What Net Zero Now does

Net Zero Now is a UK-based SaaS platform that provides carbon accounting, emissions reduction, and Net Zero certification tools primarily for UK SMEs. The company was founded in 2019 by Simon Heppner, Neil Ross Russell, and Giles Gibbons, and is headquartered in London. Net Zero Now serves SMEs in hospitality (pubs, bars, restaurants, hotels, breweries), professional services (accountancy and law firms), and an expanding set of additional verticals including technology, construction, hair salons, and NHS/government suppliers. Following a 2025 merger with Ecologi, the company now operates as an Ecologi Company, combining carbon measurement with verified reforestation projects and gaining access to Ecologi's community of over 24,000 businesses.

The core product is the Net Zero Now Platform, built around industry-endorsed 'Sector Protocols' developed in collaboration with trade bodies and sector leaders. The platform has four integrated modules — Measure, Target/Reduce, Report, and Certify — covering Scope 1, 2, and 3 GHG emissions. It integrates with Xero, QuickBooks, and Sage for accounting data ingestion, plus hospitality-specific platforms Zonal, Toast, and Loopcycle. Methodology aligns with the GHG Protocol, SBTi, Race to Zero, and Oxford University Principles for Net Zero Aligned Carbon Offsetting. Two-tier certification ('On the Road to Net Zero' and full 'Net Zero') provides a clear progression path for SMEs.

Revenue is generated primarily through SaaS subscriptions on the core platform, supplemented by professional services including regulatory reporting (SECR, CSRD, ISSB/TCFD, GHG), climate strategy consulting, supply chain engagement, carbon credits, and NHS/government supplier carbon reduction plans. Pricing is quote-based by sector and business size with a 30-day free trial for self-service onboarding. Go-to-market combines direct sales via sector-specific demo landing pages (accountants, pubs, restaurants, law firms, hair salons, breweries, technical services) with channel partnerships — including endorsements from ICAEW, ACCA, AIA, SRA, L'Oréal, Brewman, Konvoy, and others — that recommend the platform to members. To date, Net Zero Now has measured and validated 1.8T CO2e of lifetime emissions across its client base of over 100 brands, and has raised a £250,000 seed round (2023) plus an Innovate UK grant.

Name

Net Zero Now

Legal name

Net Zero Now Limited

Website

https://netzeronow.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Net Zero Now is a UK-based SaaS platform providing sector-specific carbon accounting, emissions reduction, and Net Zero certification tools for SMEs in hospitality, professional services, and other verticals, now operating as an Ecologi Company following its 2025 merger.

Ownership category

akta.pro rank

Product category

Carbon Accounting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD)

akta.pro secondary industries

Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC), Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

Keywords

• Carbon accounting software
• Sustainability reporting platform
• GHG emissions measurement
• Net zero certification
• Climate action SaaS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Carbon Accounting Platform Subscription: SaaS platform providing carbon measurement, reduction planning, reporting, and certification tools on a subscription basis with sector-specific protocols.
2. Professional Services: Additional services including climate strategy consulting, supply chain engagement, carbon credits/BVCM, employee engagement and climate literacy training, premium data and platform support, events reporting and forecasting, and menu analysis and optimization.
3. Carbon Offset Products: Access to certified offset initiatives to compensate for unavoidable emissions, integrated with Ecologi's portfolio of reforestation and carbon reduction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Net Zero Now provides a cloud-based carbon accounting SaaS platform that helps SMEs and mid-market companies measure, target, reduce, and report their Scope 1, 2, and 3 GHG emissions. The platform is built on industry-endorsed Sector Protocols tailored to specific verticals (hospitality, professional services, technology, construction, hair salons), and is complemented by professional services including SECR/CSRD/ISSB-TCFD regulatory reporting, Net Zero certification, climate strategy consulting, supply chain engagement, and access to certified carbon offsets.

Product overview

Net Zero Now is a carbon accounting and climate action platform offering a unified suite of tools for businesses to measure, reduce, and certify their Net Zero journey. The core product is the Net Zero Now Platform, which consists of four integrated modules: Measure (carbon footprint calculation), Report (ESG reporting and compliance), Reduce (emissions reduction planning), and Certify (Net Zero certification). The platform is built on sector-specific Sector Protocols developed with industry leaders, providing tailored methodologies for various sectors including hospitality, professional services, and technology. Additional services include regulatory reporting (SECR, CSRD, ISSB/TCFD), climate strategy consulting, supply chain engagement, carbon credits, and employee engagement programs. Following the 2025 merger with Ecologi, the platform now also integrates access to verified reforestation and carbon reduction projects for offsetting.

