Goodwall

What Goodwall does

Goodwall is a Geneva-headquartered social education platform that operates a free mobile and web application for users aged 16 and above, primarily high school and university students and recent graduates, to access gamified learning pathways, earn employer-branded digital credentials, and receive micro-rewards through an in-app wallet called Goodwallet. The platform combines TikTok-style short-form video and behavioral psychology-driven gamification with peer-to-peer social networking across 150+ countries and reaches more than 3 million learners supported by a network of over 50,000 grassroots ambassadors.

The underlying technology stack includes an in-app AI companion for personalized learning pathways across text, image, and video modalities, an AI-driven recommendation engine for the community feed, AWS Rekognition-powered Face ID biometric authentication for secure reward withdrawals, and a Web3 layer built on the Cardano blockchain that supports on-chain verifiable certifications and micropayments. The platform is integrated with Google, Apple, Facebook, and Yoma identity providers, and complies with GDPR, COPPA, and the UK Online Safety Act.

Goodwall operates a B2B2C freemium model in which the core consumer experience is free and revenue is generated primarily from enterprise brand partnerships: Fortune 500 and large institutional sponsors (Microsoft, HP, Nestlé, Cognizant, Accenture, IBM, PwC, GitHub, UNICEF, UNDP, European Union, World Economic Forum) co-create branded experiential learning pathways, digital credentials, and challenges, gaining access to Goodwall's youth audience and an AI-augmented data and insights service. The company is a Certified B Corporation headquartered in Geneva with additional offices in London, Cape Town, and Manila, and was co-founded by brothers Taha Bawa (CEO) and Omar Bawa (COO).

Name

Goodwall

Legal name

Goodwall SA

Website

https://goodwall.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodwall is a Geneva-based, freemium social education app that delivers gamified learning pathways and brand-issued digital credentials to more than 3 million youth across 150+ countries, monetizing through enterprise partnerships with companies such as Microsoft, HP, Nestlé, and IBM.

Ownership category

akta.pro rank

Product category

Social Education Platform

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF)

akta.pro secondary industries

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

Keywords

• Social education platform
• Youth skills training
• Gamified learning app
• Employer branded credentials
• Experiential learning pathways

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Brand Partnerships & Sponsored Learning Pathways: Enterprise clients (HP, Microsoft, Nestlé, Cognizant, Accenture, IBM, PwC) pay to co-create branded experiential learning pathways, reach youth audiences, and build employer brand awareness. Partners gain access to Goodwall's platform to train and certify next-generation talent with their branded credentials
2. Freemium Consumer Model: Core app is free for youth learners. Revenue is generated by facilitating brand-sponsored content, certifications, and micro-rewards rather than direct consumer subscription fees. The free model enables mass youth adoption while brands pay for engagement and skilling
3. Data & Insights Services: AI-augmented quantitative and qualitative insights provided to enterprise partners about younger generations' talent, preferences, and skill development, creating a B2B data analytics revenue stream

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goodwall operates a free, award-winning mobile and web social education platform that enables young people (primarily aged 16+) to learn future-ready skills, complete branded challenges, earn digital credentials from leading companies, and receive micro-rewards via the Goodwallet system. Enterprise brand partners (HP, Microsoft, Nestlé, Cognizant, Accenture, IBM, PwC) co-create sponsored learning pathways and credentialing programs that reach a global youth audience across 150+ countries. The platform combines TikTok-style UX with gamified, AI-personalized learning and integrates Web3/blockchain-based certifications on Cardano.

