ROI Solutions
ROI Solutions provides purpose-built CRM, analytics, marketing automation, machine learning, and benchmarking software exclusively for nonprofit organizations across public media, health, advocacy, and environmental verticals, sold via direct enterprise subscriptions with bundled implementation and support.
- Company typePrivate
- Founded1999
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ROI Solutions does
ROI Solutions is a privately held, founder-led nonprofit technology company founded in 1999 by Gina VanderLoop and headquartered in Medford, Massachusetts. The company provides a purpose-built, integrated software platform for nonprofit organizations, consisting of five core products: Revolution CRM (the central constituent relationship management system with constituent, prospect, financial, campaign, and automation modules), Unite Analytics (data integration, identity resolution, and live analytics), Ignite Marketing (cross-channel marketing automation), MiLo Intelligence (custom machine learning models for fundraising optimization), and Epiphany Benchmarking (real-time peer benchmarking). Underlying technology includes proprietary ML models built by in-house fundraising data experts, PCI-DSS Level 1 certified payment infrastructure, and templatized API-driven integrations for client-specific data environments.
The company serves mid-to-large nonprofit organizations across at least six verticals: public media (WHYY, KQED, WETA, Connecticut Public, Vermont Public, WEDU), animal rights and welfare (PETA, Humane World for Animals), health and human services (American Lung Association, March of Dimes, Muscular Dystrophy Association), social justice and civil rights (Human Rights Campaign since 2001, Special Olympics, Common Cause, Southern Poverty Law Center), environmental protection (National Parks Conservation Association, Defenders of Wildlife, The Public Interest Network), and international relief. Named customer outcomes include 57,000 monthly sustainers at WHYY (40% of unrestricted revenue), a $9M+ annual sustainer program at PETA, and 17-20% sustainer program growth at WHYY after CRM automation.
ROI Solutions operates a direct enterprise sales motion with relationship-based, consultative selling and bundled implementation, integration, training, and 24x7 client services. Revenue is generated through recurring software subscriptions (annual or multi-year), professional services for implementation and data management, and managed services for ongoing client support. Pricing is quote-based and not publicly disclosed. The company is founder-owned with no disclosed institutional investment or parent company, has no subsidiaries, and operates primarily in the United States.
ROI Solutions firmographics
Firmographics- Name
- ROI Solutions
- Legal name
- ROI Solutions, Inc.
- Website
- https://roisolutions.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROI Solutions provides purpose-built CRM, analytics, marketing automation, machine learning, and benchmarking software exclusively for nonprofit organizations across public media, health, advocacy, and environmental verticals, sold via direct enterprise subscriptions with bundled implementation and support.
- Ownership category
- akta.pro rank
ROI Solutions industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where ROI Solutions is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROI Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Annual or multi-year subscription pricing for access to Revolution CRM and integrated product suite. Revenue generated through recurring software licenses with implementation, training, and support bundled into client relationships.
- Professional Services: Implementation, integration, training, and data management services provided to clients. On-time and on-budget implementation services convert, clean, and tune client data and business rules.
- Managed Services: Ongoing client services and support with 24x7 commitment to client mission and success. Data management services for campaign analysis and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing for nonprofit organizations |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
ROI Solutions product offering
Product offeringCore offering
ROI Solutions sells a purpose-built, subscription-based nonprofit technology platform led by Revolution CRM, a customizable constituent relationship management system. The platform is augmented by Unite Analytics for data unification, Ignite Marketing for journey automation, MiLo Intelligence for custom machine learning on donor data, and Epiphany Benchmarking for peer performance comparison. All products are sold together with implementation, integration, training, and 24x7 client services to nonprofit organizations.
Product overview
ROI Solutions provides a platform-plus-modules architecture for nonprofits, consisting of five core products: Revolution CRM (the primary constituent relationship management platform with constituent management, prospect management, financial management, campaign management, and automation modules), Unite Analytics (data integration and analytics with data management, identity resolution, and insights modules), Ignite Marketing (cross-channel marketing automation), MiLo Intelligence (custom machine learning models for fundraising optimization), and Epiphany Benchmarking (real-time nonprofit benchmarking). The products are designed to work together, with Revolution CRM serving as the central system of record connected to specialized analytics and marketing tools.
Differentiator
Problem solved
Functional benefit
Brands
- Revolution CRM: A customizable CRM for nonprofits that is scalable, flexible, and secure.
- Unite Analytics
- Ignite Marketing
- MiLo Intelligence
- Epiphany Benchmarking
- The Transformational Giving Playbook
- Audience Activation Platform (AAP)
Products and services
- Revolution CRM A customizable, scalable, and secure nonprofit CRM that serves as the central system of record for managing constituents, fundraising cycles, prospect portfolios, donations, campaigns, and business processes. Designed for mid-to-large nonprofit organizations as the primary relationship management platform across the ROI Solutions product suite.
- Unite Analytics Data integration and analytics platform that unifies, enriches, and analyzes nonprofit data sources in one integrated solution. Includes data management and storage, identity resolution for matching partial constituent records, and live data discovery to support 360-degree constituent views and real-time reporting.
- Ignite Marketing Marketing automation solution that enables nonprofits to design, optimize, and automate constituent journeys across channels, supporting coordinated cross-channel engagement and campaign execution.
- MiLo Intelligence Machine learning platform with custom models built and nurtured by fundraising data experts for nonprofit fundraising optimization. Includes predictive analytics for donor behavior, audience targeting, donor scoring, and recover up to 10% of annual donations through automated sustainer management and failed transaction recapture.
