Storm ID
Storm ID is an Edinburgh-based digital, data and AI consultancy serving UK public sector clients (NHS, central and local government) with Microsoft-stack AI solutions, proprietary governance frameworks, and productized AI accelerators under CCS framework contracts.
- Company typePrivate
- Founded2001
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Storm ID does
Storm ID is a UK-headquartered digital, data and AI consultancy founded in 2001 and based in Edinburgh, with a workforce of 101-250 employees operating across the UK. The company serves predominantly UK public sector clients, including NHS health boards, central government departments (FCDO, DESNZ, BEIS, COPFS, Scottish Government), local authorities, and arm's-length bodies, alongside a small private sector base (SSE, InPost, University of Glasgow, CalMac). Its work spans end-to-end digital transformation: research, design, technology delivery, and ongoing managed services, with an explicit strategic pivot over the last several years toward AI and data as the primary growth axis.
The company's core technology stack is built on the Microsoft enterprise ecosystem (Azure, Microsoft Fabric, Copilot Studio, Azure AI Foundry) augmented by OpenAI, and is supported by proprietary frameworks and accelerators including the TRUST Framework for AI governance and ethics, Storm AI Pathfinder for rapid use case prioritization, AI Components for modular document intelligence and policy automation, and small language model (SLM) research mapping enterprise use cases to optimized, cost-efficient models. Notable production deployments include a COPD predictive AI model showing a 49% reduction in emergency admissions during clinical trial, the COVID-19 National Notification and Digital Tracing Service that processed 18.5 million test results in six weeks, and Storm Diagnostics for NHS Humber Health Partnership severe asthma pathways. The company is ISO 9001, 13485, 14001, 22301, and 27001 certified, holds Cyber Essentials Plus, and is a Microsoft Solutions Partner with appointed supplier positions on Crown Commercial Service frameworks DOS7 and the £16bn RM6190 TS4.
Revenue is generated primarily through professional services and project-based engagements (strategy consulting, discovery sprints, design, and full delivery), supplemented by a growing layer of pre-built AI solutions and components that lend themselves to a more repeatable delivery model. Pricing is quote-based and not publicly disclosed, with framework positions providing standardized public sector procurement access. Distribution relies on direct enterprise field sales, event-driven demand generation (notably the Futurescot AI Challenge), and structured sales entry points (free AI Discovery Workshops, paid LLM Sprints and Data/AI Sprints). The company appears founder-led with no disclosed institutional investment beyond a 2018 Innovate UK grant of approximately $753k.
Storm ID firmographics
Firmographics- Name
- Storm ID
- Legal name
- Storm ID Limited
- Website
- https://stormid.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Storm ID is an Edinburgh-based digital, data and AI consultancy serving UK public sector clients (NHS, central and local government) with Microsoft-stack AI solutions, proprietary governance frameworks, and productized AI accelerators under CCS framework contracts.
- Ownership category
- akta.pro rank
Storm ID industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Storm ID is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Storm ID business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Transformation Consulting: End-to-end digital transformation services including strategy, design, and technology implementation for public sector organizations. Projects span research, discovery, prototyping, and full delivery of digital platforms and services.
- AI Solutions and Accelerators: Pre-built AI solutions and custom AI components that can be combined to meet specific organizational needs. Includes AI Solutions store, AI Components, Microsoft Copilot Studio services, and private/sovereign AI deployment.
- Sprints and Workshops: Hands-on engagement offerings including AI Discovery Workshops (one-day sessions), LLM Sprints (5-day prototype development), and Data and AI Sprints. These serve as entry points for broader transformation engagements.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Storm ID product offering
Product offeringCore offering
Storm ID is a digital, data and AI consultancy that researches, designs and develops platforms, products and services for organisations across the UK public sector and select enterprises. The company delivers end-to-end digital transformation through four practice areas (Strategy, Design, Technology, and Data and AI), with the Data and AI practice offering pre-built AI Solutions, customisable AI Components, Microsoft Copilot Studio services, private/sovereign AI deployments, and structured engagements such as Data and AI Sprints, LLM Sprints, AI Discovery Workshops, and the Storm AI Pathfinder.
