Fooducate
Fooducate is a consumer mobile health app that scans 350,000+ product barcodes to assign proprietary A-D nutrition grades and track meals, exercise, and diets, serving health-conscious individuals seeking weight loss and condition-specific dietary guidance through a freemium model with PRO subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersHod Hasharon, Israel
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Fooducate does
Fooducate is a mobile health and nutrition tracking platform founded in 2010 and currently operated under Maple Media LLC. The company operates a single core consumer mobile application (iOS and Android) that enables users to scan over 350,000 product barcodes to retrieve nutritional information, log meals, water intake, and exercise, and receive a proprietary A-D Food Grade that surfaces hidden additives such as added sugars, artificial sweeteners, trans fats, MSG, HFCS, and GMOs in ingredient lists. Its core technology stack combines a curated product database, computer-vision-based barcode scanning, a rule-based grading engine, and a personalization layer that adapts recommendations to user profile attributes (age, weight, health conditions) and dietary frameworks including keto, paleo, vegan, Mediterranean, and low-FODMAP. Apple HealthKit integration allows two-way data flow for exercise, sleep, and nutrition, and iOS home screen widgets extend session access into the OS surface.
The product portfolio spans the free Fooducate app, the Fooducate PRO subscription ($9.99/month or $34.99-$49.99/year) with condition-specific diet tools for diabetes, heart, kidney, bone health, and IBS, and add-on modules including a Gluten & Allergies pack, Meal Analysis, Diet Kickstart (10-day plan), Fooducate Podcasts, and a Pet Food feature. Revenue is generated through freemium conversion to PRO subscriptions and one-time in-app purchases priced from $1.99 to $89.99, with distribution via Apple App Store and Google Play (including Google Play Pass) and promotional partnerships such as appbundles.com for 3-day PRO trials.
Fooducate serves individual health-conscious consumers primarily seeking weight loss, macro/micronutrient tracking, and dietary guidance, with secondary use among users managing specific conditions or following specialized diets. The company has accumulated 8M+ downloads across platforms, a 4.6-star rating across 78K App Store ratings and 73K website reviews, and has been recognized as a US Surgeon General Healthy App Challenge winner and Apple's Best Health App of the Year on iOS. Operationally, the company runs with 1-10 employees from San Mateo, California (Maple Media LLC HQ), is bootstrapped aside from a single $50,000 seed from Kima Ventures in 2010, and executes a product-led growth motion with horizontal segmentation across consumer health use cases.
Fooducate firmographics
Firmographics- Name
- Fooducate
- Legal name
- Maple Media LLC
- Website
- https://fooducate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fooducate is a consumer mobile health app that scans 350,000+ product barcodes to assign proprietary A-D nutrition grades and track meals, exercise, and diets, serving health-conscious individuals seeking weight loss and condition-specific dietary guidance through a freemium model with PRO subscriptions.
- Ownership category
- akta.pro rank
Fooducate industry classification
Industry- Product category
- Mobile Health and Nutrition Apps
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where Fooducate is headquartered
LocationHeadquarters
- HQ city
- Hod Hasharon
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Fooducate business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Fooducate PRO Subscription: Premium subscription model offering advanced diet tools including personalized diet recommendations for heart health, diabetes, kidney disease, bone health, IBS; nutrient intake tracking over time; data export capabilities; low-carb, keto, Mediterranean, paleo, vegan, pescatarian diet filters; gluten and allergen detection; priority support. Subscription auto-renews monthly or annually.
- In-App Purchases: One-time purchase options for Pro features and add-ons including Gluten & Allergies module. Multiple pricing tiers from $1.99 to $89.99 for Pro on iOS.
- Freemium Model: Free basic version with core calorie counter, food tracking, and limited features. Premium features require upgrade to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro monthly subscription |
| Subscription | Annual | Pro annual subscription |
| One time/ perpetual license | Monthly | Gluten & Allergies add-on |
| One time/ perpetual license | Monthly | PRO one-time purchase options |
| Freemium | Monthly | 3-day free trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fooducate product offering
Product offeringCore offering
Fooducate is a mobile nutrition tracking app that helps users lose weight and improve health through calorie counting, barcode-based food scanning, and a proprietary A-D Food Grades system that rates the nutritional quality of packaged foods. The freemium app is monetized via a Fooducate PRO subscription that adds personalized diet recommendations for medical conditions, allergen detection, advanced diet filters, and data export.
Product overview
Fooducate is a single, unified mobile health and nutrition app designed to help users lose weight and improve their health through real food diets. The core Fooducate app provides calorie counting, barcode-based food scanning with proprietary Food Grades, macronutrient/micronutrient tracking, water logging, exercise tracking, and community features. Fooducate PRO is a premium subscription add-on offering personalized diet recommendations for specific health conditions (diabetes, heart health, kidney disease), advanced filtering (keto, paleo, vegan, vegetarian, low-FODMAP), GMO warnings, and priority support. Additional modules include Fooducate Podcasts for curated health content, Home Screen Widgets for iOS, a Gluten & Allergies add-on for allergen identification, a Pet Food feature for analyzing pet nutrition, and Diet Kickstart for structured 10-day weight loss guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Fooducate PRO: Premium subscription service offering advanced diet tools, personalized recommendations for heart health, diabetes, kidney disease, bone health, and IBS, plus priority support
- Fooducate Pro
Products and services
- Fooducate Mobile App A freemium mobile calorie counter, nutrition tracker, and diet coach for individual consumers seeking weight loss and healthier eating. The app combines meal logging, barcode scanning against a 350,000+ product database, water and exercise tracking, and a proprietary Food Grades scoring system that rates food healthiness on an A-D scale.
