Goodwall
Goodwall is a Geneva-based, freemium social education app that delivers gamified learning pathways and brand-issued digital credentials to more than 3 million youth across 150+ countries, monetizing through enterprise partnerships with companies such as Microsoft, HP, Nestlé, and IBM.
- Company typePrivate
- Founded2017
- HeadquartersGenève, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Goodwall does
Goodwall is a Geneva-headquartered social education platform that operates a free mobile and web application for users aged 16 and above, primarily high school and university students and recent graduates, to access gamified learning pathways, earn employer-branded digital credentials, and receive micro-rewards through an in-app wallet called Goodwallet. The platform combines TikTok-style short-form video and behavioral psychology-driven gamification with peer-to-peer social networking across 150+ countries and reaches more than 3 million learners supported by a network of over 50,000 grassroots ambassadors.
The underlying technology stack includes an in-app AI companion for personalized learning pathways across text, image, and video modalities, an AI-driven recommendation engine for the community feed, AWS Rekognition-powered Face ID biometric authentication for secure reward withdrawals, and a Web3 layer built on the Cardano blockchain that supports on-chain verifiable certifications and micropayments. The platform is integrated with Google, Apple, Facebook, and Yoma identity providers, and complies with GDPR, COPPA, and the UK Online Safety Act.
Goodwall operates a B2B2C freemium model in which the core consumer experience is free and revenue is generated primarily from enterprise brand partnerships: Fortune 500 and large institutional sponsors (Microsoft, HP, Nestlé, Cognizant, Accenture, IBM, PwC, GitHub, UNICEF, UNDP, European Union, World Economic Forum) co-create branded experiential learning pathways, digital credentials, and challenges, gaining access to Goodwall's youth audience and an AI-augmented data and insights service. The company is a Certified B Corporation headquartered in Geneva with additional offices in London, Cape Town, and Manila, and was co-founded by brothers Taha Bawa (CEO) and Omar Bawa (COO).
Goodwall firmographics
Firmographics- Name
- Goodwall
- Legal name
- Goodwall SA
- Website
- https://goodwall.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goodwall is a Geneva-based, freemium social education app that delivers gamified learning pathways and brand-issued digital credentials to more than 3 million youth across 150+ countries, monetizing through enterprise partnerships with companies such as Microsoft, HP, Nestlé, and IBM.
- Ownership category
- akta.pro rank
Goodwall industry classification
Industry- Product category
- Social Education Platform
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF)
- akta.pro secondary industries
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)
Keywords
Where Goodwall is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Goodwall business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Brand Partnerships & Sponsored Learning Pathways: Enterprise clients (HP, Microsoft, Nestlé, Cognizant, Accenture, IBM, PwC) pay to co-create branded experiential learning pathways, reach youth audiences, and build employer brand awareness. Partners gain access to Goodwall's platform to train and certify next-generation talent with their branded credentials
- Freemium Consumer Model: Core app is free for youth learners. Revenue is generated by facilitating brand-sponsored content, certifications, and micro-rewards rather than direct consumer subscription fees. The free model enables mass youth adoption while brands pay for engagement and skilling
- Data & Insights Services: AI-augmented quantitative and qualitative insights provided to enterprise partners about younger generations' talent, preferences, and skill development, creating a B2B data analytics revenue stream
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Consumer Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Goodwall product offering
Product offeringCore offering
Goodwall operates a free, award-winning mobile and web social education platform that enables young people (primarily aged 16+) to learn future-ready skills, complete branded challenges, earn digital credentials from leading companies, and receive micro-rewards via the Goodwallet system. Enterprise brand partners (HP, Microsoft, Nestlé, Cognizant, Accenture, IBM, PwC) co-create sponsored learning pathways and credentialing programs that reach a global youth audience across 150+ countries. The platform combines TikTok-style UX with gamified, AI-personalized learning and integrates Web3/blockchain-based certifications on Cardano.
Product overview
Goodwall is a free, award-winning social education app and Certified B Corporation that operates as a unified platform with integrated modules. The core Goodwall App enables young talent to learn skills, earn certifications, and get paid through challenges with leading companies. Key products include the main Goodwall App (mobile and web), the Goodwallet virtual reward system, the NextGen AI Alliance skilling program, and various branded learning pathways developed with partners like HP, Microsoft, Cognizant, Accenture, IBM, and Nestlé. An in-app AI companion personalizes learning experiences. The platform serves 3 million+ learners across 150+ countries and connects youth with universities and employers for professional development.
