Filkhedma
Filkhedma is an Egypt-based home services marketplace, founded in 2014, that connects residential consumers and B2B clients (property managers, real estate developers) with certified technicians via a mobile app and partner portal across Cairo, Alexandria, and Egypt's North Coast.
- Company typePrivate
- Founded2014
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Filkhedma does
Filkhedma is an Egypt-based home services marketplace founded in 2014 that connects consumers, certified technicians (marketed as SweepStars/FilKhedma Heroes), and B2B enterprise clients through a mobile application and a dedicated partner portal. The platform offers more than twenty service categories spanning regular and deep cleaning, after-construction and move-in cleaning, furniture and carpet cleaning, plumbing, carpentry, electricity, alumetal work, gas water heater service, A/C maintenance and installation, ceramic installation, pest control, painting, home finishing, and equipment repairs. Underlying technology consists of an app-based booking system with dispatching, service-provider matching, dedicated field supervision for quality assurance, and a B2B partner portal (partners.filkhedma.com) that enables property managers and real estate developers to coordinate multi-unit maintenance at scale.
Filkhedma operates as the Egyptian subsidiary of ShiftSouth (Pty) Ltd, the South African parent that trades as Sweepsouth, and runs a dual go-to-market: a product-led, self-serve consumer motion through iOS/Android apps and the website, paired with an enterprise field-sales motion targeting property management firms and real estate developers. Named enterprise customers include Emaar Egypt's Marassi residential compound on the North Coast and property management companies in New Cairo, alongside a long tail of residential households in Cairo, Alexandria, and Egypt's North Coast. Service quality is supported by a 1-month quality guarantee and a dispatched-supervisor model.
Filkhedma generates revenue through transaction-based fees on consumer bookings facilitated through the app, alongside managed-services B2B contracts with developers and corporate facility management clients under quote-based, pay-as-you-go pricing. The company has raised approximately $1.25 million in disclosed equity ($300K in 2017 and $800K in 2018 from Algebra Ventures and Glint Consulting, plus an undisclosed 2021/2022 round from Acasia Group) and is privately held.
Filkhedma firmographics
Firmographics- Name
- Filkhedma
- Legal name
- FilKhedma
- Website
- https://filkhedma.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Filkhedma is an Egypt-based home services marketplace, founded in 2014, that connects residential consumers and B2B clients (property managers, real estate developers) with certified technicians via a mobile app and partner portal across Cairo, Alexandria, and Egypt's North Coast.
- Ownership category
- akta.pro rank
Filkhedma industry classification
Industry- Product category
- Home Services & Facility Maintenance
- NAICS
- Services to Buildings and Dwellings (5617), Facilities Support Services (56121), Exterminating and Pest Control Services (56171), Carpet and Upholstery Cleaning Services (56174)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)
- akta.pro secondary industries
- Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD), Microwave Cleaning (HSAEAKAE), Vikane/Sulfuryl Fluoride Fumigation Services (HSAMAIAF)
Keywords
Where Filkhedma is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Filkhedma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Service Transaction Fees: Platform takes transaction fees from service bookings. Customers book and pay for services through the platform with facilitated payment methods.
- B2B Enterprise Contracts: Long-term partnerships with property management companies, real estate developers, and businesses for facility management solutions at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Partner Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Filkhedma product offering
Product offeringCore offering
Filkhedma operates a mobile-first home services marketplace in Egypt that connects customers with certified technicians and cleaners (called Filkhedma Heroes/SweepStars). The platform offers cleaning (regular, deep, after-construction, move-in), maintenance (plumbing, carpentry, electricity, AC maintenance, alumetal, gas water heater), and specialized services (furniture cleaning, carpet cleaning, pest control, painting, ceramic installation, repairs). It serves individual homeowners through a self-serve app and property managers/real estate developers through a dedicated B2B partner platform.
Product overview
FilKhedma is a home services marketplace platform operating in Egypt that connects customers with service providers across cleaning, maintenance, and installation services. The platform offers a comprehensive portfolio of services including Regular Cleaning, Deep Cleaning, After Construction Cleaning, Move-in Cleaning, Plumbing, Carpentry, Electricity, Alumetal (aluminum/metal work), Gas Water Heater, A/C Maintenance and Installation, Furniture Cleaning, Carpet Cleaning, Repairs (Fans, Surveillance cameras, Intercom), Ceramic Installation, Pest Control, Painting, and Home Finishing. The platform serves both individual consumers (through the app) and B2B clients including property managers and real estate developers through a dedicated partner platform. Service providers, called SweepStars, can be indoor cleaners or outdoor/garden workers.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Cleaning
- Deep Cleaning
- After Construction Cleaning
- Move-in Cleaning
- Plumbing
- Carpentry
- Electricity
- A/C Maintenance
- Gas Water Heater
- Alumetal
- Furniture Cleaning
- Carpet Cleaning
- Pest Control
- Painting
- Ceramic Installation
- Home Finishing
- FilKhedma Partner Platform
Quantifiable outcome
- 1-month quality guarantee on all services
- +1 more outcomes
Companies that use Filkhedma
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Filkhedma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Filkhedma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShiftSouth (Pty) Ltd (Sweepsouth)coreFilKhedma is a subsidiary of ShiftSouth (Pty) Ltd, trading as Sweepsouth. Sweepsouth is a South African company founded in 2013/2014 with over 10 years of experience in home services. FilKhedma operates as Sweepsouth's Egyptian market expansion.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Filkhedma competitors and assessment
Company assessmentRegional players
- Homzmart: Homzmart is an Egyptian home and furniture marketplace serving Cairo and other major Egyptian cities. While primarily focused on home goods rather than services, it overlaps with Filkhedma in the Egyptian home-operations digital category and shares the same Cairo-based SMB/property-manager customer pool.
