size, duration, blinding methodology, funding sources, and conflicts of interest. A named Medical & Scientific Advisory Panel of more than twelve physicians and scientists, with affiliations including Harvard Medical School, Tufts, University of Alabama, University of Miami, and the American Academy of Family Physicians, provides clinical validation. The platform supports multimodal input via barcode/label scanning (computer vision) and integrates with connected health, fitness, and lifestyle apps.

Food for Health pursues a product-led, direct-to-consumer go-to-market, distributing through the iOS App Store and Google Play globally and relying on a freemium or subscription model typical of consumer health apps; specific pricing is not publicly disclosed. The company has raised approximately $4.1M across four disclosed funding rounds between October 2023 and May 2024, with the largest single round of $3M from Marshall Wyant Limited in May 2024. Distribution, content marketing, and policy engagement (notably the 2022 White House Conference on Hunger, Nutrition, and Health and a November 2025 SNAP advocacy partnership with Housing Is A Human Right) form the visible marketing mix.

Name

Food for Health

Legal name

Food for Health LLC

Website

https://foodforhealth.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Food for Health operates the GoNo Food Finder mobile app, which scans food barcodes and uses a patented Efficacy Engine to deliver personalized, clinically graded dietary recommendations for consumers managing chronic conditions, allergies, and wellness goals.

Ownership category

akta.pro rank

Product category

Personalized Nutrition Technology

NAICS

Other Specialty Food Retailers (44529), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Food as medicine
• Personalized nutrition
• Barcode scanning
• Clinical evidence grading
• Dietary recommendations

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Application Services: The company generates revenue through its GoNo Food Finder mobile application. Users download the app from App Store or Google Play and use it to scan food products for personalized health grades. While specific pricing tiers are not publicly disclosed, the app operates on a freemium or subscription model typical of consumer health applications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Food for Health operates the GoNo Food Finder mobile application, which uses a patented AI-powered Efficacy Engine to analyze peer-reviewed clinical studies and deliver personalized Go/No health grades for grocery and restaurant food items. The app factors in an individual's medical conditions, wellness goals, and dietary preferences to translate clinical evidence into actionable, condition-specific food recommendations.

Product overview

Food for Health offers a unified SaaS platform centered on two core products: the GoNo Food Finder mobile app and the proprietary Efficacy Engine® technology. The GoNo Food Finder is a consumer-facing mobile application that enables users to scan food products and receive instant personalized dietary recommendations. The Efficacy Engine® serves as the backend technology that powers the app, analyzing over 107,800 clinical studies to generate science-backed ingredient grades. The platform also includes supporting components such as a Scientific Monographs database covering hundreds of ingredients, conditions, and wellness goals, and a Medical & Scientific Advisory Panel providing expert oversight.

Differentiator

Problem solved

Functional benefit

Brands

• GoNo Food Finder: AI-powered app that analyzes nutritional data to recommend personalized dietary options by scanning food labels and barcodes, leveraging data from over 107,000 clinical studies.
• Efficacy Engine

Products and services

• GoNo Food Finder GoNo Food Finder is a mobile application designed for individual consumers that converts peer-reviewed clinical research into personalized Go/No health grades for grocery and restaurant food items. It uses AI to factor in the user's medical conditions, wellness goals, and dietary preferences to provide instant, evidence-based food guidance via barcode scanning and product search.

Quantifiable outcome

• DASH-style diet for diabetes produced 5 mmHg average systolic blood pressure reduction beyond medication alone, with 14% reduced stroke risk, 6% reduction in cardiovascular events, and 8% reduction in heart failure
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Housing Is A Human RightminorOthers · 7 November 2025Food for Health partnered with Housing Is A Human Right for advocacy efforts calling on California Governor Gavin Newsom to restore funding for SNAP benefits cut on November 1st. The joint advocacy effort took place in Los Angeles and highlighted the impact of SNAP cuts on approximately 5.5 million Californians, including 2 million children and 115,000 veterans. This is a social advocacy partnership rather than a commercial business partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yuka: Yuka is a consumer mobile app that scans barcodes and assigns health scores to food and cosmetic products, using a transparent scoring algorithm. It is the most direct competitor to Food for Health's GoNo Food Finder in the product category, target user (health-conscious consumers), and PLG mobile app distribution model.
• HowGood: HowGood is a product intelligence platform that scores food and personal care items on health, sustainability, and ingredient quality, serving both consumer apps and B2B retailers. It is directly comparable as a database-driven food scoring engine with overlapping ingredient evaluation methodology and a mix of consumer and enterprise customers.
• Fooducate: Fooducate is a consumer app that grades groceries via barcode scanning using a proprietary ingredient analysis and community feedback. It targets a similar health-conscious grocery shopper persona and competes head-to-head on the same 'scan a product, get a grade' UX.
• Open Food Facts: Open Food Facts is a crowdsourced open database of food products with a scanning app and nutrition grades (Nutri-Score). It competes with Food for Health on barcode-based food evaluation for the same consumer use case, distinguished by its open-data model and broader global community.

Broad incumbents

• Environmental Working Group (EWG): EWG publishes widely-used product safety and ingredient scores (EWG's Food Scores, Skin Deep) and has a consumer Healthy Living app. It is a broader incumbent in consumer-facing product rating, with established brand authority in food chemical and additive scrutiny that overlaps with Food for Health's evidence-based positioning.
• MyFitnessPal: MyFitnessPal is the largest consumer food and nutrition tracking platform with a massive barcode database and calorie/macro logging. While its focus is tracking rather than condition-specific grading, it overlaps significantly on target user (health-conscious consumers managing diet for chronic conditions) and PLG mobile app distribution.
• Noom: Noom is a subscription behavior-change and nutrition coaching platform targeting weight management and chronic disease prevention. It is comparable as a consumer health subscription targeting the same chronic-disease and wellness-goal use cases that Food for Health addresses, though it leans on human coaching rather than AI grading.

Emerging players

• ZOE: ZOE is a personalized nutrition company using gut microbiome, blood fat, and blood sugar data to deliver individualized food scores. It overlaps with Food for Health on the personalized 'food-as-medicine' thesis and chronic disease prevention audience, distinguished by its biological testing component.
• InsideTracker: InsideTracker delivers personalized nutrition and wellness recommendations based on blood biomarker and DNA testing. It is comparable as a science-backed, condition-aware personalized nutrition service targeting the same proactive health-conscious consumer willing to pay a premium for evidence-based guidance.
• Levels Health: Levels is a metabolic health platform using continuous glucose monitoring to provide real-time, personalized food feedback. It overlaps with Food for Health on the 'food impacts health in measurable, personalized ways' thesis and targets a similar early-adopter, evidence-driven consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foodforhealthai
• Facebookfacebook.com/foodforhealthai
• LinkedInlinkedin.com/company/foodforhealthai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food for Health