Differentiator
Problem solved
Functional benefit
Brands
- NextGen AI Alliance: An AI skilling alliance founded by Goodwall with HP, Cognizant, and Microsoft to prepare the next generation for the intelligent age with future-ready skills.
- Goodwallet
Products and services
- Goodwall App A free, award-winning social education mobile and web application that enables young people aged 16+ to learn future-ready skills, complete branded challenges, earn digital credentials from leading companies, connect with peers globally, and access micro-rewards. Available on iOS, Android, and web browsers, serving 3 million+ learners across 150+ countries.
- Goodwallet A virtual wallet embedded in the Goodwall app that lets users accumulate point-based rewards through challenges, surveys, impact tasks, and friend referrals, with withdrawals enabled once a $35 minimum threshold is reached and verified through biometric authentication.
- NextGen AI Alliance An AI skilling program co-founded by Goodwall with HP, Cognizant, and Microsoft that delivers experiential learning pathways for AI fluency, including prompt engineering and analysis skills, to prepare the next generation for the intelligent age. Reached 1 million+ young people in its first year with founding partners.
Quantifiable outcome
- 97% of credentialed learners feel ready or hopeful about the future
- +4 more outcomes
Companies that use Goodwall
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Goodwall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Goodwall partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered founding partner, key partner, partner and technology partner.
- HPfounding partnerHP is a founding partner of the NextGen AI Alliance alongside Cognizant and Microsoft. HP's collaboration with Goodwall aims to reach 150 million people by 2030, preparing youth with technology access and critical skills for the future of work through experiential learning pathways.
- Microsoftfounding partnerMicrosoft is a founding partner of the NextGen AI Alliance, working with Goodwall to make the intelligent age inclusive and scale youth AI fluency. Partnership focuses on real systems change by reaching young people outside formal education systems and connecting skilling with industry needs.
- Cognizantfounding partnerCognizant is a founding partner of the NextGen AI Alliance, partnering with Goodwall to augment every young person's productivity with AI and innovation. Partnership delivers agile, technology-driven skilling at scale with real accountability.
- Nestlékey partnerNestlé partnered with Goodwall to attract and mobilize the next generation of farmers to accelerate regenerative agriculture. Partnership includes developing a gamified agriculture curriculum, equipping young agripreneurs with practical skills, and encouraging industry-wide adoption of regenerative practices.
- The Nature Conservancykey partnerThe Nature Conservancy partnered with Nestlé and Goodwall to scale regenerative agriculture globally. The collaboration aims to transform 3 million hectares of agricultural land, cut greenhouse gas emissions by 25%, and positively impact 22,000 people by 2030.
- World Farmers' Organisationkey partnerWFO partnered with Nestlé and Goodwall to expand regenerative agriculture practices globally, focusing on farmer-centric procurement models and equipping young people with regenerative farming skills.
- AccenturepartnerAccenture partners with Goodwall to equip millions of young talent with AI, human, and sustainability skills to contribute to a better future. Partnership part of NextGen AI Alliance expanding to include AI ethics and human skills training.
- IBMpartnerIBM partners with Goodwall for Agentic AI & Future Skills, amplifying IBM SkillsBuild and bridging the digital divide by providing learners with in-demand technical and workplace skills including AI, cybersecurity, and data science credentials.
- UNICEF / GenUkey partnerUNICEF and Goodwall work together to fulfill the mission of skilling and connecting the world's 1.8 billion young people to opportunities for employment, entrepreneurship, and social impact. Partnership has revolutionized youth engagement in Africa and is expanding globally.
- GitHubpartnerGitHub partnered with Goodwall as part of the expanded NextGen AI Alliance, providing developer skills training and collaboration opportunities for youth learners.
- PwCpartnerPwC partners with Goodwall to engage and prepare next-generation talent with future-ready skills through branded experiential learning pathways.
- CirclepartnerCircle partners with Goodwall to explore fintech and stablecoin integration for micropayment capabilities and financial inclusion features.
- Cardanotechnology partnerCardano blockchain powers Goodwall's Web3 infrastructure, enabling on-chain certifications, verifiable credentials, and transparent micropayments to youth learners.
- Stellar Development Foundationtechnology partnerStellar Development Foundation partners with Goodwall to explore blockchain-based financial services and micropayment solutions for youth empowerment.
- UNDPpartnerUNDP partners with Goodwall to advance sustainable development goals and youth empowerment through skills training and employment opportunities.