Product overview

Goodwall is a free, award-winning social education app and Certified B Corporation that operates as a unified platform with integrated modules. The core Goodwall App enables young talent to learn skills, earn certifications, and get paid through challenges with leading companies. Key products include the main Goodwall App (mobile and web), the Goodwallet virtual reward system, the NextGen AI Alliance skilling program, and various branded learning pathways developed with partners like HP, Microsoft, Cognizant, Accenture, IBM, and Nestlé. An in-app AI companion personalizes learning experiences. The platform serves 3 million+ learners across 150+ countries and connects youth with universities and employers for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen AI Alliance: An AI skilling alliance founded by Goodwall with HP, Cognizant, and Microsoft to prepare the next generation for the intelligent age with future-ready skills.
• Goodwallet

Products and services

• Goodwall App A free, award-winning social education mobile and web application that enables young people aged 16+ to learn future-ready skills, complete branded challenges, earn digital credentials from leading companies, connect with peers globally, and access micro-rewards. Available on iOS, Android, and web browsers, serving 3 million+ learners across 150+ countries.
• Goodwallet A virtual wallet embedded in the Goodwall app that lets users accumulate point-based rewards through challenges, surveys, impact tasks, and friend referrals, with withdrawals enabled once a $35 minimum threshold is reached and verified through biometric authentication.
• NextGen AI Alliance An AI skilling program co-founded by Goodwall with HP, Cognizant, and Microsoft that delivers experiential learning pathways for AI fluency, including prompt engineering and analysis skills, to prepare the next generation for the intelligent age. Reached 1 million+ young people in its first year with founding partners.

Quantifiable outcome

• 97% of credentialed learners feel ready or hopeful about the future
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

21 partnerships are on record, tiered founding partner, key partner, partner and technology partner.

• HPfounding partnerStrategic or Co-development Partner · 1 February 2026HP is a founding partner of the NextGen AI Alliance alongside Cognizant and Microsoft. HP's collaboration with Goodwall aims to reach 150 million people by 2030, preparing youth with technology access and critical skills for the future of work through experiential learning pathways.
• Microsoftfounding partnerStrategic or Co-development Partner · 1 February 2026Microsoft is a founding partner of the NextGen AI Alliance, working with Goodwall to make the intelligent age inclusive and scale youth AI fluency. Partnership focuses on real systems change by reaching young people outside formal education systems and connecting skilling with industry needs.
• Cognizantfounding partnerStrategic or Co-development Partner · 1 February 2026Cognizant is a founding partner of the NextGen AI Alliance, partnering with Goodwall to augment every young person's productivity with AI and innovation. Partnership delivers agile, technology-driven skilling at scale with real accountability.
• Nestlékey partnerStrategic or Co-development Partner · 1 January 2026Nestlé partnered with Goodwall to attract and mobilize the next generation of farmers to accelerate regenerative agriculture. Partnership includes developing a gamified agriculture curriculum, equipping young agripreneurs with practical skills, and encouraging industry-wide adoption of regenerative practices.
• The Nature Conservancykey partnerStrategic or Co-development Partner · 1 January 2026The Nature Conservancy partnered with Nestlé and Goodwall to scale regenerative agriculture globally. The collaboration aims to transform 3 million hectares of agricultural land, cut greenhouse gas emissions by 25%, and positively impact 22,000 people by 2030.
• World Farmers' Organisationkey partnerStrategic or Co-development Partner · 1 January 2026WFO partnered with Nestlé and Goodwall to expand regenerative agriculture practices globally, focusing on farmer-centric procurement models and equipping young people with regenerative farming skills.
• AccenturepartnerStrategic or Co-development PartnerAccenture partners with Goodwall to equip millions of young talent with AI, human, and sustainability skills to contribute to a better future. Partnership part of NextGen AI Alliance expanding to include AI ethics and human skills training.
• IBMpartnerStrategic or Co-development PartnerIBM partners with Goodwall for Agentic AI & Future Skills, amplifying IBM SkillsBuild and bridging the digital divide by providing learners with in-demand technical and workplace skills including AI, cybersecurity, and data science credentials.
• UNICEF / GenUkey partnerStrategic or Co-development PartnerUNICEF and Goodwall work together to fulfill the mission of skilling and connecting the world's 1.8 billion young people to opportunities for employment, entrepreneurship, and social impact. Partnership has revolutionized youth engagement in Africa and is expanding globally.
• GitHubpartnerStrategic or Co-development PartnerGitHub partnered with Goodwall as part of the expanded NextGen AI Alliance, providing developer skills training and collaboration opportunities for youth learners.
• PwCpartnerStrategic or Co-development PartnerPwC partners with Goodwall to engage and prepare next-generation talent with future-ready skills through branded experiential learning pathways.
• CirclepartnerStrategic or Co-development PartnerCircle partners with Goodwall to explore fintech and stablecoin integration for micropayment capabilities and financial inclusion features.
• Cardanotechnology partnerTechnology or IntegrationCardano blockchain powers Goodwall's Web3 infrastructure, enabling on-chain certifications, verifiable credentials, and transparent micropayments to youth learners.
• Stellar Development Foundationtechnology partnerTechnology or IntegrationStellar Development Foundation partners with Goodwall to explore blockchain-based financial services and micropayment solutions for youth empowerment.
• UNDPpartnerStrategic or Co-development PartnerUNDP partners with Goodwall to advance sustainable development goals and youth empowerment through skills training and employment opportunities.
• World Economic Forumkey partnerStrategic or Co-development PartnerWEF recognizes Goodwall as a Global Innovator. Goodwall participates in WEF Davos Annual Meetings, hosting roundtables and engaging with global leaders on AI fluency and youth skills development.
• World Business Council for Sustainable DevelopmentpartnerStrategic or Co-development PartnerWBCSD partners with Goodwall to drive sustainable business practices and youth engagement in sustainability initiatives.
• MicronpartnerStrategic or Co-development PartnerMicron partners with Goodwall to provide technology access and skills training for underserved youth communities.
• AvanadepartnerStrategic or Co-development PartnerAvanade partners with Goodwall to deliver technology skills training and career opportunities for young talent.
• RandstadpartnerChannel Partner/ Reseller/ DistributorRandstad partners with Goodwall to connect skilled youth talent with employment and job opportunities globally.
• PictetpartnerStrategic or Co-development PartnerPictet partners with Goodwall to support youth financial literacy and future-ready skills development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coursera: Coursera offers employer-branded learning pathways, credentials, and AI-skilling content at global scale, representing the broader incumbent competing for the same enterprise L&D and youth upskilling wallet.
• Parchment: Parchment (an Instructure company) is a credential verification and transcript platform widely used by universities, comparable to Goodwall's verifiable credential and Goodwallet wallet approach.
• LinkedIn Learning: LinkedIn Learning bundles enterprise-skilling content with the LinkedIn professional graph, competing directly with Goodwall's promise of employer-recognized credentials for early-career talent.