- Epiphany Benchmarking Real-time nonprofit benchmarking solution that allows organizations to compare, collaborate, and innovate with peer performance data, providing comparative analytics drawn from ROI Solutions' proprietary client dataset across the nonprofit sector.
- Audience Activation Platform (AAP) Audience Activation Platform jointly developed with CDP (Cascade Public Media), announced February 2026. Built to help public media organizations turn insight into impact by activating constituent data into engagement actions through the ROI Solutions platform and CDP's data infrastructure.
Quantifiable outcome
- Save up to 20% in operational costs
- +7 more outcomes
Companies that use ROI Solutions
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles4 records
ROI Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
ROI Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Fundraise UpcoreNew integration between Fundraise Up and Revolution CRM announced May 2026. Brings together modern digital fundraising experiences with Revolution CRM's constituent management capabilities. Enables seamless data flow between Fundraise Up's digital fundraising platform and ROI Solutions' CRM.
- CDP (Cascade Public Media)flagshipJoint development of Audience Activation Platform (AAP), a jointly developed offering announced February 2026. Built to help public media organizations turn insight into impact. CDP is a public media organization and strategic co-development partner.
- FlexPaycorePartnership announced in 2024 to help nonprofit organizations reduce involuntary donor churn through automated payment recovery. Focus on sustainer management and recapturing revenue from failed transactions and lapsing donors.
- RevalycoreRevaly (formerly FlexPay partnership) helps nonprofits recover recurring revenue from payment declines. Partnership enables automated recapture of failed transactions and lapsing donors to maximize donor retention.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ROI Solutions competitors and assessment
Company assessmentDirect peers
- DonorPerfect: Long-standing donor management and fundraising software for small-to-mid-sized nonprofits. Direct overlap on donor database, gift entry, campaign tracking, and reporting versus Revolution CRM.
- Bonterra: Formed from the merger of Network for Good, Social Solutions, and others; provides CRM, fundraising, and case-management software to nonprofits and the public sector. Closest scale competitor to ROI Solutions' integrated nonprofit-platform positioning.
- Virtuous: Nonprofit CRM and marketing automation platform emphasizing donor engagement, generosity scoring, and automated workflows. Directly competes with Revolution CRM and Ignite Marketing in mid-to-large nonprofits.
- Funraise: Modern nonprofit fundraising platform with donation forms, CRM, and supporter management. Competes for online giving and donor management workflows; partner of Fundraise Up (recently integrated with ROI Solutions' Revolution CRM).
- Neon One: All-in-one nonprofit software suite covering CRM, donations, email marketing, and website tools for small-to-mid-sized nonprofits. Competes with ROI Solutions across similar use cases, particularly in the small/mid market.
- Bloomerang: Donor management and fundraising CRM focused on small and mid-sized nonprofits. Overlaps with Revolution CRM on constituent management, donor retention, and reporting; competes primarily on ease-of-use and pricing.
Broad incumbents
- Salesforce (Nonprofit Cloud / NPSP): Generalist CRM leader with a dedicated Nonprofit Cloud / Nonprofit Success Pack. Competes for the same donor-management and marketing-automation workflows; Connecticut Public explicitly migrated from Salesforce to Revolution CRM, evidencing direct displacement rivalry.
- Blackbaud: Dominant incumbent in nonprofit software (Raiser's Edge NXT, JustGiving, Luminate). Competes with ROI Solutions across CRM, fundraising, and marketing for the same nonprofit verticals; much larger installed base and R&D budget. Wendy Fox's prior tenure at Blackbaud underscores the direct overlap.
- HubSpot: Generalist CRM and marketing automation platform commonly adopted by nonprofits and associations. Competes with Ignite Marketing and constituent-engagement functionality, especially in the mid-market where budget favors generalist suites.
- Microsoft Dynamics 365: Enterprise CRM and customer engagement platform used by some larger nonprofits and associations. Competes broadly on CRM, marketing automation, and analytics; benefits from bundled Microsoft ecosystem pricing against ROI Solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ROI Solutions social profiles
Digital presenceROI Solutions compliance and trust
Trust signalCompliance1 record
ROI Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI Solutions leadership team
Management profileNumber of profiles
Profiles4 records
ROI Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI Solutions
What does ROI Solutions do?
ROI Solutions sells a purpose-built, subscription-based nonprofit technology platform led by Revolution CRM, a customizable constituent relationship management system. The platform is augmented by Unite Analytics for data unification, Ignite Marketing for journey automation, MiLo Intelligence for custom machine learning on donor data, and Epiphany Benchmarking for peer performance comparison. All products are sold together with implementation, integration, training, and 24x7 client services to nonprofit organizations.
Is ROI Solutions a public or private company?
ROI Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROI Solutions founded?
ROI Solutions was founded in 1999. It employs 11 to 50 people.
Where is ROI Solutions based?
ROI Solutions is headquartered in Cambridge, United States, in the North America region.
How does ROI Solutions make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services and managed Services.
Who are ROI Solutions's main competitors?
Direct peers on record are DonorPerfect, Bonterra, Virtuous, Funraise, Neon One and Bloomerang. Broad incumbents are Salesforce (Nonprofit Cloud / NPSP), Blackbaud, HubSpot and Microsoft Dynamics 365.
Does ROI Solutions have an API?
No public API is recorded for ROI Solutions.
What industry is ROI Solutions in?
ROI Solutions's product category is Nonprofit CRM Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5132 and its SIC code is 7372.