Atidot
Atidot is an AI and machine learning predictive analytics platform serving tier-one life insurance and annuity carriers, using proprietary nano-segmentation to predict policyholder behavior, prevent lapsation, and drive upsell and cross-sell revenue.
- Company typePrivate
- Founded2016
- HeadquartersRamat Gan, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Atidot firmographics
Firmographics- Name
- Atidot
- Legal name
- Atidot Software Ltd.
- Website
- https://atidot.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atidot is an AI and machine learning predictive analytics platform serving tier-one life insurance and annuity carriers, using proprietary nano-segmentation to predict policyholder behavior, prevent lapsation, and drive upsell and cross-sell revenue.
- Ownership category
- akta.pro rank
Atidot industry classification
Industry- Product category
- Insurance Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
- akta.pro secondary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
Keywords
Where Atidot is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Atidot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based SaaS platform providing AI and predictive analytics solutions to life insurance companies on a subscription basis.
- Revenue Share Model: Strategic rev share model where Atidot provides resources and infrastructure and the carrier provides data access, with both parties benefiting from growing their business with minimal risk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS subscription with analytics and operationalization capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Atidot product offering
Product offeringCore offering
Atidot provides a cloud-based AI and machine learning predictive analytics SaaS platform for life insurance and annuity carriers. The platform analyzes policyholder data to predict lapse propensity, identify upsell and cross-sell opportunities, optimize distribution channels, and prevent surrender through behavioral segmentation and personalized engagement. Delivered via three core solutions — Atidot Optimal for in-force management, Atidot Max for distribution optimization, and an Annuities Solution for retention — with embedded delivery through insurance technology platforms such as Sapiens, iPipeline, and NTT DATA.
Product overview
Atidot is an AI-driven predictive analytics platform for life insurance and annuity companies. The platform consists of three core solutions: Atidot Optimal for in-force policyholder management and revenue generation from existing customers, Atidot Max for distribution channel optimization and agent empowerment, and a specialized Annuities Solution for retention and conservation. These are powered by a unified predictive analytics engine that processes internal policyholder data enriched with external data sources, supported by interactive dashboards, marketing automation capabilities, and point-of-sale recommendation tools. The platform operates as a cloud-based SaaS solution with full operationalization capabilities including CRM integration and campaign management.
Differentiator
Problem solved
Functional benefit
Products and services
- Atidot Optimal AI-powered in-force management solution for life insurers that generates new revenues from existing policyholders by predicting behavior patterns, identifying upsell and cross-sell opportunities, preventing lapsation, and optimizing orphaned lifetime value. Targeted at life insurance carriers seeking to monetize their in-force book.
- Atidot Max AI predictive analytics solution for distribution channels that powers up agent and broker performance with real-time recommendations, customer insights, and optimization of sales processes. Targeted at life insurance distribution organizations seeking to improve agent productivity and cross-sell at point of sale.
- Atidot Annuities Solution Specialized AI solution for annuity providers addressing conservation challenges and high surrender rates by identifying at-risk customers and enabling proactive retention strategies. Targeted at annuity providers seeking to reduce surrenders and improve customer engagement.
Quantifiable outcome
- 15x better prediction of customer behavior
- +4 more outcomes
Companies that use Atidot
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Atidot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Atidot partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Guardian LifecoreGuardian Life Insurance partners with Atidot to accelerate life insurance cross-sells using Atidot's AI platform. Guardian is a Fortune 250 company founded in 1860 providing insurance and wealth management to 27 million Americans. The partnership combines Guardian's 160 years of experience with Atidot's modern AI technology.
- Pacific LifecorePacific Life uses Atidot's predictive analytics to drive future product performance with high confidence. The partnership enriches Pacific Life's analytics with actionable insights to guide decisions, minimize risk, and optimize efforts to grow business while serving customer needs.
- NTT DATA ServicesmajorNTT DATA Services integrates Atidot's AI models into their Global Insurance Digital Platform (GIDP) ecosystem to enable clients to enhance customer experience capabilities, develop mature conservation programs, mitigate unintended risks, and drive growth objectives by optimizing ROI.