Product overview
Storm ID is a digital, data, and AI consultancy operating as a services-led organization rather than a single software product. The core offering spans four areas: Strategy, Design, Technology, and Data and AI. The Data and AI practice centers on AI Solutions (pre-built agents), AI Components (customizable accelerators), Microsoft Copilot Studio services, and Private/Sovereign AI for regulated environments. Supporting services include Data and AI Sprints, LLM Sprints, AI Discovery Workshops, Strategy and Governance consulting, Architecture and Engineering, Data Visualization, Data Science, AI Model Customization, and MLOps. Storm Diagnostics represents their sole named product application in healthcare. The company also operates proprietary frameworks like the TRUST Framework for AI governance and Storm AI Pathfinder for rapid use case identification.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Solutions Pre-built, ready-to-deploy AI solutions providing rapid value for common enterprise use cases, delivered as a recurring offering via Storm ID's AI Solutions store.
- AI Components Custom-build AI accelerators combining classification, document intelligence, redaction, and policy checks that can be combined to meet specific organisational needs, designed for both rapid deployment and customisation.
- Microsoft Copilot Studio Services Expert services that help organisations make the most of Microsoft Copilot through Copilot Studio customisation, delivered under Storm ID's Microsoft Solutions Partner status.
- Private and Sovereign AI Deployment High-security sovereign AI deployment solutions for sensitive and regulated environments that require data sovereignty, maximum control, and compliance with stringent public sector data requirements.
- Data and AI Sprints One-week intensive engagement using Microsoft Fabric and Azure to prototype data and AI use cases using an in-house accelerator environment, often used as an entry point for broader transformation engagements.
- LLM Sprints Five-day enterprise engagement to discover LLM opportunities in existing workflows, build prototypes using large language models, and develop requirements for production scaling.
- AI Discovery Workshop One-day structured team workshop covering business goals, AI tools evaluation, and an actionable AI implementation roadmap, offered as an entry point for longer-term transformation engagements.
- Storm AI Pathfinder 4-6 week rapid discovery and prioritisation engagement that defines high-value AI use cases, assesses data readiness, and determines practical next steps for AI adoption, used as a sales entry point for longer-term transformation engagements.
- Storm Diagnostics Digital diagnostic pathway for severe asthma integrated within NHS Humber Health Partnership, streamlining referrals, automating clinical steps, and accelerating access to biologic therapies for patients.
Quantifiable outcome
- AI adoption could release 16.6-62.1 million hours of capacity annually in Scotland's public services by 2030
- +5 more outcomes
Companies that use Storm ID
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Storm ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature6 records
Storm ID partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Crown Commercial ServicecoreStorm ID appointed to Crown Commercial Service Digital Outcomes and Specialists 7 (DOS7) framework enabling delivery of digital services to UK public sector as an approved supplier.
- Crown Commercial Service RM6190 Technology Services 4coreStorm ID appointed to £16 billion TS4 framework supporting UK public sector digital transformation initiatives across all lots including major transformation programmes.
- University of Strathclyde Business SchoolcorePartnership with University of Strathclyde Business School to collaborate on developing Scotland's digital, data and AI workforce. The partnership includes student engagement in real-world AI projects and broader academic initiatives to enhance digital sector capabilities.
- FuturescotcoreStorm ID serves as the digital partner for the Futurescot AI Challenge, a competition bringing together Scottish public sector organizations to solve problems through AI. Now in its third year (2026), the Challenge helps public sector bodies develop AI proofs of concept with Storm ID's support. The partnership positions Storm ID as a central player in Scotland's public sector AI adoption.
- Napier UniversityminorCollaboration with Napier University to support graduate apprentices within Storm ID's Creative and Technical teams, offering entry-level pathways including Foundation, Modern and Graduate Apprenticeships.
- MicrosoftcoreStorm ID is a Microsoft Solutions Partner with deep expertise in Microsoft technology stack including Azure, Microsoft Fabric, OpenAI, Copilot Studio, and Azure AI Foundry. The partnership enables delivery of AI and data transformation services using Microsoft platforms.
- Microsoft AzurecorePrimary cloud platform used for AI solutions, data platforms, and digital services delivery. Microsoft Azure is on track to be carbon negative by 2030 with data centres powered entirely by renewable energy by 2025.
- Microsoft FabriccoreLow-code environment used in data and AI sprints to prototype use cases, offering capabilities to ingest, store, and manage data with advanced analytics and AI services.
- Microsoft Copilot StudiocoreStorm ID provides expert services to help organizations make the most of Microsoft Copilot through Copilot Studio customization.
