Planning Pod
Planning Pod is a cloud-based SaaS venue management platform serving event and wedding venues, hotels, restaurants, museums, and hospitality operators with 40+ integrated tools for booking, BEOs, proposals, contracts, payments, and event execution under a single login.
- Company typePrivate
- Founded2012
- HeadquartersLittleton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Planning Pod does
Planning Pod is a cloud-based venue-management SaaS platform operated by My Wedding Workbook, LLC, a Colorado LLC founded in 2012 and headquartered in Highlands Ranch, Colorado. The platform provides 40+ integrated tools covering the full event lifecycle — lead capture, booking calendar, drag-and-drop floor plans, banquet event orders (BEOs), branded proposals, contracts and e-signatures, invoicing, integrated payments, ticketing, seating, schedules, virtual event hosting, and reporting — accessible through a single login. The architecture is unified-database, meaning data such as F&B packages and pricing sync in real-time from proposals through BEOs into invoices and client portals, eliminating re-entry across modules. Tech stack is web-based and cloud-delivered, with native integrations to WeddingWire and The Knot for lead flow, QuickBooks for accounting, and Stripe, Square, PaySimple, QuickBooks Payments, and Authorize.net for payments; Zapier provides long-tail connectivity to CRM, marketing, and storage applications.
The company's primary customer segment is event and wedding venues, with expanded reach into restaurants and bars with event space, country clubs, museums, hotels, wineries, breweries, and corporate event teams — the website lists 17 industry verticals. Pricing is a recurring monthly or annual subscription tiered by event volume, with single-location venues typically paying between $199 and $319 per month and enterprise/multi-venue customers quoted above that range. Go-to-market is exclusively direct, demo-driven sales via planningpod.com with dedicated Customer Success Managers; no channel partners or reseller network is mentioned. The company claims 70,000+ event and hospitality professionals on the platform and reports that customers achieve an average 64% booking growth, 230% first-year revenue growth, and 62 hours/month of busywork saved — all figures self-reported by the vendor. No external funding rounds, no parent company, and no subsidiaries are disclosed; ownership is founder-controlled (Steven Feingertz and Jeff Kear listed as founders/owners).
Operating scope is United States-only per disclosed jurisdiction, with PCI DSS Level 1 compliance across all integrated payment processors. Headcount of 1-10 employees is disclosed in firmographic data, which is atypical for a platform of this claimed scale and indicates either a highly productized/lean operation, heavy reliance on automation, or that the user-base figure overstates active paying accounts. The business model is pure recurring subscription with no transaction-revenue or marketplace component apart from optional integrated payment processing fees.
Planning Pod firmographics
Firmographics- Name
- Planning Pod
- Legal name
- My Wedding Workbook, LLC
- Website
- https://planningpod.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planning Pod is a cloud-based SaaS venue management platform serving event and wedding venues, hotels, restaurants, museums, and hospitality operators with 40+ integrated tools for booking, BEOs, proposals, contracts, payments, and event execution under a single login.
- Ownership category
- akta.pro rank
Planning Pod industry classification
Industry- Product category
- Event Venue Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meetings & Group Travel Management (SMMP) (THALAMAL)
Keywords
Where Planning Pod is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planning Pod business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Monthly or annual subscription-based pricing tiered by event volume. Most single-location venues pay between $199-$319/month. Annual subscription plans available with potential discounts. Subscription covers access to all 40+ platform tools including booking calendar, floor plans, proposals, invoicing, payments, and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Event Volume-Based Subscription (single-location venues) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Planning Pod product offering
Product offeringCore offering
Planning Pod is a cloud-based SaaS venue management platform offering 40+ integrated tools that consolidate booking calendars, floor plans, banquet event orders (BEOs), proposals, contracts, invoicing, payments, and reporting into a single login. The platform uses a unified database with real-time data sync across modules so that F&B packages, proposals, invoices, and client portals update automatically. It is sold as a subscription to event venues, wedding venues, hotels, restaurants, country clubs, museums, wineries, and corporate event teams.
Product overview
Planning Pod is a unified venue management SaaS platform built around a core platform with 40+ integrated tool modules covering the full event lifecycle. The platform's core is the Planning Pod Platform itself, which centralizes booking calendars, floor plans, BEOs, proposals, contracts, invoicing, and reporting. Key modules include: Event Booking Calendar and Event Floor Plan Software for venue operations; Food and Beverage Tools and Banquet Event Orders for catering management; Proposals, Contracts and e-Signatures for sales documents; Invoicing and Payments with integrated payment processing; Seating Charts and Schedules and Itineraries for event planning; Event Registration and Event Ticketing for attendee management; Virtual Events for online event hosting; Event CRM for customer management; Budgeting and Checklists and Task Management for project execution; and Client Portals for client-facing collaboration. The architecture is designed as a single-login all-in-one system replacing disconnected tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Planning Pod Platform Unified cloud-based SaaS venue management platform providing 40+ integrated tools (booking calendar, floor plans, BEOs, proposals, contracts, e-signatures, invoicing, integrated payments, ticketing, CRM, budgeting, client portals, reporting) for event and wedding venues, hotels, restaurants, country clubs, museums, wineries, and corporate event teams. Replaces 15+ disconnected tools with a single-login system featuring real-time data sync across modules.
Quantifiable outcome
- 64% booking growth after switching to Planning Pod
- +3 more outcomes
Companies that use Planning Pod
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Planning Pod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature10 records
Planning Pod partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WeddingWirecoreLead integration partnership where WeddingWire leads flow directly into Planning Pod's pipeline. Enables venues to capture and manage leads from the WeddingWire platform within their Planning Pod account.
- The KnotcoreLead integration partnership where The Knot leads flow directly into Planning Pod's pipeline. Enables venues to capture and manage wedding leads within their Planning Pod account.
- QuickBookscoreAccounting integration partnership for handling the accounting side of venue operations. Syncs invoice and payment data with QuickBooks for financial reporting and reconciliation.
- PaySimplecoreIntegrated merchant payment processor for collecting credit card and ACH payments via invoices and event registrations.
- SquarecoreIntegrated merchant payment processor for collecting credit card and ACH payments via invoices and event registrations.
- StripecoreIntegrated merchant payment processor for collecting credit card and ACH payments via invoices and event registrations.
- QuickBooks PaymentscoreIntegrated merchant payment processor for collecting credit card and ACH payments via invoices and event registrations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Planning Pod competitors and assessment
Company assessmentDirect peers
- Tripleseat: Tripleseat is a cloud-based event management platform designed for restaurants, hotels, and unique venues to manage private events, leads, and bookings. Planning Pod explicitly names Tripleseat as a head-to-head comparison competitor.
- Weven: Weven is an event management platform for venues and event professionals offering booking, contract, and payment workflows. Planning Pod explicitly lists Weven as a direct comparison competitor in the venue software category.
- Caterease: Caterease is catering and event management software used by caterers, hotels, and venues to manage proposals, BEOs, and client events. Planning Pod explicitly compares against Caterease, reflecting overlap in catering/banquet workflows.
- HoneyBook: HoneyBook is an all-in-one business management platform for event planners, venues, and creative small businesses to manage bookings, contracts, and payments. Planning Pod directly compares against HoneyBook for the wedding/event professional customer base.
- Social Tables: Social Tables provides event diagramming, seating, and check-in software widely used by hotels, venues, and event planners. It overlaps with Planning Pod's floor plans, seating charts, and event day modules for venue customers.
- Perfect Venue: Perfect Venue is venue management software focused on event venues for booking management, contracts, and payments. Planning Pod explicitly lists Perfect Venue as a direct comparison competitor in the wedding/event venue segment.
- Event Temple: Event Temple is a sales and event management platform for hotels, venues, and event organizers covering bookings, CRM, contracts, and payments. Planning Pod explicitly lists Event Temple as a comparison competitor targeting the same venue operator segment.
Broad incumbents
- Aventri: Aventri is an enterprise event management platform for corporate events, conferences, and meetings with registration, logistics, and analytics tools. It serves a broader enterprise customer base but overlaps with Planning Pod's corporate event planning use cases.
- Cvent: Cvent is a large enterprise event management suite covering registration, venue sourcing, and on-site event execution. It operates more broadly than Planning Pod but competes in the meetings and event technology space and serves some overlapping mid-market venue customers.
- Eventbrite: Eventbrite is a large-scale event ticketing and registration marketplace used by event organizers of all sizes. It overlaps with Planning Pod's ticketing and event registration modules and competes for self-service event organizers, though it is not focused on venue operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planning Pod social profiles
Digital presencePlanning Pod compliance and trust
Trust signalCompliance1 record
Planning Pod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planning Pod leadership team
Management profileNumber of profiles
Profiles2 records
Planning Pod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planning Pod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planning Pod
What does Planning Pod do?
Planning Pod is a cloud-based SaaS venue management platform offering 40+ integrated tools that consolidate booking calendars, floor plans, banquet event orders (BEOs), proposals, contracts, invoicing, payments, and reporting into a single login. The platform uses a unified database with real-time data sync across modules so that F&B packages, proposals, invoices, and client portals update automatically. It is sold as a subscription to event venues, wedding venues, hotels, restaurants, country clubs, museums, wineries, and corporate event teams.
Is Planning Pod a public or private company?
Planning Pod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planning Pod founded?
Planning Pod was founded in 2012. It employs 1 to 10 people.
Where is Planning Pod based?
Planning Pod is headquartered in Littleton, United States, in the North America region.
How does Planning Pod make money?
One revenue line is on record: subscription Fees.
Who are Planning Pod's main competitors?
Direct peers on record are Tripleseat, Weven, Caterease, HoneyBook, Social Tables, Perfect Venue and Event Temple. Broad incumbents are Aventri, Cvent and Eventbrite.
Does Planning Pod have an API?
No public API is recorded for Planning Pod.
What industry is Planning Pod in?
Planning Pod's product category is Event Venue Management Software. Its primary akta.pro industry code is THALAMAL, Meetings & Group Travel Management (SMMP). Its NAICS code is 54151 and its SIC code is 7372.