HireInfluence
HireInfluence is a Houston-based full-service influencer marketing agency founded in 2011 that designs, executes, and measures fully-managed influencer campaigns for enterprise and Fortune 500 brands across CPG, retail, beauty, entertainment, and software verticals.
- Company typePrivate
- Founded2011
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HireInfluence does
HireInfluence is a Houston, Texas-based full-service influencer marketing agency founded in 2011 that designs, executes, and measures influencer-driven campaigns for enterprise and Fortune 500 brands. Its service offering spans the full campaign lifecycle, including strategy, manual creator sourcing and vetting, content briefing and production, multi-platform execution on Instagram, TikTok, and YouTube, paid media amplification (whitelisting, dark posting), experiential activations, and performance reporting covering Earned Media Value (EMV), sentiment, and conversion tracking. The company operates from four U.S. offices (Houston HQ, Austin, Los Angeles, and New York City) and integrates with platforms such as Google Analytics, Meta Pixel, LinkedIn Insight Tag, and MikMak for retail commerce attribution.
The business model is B2B professional services targeting enterprise brand marketing teams through direct, proposal-based sales. Revenue is generated through fully-managed campaign engagements, with monthly retainers ranging from $5,000 to $50,000, agency fees of 15-30% of campaign spend, and enterprise-level programs (such as the dedicated jewelry vertical) starting at approximately $100,000 per engagement on multi-year contracts. The named client roster spans consumer packaged goods, retail, food and beverage, beauty, fashion, software, entertainment, and government/trade verticals, with logos including Coca-Cola, McDonald's, Walmart, Target, Southwest Airlines, Grammarly, MTV, Nickelodeon, Ricola, Lee Jeans, and OREO.
The company is privately held and founder-led, with Jason Pampell serving as Managing Director and CEO, and no parent company, private equity backing, or institutional investment structure is evidenced. Total disclosed funding is approximately $1.4 million across two early-stage rounds in 2012 and 2014. HireInfluence has accumulated substantial industry recognition, including 2024 MUSE Agency of the Year, 2025 U.S. Agency Awards Digital Marketing Agency of the Year, 2025 Digiday Best Influencer Marketing Partnership, and multiple awards from MUSE, Vega, NY Digital, Netty, 50 Pros, and Global Digital Excellence between 2021 and 2026. The agency's differentiator is positioned as manual, hands-on talent curation and white-glove campaign execution rather than a proprietary technology platform.
HireInfluence firmographics
Firmographics- Name
- HireInfluence
- Legal name
- HireInfluence, Inc.
- Website
- https://hireinfluence.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HireInfluence is a Houston-based full-service influencer marketing agency founded in 2011 that designs, executes, and measures fully-managed influencer campaigns for enterprise and Fortune 500 brands across CPG, retail, beauty, entertainment, and software verticals.
- Ownership category
- akta.pro rank
HireInfluence industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industries
- Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Contracting, Compliance & Rights Management (MPAAAHAL), Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
Keywords
Where HireInfluence is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
HireInfluence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Influencer Marketing Campaign Services: HireInfluence generates revenue through fully-managed influencer marketing campaign services for enterprise brands. Services include strategy, creator sourcing and vetting, content direction, campaign execution, paid media amplification, and performance analytics. Enterprise jewelry influencer programs reportedly start at approximately $100,000 per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise influencer marketing campaigns starting at $100,000 |
| Subscription | Monthly | Monthly retainer model ranging from $5,000 to $50,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HireInfluence product offering
Product offeringCore offering
HireInfluence is a full-service influencer marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands. Services span creator sourcing and vetting, content strategy and production, paid media amplification (including whitelisting and dark posting), and performance reporting (EMV, sentiment, conversion tracking) across Instagram, TikTok, and YouTube. Engagements are bespoke white-glove projects with no canned packages, structured around each client's KPIs.
Product overview
HireInfluence operates as a full-service influencer marketing agency with a modular service architecture centered on its core Full Service Influencer Marketing platform, supplemented by specialized add-on modules including Experiential Ideation & Fulfillment, Creative Talent Sourcing & Placement, Strategic Content Amplification, Paid Media Management Solutions, Content Production, and Analytics & Performance Reporting. The agency structures engagements around client KPIs with white-glove campaign execution, manual talent curation, and performance analytics (EMV, Sentiment, Conversion Tracking). Enterprise-level specialization is available through dedicated programs like Jewelry Influencer Programs, while the broader service portfolio covers influencer, experiential, and paid media activation across Instagram, TikTok, and YouTube.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Influencer Marketing Comprehensive influencer marketing service managing the complete campaign lifecycle for enterprise brand clients, from creator sourcing and outreach to content briefing, compliance checks, and performance reporting across Instagram, TikTok, and YouTube.
- Experiential Ideation & Fulfillment Creative strategy and execution service for brand experiences, events, and experiential marketing activations that amplify influencer campaigns for enterprise clients.
- Creative Talent Sourcing & Placement Manual influencer discovery and vetting service that extends beyond popular database parameters, selecting creators based on benchmark metrics and audience alignment for brand campaigns.
- Strategic Content Amplification Service that repurposes approved influencer content as paid advertising assets and manages organic distribution across social platforms to maximize campaign reach.
