Ecologi

What Ecologi does

Ecologi is a UK-based, privately held climate action platform founded in 2019 and headquartered in London (registered entity Ecologi Action Ltd, company number 11911630). The company provides an end-to-end SaaS solution that enables businesses to measure, reduce, and report carbon emissions and to fund verified climate projects including reforestation, carbon avoidance, carbon removal (including biochar), and habitat restoration. Its core architecture is the 3Rs Framework (Reduce-Restore-Report), grounded in the GHG Protocol, Science Based Targets initiative (SBTi), and Oxford Net Zero principles, and operationalized through three principal offerings: Ecologi Zero (a carbon management platform integrating with Xero accounting software and supported by expert Carbon Accountants), the Impact Shop marketplace (transactional purchase of verified credits and projects), and the Climate Subscription employee-engagement product. Distribution combines an award-winning Shopify app and self-serve Impact Shop for SMBs with a direct enterprise sales motion targeting companies of 50+ employees, supplemented by sector-specific GHG protocols co-developed with industry bodies such as ICAEW, ACCA, Coca-Cola Europacific Partners, Pernod Ricard, and the Sustainable Restaurant Association.

Ecologi operates a hybrid revenue model: recurring SaaS subscriptions for Ecologi Zero (starting at £3,499 + VAT per year), transaction fees via the Impact Shop and Shopify integration, per-employee subscription pricing for Climate Action Workforce, and bespoke managed-service portfolios for larger enterprise clients aligned to the Oxford Principles. The customer base spans 16,000+ businesses across telecommunications (giffgaff), co-operative retail (Your Co-op), luxury fashion (Mulberry, Patagonia), technology (Focusrite, Hitachi Solutions), legal services (Mishcon de Reya, Cripps LLP), spirits (Ellers Farm Distillery), and others. The company is B Corp certified, GDPR/CCPA compliant, and reports a cumulative impact of 95 million trees funded, 1.22m tCO2e under management, 4.1m tCO2e avoided, 61k tCO2e removed, and 102k m² of habitat restored, disclosed via its Public Impact Ledger.

Ecologi has raised approximately £10.5 million across three disclosed rounds, anchored by a £4m General Catalyst-led round in June 2021 and supplemented by two Crowdcube raises in November 2021 and June 2023. In February 2025 it acquired Net Zero Now to accelerate sector-specific carbon measurement, and in June 2026 it launched the National Nature Fund in partnership with techUK, targeting £5.6 million of annual nature-restoration investment from the UK technology sector. The company employs 51-100 staff across product, commercial, and impact-partnership functions and is led by CEO Dimitri Theocharis, with Simon Heppner (Chief Sustainability Officer) and Adam Boita (CMO) anchoring the senior team.

Name

Ecologi

Legal name

Ecologi Action Ltd

Website

https://ecologi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecologi is a UK-based climate action SaaS platform enabling businesses to measure, reduce, and report carbon emissions and fund verified reforestation and carbon projects. It serves 16,000+ businesses across SMB, mid-market, and enterprise segments via Ecologi Zero, the Impact Shop marketplace, and a Shopify integration.

Ownership category

akta.pro rank

Product category

Climate Action / Carbon Management Software

NAICS

Environmental Consulting Services (541620)

SIC

Services-Management Services (8741)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industries

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)

Keywords

• Carbon management platform
• Climate action software
• Carbon credit marketplace
• Emissions measurement SaaS
• Climate project funding

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription - Ecologi Zero: Subscription-based carbon measurement and management service. Pricing starts at £3,499 + VAT for Ecologi Zero, with costs varying based on business size, complexity, and specific requirements. Includes expert Carbon Accountants, comprehensive Scope 1, 2, and 3 measurement, SBTi-aligned target setting, and ongoing support.
2. Climate Marketplace / Impact Shop: Transaction-based marketplace where businesses purchase verified carbon credits, trees, and nature restoration projects. Customers can fund individual projects or subscribe to climate action programs. One-time purchases and subscription options available for tree planting and carbon offsets.
3. E-commerce Integration - Shopify App: Revenue generated through e-commerce integrations where businesses embed climate action (tree planting) into transactions. Businesses pay for climate impact integrated into their sales operations, with per-sale or subscription pricing models.
4. Climate Action Workforce Subscription: Subscription program enabling businesses to fund verified climate projects and tree planting for every employee. Provides employee engagement through meaningful, measurable climate action with tiered pricing based on organization size.
5. Custom Climate Solutions / Bespoke Portfolios: Tailored climate solutions for larger businesses seeking multi-year or complex portfolios. Includes bespoke impact portfolios with science-based carbon pricing and Oxford Principles-aligned strategy, with pricing negotiated based on scope and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ecologi operates an end-to-end B2B climate action platform that enables businesses to measure, reduce, and report carbon emissions (Scope 1, 2, and 3), fund verified carbon avoidance and removal credits, reforestation, and nature restoration projects, and embed climate action into transactions via integrations such as Shopify. The platform combines a SaaS emissions management product (Ecologi Zero) with a climate project marketplace (Impact Shop) and sector-specific measurement protocols co-developed with industry bodies.