Direct peers

• WayUp: WayUp matches college students and recent graduates with internships and entry-level jobs via employer partnerships, mirroring Goodwall's youth-to-opportunity and brand-sponsor model.
• Credly: Credly is a digital credentialing platform used by enterprises and training providers to issue and verify badges — overlapping Goodwall's brand-issued digital credential and verification capabilities.
• Handshake: Handshake connects university students with employers, internships, and career opportunities — overlapping Goodwall's university-student-to-employment funnel and employer-brand partnership model.
• Tallo: Tallo is a youth-focused skills and talent platform that lets students build profiles, earn digital credentials, and be discovered by employers — closely aligned with Goodwall's profile-plus-credential positioning.
• Riipen: Riipen runs work-based learning and employer-led micro-internships for students, comparable to Goodwall's experiential learning pathways co-created with brand partners.

Emerging players

• HyperSkill: HyperSkill (by Generation) provides free online training, employer connections, and job placement for adult learners, comparable to Goodwall's career-pathway-plus-employer model for a broader age cohort.
• Generation Unlimited (GenU): GenU is a UNICEF-led public-private partnership for youth skilling, employment, and engagement — directly overlapping Goodwall's GenU/UNICEF partnership and the institutional youth-skilling agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodwall
• Instagraminstagram.com/goodwallapp
• Xx.com/Goodwall
• Facebookfacebook.com/goodwallapp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds11 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwall