Vivifi India

What Vivifi India does

Vivifi India Finance Private Limited is a Hyderabad-headquartered non-banking finance company (NBFC) registered with the Reserve Bank of India (Certificate of Registration N-09.00447). Incorporated on July 9, 2016 and operational since March 2017, the company extends digital credit to salaried employees, self-employed individuals, micro, small, and medium enterprises (MSMEs), and explicitly targets new-to-credit and non-prime borrowers underserved by traditional lenders. It distributes loans through proprietary mobile applications, its website, sourcing partnerships with ride-sharing platforms and lending service providers, and co-lending arrangements with regulated banks and NBFCs.

The company's product portfolio comprises three core lending products: FlexSalary, a virtual unsecured personal emergency line of credit with loan amounts up to INR 3 lakh and interest rates of 18–42% (APR up to 70%); FlexPay, an instant credit mobile application with similar ticket sizes; and Udyam Flex Loan, launched in 2024 to serve MSMEs with limits up to INR 10 lakh at 28% interest. All lending operations are powered by LENDEZ.AI, Vivifi's proprietary AI-driven loan management system that automates credit assessment, eligibility evaluation, instant approval through Electronic Bank Verification, fraud detection, and end-to-end lifecycle management. The platform integrates with the four major Indian credit bureaus (CIBIL, Equifax, CRIF, Experian), OneMoney for EBV, CKYCR for KYC, NSDL for identity verification, and AWS for cloud infrastructure.

Vivifi monetizes primarily through interest income on its loan book, processing fees of up to 4.25% plus GST at origination, late and auto-debit failure fees, and revenue share from co-lending/co-origination with banking partners. Go-to-market is product-led, with 100% digital onboarding via mobile app or web, no collateral or prepayment penalties, and multilingual customer support. The company employs 501–1,000 people, holds memberships in FACE and the Digital Lenders Association of India, and has raised approximately $81 million in cumulative external funding across 2019 and 2024 rounds.

Name

Vivifi India

Legal name

VIVIFI India Finance Private Limited

Website

https://vivifin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vivifi India Finance Private Limited is a Hyderabad-based RBI-registered NBFC that uses its proprietary AI platform LENDEZ.AI to originate 100% digital personal loans (FlexSalary, FlexPay) and MSME business loans (Udyam Flex Loan) to salaried, self-employed, and underserved non-prime borrowers across India.

Ownership category

akta.pro rank

Product category

Digital Consumer Lending

NAICS

Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

akta.pro secondary industry

Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Digital consumer lending
• Personal line of credit
• MSME business loans
• AI credit underwriting
• Instant personal loans

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Interest Income: Revenue generated from interest charged on loans. Interest rates range from 18% to 42% depending on product and customer profile. This is the primary revenue stream.
2. Processing Fees: One-time fees charged at loan origination. Processing fees up to 4.25% + GST on loan amount.
3. Late Fees and Penalty Charges: Late fee of up to ₹150 per instance and auto-debit failure charges of up to ₹60 per instance for missed payments.
4. Co-lending/Co-origination: Revenue from co-lending arrangements with RBI-regulated banks and NBFCs where Vivifi originates loans jointly with lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vivifi India is an RBI-registered non-banking finance company (NBFC) that provides instant, collateral-free digital personal loans, lines of credit, and business loans to underserved Indian consumers and micro/small businesses. Its flagship products — FlexSalary (personal line of credit for salaried/self-employed), FlexPay (instant credit app), and Udyam Flex Loan (MSME business loans) — are delivered through 100% digital application and instant approval powered by the proprietary LENDEZ.AI platform. Revenue is generated primarily through interest income, processing fees, and co-lending arrangements with partner banks and NBFCs.

Differentiator

Problem solved

Functional benefit

Brands

• FlexSalary: Instant personal line of credit for salaried employees and individuals providing quick loans with 100% digital process, flexible repayments, and no collateral required. Loan amounts up to Rs. 3,00,000 with tenure up to 36 months.
• FlexPay
• Udyam Flex Loan

Products and services

• FlexSalary India's first Virtual Unsecured Personal Emergency Line of Credit providing instant personal loans up to INR 3,00,000 for emergency needs to salaried employees and self-employed individuals. Features 100% digital application process with instant approval, flexible EMIs, and no collateral requirement.
• FlexPay Instant credit mobile application offering personal loans up to INR 3 Lakhs to salaried employees and individuals with recurring income. Unsecured personal loan product with 100% digital application process and no collateral required.
• Udyam Flex Loan Business loan product providing fast and tailored loan solutions up to INR 10 Lakhs to MSMEs in India across all sectors including kirana stores, textiles, manufacturing, and retail. Features low CIBIL acceptance criteria, no collateral, and 100% digital application process.
• Debt Syndication & Advisory Services Strategic debt syndication and advisory services helping businesses access the right pool of capital by connecting with suitable lending partners. Includes debt syndication, private placement of debt, structured credit solutions, and corporate debt advisory.

