Social Tables

What Social Tables does

Social Tables, founded in 2012 in Washington, DC by Dan Berger, built a web-based collaborative platform for event diagramming, seating, check-in, and Banquet Event Order (BEO) management used by meeting planners, hotels, venues, universities, and corporate event teams. The product combines a drag-and-drop diagramming canvas with a library of 6,700+ floor plans and 700+ pre-built objects, photo-realistic 3D rendering, the Layout Automation API that converts structured event data into diagrams, and a BEO document-parsing uploader, all operating against an accumulated dataset of more than 6.3 million diagrams covering 3.8 billion square feet of mapped meeting space across 5,000+ hotels, venues, and universities and 96,000+ planner users. Adoption spans enterprise and SMB segments including Salesforce, NBA, Hyatt, Accor, MetLife Stadium, Recording Academy, Forbes, and MetLife.

The company operated a freemium-to-enterprise SaaS pricing model ranging from free planner tiers to enterprise plans above $320 per month, monetizing venue accounts at the mid-market and enterprise tiers and converting long-tail planners through freemium. In January 2024 Social Tables was acquired by Cvent and rebranded as Cvent Event Diagramming, with the product integrated into Cvent Registration to form an end-to-end planning-to-registration workflow. Total standalone funding raised was approximately $23.1M across seed, Series A, and Series B rounds from investors including Bessemer Venture Partners, Bain Capital Ventures, Conversion Capital, Militello Capital, and 500 Startups. As of acquisition the company had between 51 and 100 employees and no publicly disclosed revenue.

Name

Social Tables

Legal name

Social Tables

Website

https://socialtables.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

51–100 employees

Short description

Social Tables is a web-based collaborative event-diagramming and BEO platform serving meeting planners, hotels, venues, and universities. Acquired by Cvent in January 2024 and rebranded as Cvent Event Diagramming, the product covers seating design, check-in, and floor-plan management for 96,000+ planners and 5,000+ venues.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Caterers (722320)

SIC

Services-Computer Integrated Systems Design (7373), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

Nightlife & Club Guest List / Table Reservations (HSACALAG), Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Event diagramming software
• Event management platform
• Venue sales software
• Attendee seating software
• Interactive floor plans

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Planners: Tiered subscription pricing for event planners with plans ranging from free (limited events/diagrams) to Premium ($320/month) with unlimited events, diagrams, and attendees. Annual billing offers 9-18% savings. All paid plans require 12-month commitment.
2. Subscription SaaS - Venues/Suppliers: Tiered pricing for venues and suppliers with Pro ($150/month) and Premium ($320/month) plans offering professionally drawn floor plans (5,000-10,000 sq ft), advanced diagramming, and attendee management.
3. Enterprise Custom Pricing: Custom enterprise plans with tailored square footage of professionally drawn floor plans, custom user counts, unlimited events/diagrams/collaborators, 3D rendering, integrations, training, and customized add-ons.
4. Training & Certification: Paid certification courses and training programs including Cvent Event Diagramming Certification ($375 value available free for limited time) and training courses for event planners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Social Tables is a cloud-based collaborative event design platform that enables event planners and venues to create to-scale floor plans, manage attendee seating and meals, and collaborate in real time on event layouts. The platform includes photo-realistic 3D rendering of event spaces, drag-and-drop diagramming with 700+ customizable objects, and a REST API for programmatic layout automation. It serves hotels, venues, corporate event teams, universities, and caterers with tiered SaaS subscriptions ranging from a free planner tier to custom enterprise plans.

Product overview

Social Tables (now Cvent Event Diagramming) is a collaborative event design platform offering a suite of interconnected tools for event diagramming, seating management, and attendee check-in. The core product enables planners and venues to create to-scale floor plans with drag-and-drop functionality and access to 700+ furniture objects. Key modules include Interactive Floor Plans for venue marketing, Photo-Realistic 3D for space visualization, Event Seating Software for attendee management, and Event Check-In Software for day-of operations. Additional solutions cover catering management, venue sales enablement, and university event management. The platform is accessible via web portal, cloud-based storage, and a REST API with OAuth authentication for developer integrations. Following Cvent's January 2024 acquisition, Social Tables integrates with Cvent's registration and on-arrival products and is available through tiered pricing from free to enterprise plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Cvent Event Diagramming (formerly Social Tables) Collaborative event design platform that empowers planners and venues to come together and bring their events to life through to-scale floor plans, seating management, real-time collaboration, and photo-realistic 3D visualization.
• Event Diagramming Software Drag-and-drop floor plan creation tool that designs event layouts to scale using a library of 700+ furniture objects, with automation features for simplified planning workflows.
• Interactive Floor Plans Mobile-friendly, shareable floor plan software that enables venues to showcase their event spaces to event planners, with to-scale plans, common and custom setup options, and cross-platform compatibility.
• Photo-Realistic 3D 3D rendering technology that creates photorealistic visualizations of event spaces with dynamic lighting, enabling venues to showcase spaces remotely and planners to visualize events before physical site visits.
• Event Seating Software Cloud-based visual seating chart and attendee management tool with drag-and-drop seating arrangements, VIP identification, and meal preference tracking.
• Event Check-In Software Cloud-based attendee check-in solution enabling real-time guest verification on any device, supporting last-minute list updates and staff coordination across multiple stations.
• Event Catering Software Collaborative catering management tool for hotels and venues, enabling meal planning, seating management, and communication between catering teams, vendors, and clients.
• Event Venue Software Venue-focused solution providing lead generation, sales team enablement, and RFP response tools to help venues convert more group business.
• Social Tables API REST API with OAuth 2.0 authentication that enables third-party developers to programmatically create event diagrams, manage users, and automate layouts based on parameters like attendee counts, setup types, and table configurations.
• Training and Certification Certification and training programs for Cvent Event Diagramming including venue-focused certification, planner training courses, and on-demand video library.

Quantifiable outcome

• 6.3 million+ diagrams created on the platform
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• CventflagshipStrategic or Co-development PartnerSocial Tables was acquired by Cvent in January 2024 and operates as Cvent Event Diagramming. The acquisition combines Social Tables' event diagramming capabilities with Cvent's broader event management platform, including registration, venue sourcing, and attendee management solutions.
• HyattcoreTechnology or IntegrationHyatt hotels use Social Tables' API and platform for event diagramming and layout automation. Integration enables Hyatt properties to create event layouts programmatically.
• MetLife StadiumcoreTechnology or IntegrationMetLife Stadium utilizes Social Tables' diagramming platform for event layout creation and management at the major sports and entertainment venue.
• Recording AcademycoreTechnology or IntegrationThe Recording Academy (Grammy Awards organization) uses Social Tables for event diagramming and planning for their events and ceremonies.
• ForbescoreTechnology or IntegrationForbes uses Social Tables for event planning and diagramming at their events and conferences.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tripleseat: Event management and venue sales platform for hotels, restaurants, and unique venues; integrates with Social Tables for diagramming but directly competes for venue-side workflows.
• Planning Pod: Event and venue management platform offering floor plans, seating, and booking tools for event venues and planners, directly competing with Social Tables in the SMB venue segment.
• Aventri: Cloud-based event management platform for corporate events with registration, venue sourcing, and attendee engagement capabilities comparable to Cvent's broader suite.
• Prismm (formerly Allseated): Direct competitor offering 3D event diagramming, floor planning, and virtual venue tours for hotels, venues, and event planners. Closely comparable product set and customer base to Social Tables.
• Bizzabo: End-to-end event management platform targeting enterprise event teams with registration, engagement, and analytics; overlaps with Social Tables' event management workflows.
• Caterease: Catering and event management software for catering companies and venues; overlaps with Social Tables' catering module and integrates with it for event data flow.

Broad incumbents

• Cvent: Parent company and broader event management platform covering registration, venue sourcing, and attendee management. Social Tables now operates as a product line within Cvent's suite.
• Eventbrite: Large-scale event ticketing and registration platform; adjacent competitor serving event organizers with broader consumer event focus rather than B2B venue diagramming.

Emerging players

• Gather: Event venue management software for restaurants and unique event spaces with booking, floor plans, and catering coordination; comparable SMB venue segment to Social Tables.
• HoneyBook: Business management platform for event and creative professionals with proposals, contracts, and project workflows; partial overlap with Social Tables' planner-side workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socialtables
• GitHubgithub.com/socialtables
• YouTubeyoutube.com/channel/UCXZMWu4VtnwRIcHaCV23w_A
• Facebookfacebook.com/socialtables
• LinkedInlinkedin.com/company/social-tables
• Instagraminstagram.com/cvent_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Tables