- On-Site Brand Promo & Events In-person brand activation and promotional event management service featuring influencer participation and coverage for enterprise brands.
- Recurring/On-Demand IGC Activations Influencer-generated content production service providing ongoing or per-campaign creator content for brands on a recurring or on-demand basis.
- Paid Media Management Solutions Paid social advertising service including influencer whitelisting, dark posting, and cross-platform paid amplification to maximize campaign reach for enterprise brands.
- Content, Design, Editing & Production In-house creative production service providing content design, editing, and production services for influencer campaigns on behalf of enterprise brand clients.
- Analytics & Performance Reporting Data analytics service delivering campaign metrics including Earned Media Value (EMV), Sentiment Analysis, and Conversion Tracking, structured around each client's objectives.
- Enterprise Jewelry Influencer Programs Specialized influencer marketing program for jewelry and accessories brands at the enterprise level, starting at approximately $100,000 per engagement, emphasizing creator selection, visual quality, multi-platform distribution, and full-funnel measurement.
Quantifiable outcome
- 4x higher click-through rates through repurposed UGC from agency-managed campaigns
- +4 more outcomes
Companies that use HireInfluence
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
HireInfluence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
HireInfluence partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ForbesminorMedia partnership featuring HireInfluence coverage and thought leadership content on Forbes platform.
- NBCminorMedia partnership with NBC for coverage and brand visibility.
- The New York TimesminorMedia partnership with The New York Times for editorial coverage and brand visibility.
- Yahoo!minorMedia partnership with Yahoo! for coverage and brand visibility.
- Architectural DigestminorMedia partnership with Architectural Digest for editorial coverage.
- Inc.minorMedia partnership with Inc. magazine for coverage and brand visibility.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
HireInfluence competitors and assessment
Company assessmentDirect peers
- MuteSix: Performance-focused influencer and paid social agency — comparable to HireInfluence on paid amplification, whitelisting, and conversion-tracking-led campaign execution for enterprise brands.
- Obviously: Full-service influencer marketing agency serving enterprise brands with end-to-end campaign management, content production, and paid amplification — directly comparable in service model, customer tier, and category focus to HireInfluence.
- Carusele: Influencer marketing agency with strong content amplification and performance analytics orientation — comparable to HireInfluence on paid amplification, UGC content repurposing, and KPI-driven reporting.
- Linqia: Influencer marketing agency/platform serving enterprise brands with creator campaigns and performance measurement — overlaps with HireInfluence on enterprise targeting, campaign analytics, and paid amplification.
- AMP Agency: Integrated marketing agency with influencer and experiential offerings for major consumer brands — directly comparable service mix spanning influencer campaigns, experiential activations, and content production.
- Billion Dollar Boy: Global influencer marketing agency serving enterprise brands with creative strategy, creator partnerships, and performance reporting — comparable in enterprise client focus, multi-platform execution, and campaign-led delivery model.
- The Influencer Marketing Factory: Influencer marketing agency offering strategy, talent sourcing, campaign execution, and reporting across TikTok, Instagram, and YouTube — overlapping service architecture and platform mix with HireInfluence's full-service offering.
Broad incumbents
- IZEA: Public influencer marketing technology and services company offering software plus managed services — broader than HireInfluence due to its SaaS platform, but competes in the same enterprise influencer services space.
- Octagon: Global sports and entertainment marketing agency with influencer and creator offerings as part of a wider portfolio — adjacent competitor for enterprise brand budgets that HireInfluence targets.
Emerging players
- Mavrck: Influencer marketing platform with creator marketplace and analytics — adjacent to HireInfluence on the talent-sourcing and measurement side, and a potential substitute as enterprise brands evaluate software-enabled workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HireInfluence social profiles
Digital presenceHireInfluence financial estimates
Financial estimateRevenue estimate
Valuation estimate
HireInfluence leadership team
Management profileNumber of profiles
Profiles3 records
HireInfluence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HireInfluence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HireInfluence
What does HireInfluence do?
HireInfluence is a full-service influencer marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands. Services span creator sourcing and vetting, content strategy and production, paid media amplification (including whitelisting and dark posting), and performance reporting (EMV, sentiment, conversion tracking) across Instagram, TikTok, and YouTube. Engagements are bespoke white-glove projects with no canned packages, structured around each client's KPIs.
Is HireInfluence a public or private company?
HireInfluence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HireInfluence founded?
HireInfluence was founded in 2011. It employs 11 to 50 people.
Where is HireInfluence based?
HireInfluence is headquartered in Houston, United States, in the North America region.
How does HireInfluence make money?
One revenue line is on record: influencer Marketing Campaign Services.
Who are HireInfluence's main competitors?
Direct peers on record are MuteSix, Obviously, Carusele, Linqia, AMP Agency, Billion Dollar Boy and The Influencer Marketing Factory. Broad incumbents are IZEA and Octagon. Mavrck is listed as an emerging player.
Does HireInfluence have an API?
No public API is recorded for HireInfluence.
What industry is HireInfluence in?
HireInfluence's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPAAAHAC, Influencer Sourcing & Casting (Discovery/Shortlisting). Its NAICS code is 54183 and its SIC code is 7311.