What Big Mobility does

Big Mobility (빅모빌리티) is a Seongnam, South Korea-based startup operating the Truck Helper (트럭헬퍼) brand, founded in October 2022 by Seo Dae-gyu (서대규), a 14-year veteran of Hankook Tire & Technology's global marketing and overseas sales teams. The company addresses Korea's severe shortage of legal commercial vehicle parking — only 2.7% of the country's ~4.5 million commercial vehicles have access to legal spaces — by converting idle urban and peri-urban land into dedicated truck parking lots. Operations span 60+ lots across 24 cities with 1,700+ parking spaces serving 1,100+ drivers as of mid-2026, run under a hybrid of direct operation and a franchise model launched in September 2024.

The core product is an online-to-offline platform accessed via the truckhelper.co.kr mobile web and a KakaoTalk channel that matches idle landowner-supplied sites with truck drivers and supports standardized lease contracts, garage address registration for vehicle licensing, and license-plate-recognition-based access control integrated with digital settlement (in partnership with Amano Korea). Underlying the platform are proprietary idle-land discovery algorithms and a vehicle layout programming system that optimize site selection and lot configuration. Pricing ranges from 165,000 KRW to 500,000 KRW per space per month depending on vehicle size and location, with a 95% monthly renewal rate. A new nationwide ultra-fast charging network for medium and large electric commercial trucks is being built across the lot footprint.

The business model combines monthly parking subscriptions, a 20% commission on franchisee revenue, value-added services such as car wash and maintenance, and emerging EV-charging usage fees. Revenue scaled from 1B KRW in 2023 to 10B KRW in 2024 to 29B KRW in 2025 (with 1.3B KRW operating profit), with explicit 60B KRW (2026) and 120B KRW (2027) targets. Capital sources include a seed round from BonAngels Venture Partners (June 2023), a Pre-A led by Smilegate Investment in September 2025, and up to 12B KRW in government support through the DIPS Super Gap Startup and related programs. The customer mix is dominated by individual owner-operator drivers, supplemented by enterprise logistics customers anchored at sites near Amore Pacific SCM, Lotte Logistics, Daehan Food Osan and the Gajaeul Industrial Complex.

Name

Big Mobility

Legal name

주식회사 빅모빌리티

Website

https://bigmobility.co.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Mobility operates Truck Helper, a Korean platform that converts idle land into commercial truck parking lots, running 60+ sites across 24 cities serving 1,100+ drivers and adding ultra-fast EV truck charging.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Parking Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)

Keywords

• Commercial vehicle parking
• Truck parking network
• Idle land utilization
• EV truck charging
• Parking franchise

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Parking Subscription: Core revenue stream from monthly parking passes for commercial vehicles. Drivers pay monthly fees ranging from 165,000 to 330,000 KRW depending on vehicle size and location. Approximately 95% monthly renewal rate indicating strong customer retention.
2. Franchise Royalty (20% Commission): Franchise partners pay 20% commission on franchisee revenue. For 300-pyung (approximately 990 sqm) operation, monthly sales of 2.55M KRW yields 510,000 KRW commission with annual net profit of approximately 24M KRW.
3. Value-Added Services: Additional revenue from car wash, maintenance services, and other commercial vehicle care services offered within parking facilities. Growing revenue stream as customer base expands.
4. Electric Vehicle Charging Infrastructure: Ultra-fast charging network for electric commercial trucks at parking facilities, positioned to become significant revenue stream as EV adoption grows.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Big Mobility operates Truck Helper (트럭헬퍼), Korea's first online-to-offline commercial truck parking service that matches idle land owners and franchise partners with truck drivers seeking safe, legal parking. The company runs approximately 60 directly-operated and franchised truck parking lots across 24 South Korean cities, delivering monthly parking subscriptions, standardized lease contracts, garage address registration, and (newly added) ultra-fast EV truck charging.

Product overview

Big Mobility operates a unified platform-plus-partner-network model built around its core product, Truck Helper (트럭헬퍼) — Korea's first online-to-offline commercial truck parking platform accessed via mobile web. The platform matches truck drivers with available parking spaces using partner sites' idle land. Around this core, the portfolio includes: (1) a nationwide parking lot network of 60+ lots across 24 cities offering ~1,700 spaces under both direct-operation and franchise models; (2) a dedicated franchise program (트럭헬퍼 가맹사업) for land owners to convert idle land into truck parking with Big Mobility providing infrastructure, customer acquisition, and payment systems; and (3) supplementary services including standardized parking lease contracts, parking space matching, and garage address registration agency. A new ultra-fast EV charging network for medium/large electric commercial trucks is under development leveraging the existing parking lot footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Helper Mobile Platform (트럭헬퍼) Korea's first online-to-offline (O2O) commercial truck parking platform accessible via mobile web. Matches idle land with truck drivers seeking safe, legal parking and supports search, application, contract signing, and account management for individual truck drivers.
• Truck Parking Lot Network (화물차 전용 주차장 네트워크) Network of 60+ directly-operated and franchised commercial truck parking lots across 24 South Korean cities, providing approximately 1,700 monthly parking spaces with 24-hour CCTV surveillance and designated spots. Sold as monthly subscriptions to individual truck drivers.
• Truck Helper Franchise (트럭헬퍼 가맹사업) Franchise program enabling land owners and small-business entrepreneurs to convert idle land into a managed truck parking lot with Big Mobility providing customer acquisition, standardized contracts, customer service, and digital payment/settlement infrastructure; franchisee handles on-site operations.
• Ultra-Fast EV Truck Charging Infrastructure (초급속 충전 인프라) Korea's first ultra-fast charging infrastructure specifically designed for medium-to-large electric commercial trucks, deployed at Truck Helper parking facilities. Sold as usage-based charging to fleet operators and owner-operators of electric trucks.

Quantifiable outcome

• 95% monthly renewal rate for parking passes
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NICE Infrastructure (NICE인프라)coreStrategic or Co-development Partner · 24 February 2026Strategic MOU to jointly build commercial vehicle parking infrastructure. NICE Infrastructure provides nationwide sales network and land acquisition capabilities; Big Mobility provides operational know-how and demand. Partnership covers site discovery, feasibility review, and operational system integration across all stages.
• YouTuber 권마키 (Trucker Kwon Ma-ki)minorGTM or Marketing Partner · 9 February 2026Truck-related YouTuber with approximately 200,000 subscribers. Collaborated on Lunar New Year free parking event to expand customer reach through influencer marketing.
• Amano Korea (아마노코리아)coreTechnology or Integration · 5 February 2026MOU for parking management system enhancement. Amano provides vehicle number recognition-based parking control systems, access control, and payment settlement. Partnership aims to build optimized parking control solutions for large vehicles.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Parking Cloud (파킹클라우드): Korean parking platform offering online search and reservation for parking lots nationwide. Operates a tech-enabled marketplace connecting drivers with parking spaces — same fundamental model as Truck Helper, but focused on passenger vehicles rather than commercial trucks, making it a direct functional peer in Korean parking infrastructure.
• iParking (아이파킹): Korean mobile parking payment and reservation platform with broad coverage across public and private lots. Comparable to Truck Helper in providing app-based parking discovery and contracts in Korea, though it serves passenger vehicles and lacks Big Mobility's idle-land sourcing and truck-specific design.

Broad incumbents

• Kakao Mobility (카카오모빌리티): Korea's dominant super-app mobility platform (parent: Kakao) offering taxi, navigation, and parking services. Comparable as a Korean mobility infrastructure player that has begun expanding into commercial parking services; its scale and user base represent both a potential partnership channel and a competitive threat to Big Mobility.
• SpotHero: US-based parking marketplace connecting drivers with reserveable parking spaces in 300+ cities, recently expanded to commercial vehicles. Closest international analog to Truck Helper's online marketplace-plus-network model, demonstrating how a private-parking marketplace can scale into commercial segments.
• JustPark: UK-based parking marketplace allowing private landowners to monetize driveways and unused land by renting to drivers. Highly comparable business model to Truck Helper's idle-land-to-parking conversion thesis, though serving passenger cars rather than commercial trucks.
• Q-Park: European parking operator managing thousands of off-street parking facilities across multiple countries. Comparable as a large-scale commercial parking operator with proprietary technology for facility management, access control, and payment — relevant benchmark for how Big Mobility's network could evolve at scale.
• EasyPark Group: European mobility platform providing on-street and off-street parking payments, reservations, and operator tooling. Direct functional peer to Truck Helper's mobile-based parking payment and access infrastructure, though operating at vastly larger geographic scale.

Emerging players

• Park+: India-based smart parking and EV charging platform offering discovery, booking, and automated payments across parking networks. Emerging peer with similar tech-stack ambitions (parking + EV charging) to Big Mobility's combined parking-and-charging roadmap for commercial vehicles.
• SK Networks (SK Signet) EV Charging: Korean EV charging infrastructure operator expanding ultra-fast charging for commercial vehicles. Comparable to Big Mobility's planned EV truck charging build-out as a Korea-focused charging-network peer; potential partnership or competitive overlap in commercial vehicle charging.

Regional players

• Daegu TEC (대구테크노파크) C-Lab Trucking Mobility Startups: Daegu-based regional innovation cluster that incubated Big Mobility (Daegu C-Lab 16th cohort) and several Korean commercial-mobility startups. Represents the regional Korean ecosystem of truck-mobility innovation, with member startups operating in adjacent commercial-vehicle services markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@truckhelper7121
• Instagraminstagram.com/bigmobility_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Mobility