- Digital Health & Care Innovation Centre (DHI)coreCollaborated with DHI (commissioned by Scottish Government) on COVID-19 National Notification and Digital Tracing Service, working with Public Health Scotland, NHS National Services Scotland, NHS Greater Glasgow and Clyde, NHS Lothian, and Sitekit.
- Lenus Health PlatformcoreHealth data exchange platform used for secure health data integration. Storm ID built the COPD predictive AI application using the Lenus platform which supports Microsoft Azure for rapid delivery and agile infrastructure.
- The Yard (Scotland)minorLocal disability charity supported through Storm ID's winter walking challenge, with company donations matching kilometers walked by employees.
- Citadel Youth CentreminorLocal youth charity in Leith receiving donations from Storm ID's December walking challenge, supporting young people aged 6-21 from backgrounds of disadvantage.
- Salvesen Mindroom CentreminorCharity championing neurodiversity supported through Storm ID's December walking challenge donations.
- Edinburgh North East FoodbankminorFoodbank providing emergency food support to people in crisis, supported through Storm ID's December walking challenge donations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Storm ID competitors and assessment
Company assessmentDirect peers
- Made Tech: UK-based digital, data and cloud consultancy focused on the public sector, working with central government, NHS and local authorities on technology transformation. Closely comparable in customer base, delivery model and Microsoft/Azure tooling focus.
- dxw: UK public sector digital services specialist delivering custom software, design and digital transformation to government and housing organisations. Highly comparable target market and service offering to Storm ID.
- Kainos: UK-listed digital transformation company with a strong public sector practice across government, healthcare and justice; uses Microsoft and AWS stacks. Closely aligned with Storm ID in client mix, Microsoft specialisation and digital services delivery.
- AND Digital: UK digital consultancy building custom digital products and platforms for enterprise and public sector clients, with comparable Microsoft and cloud delivery capabilities and similar headcount band.
- BJSS: Large UK technology and engineering consultancy delivering digital, data and AI services to public sector and regulated industries (including NHS). Comparable in scale, Microsoft/Azure expertise and AI engineering capability.
- Thoughtworks: Global technology consultancy specialising in custom software, data and AI engineering for enterprise and public sector clients. Directly comparable in custom platform delivery and AI engineering services.
Broad incumbents
- Capita: Large UK outsourcing and digital services incumbent with deep central government and public sector relationships. Competes with Storm ID on framework-led digital and data transformation work, though as part of a much broader services portfolio.
- Sopra Steria: European IT services group with a substantial UK public sector business delivering digital transformation, cloud and AI to government and defence. Overlaps with Storm ID on Crown Commercial frameworks and Microsoft-based delivery.
- Accenture UK: Global systems integrator with a large UK public sector practice delivering AI, data and digital transformation services to central government and NHS. Competes broadly on the same frameworks and Microsoft-led AI projects.
Emerging players
- Mastek: Digital and cloud engineering services firm expanding in UK public sector with Microsoft Azure and data engineering capability. Emerging competitor for mid-sized public sector AI/data transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Storm ID social profiles
Digital presenceStorm ID compliance and trust
Trust signalCompliance6 records
Storm ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storm ID leadership team
Management profileNumber of profiles
Profiles8 records
Storm ID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storm ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storm ID
What does Storm ID do?
Storm ID is a digital, data and AI consultancy that researches, designs and develops platforms, products and services for organisations across the UK public sector and select enterprises. The company delivers end-to-end digital transformation through four practice areas (Strategy, Design, Technology, and Data and AI), with the Data and AI practice offering pre-built AI Solutions, customisable AI Components, Microsoft Copilot Studio services, private/sovereign AI deployments, and structured engagements such as Data and AI Sprints, LLM Sprints, AI Discovery Workshops, and the Storm AI Pathfinder.
Is Storm ID a public or private company?
Storm ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storm ID founded?
Storm ID was founded in 2001. It employs 101 to 250 people.
Where is Storm ID based?
Storm ID is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Storm ID make money?
Three revenue lines are on record. Digital Transformation Consulting is the primary driver. The others are AI Solutions and Accelerators and sprints and Workshops.
Who are Storm ID's main competitors?
Direct peers on record are Made Tech, dxw, Kainos, AND Digital, BJSS and Thoughtworks. Broad incumbents are Capita, Sopra Steria and Accenture UK. Mastek is listed as an emerging player.
Does Storm ID have an API?
No public API is recorded for Storm ID.
What industry is Storm ID in?
Storm ID's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 54151 and its SIC code is 7370.