JustClean
JustClean is a Gulf-based cleaning services platform founded in 2016 that operates a marketplace connecting residential and commercial customers across multiple Gulf countries with on-demand home cleaning and car wash providers via a recurring revenue model.
- Company typePrivate
- Founded2016
- HeadquartersCincinnati, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What JustClean does
JustClean is a Gulf-based cleaning services platform founded in 2016, operating as a digital marketplace that connects customers with professional cleaning service providers across multiple Gulf countries. The company's core offering is on-demand home cleaning services, complemented more recently by car wash services, delivered through a self-serve platform model that targets both residential and commercial customer segments. Firmographic data lists JustClean as a laundry technology company providing B2B and B2C marketplace, SaaS, and logistics services with 51-100 employees, though the consolidated company information describes it primarily as a UAE-headquartered cleaning services platform based in Dubai.
The business model is platform-based service delivery with a recurring/subscription revenue structure, monetizing cleaning and car wash transactions intermediated through the platform. Gulf Investment Corp. is the largest investor, having led the most recent $6 million funding round in March 2022, which was specifically earmarked for expansion across additional Gulf countries and the launch of the car wash vertical. Leadership is composed of Mohammed Jaffar as CEO, co-founders and managing partners Athbi Al-Enezi and Nouri Al-Enezi, and Ahmed Khder El Morsy as head of finance.
The company has cumulatively raised approximately $26.9 million across five funding rounds between 2017 and 2022, with Faith Capital and Gulf Investment Corp. identified as principal backers across the funding history. No disclosed revenue, AI/ML capabilities, patents, certifications, or named enterprise customer logos appear in the available data, and no operational updates have been reported after the March 2022 funding announcement, leaving a multi-year information gap regarding current scale and trajectory.
JustClean firmographics
Firmographics- Name
- JustClean
- Legal name
- JustClean
- Website
- https://cleanhomesa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JustClean is a Gulf-based cleaning services platform founded in 2016 that operates a marketplace connecting residential and commercial customers across multiple Gulf countries with on-demand home cleaning and car wash providers via a recurring revenue model.
- Ownership category
- akta.pro rank
JustClean industry classification
Industry- Product category
- Cleaning Services Marketplace
- NAICS
- Janitorial Services (561720), Car Washes (811192)
- SIC
- Sanitary Services (4950), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- House & Building Exterior Soft Washing (Siding/Stucco/Vinyl) (HSAEAMAA)
- akta.pro secondary industry
- Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)
Keywords
Where JustClean is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JustClean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cleaning services and car wash services: The company generates revenue through on-demand cleaning services and car wash services, operating as a platform across multiple Gulf countries.
Go-to-market motion1 record
Distribution channels1 record
JustClean product offering
Product offeringCore offering
JustClean operates as a UAE-based on-demand cleaning services platform that connects customers with professional cleaning service providers across multiple Gulf countries. The platform offers residential and commercial cleaning services along with newly introduced car wash services, generating revenue through subscription/recurring service fees.
Product overview
JustClean is a UAE-based cleaning services platform that offers on-demand home cleaning services, including car washes, across multiple Gulf countries. The company connects customers with professional cleaning service providers through its platform.
Differentiator
Problem solved
Functional benefit
Products and services
- On-demand Home Cleaning Services
- Commercial Cleaning Services
- Car Wash Services
Companies that use JustClean
Customer profileSegments1 record
Ideal customer profiles2 records
JustClean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JustClean partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
JustClean competitors and assessment
Company assessmentDirect peers
- Urban Company: Urban Company is a leading home-services marketplace spanning cleaning, appliance repair, beauty and more across multiple countries; highly comparable horizontal-services platform structure to JustClean.
- Helpling: Global marketplace connecting customers with on-demand home cleaning professionals; comparable operating model (platform-mediated home services, recurring bookings, multi-country presence) to JustClean.
- Handy (Angie's): On-demand marketplace for home cleaning and related household services in North America/Europe; direct overlap with JustClean in marketplace home cleaning and adjacent household services.
- TaskRabbit: TaskRabbit operates a generalist home-services marketplace including cleaning, mounting, moving and errands; comparable two-sided platform model and consumer customer base to JustClean.
- Thumbtack: Marketplace matching local customers with service professionals across cleaning, home improvement, and events; comparable two-sided marketplace dynamics and customer acquisition approach.
Regional players
- FilKhedma: Egypt-based home maintenance and cleaning services platform serving MENA customers; competes in the same regional home-services category as JustClean but is concentrated in a different Gulf-adjacent geography.
Emerging players
- SweepSouth: Africa-based on-demand home cleaning marketplace with a tech-enabled, recurring-service model; structurally analogous to JustClean as a regional cleaning marketplace targeting urban households.
Broad incumbents
- Mr. Clean (P&G): Iconic global consumer cleaning brand serving household cleaning needs broadly; not a direct marketplace competitor but the dominant incumbent brand against which JustClean's home cleaning services compete for share of wallet.
- Booking.com: While primarily travel, Booking.com has expanded into attractions and on-demand local services including cleaning-adjacent experiences; relevant as a large incumbent demonstrating platform expansion into home services.
- Uber: Global marketplace operator with on-demand service infrastructure; relevant comparable for marketplace operating model, although Uber does not currently compete directly in home cleaning in the Gulf.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JustClean social profiles
Digital presenceJustClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustClean leadership team
Management profileNumber of profiles
Profiles4 records
JustClean funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustClean
What does JustClean do?
JustClean operates as a UAE-based on-demand cleaning services platform that connects customers with professional cleaning service providers across multiple Gulf countries. The platform offers residential and commercial cleaning services along with newly introduced car wash services, generating revenue through subscription/recurring service fees.
Is JustClean a public or private company?
JustClean is a private company. It is classified as venture growth investor backed and is currently operating.
When was JustClean founded?
JustClean was founded in 2016. It employs 51 to 100 people.
Where is JustClean based?
JustClean is headquartered in Cincinnati, United States, in the North America region.
How does JustClean make money?
One revenue line is on record: cleaning services and car wash services.
Who are JustClean's main competitors?
Direct peers on record are Urban Company, Helpling, Handy (Angie's), TaskRabbit and Thumbtack. FilKhedma is listed as a regional player. SweepSouth is listed as an emerging player. Broad incumbents are Mr. Clean (P&G), Booking.com and Uber.
Does JustClean have an API?
No public API is recorded for JustClean.
What industry is JustClean in?
JustClean's product category is Cleaning Services Marketplace. Its primary akta.pro industry code is HSAEAMAA, House & Building Exterior Soft Washing (Siding/Stucco/Vinyl), with a secondary code of HSAEAMAL, Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial). Its NAICS code is 561720 and its SIC code is 4950.