Differentiator

Problem solved

Functional benefit

Products and services

• Net Zero Now Platform Cloud-based carbon accounting and climate action platform that enables SMEs to measure, target, reduce, and report Scope 1, 2, and 3 GHG emissions using sector-specific methodologies. Targeted at UK SMEs across hospitality, professional services, technology, construction, and salon verticals.
• Sector-Specific Carbon Accounting Protocols Industry-endorsed sector-specific carbon accounting configurations covering Accountants, Pubs & Bars, Restaurants, Law Firms, Hair Salons, Breweries, Cyber Security, Digital Agencies, Financial Advisers, Software Developers, and Construction. Each protocol is co-developed with relevant trade bodies and provides tailored methodologies for measuring, reporting, and reducing emissions in that vertical.
• SECR Reporting Service Streamlined Energy and Carbon Reporting (SECR) service helping UK businesses meet mandatory SECR requirements applicable to companies with over 250 employees or turnover exceeding £36M.
• CSRD Reporting Service Corporate Sustainability Reporting Directive (CSRD) compliance service supporting businesses with ESG reporting requirements under the EU directive.
• ISSB/TCFD Reporting Service International Sustainability Standards Board and Task Force on Climate-related Financial Disclosures reporting support for transparent climate-related financial risk disclosures.
• GHG Reporting Service Greenhouse Gas Protocol reporting service enabling businesses to measure and report their emissions in accordance with the GHG Protocol global standard.
• SBTi Submissions Service Science Based Targets initiative (SBTi) submission service helping businesses set and validate emissions reduction targets aligned with climate science.
• Net Zero Certification Service Certification service providing businesses with recognised Certification Marks to communicate their Net Zero status to customers, employees, investors and other stakeholders.
• Supply Chain Reporting Supply chain carbon reporting helping businesses track and report emissions across their value chain, including Scope 3 emissions.
• Climate Strategy Consulting Expert consulting services providing bespoke climate action strategies tailored to specific business needs and sector requirements.
• Supply Chain Engagement Services helping businesses engage their supply chain partners in carbon reduction and sustainability initiatives.
• Carbon Credits / BVCM Access to certified offset initiatives and carbon credits to compensate for unavoidable emissions, integrated with Ecologi's portfolio of verified reforestation and carbon reduction projects.
• Employee Engagement & Climate Literacy Climate literacy and employee engagement services helping businesses involve staff in sustainability initiatives.
• Menu Analysis & Optimisation Specialist service for hospitality businesses to analyse and optimise menu items for lower carbon footprint.
• Events Reporting & Forecasting Specialist support for event-based businesses to report and forecast carbon emissions.
• NHS Suppliers Carbon Reduction Plan Carbon reduction planning service for NHS suppliers meeting Net Zero requirements for healthcare sector suppliers.
• Government Suppliers Carbon Reduction Plan PPN 06/21 compliant carbon reduction planning for government suppliers required to demonstrate Net Zero commitment.
• B Corp CDP Disclosure Third-party disclosure support for B Corp certification and CDP (Carbon Disclosure Project) submissions.

Quantifiable outcome

• 38.4% emissions reduction achieved by Freemans Event Partners at British Grand Prix
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core and minor.

