Social Tables
Social Tables is a web-based collaborative event-diagramming and BEO platform serving meeting planners, hotels, venues, and universities. Acquired by Cvent in January 2024 and rebranded as Cvent Event Diagramming, the product covers seating design, check-in, and floor-plan management for 96,000+ planners and 5,000+ venues.
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Social Tables does
Social Tables, founded in 2012 in Washington, DC by Dan Berger, built a web-based collaborative platform for event diagramming, seating, check-in, and Banquet Event Order (BEO) management used by meeting planners, hotels, venues, universities, and corporate event teams. The product combines a drag-and-drop diagramming canvas with a library of 6,700+ floor plans and 700+ pre-built objects, photo-realistic 3D rendering, the Layout Automation API that converts structured event data into diagrams, and a BEO document-parsing uploader, all operating against an accumulated dataset of more than 6.3 million diagrams covering 3.8 billion square feet of mapped meeting space across 5,000+ hotels, venues, and universities and 96,000+ planner users. Adoption spans enterprise and SMB segments including Salesforce, NBA, Hyatt, Accor, MetLife Stadium, Recording Academy, Forbes, and MetLife.
The company operated a freemium-to-enterprise SaaS pricing model ranging from free planner tiers to enterprise plans above $320 per month, monetizing venue accounts at the mid-market and enterprise tiers and converting long-tail planners through freemium. In January 2024 Social Tables was acquired by Cvent and rebranded as Cvent Event Diagramming, with the product integrated into Cvent Registration to form an end-to-end planning-to-registration workflow. Total standalone funding raised was approximately $23.1M across seed, Series A, and Series B rounds from investors including Bessemer Venture Partners, Bain Capital Ventures, Conversion Capital, Militello Capital, and 500 Startups. As of acquisition the company had between 51 and 100 employees and no publicly disclosed revenue.
Social Tables firmographics
Firmographics- Name
- Social Tables
- Legal name
- Social Tables
- Website
- https://socialtables.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Social Tables is a web-based collaborative event-diagramming and BEO platform serving meeting planners, hotels, venues, and universities. Acquired by Cvent in January 2024 and rebranded as Cvent Event Diagramming, the product covers seating design, check-in, and floor-plan management for 96,000+ planners and 5,000+ venues.
- Ownership category
- akta.pro rank
Social Tables industry classification
Industry- Product category
- Event Management Software
- NAICS
- Caterers (722320)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industries
- Nightlife & Club Guest List / Table Reservations (HSACALAG), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Social Tables is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Social Tables business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Planners: Tiered subscription pricing for event planners with plans ranging from free (limited events/diagrams) to Premium ($320/month) with unlimited events, diagrams, and attendees. Annual billing offers 9-18% savings. All paid plans require 12-month commitment.
- Subscription SaaS - Venues/Suppliers: Tiered pricing for venues and suppliers with Pro ($150/month) and Premium ($320/month) plans offering professionally drawn floor plans (5,000-10,000 sq ft), advanced diagramming, and attendee management.
- Enterprise Custom Pricing: Custom enterprise plans with tailored square footage of professionally drawn floor plans, custom user counts, unlimited events/diagrams/collaborators, 3D rendering, integrations, training, and customized add-ons.
- Training & Certification: Paid certification courses and training programs including Cvent Event Diagramming Certification ($375 value available free for limited time) and training courses for event planners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals exploring event diagramming |
| Subscription | Monthly | Entry-level paid plan for social event planners |
| Subscription | Monthly | Mid-tier plan for frequent event managers |
| Subscription | Monthly | Premium plan for daily event management professionals |
| Subscription | Multi-year contract | Custom enterprise solution for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Social Tables product offering
Product offeringCore offering
Social Tables is a cloud-based collaborative event design platform that enables event planners and venues to create to-scale floor plans, manage attendee seating and meals, and collaborate in real time on event layouts. The platform includes photo-realistic 3D rendering of event spaces, drag-and-drop diagramming with 700+ customizable objects, and a REST API for programmatic layout automation. It serves hotels, venues, corporate event teams, universities, and caterers with tiered SaaS subscriptions ranging from a free planner tier to custom enterprise plans.
Product overview
Social Tables (now Cvent Event Diagramming) is a collaborative event design platform offering a suite of interconnected tools for event diagramming, seating management, and attendee check-in. The core product enables planners and venues to create to-scale floor plans with drag-and-drop functionality and access to 700+ furniture objects. Key modules include Interactive Floor Plans for venue marketing, Photo-Realistic 3D for space visualization, Event Seating Software for attendee management, and Event Check-In Software for day-of operations. Additional solutions cover catering management, venue sales enablement, and university event management. The platform is accessible via web portal, cloud-based storage, and a REST API with OAuth authentication for developer integrations. Following Cvent's January 2024 acquisition, Social Tables integrates with Cvent's registration and on-arrival products and is available through tiered pricing from free to enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Cvent Event Diagramming (formerly Social Tables) Collaborative event design platform that empowers planners and venues to come together and bring their events to life through to-scale floor plans, seating management, real-time collaboration, and photo-realistic 3D visualization.
- Event Diagramming Software Drag-and-drop floor plan creation tool that designs event layouts to scale using a library of 700+ furniture objects, with automation features for simplified planning workflows.
- Interactive Floor Plans Mobile-friendly, shareable floor plan software that enables venues to showcase their event spaces to event planners, with to-scale plans, common and custom setup options, and cross-platform compatibility.
- Photo-Realistic 3D 3D rendering technology that creates photorealistic visualizations of event spaces with dynamic lighting, enabling venues to showcase spaces remotely and planners to visualize events before physical site visits.