- JustMop: JustMop is a home services marketplace operating primarily in the UAE and GCC, offering cleaning, pest control, and maintenance via app booking. It is directly comparable to Filkhedma but operates in a different Gulf geography rather than Egypt.
Direct peers
- Helpling: Helpling is an online marketplace for booking vetted home cleaners and maintenance professionals across Europe, MENA, and Asia. Its emphasis on app-based booking, vetted provider matching, and quality-driven positioning closely mirrors Filkhedma's platform play.
- Urban Company (formerly UrbanClap): Urban Company is a leading home services marketplace offering cleaning, plumbing, electrical, appliance repair, and pest control via a mobile app with technician matching and quality guarantees — the same multi-category, app-led model Filkhedma pursues in Egypt.
- TaskRabbit: TaskRabbit is a marketplace connecting customers with freelance handymen, cleaners, and tradespeople for home services. While broader in scope and geographically US/UK-focused, it shares Filkhedma's two-sided marketplace mechanics and service-provider matching model.
- Sweepsouth: Sweepsouth is the direct parent company of Filkhedma and operates the same home services marketplace model in South Africa. It shares Filkhedma's SweepStars platform, supervision-based QA, and app-based booking architecture, making it the most directly comparable peer.
Emerging players
- Mr. Soffa / Home Cleaning Categories: Mr. Soffa and similar regional on-demand cleaning/maintenance apps compete in adjacent European and emerging markets, offering app-based booking of vetted cleaners. They represent early-stage or niche competitors with comparable offerings but smaller scale than Filkhedma's Egypt footprint.
Broad incumbents
- Thumbtack: Thumbtack is a large US-based home services marketplace covering hundreds of service categories with a broader and more mature footprint than Filkhedma. It validates the same two-sided marketplace mechanics but operates at significantly greater scale across a fully developed services market.
- Careem (now Uber): Careem, which started as a ride-hailing super-app and is now part of Uber, has expanded into on-demand home services across the Middle East and North Africa, including Egypt. It overlaps with Filkhedma's mobile-led, multi-service Egyptian consumer base, but as part of a much larger mobility-first portfolio.
- Angi (formerly Angie's List / Handy): Angi is a major US home services platform (incorporating Handy, which it acquired) covering cleaning, handyman, plumbing, and maintenance. It is comparable to Filkhedma as a broad home services marketplace, but it operates at an established-incumbent scale and is part of a wider IAC portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Filkhedma social profiles
Digital presenceFilkhedma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filkhedma leadership team
Management profileNumber of profiles
Profiles6 records
Filkhedma funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filkhedma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filkhedma
What does Filkhedma do?
Filkhedma operates a mobile-first home services marketplace in Egypt that connects customers with certified technicians and cleaners (called Filkhedma Heroes/SweepStars). The platform offers cleaning (regular, deep, after-construction, move-in), maintenance (plumbing, carpentry, electricity, AC maintenance, alumetal, gas water heater), and specialized services (furniture cleaning, carpet cleaning, pest control, painting, ceramic installation, repairs). It serves individual homeowners through a self-serve app and property managers/real estate developers through a dedicated B2B partner platform.
Is Filkhedma a public or private company?
Filkhedma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Filkhedma founded?
Filkhedma was founded in 2014. It employs 11 to 50 people.
Where is Filkhedma based?
Filkhedma is headquartered in Cairo, Egypt, in the Africa region.
How does Filkhedma make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are B2B Enterprise Contracts.
Who are Filkhedma's main competitors?
Regional players on record are Homzmart and JustMop. Direct peers are Helpling, Urban Company (formerly UrbanClap), TaskRabbit and Sweepsouth. Mr. Soffa / Home Cleaning Categories is listed as an emerging player. Broad incumbents are Thumbtack, Careem (now Uber) and Angi (formerly Angie's List / Handy).
Does Filkhedma have an API?
No public API is recorded for Filkhedma.
What industry is Filkhedma in?
Filkhedma's product category is Home Services & Facility Maintenance. Its primary akta.pro industry code is HSAGANAL, Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes), with a secondary code of HSAGANAD, Appliance Hookup & Utility Connection (Water/Gas/Electric). Its NAICS code is 5617 and its SIC code is 7340.