• EcologicoreStrategic or Co-development Partner · 1 January 2025Merger/acquisition creating an end-to-end climate leadership platform. Combines Net Zero Now's sector-specific carbon measurement with Ecologi's verified reforestation and carbon reduction projects. Net Zero Now is now an Ecologi Company, serving Ecologi's community of 24,000+ businesses.
• Association of International Accountants (AIA)coreGTM or Marketing PartnerStrategic partnership to help accountancy practices in the UK achieve Net Zero. AIA endorses Net Zero Now's sector-specific protocols to its members.
• ICAEWcoreGTM or Marketing PartnerEndorsement partnership for accountancy sector Net Zero solutions. ICAEW logo appears on platform indicating industry support.
• L'OréalcoreStrategic or Co-development PartnerJoint partnership to create the Net Zero Salons Programme, guiding hair salons to Net Zero with L'Oréal's sustainable products expertise.
• BrewmanminorGTM or Marketing PartnerPartnership to simplify and accelerate the journey to Net Zero for breweries through Brewman's brewing industry expertise.
• KonvoyminorGTM or Marketing PartnerPartnership to help reduce the carbon footprint of the UK's brewing industry through keg rental optimization.
• Landmark Information GroupminorGTM or Marketing PartnerStrategic partnership to reshape the property sector with Net Zero platform, targeting property and legal sectors.
• SimplyBizminorGTM or Marketing PartnerPartnership to advance sustainable practices in the financial adviser sector through carbon solutions.
• Sustainable Energy FirstminorGTM or Marketing PartnerPartnership to propel businesses to Net Zero goals with essential energy market insights and expertise.
• Greener LitigationminorGTM or Marketing PartnerPartnership to raise the bar for sustainable legal practice, providing dedicated Net Zero roadmaps for law firms signed up to Greener Litigation Pledge.
• Tech NationminorGTM or Marketing PartnerEndorsement partnership supporting tech sector sustainability initiatives.
• Good Business CharterminorGTM or Marketing PartnerEndorsement partnership promoting responsible business practices through Net Zero certification.
• Solicitors Regulation Authority (SRA)minorGTM or Marketing PartnerEndorsement partnership for legal sector Net Zero initiatives, supporting law firms' climate action.
• Coca-Cola Europacific PartnersminorGTM or Marketing PartnerPartnership supporting hospitality sustainability initiatives and climate action.
• Pernod Ricard UKminorGTM or Marketing PartnerPartnership to support hospitality industry's climate action alongside CCEP and SRA.
• EasydryminorGTM or Marketing PartnerPartnership to set salon sustainability standards with eco-friendly products and steps to Net Zero goals.
• ACCminorGTM or Marketing PartnerAssociation of Chartered Certified Accountants endorsement partnership for accountancy sector Net Zero solutions.
• AATminorGTM or Marketing PartnerAssociation of Accounting Technicians endorsement for accountancy sector Net Zero initiatives.
• BIMAminorGTM or Marketing PartnerBritish Interactive Media Association endorsement for tech sector sustainability.
• Tech UKminorGTM or Marketing PartnerEndorsement partnership supporting technology industry's climate action and Net Zero goals.
• Kreston GlobalminorGTM or Marketing PartnerGlobal accounting network partnership for international Net Zero solutions.
• FintelminorGTM or Marketing PartnerPartnership for financial adviser sector sustainability and Net Zero solutions.
• Oxfor d UniversityminorStrategic or Co-development PartnerPlatform principles aligned with Oxford University Principles for Net Zero Aligned Carbon Offsetting.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Watershed: Enterprise carbon accounting platform offering measurement, reporting, and reduction tools across multiple sectors. Competes directly with Net Zero Now on SaaS carbon management, though Watershed is focused upmarket and globally rather than on UK SMEs.
• Persefoni: Climate Management & Accounting Platform (CMAP) providing carbon accounting, GHG inventory, and decarbonization management for enterprises. Direct competitor on platform-based carbon measurement and reporting, though targeting larger customers.
• Sweep: Sustainability platform for SMBs and mid-market that helps businesses measure, reduce, and report their carbon footprint. Closest direct peer to Net Zero Now on SME-friendly, multi-vertical carbon accounting SaaS.
• Greenly: Carbon accounting SaaS focused on SMBs, providing automated footprint measurement, reduction plans, and reporting with accounting software integrations. Competes on SME-friendly, sector-tailored measurement similar to Net Zero Now's protocol-based approach.
• Emitwise: Carbon accounting and management platform for enterprises covering Scope 1-3 emissions measurement and reduction. Comparable product offering in carbon accounting SaaS with similar end-to-end workflow (measure, reduce, report).
• Normative: Cloud-based carbon accounting engine delivering automated emissions calculations, reduction insights, and science-based target tracking. Competes with Net Zero Now on Scope 1-3 measurement and decarbonization strategy.

Broad incumbents

• Ecologi: Parent company of Net Zero Now post-2025 merger, offering climate action platform spanning carbon measurement, reforestation, and offset subscription. Provides a comparable climate solution set and is the now-overlapping entity within Net Zero Now's own ecosystem.
• South Pole: Global climate solutions provider offering carbon advisory, project development, and digital climate action platforms. Comparable on net-zero advisory and offsets though primarily consulting-led rather than SaaS-first.
• ClimatePartner: Provider of carbon accounting software combined with offset project access and climate consulting for SMEs and enterprises. Comparable bundled offering of measurement, reduction, and offsetting across multiple markets.

Emerging players

• CarbonCloud: Climate performance software for the food and hospitality industry providing product- and company-level carbon footprints. Comparable on hospitality/food-service sector protocols, an adjacent vertical-specific approach to Net Zero Now's hospitality sector protocol.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NetZero_Now
• Facebookfacebook.com/NetZeroNowUK
• LinkedInlinkedin.com/company/net-zero-now
• Instagraminstagram.com/netzeronow_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Zero Now