- Fooducate PRO Subscription Premium subscription that adds personalized diet recommendations for conditions such as diabetes, heart health, kidney disease, bone health, and IBS; diet filters for keto, low-carb, Mediterranean, paleo, vegan, and pescatarian; gluten and allergen detection; nutrient intake tracking over time; data export; and priority support for individual subscribers.
Quantifiable outcome
- Users report losing 20-55 pounds with consistent app use
- +1 more outcomes
Companies that use Fooducate
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Fooducate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Fooducate partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fooducate competitors and assessment
Company assessmentDirect peers
- Lose It!: Lose It! is a calorie counting and weight loss app with barcode scanning, macro tracking, and goal-setting features. It directly overlaps Fooducate's core consumer value proposition and serves the same primary segment of weight-management-focused individuals.
- Noom: Noom is a subscription weight-loss coaching app combining calorie tracking with psychology-based coaching and personalized diet plans. It competes with Fooducate PRO in the diet-personalization and weight-loss coaching category, but with a higher price point and human-coach overlay.
- Lifesum: Lifesum is a nutrition and diet tracking app with meal plans for keto, paleo, Mediterranean, and other lifestyles, plus barcode scanning. It directly overlaps Fooducate's lifestyle-diet personalization, healthy recipe content, and freemium subscription model.
- MyNetDiary: MyNetDiary is a calorie counter with diabetes-specific tracking, barcode scanning, and diet planning. It closely mirrors Fooducate's PRO positioning around condition-specific recommendations (diabetes, heart health) and serves overlapping healthcare-aware user segments.
- SparkPeople: SparkPeople is a calorie counter and diet tracker with food logging, exercise tracking, and community features. It is a long-standing direct competitor to Fooducate's core tracking and weight-loss value proposition for health-conscious consumers.
- MyFitnessPal: MyFitnessPal is the leading calorie counter and nutrition tracking app with barcode scanning across a large product database. It is Fooducate's most direct competitor, serving health-conscious consumers with meal logging, macro tracking, and dietary insights, though it lacks Fooducate's proprietary A–D Food Grades.
- Yazio: Yazio is a freemium calorie counter and nutrition tracker with intermittent fasting, diet modes (vegan, keto, low-carb), and barcode scanning. It competes with Fooducate on diet personalization and subscription-based advanced features.
- Cronometer: Cronometer is a nutrition tracking app focused on detailed micronutrient and macronutrient analysis with a verified food database. Comparable to Fooducate in its depth of nutritional data and diet personalization, particularly for users with specific health and dietary requirements.
Emerging players
- PlateJoy: PlateJoy provides personalized meal planning and nutrition recommendations based on user health goals and dietary preferences. It overlaps with Fooducate PRO's personalization engine but focuses on meal-plan delivery rather than barcode-based food tracking.
Broad incumbents
- WW (Weight Watchers): WW is an established weight-management brand combining food tracking, coaching, and community at scale. It competes with Fooducate for the same weight-loss consumer segment but with a much broader brand, paid coaching, and meal-plan offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fooducate social profiles
Digital presenceFooducate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fooducate leadership team
Management profileNumber of profiles
Profiles1 record
Fooducate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fooducate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fooducate
What does Fooducate do?
Fooducate is a mobile nutrition tracking app that helps users lose weight and improve health through calorie counting, barcode-based food scanning, and a proprietary A-D Food Grades system that rates the nutritional quality of packaged foods. The freemium app is monetized via a Fooducate PRO subscription that adds personalized diet recommendations for medical conditions, allergen detection, advanced diet filters, and data export.
Is Fooducate a public or private company?
Fooducate is a private company. It is classified as corporate owned and is currently operating.
When was Fooducate founded?
Fooducate was founded in 2010. It employs 1 to 10 people.
Where is Fooducate based?
Fooducate is headquartered in Hod Hasharon, Israel, in the Middle East region.
How does Fooducate make money?
Three revenue lines are on record. Fooducate PRO Subscription is the primary driver. The others are in-App Purchases and freemium Model.
Who are Fooducate's main competitors?
Direct peers on record are Lose It!, Noom, Lifesum, MyNetDiary, SparkPeople, MyFitnessPal, Yazio and Cronometer. PlateJoy is listed as an emerging player. WW (Weight Watchers) is listed as a broad incumbent.
Does Fooducate have an API?
No public API is recorded for Fooducate.
What industry is Fooducate in?
Fooducate's product category is Mobile Health and Nutrition Apps. Its primary akta.pro industry code is EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking). Its NAICS code is 812191.