Surebird
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Surebird firmographics
Firmographics- Name
- Surebird
- Legal name
- Surebird Services B.V.
- Website
- https://surebird.nl
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Surebird industry classification
Industry- Product category
- Insurance Brokerage / Personal Insurance Management
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Surebird is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Surebird business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission (Commission-based): Surebird receives a commission from insurers when a customer completes a policy purchase through the platform and the application is accepted by the provider. The commission is built into the insurance product pricing. Surebird states it charges 25% to 50% less commission than typical market rates, allowing customers to benefit from lower overall costs. The exact commission percentage varies by product and insurer.
- Service Fees: Optional service fees of €2.85 per month (or €5.70 annually if paid yearly) are charged to customers for database and policy management services provided by an external party that supports Surebird's insurance comparison and management capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Core Platform Access - Free |
| Subscription | Monthly | Optional Service Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Surebird product offering
Product offeringCore offering
Surebird provides a digital insurance management platform that aggregates and compares personal insurance offerings from approximately twelve major Dutch insurers, enabling consumers to consolidate policies into a single dashboard, receive annual optimization reviews, and have policy transitions and cancellations handled on their behalf. The company acts as an independent AFM-licensed insurance intermediary, earning commissions from insurers while offering the comparison and management service free of charge to consumers, supplemented by an optional €2.85 monthly service fee for database and policy management.
Product overview
Surebird operates as a digital insurance management platform offering a consolidated solution for Dutch consumers. The core platform provides a unified dashboard where users can view all their insurance policies, receive automated annual reviews, and get recommendations for policy adjustments. The company offers a wide range of insurance products including auto, home contents, buildings, travel, legal expenses, liability, accident, and caravan insurance (with pet insurance forthcoming). Surebird differentiates through its free cancellation service for old policies, annual review process, and personal contact point for claims support. The service is free for users, with Surebird receiving commissions from insurance providers. The company works with multiple Dutch insurers including Avéro Achmea, Allianz Assistance, A.S.R., Nationale Nederlanden, Anker, Arag, Klaverblad, DAS, Neerlandse, Rhion, and Unigarant.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Insurance Management Platform A consolidated digital dashboard for Dutch consumers that aggregates insurance policies from approximately twelve major Dutch insurers into a single view, monitors the portfolio, and provides recommendations for policy adjustments and switches. Customers access the platform free of charge and complete purchases through Surebird's intermediation.
- Auto Insurance (Autoverzekering) Vehicle insurance coverage offered through the Surebird platform, intermediated from major Dutch insurers. Available to Dutch consumers as part of the platform's consolidated insurance offering.
- Home Contents Insurance (Inboedelverzekering) Home contents insurance protecting personal belongings within the home, offered to Dutch consumers through the Surebird platform via its partner insurers.
- Buildings Insurance (Opstalverzekering) Property/structural insurance covering the building itself, available to Dutch consumers through the Surebird platform's partner insurers.
- Travel Insurance (Reisverzekering) Travel insurance coverage offered through the platform for trip protection, intermediated from partner insurers including Allianz Assistance.
- Legal Expenses Insurance (Rechtsbijstandverzekering) Legal aid and legal expenses insurance coverage available through the platform via partners including Arag, DAS, and Klaverblad.
- Liability Insurance (Aansprakelijkheidsverzekering) Personal liability insurance coverage offered through the platform for Dutch consumers.
- Accident Insurance (Ongevallenverzekering) Personal accident insurance coverage available through the platform for Dutch consumers.
- Caravan Insurance (Caravanverzekering) Caravan and camper insurance coverage available through the platform, intermediated from partners including Unigarant.
- Insurance Package (Verzekeringspakket) Bundled insurance package combining multiple coverage types (such as home contents and buildings) at potentially better rates than individual policies.
- Annual Insurance Review Yearly insurance check service that compares current coverage with available alternatives across Surebird's partner insurers and switches customers to better options if beneficial, ensuring optimal coverage and pricing.
- Free Cancellation Service Free service to cancel old insurance policies after switching to new coverage through Surebird. Customers provide product details, insurer, and policy number, and Surebird handles the cancellation paperwork on their behalf.
