Blackbullion
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Blackbullion firmographics
Firmographics- Name
- Blackbullion
- Legal name
- Blackbullion Limited
- Website
- https://blackbullion.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blackbullion industry classification
Industry- Product category
- Education Technology Software
- NAICS
- Educational Support Services (6117), Educational Support Services (61171)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
- akta.pro secondary industries
- Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD), Banking & Payments (Accounts, Cards, Digital Payments) (EDAAAJAD)
Keywords
Where Blackbullion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blackbullion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- University Subscriptions: Blackbullion generates revenue through B2B subscription agreements with universities and higher education institutions. Universities pay for access to the Financial Wellbeing Platform, Funds Management System, and related tools for their student populations. The company uses a 'Book a call' sales approach for enterprise customers.
- Free Student Platform: The student-facing platform is free for individual students. Universities subsidise or fully fund access as part of their student support services, creating a B2B2C revenue dynamic where institutions pay on behalf of their students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free student access supported by institutional subscriptions |
| Subscription | Annual | Enterprise university partnerships - quote-based pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Blackbullion product offering
Product offeringCore offering
Blackbullion operates an integrated financial wellbeing platform for university students, combining award-winning financial education content across 80+ topics with a Funds Management System that lets universities process hardship funds, scholarships, and bursaries, plus a mobile Student Budgeting App connected to users' bank accounts. Universities subscribe annually to deliver the platform to their student populations, while students access core learning and budgeting tools free of charge under a B2B2C model.
Product overview
Blackbullion is a financial wellbeing platform for students, operating as a platform-plus-modules architecture. The core Financial Wellbeing Platform provides students with financial education on 80+ topics, budgeting tools, and access to funding through the Funding Hub. For universities, the flagship Funds Management System (FMS) enables staff to manage and process financial support applications including hardship funds, scholarships, and bursaries, with an optional Instant Payments feature for rapid fund delivery. The Student Budgeting App/Money Manager App provides mobile-first money management tools for students. Additional university-facing modules include RetainIQ for student retention and Money Ready For Uni for prospective student preparation. The platform partners with universities to deliver integrated financial education and support services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 88% lesson completion rate on financial learning content
- +7 more outcomes
Companies that use Blackbullion
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Blackbullion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Blackbullion partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- The Scholarship HubmajorBlackbullion integrates with The Scholarship Hub to expand its funding discovery capabilities, providing students access to a broader database of scholarships, bursaries, and grants they may be eligible for.
- BudcoreBud provides secure APIs that connect Blackbullion to users' bank accounts, enabling account information retrieval within the Student Budgeting App. Bud is authorised and regulated by the Financial Conduct Authority (FRN: 793327).
- CorpaycoreCorpay is Blackbullion's chosen service provider for Instant Payments, facilitating secure and seamless fund transfers from universities to students through the Funds Management System.
- CQUniversity AustraliamajorCQUniversity Australia is a long-term partner using Blackbullion to engage students with financial education. The university has embedded the platform into student life and the scholarships program.
- UWE BristolmajorUWE Bristol partnered with Blackbullion from 2018/19, implementing an institution-wide approach to financial education across 29,500 students at 4 campuses. Achieved 500%+ increase in student engagement.
- University of EssexmajorUniversity of Essex uses Blackbullion's Financial Wellbeing Platform and Funds Management System to improve the student experience of applying for hardship and financial support funds.
- Keele UniversitymajorKeele University centralises financial support applications using the Funds Management System, managing Hardship Fund and Denise Coates Scholarship through the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Blackbullion competitors and assessment
Company assessmentOthers
- Bud: UK open-banking and personal finance data platform; while Blackbullion is a customer/integration partner, Bud's broader PFM API offering places it as an adjacent infrastructure provider in the same UK financial wellbeing ecosystem.
Emerging players
- Mintago: UK employee financial wellbeing platform providing savings, pension tracking and learning for employees — adjacent to Blackbullion's employer financial wellbeing positioning and financial education content.
- Wagestream: UK financial wellbeing platform offering earned-wage access and money management tools to employees; overlaps with Blackbullion's emerging 'For businesses' employer wellbeing vertical and shared PFM/wellbeing thesis.
- Open Money: UK personal finance management platform offering budgeting, saving and financial guidance tools — directly comparable to Blackbullion's Student Budgeting App and broader financial wellbeing functionality.
- Koodo: UK-based financial education and wellbeing service focused on improving financial capability for younger audiences, comparable in target demographic and content-led PFM approach to Blackbullion.
Direct peers
- The Money Charity: UK charity providing financial education to schools, universities, and young adults, with overlapping mission and delivery model to Blackbullion's student financial education work.
- Save the Student: UK-focused student money advice and comparison platform covering student finance, budgeting, and money-making content — directly addressing the same UK student financial literacy audience as Blackbullion.
- MyBnk: UK charity delivering financial education programmes to young people aged 11-25, with direct content and curriculum overlap to Blackbullion's Financial Wellbeing Platform for the same youth/student audience.
Regional players
- Anna Money: UK-based fintech providing banking and money management tools to SMEs and sole traders; comparable as a UK regional fintech building integrated finance + productivity tooling, though addressing a different end-customer.
Broad incumbents
- MoneyHub: UK open-banking personal finance management platform serving banks, employers and consumers with budgeting, financial planning and wellbeing tools — broader PFM scope than Blackbullion but overlapping financial wellbeing positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Blackbullion social profiles
Digital presenceBlackbullion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackbullion leadership team
Management profileNumber of profiles
Profiles1 record
Blackbullion funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackbullion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackbullion
What does Blackbullion do?
Blackbullion operates an integrated financial wellbeing platform for university students, combining award-winning financial education content across 80+ topics with a Funds Management System that lets universities process hardship funds, scholarships, and bursaries, plus a mobile Student Budgeting App connected to users' bank accounts. Universities subscribe annually to deliver the platform to their student populations, while students access core learning and budgeting tools free of charge under a B2B2C model.
Is Blackbullion a public or private company?
Blackbullion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blackbullion founded?
Blackbullion was founded in 2014. It employs 11 to 50 people.
Where is Blackbullion based?
Blackbullion is headquartered in London, United Kingdom, in the Europe region.
How does Blackbullion make money?
Two revenue lines are on record. University Subscriptions are the primary driver. The others are free Student Platform.
Who are Blackbullion's main competitors?
Bud is listed as an others. Emerging players are Mintago, Wagestream, Open Money and Koodo. Direct peers are The Money Charity, Save the Student and MyBnk. Anna Money is listed as a regional player. MoneyHub is listed as a broad incumbent.
Does Blackbullion have an API?
No public API is recorded for Blackbullion.
What industry is Blackbullion in?
Blackbullion's product category is Education Technology Software. Its primary akta.pro industry code is EDAFAMAF, Scholarship, Financial Aid & FAFSA Support Platforms, with a secondary code of FSAGADAD, Debt Management & Paydown (Student Loans, Credit Cards). Its NAICS code is 6117 and its SIC code is 6199.