- Event Seating Software Cloud-based visual seating chart and attendee management tool with drag-and-drop seating arrangements, VIP identification, and meal preference tracking.
- Event Check-In Software Cloud-based attendee check-in solution enabling real-time guest verification on any device, supporting last-minute list updates and staff coordination across multiple stations.
- Event Catering Software Collaborative catering management tool for hotels and venues, enabling meal planning, seating management, and communication between catering teams, vendors, and clients.
- Event Venue Software Venue-focused solution providing lead generation, sales team enablement, and RFP response tools to help venues convert more group business.
- Social Tables API REST API with OAuth 2.0 authentication that enables third-party developers to programmatically create event diagrams, manage users, and automate layouts based on parameters like attendee counts, setup types, and table configurations.
- Training and Certification Certification and training programs for Cvent Event Diagramming including venue-focused certification, planner training courses, and on-demand video library.
Quantifiable outcome
- 6.3 million+ diagrams created on the platform
- +5 more outcomes
Companies that use Social Tables
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Social Tables technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Social Tables partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- CventflagshipSocial Tables was acquired by Cvent in January 2024 and operates as Cvent Event Diagramming. The acquisition combines Social Tables' event diagramming capabilities with Cvent's broader event management platform, including registration, venue sourcing, and attendee management solutions.
- HyattcoreHyatt hotels use Social Tables' API and platform for event diagramming and layout automation. Integration enables Hyatt properties to create event layouts programmatically.
- MetLife StadiumcoreMetLife Stadium utilizes Social Tables' diagramming platform for event layout creation and management at the major sports and entertainment venue.
- Recording AcademycoreThe Recording Academy (Grammy Awards organization) uses Social Tables for event diagramming and planning for their events and ceremonies.
- ForbescoreForbes uses Social Tables for event planning and diagramming at their events and conferences.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Social Tables competitors and assessment
Company assessmentDirect peers
- Tripleseat: Event management and venue sales platform for hotels, restaurants, and unique venues; integrates with Social Tables for diagramming but directly competes for venue-side workflows.
- Planning Pod: Event and venue management platform offering floor plans, seating, and booking tools for event venues and planners, directly competing with Social Tables in the SMB venue segment.
- Aventri: Cloud-based event management platform for corporate events with registration, venue sourcing, and attendee engagement capabilities comparable to Cvent's broader suite.
- Prismm (formerly Allseated): Direct competitor offering 3D event diagramming, floor planning, and virtual venue tours for hotels, venues, and event planners. Closely comparable product set and customer base to Social Tables.
- Bizzabo: End-to-end event management platform targeting enterprise event teams with registration, engagement, and analytics; overlaps with Social Tables' event management workflows.
- Caterease: Catering and event management software for catering companies and venues; overlaps with Social Tables' catering module and integrates with it for event data flow.
Broad incumbents
- Cvent: Parent company and broader event management platform covering registration, venue sourcing, and attendee management. Social Tables now operates as a product line within Cvent's suite.
- Eventbrite: Large-scale event ticketing and registration platform; adjacent competitor serving event organizers with broader consumer event focus rather than B2B venue diagramming.
Emerging players
- Gather: Event venue management software for restaurants and unique event spaces with booking, floor plans, and catering coordination; comparable SMB venue segment to Social Tables.
- HoneyBook: Business management platform for event and creative professionals with proposals, contracts, and project workflows; partial overlap with Social Tables' planner-side workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Tables social profiles
Digital presenceSocial Tables financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Tables leadership team
Management profileNumber of profiles
Social Tables funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Tables M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Tables
What does Social Tables do?
Social Tables is a cloud-based collaborative event design platform that enables event planners and venues to create to-scale floor plans, manage attendee seating and meals, and collaborate in real time on event layouts. The platform includes photo-realistic 3D rendering of event spaces, drag-and-drop diagramming with 700+ customizable objects, and a REST API for programmatic layout automation. It serves hotels, venues, corporate event teams, universities, and caterers with tiered SaaS subscriptions ranging from a free planner tier to custom enterprise plans.
Is Social Tables a public or private company?
Social Tables is a private company. It is classified as corporate owned and is currently acquired.
When was Social Tables founded?
Social Tables was founded in 2012. It employs 51 to 100 people.
Where is Social Tables based?
Social Tables is headquartered in Washington, United States, in the North America region.
How does Social Tables make money?
Four revenue lines are on record. Subscription SaaS - Planners are the primary driver. The others are subscription SaaS - Venues/Suppliers, enterprise Custom Pricing and training & Certification.
Who are Social Tables's main competitors?
Direct peers on record are Tripleseat, Planning Pod, Aventri, Prismm (formerly Allseated), Bizzabo and Caterease. Broad incumbents are Cvent and Eventbrite. Emerging players are Gather and HoneyBook.
Does Social Tables have an API?
Yes. REST API enabling developers to build apps that interact with Social Tables on behalf of users. Supports OAuth 2.0 authorization code grants for authentication. The API includes endpoints for event management, user data, layout automation (enabling programmatic creation of event diagrams with parameters like attendees, setup types, table configurations), and account/team permissions. The platform supports both 4.0 API with alphanumeric IDs and legacy endpoints with numeric IDs. API endpoints include https://api.socialtables.com/4.0/ for current API and https://api.socialtables.com/4.0/legacy-api/ for legacy endpoints. OAuth endpoints at https://auth.socialtables.com/oauth/. Support provided via Stack Overflow with 'social-tables' tag. Developer documentation is at developer.socialtables.com.
What industry is Social Tables in?
Social Tables's product category is Event Management Software. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of HSACALAG, Nightlife & Club Guest List / Table Reservations. Its NAICS code is 722320 and its SIC code is 7373.