Quantifiable outcome
- Average annual savings of €300 per customer on insurance premiums
- +3 more outcomes
Companies that use Surebird
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Surebird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Surebird partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Avéro AchmeacoreDutch insurance provider whose products are offered through the Surebird platform. Part of Achmea, one of the largest insurance groups in the Netherlands.
- AllianzcoreInternational insurance company whose products are offered through the Surebird platform for Dutch consumers.
- A.S.R.coreDutch insurance company whose products are offered through the Surebird platform.
- Nationale NederlandencoreDutch insurance provider whose products are offered through the Surebird platform.
- AnkercoreDutch insurance company whose products are offered through the Surebird platform.
- AragcoreDutch legal expenses insurance provider whose products are offered through the Surebird platform.
- KlaverbladcoreDutch insurance company (Klaverblad Verzekeringen) whose products are offered through the Surebird platform.
- DAScoreDutch legal expenses insurance specialist (DAS Nederlandse Rechtsbijstand Verzekering Maatschappij) whose products are offered through the Surebird platform.
- NeerlandsecoreDutch insurance company whose products are offered through the Surebird platform.
- RhioncoreDutch insurance company (Rhion Versicherungen) whose products are offered through the Surebird platform.
- UnigarantcoreDutch insurance company specializing in mobility insurance (vehicles, caravans) whose products are offered through the Surebird platform.
- Allianz AssistancecoreAssistance and travel insurance brand under Allianz whose products are offered through the Surebird platform.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Surebird competitors and assessment
Company assessmentDirect peers
- Poliswijzer.nl: Dutch independent insurance comparison platform operated by Independer; competes head-to-head with Surebird on Dutch personal-lines aggregation and switching.
- Pricewise: Dutch comparison site covering insurance, energy, and financial products; directly overlaps Surebird on annual policy comparison and switching for Dutch households.
- Independer: Largest Dutch online insurance and financial product comparison platform; directly competes with Surebird on multi-carrier personal-lines comparison and switching services for Dutch consumers.
- AllSecur: Direct-to-consumer Dutch insurance brand (part of Allianz) selling auto and home policies online; competes for the same self-directed Dutch insurance buyer as Surebird, though it carries a single carrier's products.
- Aevitae: Dutch insurance intermediary and administrator offering multi-carrier personal and group insurance; comparable intermediary model and Dutch regulated footprint.
- UnitedConsumers: Dutch collective-purchasing platform that bundles insurance and other financial products for members; comparable on Dutch consumer group-buying/bundling of personal insurance.
- Verzekeringssite.nl: Dutch insurance comparison and intermediation site offering quotes across multiple carriers; comparable business model and Dutch B2C target market as Surebird.
Broad incumbents
- Knab: Dutch online bank (part of Aegon) offering bundled insurance products alongside banking; broader financial-services incumbent that overlaps with Surebird on Dutch consumer insurance distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Surebird social profiles
Digital presenceSurebird compliance and trust
Trust signalCompliance2 records
Surebird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surebird leadership team
Management profileNumber of profiles
Profiles2 records
Surebird funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surebird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surebird
What does Surebird do?
Surebird provides a digital insurance management platform that aggregates and compares personal insurance offerings from approximately twelve major Dutch insurers, enabling consumers to consolidate policies into a single dashboard, receive annual optimization reviews, and have policy transitions and cancellations handled on their behalf. The company acts as an independent AFM-licensed insurance intermediary, earning commissions from insurers while offering the comparison and management service free of charge to consumers, supplemented by an optional €2.85 monthly service fee for database and policy management.
Is Surebird a public or private company?
Surebird is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surebird founded?
Surebird was founded in 2022. It employs 1 to 10 people.
Where is Surebird based?
Surebird is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Surebird make money?
Two revenue lines are on record. Insurance Commission (Commission-based) is the primary driver. The others are service Fees.
Who are Surebird's main competitors?
Direct peers on record are Poliswijzer.nl, Pricewise, Independer, AllSecur, Aevitae, UnitedConsumers and Verzekeringssite.nl. Knab is listed as a broad incumbent.
Does Surebird have an API?
No public API is recorded for Surebird.
What industry is Surebird in?
Surebird's product category is Insurance Brokerage / Personal Insurance Management. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5242 and its SIC code is 6411.