Product overview

Ecologi is a climate action platform offering a unified solution for businesses to measure, reduce, and report carbon emissions while funding verified climate projects. The platform architecture consists of Ecologi Zero (core carbon management product), the Impact Shop (marketplace for carbon credits and restoration projects), and the 3Rs Framework methodology (Reduce-Restore-Report). Additional offerings include sector-specific Net-Zero Protocols developed with industry bodies, the Climate Subscription for employee engagement, and the Shopify Integration app for e-commerce. The platform acquired Net Zero Now in February 2025 to add sector-specific measurement capabilities. All offerings integrate with accounting software (Xero), e-commerce platforms (Shopify), and payment systems (Stripe).

Differentiator

Problem solved

Functional benefit

Products and services

• Ecologi Zero

Quantifiable outcome

• 15.5% average uplift in brand image for businesses actively reducing emissions
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• techUKflagshipStrategic or Co-development Partner · 22 June 2026Partnership to launch the National Nature Fund providing the UK tech sector with a platform to invest in nature restoration projects. Fund aims to raise £5.6 million ($7.5 million) annually, representing 0.1% of UK's estimated annual funding requirement to protect and restore 30% of UK land and sea by 2030. Offers tech companies access to pre-vetted, independently assessed nature projects aligned with UK Government's 30x30 environmental targets.
• Net Zero NowflagshipStrategic or Co-development Partner · 11 February 2025Acquired Net Zero Now, a sector-specific carbon measurement and reduction platform. The acquisition combines sector-specific carbon measurement and reduction with Ecologi's verified climate projects, creating a comprehensive solution for industry climate leadership. Net Zero Now had measured and validated 1.8 MtCO2e lifetime emissions supporting 50+ brands including Coca-Cola Europacific Partners, L'Oréal, Heineken, and Pernod Ricard.
• ShopifycoreTechnology or IntegrationIntegration partnership enabling the award-winning Ecologi Shopify app. E-commerce businesses can integrate tree planting into every sale through the Shopify App Store, making climate action accessible to merchants with no additional development required.
• XerocoreTechnology or IntegrationAccounting software integration partner for Ecologi Zero carbon measurement platform. Ecologi Zero integrates with Xero to access business expenditure data for calculating supply chain carbon emissions, creating a limited secure copy of business data for emissions calculation.
• ICAEW, ACCA, AAT, Good Business Charter, AIAcoreStrategic or Co-development PartnerIndustry body partners for developing the Accounting Protocol - sector-specific GHG accounting guidance for accounting firms. Addresses practice-specific emissions, client influence considerations, and advisory service development opportunities.
• Coca-Cola Europacific Partners, Pernod Ricard UK, Sustainable Restaurant AssociationcoreStrategic or Co-development PartnerIndustry partners for developing the Hospitality Protocol - sector-specific GHG accounting guidance for restaurants, pubs, and bars. Addresses supply chain emissions, energy-intensive operations, and customer engagement opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Normative: Sweden-based carbon accounting engine focused on Scope 3 calculation using spend-based and activity-based data. Closely comparable to Ecologi Zero's calculation methodology and enterprise customer profile.
• Plan A: Berlin-based carbon accounting and decarbonization SaaS targeting European corporates. Comparable to Ecologi Zero in feature scope and customer profile, with strong overlap on CSRD readiness.
• Persefoni: Climate management and accounting platform serving enterprises and financial institutions with Scope 1–3 emissions and decarbonization workflows. Direct SaaS competitor to Ecologi Zero at the enterprise end of the market.
• Pachama: Marketplace and analytics platform for nature-based carbon credits with satellite-based project verification. Direct competitor to Ecologi's Impact Shop carbon-credits offering, especially for high-integrity avoidance and removal credits.
• Watershed: US-based enterprise carbon accounting and climate disclosure platform. Directly comparable to Ecologi Zero on Scope 1–3 measurement and reporting, with a similar enterprise sales motion but larger US customer base and significantly more venture funding.
• Sweep: France-based carbon management platform for mid-market and enterprise customers. Closely comparable to Ecologi in addressing European regulatory regimes (CSRD) and offering an integrated measurement-to-action workflow.

Others

• AlliedOffsets: Carbon market intelligence and project ratings provider for corporate buyers and traders. Comparable to Ecologi's CPAF project assessment framework and complements rather than competes with the marketplace offering.

Emerging players

• Patch: API-first carbon credit marketplace enabling software platforms to embed offset purchases. Adjacent to Ecologi's Impact Shop and Shopify app but focused on developer/integration-led distribution rather than direct business sales.

Broad incumbents

• Microsoft Sustainability Manager: Enterprise carbon and ESG data management solution within the Microsoft Cloud. Competes with Ecologi Zero for large enterprise deals, especially those standardised on the Microsoft data and ERP stack.
• Salesforce Net Zero Cloud: Carbon accounting module within the Salesforce platform targeting large enterprises already in the Salesforce ecosystem. Overlaps with Ecologi Zero on measurement and reporting but bundled into a much broader CRM and ESG suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKUr5skdKV-GL6bV_-krprg
• LinkedInlinkedin.com/company/ecologihq
• Instagraminstagram.com/ecologi_hq
• Xx.com/Ecologi_hq
• Facebookfacebook.com/EcologiHQ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecologi