Revaly
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Revaly does
Revaly is a Payment Performance Management platform that helps subscription businesses maximize payment approval rates, reduce involuntary churn, and recover failed transactions. The company combines pre-authorization optimization (catching payment errors before submission) with post-decline AI-driven recovery (using machine learning and behavioral science to determine optimal retry timing and methods) in a single unified system. Revaly differentiates through claimed exclusive access to issuer signals and network intelligence, processing structured transaction data including customer information, payment method details, device data, and behavioral signals to optimize payment outcomes.
The platform integrates with over 100 billing systems, payment gateways, and CRMs (including Stripe, Recurly, Chargebee, Zuora, Recharge, Maxio, Adyen, PayPal, Worldpay, and Checkout.com) and offers a public REST API (versioned at 2.0/2.1) with a TypeScript SDK. Revaly holds PCI DSS Level 1 certification and maintains GDPR, PIPEDA, and EU-U.S./UK/Swiss Data Privacy Framework compliance, enabling it to process payments globally. The company was founded in 2017 as FlexPay and rebranded to Revaly in October 2025 to reflect its expansion from post-decline recovery to end-to-end payment performance management.
Revaly operates on a subscription-based revenue model with custom quote-based pricing tied to transaction volume, deploying through direct enterprise field sales, a self-serve API portal, and an embedded channel partner strategy. Its customer base spans SaaS, subscription commerce, nonprofits, direct selling/MLM, publishing, wellness, consumer products, and education, with named customers including Special Olympics, Truly Free, ClinicSense, Hooked on Phonics, Humane World of Animals, and Immunotec. The company is headquartered in Montreal, Canada, operates a 100% remote team of 51-100 employees, and has raised approximately $9M across four funding rounds between 2016 and 2022.
Revaly firmographics
Firmographics- Name
- Revaly
- Legal name
- Revaly
- Website
- https://revaly.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Revaly industry classification
Industry- Product category
- Payment Performance Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payment Routing, Smart Retries & Optimization (FSAGABAG)
- akta.pro secondary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
Keywords
Where Revaly is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Revaly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Performance Management Services: Subscription-based payment performance management platform that optimizes payment approval rates and recovers failed transactions for subscription businesses. Revenue generated through ongoing service fees for payment optimization and recovery services.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Revaly product offering
Product offeringCore offering
Revaly provides an AI-powered Payment Performance Management platform that uses machine learning, exclusive issuer signals, and network intelligence to maximize payment approval rates and recover failed transactions for subscription-based businesses. The platform combines Pre-Authorization Optimization, which catches and corrects payment errors before submission, with Post-Payment Recovery, which uses behavioral science-driven machine learning to retry failed transactions at optimal times while preserving customer trust.
Product overview
Revaly is a unified Payment Performance Management platform that combines pre-authorization optimization and post-payment recovery in a single integrated system. The core Revaly Platform uses exclusive issuer signals, network intelligence, and AI-powered machine learning to maximize approval rates from the first transaction attempt and recover failed payments through optimized retry strategies. Pre-Authorization Optimization catches payment errors before submission, while Post-Payment Recovery uses behavioral science-driven approaches to retry failed transactions at optimal times.
Differentiator
Problem solved
Functional benefit
Products and services
- Revaly Platform End-to-end, AI-powered Payment Performance Management platform that uses exclusive issuer signals and network intelligence to maximize approval rates and recover failed payments for subscription businesses.
- Pre-Authorization Optimization Pre-authorization optimization that catches and corrects payment errors such as wrong digits and routing errors before customers submit payment, maximizing approval rates from the first attempt.
- Post-Payment Recovery AI-powered failed payment recovery that uses machine learning and behavioral science to determine the optimal retry window and method for declined transactions while preserving customer trust.
- Revaly REST API Public REST API enabling developers to process payments (charge, authorize, capture, void, refund), manage payment methods, retrieve transactions, and notify Revaly of payment events, with authentication via API key.
Quantifiable outcome
- 54% improved recovery for retail clients
- +2 more outcomes
Companies that use Revaly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Revaly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature5 records
Revaly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdvantageCScorePartnership providing AdvantageCS customers access to Revaly's payment intelligence layer. Enables more legitimate transactions to succeed, fewer subscribers lost to failed payments, and more recurring revenue protected for publishers and membership organizations.
- OrdergroovecoreIntegration combining Ordergroove's flexible subscription platform with Revaly's AI-driven optimization and recovery capabilities. Enables merchants to provide interruption-free convenience for customers by ensuring payment approvals succeed and failed payments are recovered seamlessly.
- ROI SolutionscorePartnership to reduce involuntary sustainer churn for nonprofit organizations. ROI Solutions' clients access Revaly's Payment Performance Management platform through their existing Revolution CRM product. Combines AI-powered recovery with behavioral science-powered customer engagement to deliver highest declined card payment recovery rates for nonprofits facing average 9% decline rates on legitimate recurring donations.
- ExigocoreStrategic partnership enabling seamless recovery of failed credit card payments for direct selling companies. Exigo's platform provides commission management, distributor back-office tools, and eCommerce solutions. The integration helps direct selling businesses increase revenue by retaining customers and recovering revenue lost to involuntary churn without revealing failed payments to end customers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Revaly competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Revaly social profiles
Digital presenceRevaly compliance and trust
Trust signalCompliance4 records
Revaly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revaly leadership team
Management profileNumber of profiles
Profiles11 records
Revaly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revaly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revaly
What does Revaly do?
Revaly provides an AI-powered Payment Performance Management platform that uses machine learning, exclusive issuer signals, and network intelligence to maximize payment approval rates and recover failed transactions for subscription-based businesses. The platform combines Pre-Authorization Optimization, which catches and corrects payment errors before submission, with Post-Payment Recovery, which uses behavioral science-driven machine learning to retry failed transactions at optimal times while preserving customer trust.
Is Revaly a public or private company?
Revaly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Revaly founded?
Revaly was founded in 2017. It employs 51 to 100 people.
Where is Revaly based?
Revaly is headquartered in Montréal, Canada, in the North America region.
How does Revaly make money?
One revenue line is on record: payment Performance Management Services.
Does Revaly have an API?
Yes. Revaly offers a public REST API (versioned at X-Api-Version header, supporting 2.0 and 2.1) at https://api.revaly.co for payment processing, transaction management, and payment method operations. The API enables processing payments (charge, authorize, capture, void, refund), managing payment methods (create, list, update, recache, redact), retrieving transactions, and notifying Revaly of payment events. Authentication uses API key via the Authorization header. Supports stored credentials, 3D Secure authentication, RTN fraud signals, and multiple payment method types including creditCard, gatewayPaymentMethodId, and vaultToken. Developer documentation is at docs.revaly.co.
What industry is Revaly in?
Revaly's product category is Payment Performance Management Software. Its primary akta.pro industry code is FSAGABAG, Payment Routing, Smart Retries & Optimization, with a secondary code of FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams). Its NAICS code is 522320 and its SIC code is 7372.