- World Economic Forumkey partnerWEF recognizes Goodwall as a Global Innovator. Goodwall participates in WEF Davos Annual Meetings, hosting roundtables and engaging with global leaders on AI fluency and youth skills development.
- World Business Council for Sustainable DevelopmentpartnerWBCSD partners with Goodwall to drive sustainable business practices and youth engagement in sustainability initiatives.
- MicronpartnerMicron partners with Goodwall to provide technology access and skills training for underserved youth communities.
- AvanadepartnerAvanade partners with Goodwall to deliver technology skills training and career opportunities for young talent.
- RandstadpartnerRandstad partners with Goodwall to connect skilled youth talent with employment and job opportunities globally.
- PictetpartnerPictet partners with Goodwall to support youth financial literacy and future-ready skills development.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Goodwall competitors and assessment
Company assessmentBroad incumbents
- Coursera: Coursera offers employer-branded learning pathways, credentials, and AI-skilling content at global scale, representing the broader incumbent competing for the same enterprise L&D and youth upskilling wallet.
- Parchment: Parchment (an Instructure company) is a credential verification and transcript platform widely used by universities, comparable to Goodwall's verifiable credential and Goodwallet wallet approach.
- LinkedIn Learning: LinkedIn Learning bundles enterprise-skilling content with the LinkedIn professional graph, competing directly with Goodwall's promise of employer-recognized credentials for early-career talent.
Direct peers
- WayUp: WayUp matches college students and recent graduates with internships and entry-level jobs via employer partnerships, mirroring Goodwall's youth-to-opportunity and brand-sponsor model.
- Credly: Credly is a digital credentialing platform used by enterprises and training providers to issue and verify badges — overlapping Goodwall's brand-issued digital credential and verification capabilities.
- Handshake: Handshake connects university students with employers, internships, and career opportunities — overlapping Goodwall's university-student-to-employment funnel and employer-brand partnership model.
- Tallo: Tallo is a youth-focused skills and talent platform that lets students build profiles, earn digital credentials, and be discovered by employers — closely aligned with Goodwall's profile-plus-credential positioning.
- Riipen: Riipen runs work-based learning and employer-led micro-internships for students, comparable to Goodwall's experiential learning pathways co-created with brand partners.
Emerging players
- HyperSkill: HyperSkill (by Generation) provides free online training, employer connections, and job placement for adult learners, comparable to Goodwall's career-pathway-plus-employer model for a broader age cohort.
- Generation Unlimited (GenU): GenU is a UNICEF-led public-private partnership for youth skilling, employment, and engagement — directly overlapping Goodwall's GenU/UNICEF partnership and the institutional youth-skilling agenda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodwall social profiles
Digital presenceGoodwall compliance and trust
Trust signalCompliance4 records
Goodwall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwall leadership team
Management profileNumber of profiles
Profiles3 records
Goodwall funding detail
Funding detailFunding overview
Funding rounds11 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwall
What does Goodwall do?
Goodwall operates a free, award-winning mobile and web social education platform that enables young people (primarily aged 16+) to learn future-ready skills, complete branded challenges, earn digital credentials from leading companies, and receive micro-rewards via the Goodwallet system. Enterprise brand partners (HP, Microsoft, Nestlé, Cognizant, Accenture, IBM, PwC) co-create sponsored learning pathways and credentialing programs that reach a global youth audience across 150+ countries. The platform combines TikTok-style UX with gamified, AI-personalized learning and integrates Web3/blockchain-based certifications on Cardano.
Is Goodwall a public or private company?
Goodwall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goodwall founded?
Goodwall was founded in 2017. It employs 51 to 100 people.
Where is Goodwall based?
Goodwall is headquartered in Genève, Switzerland, in the Europe region.
How does Goodwall make money?
Three revenue lines are on record. B2B Brand Partnerships & Sponsored Learning Pathways are the primary driver. The others are freemium Consumer Model and data & Insights Services.
Who are Goodwall's main competitors?
Broad incumbents on record are Coursera, Parchment and LinkedIn Learning. Direct peers are WayUp, Credly, Handshake, Tallo and Riipen. Emerging players are HyperSkill and Generation Unlimited (GenU).
Does Goodwall have an API?
No public API is recorded for Goodwall.
What industry is Goodwall in?
Goodwall's product category is Social Education Platform. Its primary akta.pro industry code is EDAFADAF, Credentialing, Digital Badges & Micro-Credential Platforms, with a secondary code of EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 611710 and its SIC code is 8200.