Quantifiable outcome

• Loan disbursement within 24 hours of application completion
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Namma YatriminorChannel Partner/ Reseller/ DistributorMoving Tech Innovations Private Limited - Sourcing partner for customer acquisition in the ride-sharing ecosystem
• RapidominorChannel Partner/ Reseller/ DistributorRoppen Transportation Services Pvt Ltd - Sourcing partner for customer acquisition in the ride-sharing ecosystem
• Uber IndiaminorChannel Partner/ Reseller/ DistributorUber India Systems Private Limited - Sourcing partner for customer acquisition through ride-sharing driver network
• HEPL (Hema's Enterprises)minorChannel Partner/ Reseller/ DistributorHema's Enterprises Private Limited - Sourcing partner for fintech solutions
• AWScoreTechnology or IntegrationAmazon Web Services - Cloud infrastructure provider for technology platform
• NSDLcoreTechnology or IntegrationNational Securities Depository Limited - Technology service provider for identity verification
• CERSAIcoreTechnology or IntegrationCentral Registry of Securitisation Asset Reconstruction and Security Interest of India - CKYC services for KYC compliance
• TransUnion CIBILcoreTechnology or IntegrationCredit Information Bureau (India) Limited - Credit information and reporting services
• EquifaxcoreTechnology or IntegrationCredit information company providing credit reports and analytics
• CRIFcoreTechnology or IntegrationCredit information company providing credit reports and analytics
• ExperiancoreTechnology or IntegrationCredit information company providing credit reports and analytics
• OneMoneycoreTechnology or IntegrationElectronic bank verification service provider
• Co-Lending Partners (Banks/NBFCs)coreStrategic or Co-development PartnerRBI-regulated lending institutions in co-lending/co-origination arrangements for jointly offering loans to customers
• Pivotal ManagementminorOthersRecovery agency providing collection and recovery services
• DPDzerominorOthersDPDzero Technologies Private Limited - Lending service provider for loan servicing
• CredMantraminorOthersCredMantra Private Limited - Lead provider for customer acquisition
• Finance BuddhaminorOthersFinbud Financial Services Limited - Lead provider for loan customer acquisition
• MyMoneyMantraminorOthersMYMONEYMANTRA FINTECH PRIVATE LIMITED - Lead provider for customer acquisition

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KreditBee: India-headquartered digital lending NBFC offering personal loans and line-of-credit products to salaried and self-employed borrowers via a mobile-first experience. Highly comparable to Vivifi's FlexSalary/FlexPay in target customer, ticket size, and AI-driven underwriting.
• EarlySalary: Indian fintech NBFC providing instant salary advances and personal loans to salaried and self-employed professionals. Competes directly with FlexSalary in the cash-advance/small-ticket personal loan segment with a similar digital-only funnel.
• MoneyTap: India-based digital lender offering personal line-of-credit products up to ₹5 lakh via a mobile app. Direct competitor in the salaried, app-based revolving credit space that mirrors Vivifi's FlexSalary model.
• CASHe: Digital lending NBFC focused on young salaried and self-employed borrowers needing short-term personal credit. Closely comparable in targeting non-prime/NTC segments with mobile-led underwriting, much like Vivifi.
• PaySense (by LazyPay): Indian digital consumer-credit platform offering personal loans and pay-later products to salaried millennials. Comparable to Vivifi's FlexPay and FlexSalary in customer persona, ticket size, and AI-driven approval.
• LoanTap Financial Technologies: Indian NBFC providing salaried and self-employed personal loans, MSME loans, and consumer credit products through a digital platform. Comparable across products, customer segments, and technology-led underwriting model.
• Fibe (formerly EarlySalary Services): Indian digital lender offering personal loans, salary advances, and consumer credit through app-based, AI-driven underwriting. Closely comparable to Vivifi in product set, target customer, and digital-only distribution.

Broad incumbents

• Navi Technologies: Indian fintech offering personal loans, home loans, and insurance through a digital app, backed by Sachin Bansal. A broader incumbent in digital consumer credit with personal-loan products overlapping FlexSalary's segment.
• IndusInd Bank (Bajaj Finance / Dhani ecosystem): Dhani offers digital personal loans, BNPL, and healthcare financing to salaried and self-employed borrowers in India. Comparable in digital personal-loan products for non-prime customers and broad incumbent scale advantages.

Emerging players

• ZestMoney: India-based digital lender offering consumer credit and EMI financing, historically focused on e-commerce and non-prime borrowers. Comparable in targeting thin-file customers with AI-driven approvals, partially overlapping FlexSalary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/vivifiindia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivifi India