What Vocal Media does

Vocal Media is a Brooklyn-based, privately held social marketing agency that operates a curated network of approximately 5,000 digital influencer collaborators to build social media movements for organizations advancing equity and social change. The company was incorporated as Vocal Media, Inc. in the United States and was founded around 2021–2022, currently operating with 11–50 employees. Its services span cause areas including elections, racial justice, LGBTQ+ equality, disability justice, environmental justice, indigenous rights, mass movements, and social action, with named engagements such as The Strategy Division (political advocacy) and Merit America (workforce development). Across its campaign portfolio, Vocal Media claims more than 1 billion organic impressions and an average of 70,000 engagements per post, positioning itself around organic, non-paid social reach rather than paid media buying.

The company's core offering is professional services rather than a technology product. Vocal Media matches vetted creators with advocacy and mission-driven clients, executes culturally-forward content campaigns (with a notable emphasis on TikTok strategy), and manages end-to-end campaign delivery. Its marketing and distribution channels are entirely relationship-driven: direct client outreach, website CTAs ('Create a Campaign'), creator recruitment ('Become an Influencer'), and an owned-content asset called the 'Vocal Verified' bi-weekly newsletter hosted on Substack. There is no proprietary technology platform, software product, or AI system referenced in available sources.

Vocal Media generates revenue through project-based or retainer engagements with enterprise clients — primarily non-profits, advocacy organizations, political campaigns, and social enterprises — paying service fees for campaign design, influencer coordination, and execution. The company is bootstrapped or minimally capitalized, with only a single disclosed $200,000 funding round in May 2023 and no institutional investor information available. Leadership consists of co-founder and CEO Malia Fisher, and the company operates without subsidiaries, public listings, or disclosed partnerships.

Name

Vocal Media

Legal name

Vocal Media, Inc.

Website

https://vocal-media.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vocal Media is a Brooklyn-based social marketing agency that connects mission-driven organizations and advocacy groups with a curated network of roughly 5,000 digital influencers to build organic social media campaigns around equity, justice, and civic causes.

Ownership category

akta.pro rank

Product category

Social Marketing & Influencer Campaign Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Social marketing services
• Influencer marketing
• Campaign management
• Social media strategy
• Digital content creation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Social marketing campaign services: Vocal Media earns revenue by providing social marketing agency services to organizations, businesses, and campaigns. They develop culture-forward content and manage influencer collaborations to promote social change causes. Revenue is generated through project-based or retainer engagements with clients seeking to build powerful social media movements. The company aggregates influencers and creators to deliver campaigns at scale, monetizing through service fees for campaign design, execution, and management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vocal Media is a mission-driven social marketing agency that builds organic social media campaigns and movements for organizations working on social good causes. It connects clients with a curated network of 5,000+ digital influencers and content creators, executing campaign strategy, creator coordination, and content production primarily on platforms like TikTok to reach younger, digitally-native audiences.

Product overview

Vocal Media is a mission-driven social marketing agency that specializes in organic attention for good causes online. The company works with a network of digital influencers and content creators to build social media campaigns and movements in support of organizations, businesses, and campaigns working to advance equity and opportunity worldwide. The core offering centers on a creator network (Vocal Verified newsletter) and campaign services, connecting creators with causes across elections, politics, current events, social action, mass movements, racial justice, LGBTQ+ equality, disability justice, environmental justice, and indigenous rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Campaign Management for Social Good

Quantifiable outcome

• Recruited thousands of young activists for client organizations
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue State: Blue State is a digital agency that builds campaigns, platforms, and movements for nonprofits, advocacy groups, and political organizations. Like Vocal Media, it focuses on mission-driven digital marketing and movement-building, though at a significantly larger scale across multiple digital channels beyond TikTok.
• Purpose: Purpose is a purpose-driven creative agency that designs campaigns and movements for social change organizations, brands, and foundations. It is comparable to Vocal Media because it pairs social-good strategy with creative execution and movement-building, often for progressive causes.
• BerlinRosen: BerlinRosen is a progressive public relations and communications agency serving advocacy, political, and social impact clients. It is comparable to Vocal Media as a competitor in mission-driven communications, but with a stronger emphasis on earned media and PR rather than influencer-led social media campaigns.
• GMMB: GMMB is a political and public affairs agency that runs campaigns for Democratic candidates, parties, and progressive causes. It is comparable to Vocal Media because both serve progressive advocacy and political clients, though GMMB focuses on advertising and persuasion rather than creator-driven movements.
• 270 Strategies: 270 Strategies is a political consulting and digital organizing firm working with progressive campaigns, non-profits, and labor unions. It overlaps with Vocal Media in movement-building for social change causes, but leans more on field and grassroots organizing than TikTok creator partnerships.
• Rising Tide Interactive: Rising Tide Interactive is a digital agency focused on online advertising, fundraising, and advocacy for nonprofits and political organizations. It is comparable to Vocal Media in serving mission-driven clients with digital campaigns, though it emphasizes paid media and fundraising optimization rather than organic influencer reach.
• M+R: M+R is a nonprofit marketing and fundraising agency serving advocacy, charitable, and political organizations. Like Vocal Media, it focuses on digital campaign execution for social good causes, but it specializes in email, fundraising, and direct response rather than influencer-driven social content.
• HireInfluence: HireInfluence is an influencer marketing agency that designs and executes creator-led campaigns for brands. It is comparable to Vocal Media because both operate influencer marketing agency models, but HireInfluence serves commercial brands across categories while Vocal Media focuses exclusively on social-good causes.

Emerging players

• Carusele: Carusele is a data-driven influencer marketing agency that pairs creators with brand campaigns and emphasizes performance analytics. It is comparable to Vocal Media as an influencer agency peer, but its commercial brand focus and analytics orientation differentiate it from Vocal Media's mission-driven organic-reach model.
• The Movement Cooperative: The Movement Cooperative is a progressive agency that provides digital strategy, creative, and technology services to progressive non-profits and campaigns. It is comparable to Vocal Media because both serve advocacy and movement clients, though Movement Cooperative is structured as a cooperative owned by its client organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vocal Media