- SapiensmajorSapiens partnered with Atidot to offer AI-based predictive insights and personalization to life insurance providers, integrated offering empowers insurers to enhance value and profitability across the life insurance value chain.
- iPipelinemajoriPipeline partnered with Atidot to offer AI-based predictive analytics models covering multiple dimensions of insurance business, providing valuable guidance for Pacific Life's product innovation strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Atidot competitors and assessment
Company assessmentDirect peers
- Akur8: Akur8 provides AI-powered pricing and underwriting automation for insurers, including life insurance carriers. Like Atidot, it is a B2B SaaS platform serving tier-one insurers with transparent, proprietary AI models that improve pricing accuracy and speed-to-market.
- hyperexponential: hyperexponential is an AI-driven pricing decision platform for insurance, with deep penetration in life and annuities. It targets the same tier-one carrier buyer, sells enterprise SaaS subscriptions, and competes on AI-powered analytics for in-force and new business optimization.
- Planck: Planck provides an AI-driven data and analytics platform for commercial insurance underwriting. While focused on commercial lines, it shares Atidot's B2B SaaS motion, predictive analytics approach, and tier-one carrier customer base.
- Zelros: Zelros offers AI-powered distribution and customer engagement for insurance, including life insurance carriers. It overlaps with Atidot Max on agent enablement and with Atidot Optimal on cross-sell recommendations for in-force policyholders.
- Lapetus Solutions: Lapetus applies AI to life insurance underwriting and risk assessment. It targets the same life insurance vertical with predictive analytics and shares Atidot's domain-specific, rather than horizontal, positioning.
- Zesty.ai: Zesty.ai provides AI risk analytics for property and casualty insurers. While focused on P&C, it is a comparable AI insurtech selling predictive analytics SaaS to enterprise carriers and competing for AI-driven underwriting and pricing budgets.
Emerging players
- CLARA Analytics: CLARA Analytics applies AI to commercial insurance claims and underwriting workflows. It shares Atidot's B2B SaaS, AI-driven, carrier-focused model but targets commercial lines claims rather than life in-force management.
Broad incumbents
- DataRobot: DataRobot is a horizontal enterprise AI platform used by insurers, including life carriers, to build predictive models. It competes with Atidot for AI-driven insurance analytics budgets but lacks Atidot's life-insurance-specific actuarial depth.
- Palantir Technologies: Palantir provides large-scale data analytics platforms deployed at major life insurers and reinsurers. It competes for the same enterprise data and analytics wallet but operates as a horizontal incumbent rather than a life-insurance specialist.
Others
- Sapiens International: Sapiens is a core insurance software provider and an Atidot partner for embedded delivery. While it operates broadly across life, P&C, and reinsurance, its platform overlaps with where Atidot's analytics modules are deployed, making it both a partner and adjacent competitor in carrier digital transformation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Atidot social profiles
Digital presenceAtidot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atidot leadership team
Management profileNumber of profiles
Profiles8 records
Atidot funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atidot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atidot
What does Atidot do?
Atidot provides a cloud-based AI and machine learning predictive analytics SaaS platform for life insurance and annuity carriers. The platform analyzes policyholder data to predict lapse propensity, identify upsell and cross-sell opportunities, optimize distribution channels, and prevent surrender through behavioral segmentation and personalized engagement. Delivered via three core solutions — Atidot Optimal for in-force management, Atidot Max for distribution optimization, and an Annuities Solution for retention — with embedded delivery through insurance technology platforms such as Sapiens, iPipeline, and NTT DATA.
Is Atidot a public or private company?
Atidot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atidot founded?
Atidot was founded in 2016. It employs 11 to 50 people.
Where is Atidot based?
Atidot is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Atidot make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are revenue Share Model.
Who are Atidot's main competitors?
Direct peers on record are Akur8, hyperexponential, Planck, Zelros, Lapetus Solutions and Zesty.ai. CLARA Analytics is listed as an emerging player. Broad incumbents are DataRobot and Palantir Technologies. Sapiens International is listed as an others.
Does Atidot have an API?
No public API is recorded for Atidot.
What industry is Atidot in?
Atidot's product category is Insurance Analytics Software. Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization), with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 5182 and its SIC code is 7372.