Rumble

What Rumble does

Rumble Boxing is a privately held boutique fitness franchise operating under Extraordinary Brands (legal entity EB Rumble Franchising, LLC, headquartered in Charlottesville, Virginia). Founded in 2017, the company delivers a 45-minute, 10-round group fitness class that combines boxing drills with strength training and HIIT, set to custom hip-hop and house music and led by trainers who function as DJs and motivational hosts. The signature offering is built around a proprietary 6-punch instructional system (Jab, Cross, Front Hook, Back Hook, Front Uppercut, Back Uppercut) and is designed to be accessible to all fitness levels under the brand positioning "10 rounds, 2 fists, ZERO experience necessary."

The company serves individual fitness consumers across 90+ studio locations in the United States plus a single international studio in Japan (opened September 2024). Distribution combines company-owned and franchise-operated physical studios with a mobile app (iOS and Android) supporting class booking, milestone tracking, and the ClassPoints loyalty program. Membership tiers include monthly subscriptions, the Passport all-access pass (90+ U.S. studios), and a separate Destination Membership for premium locations in markets such as Brooklyn, Flatiron Chelsea, Gold Coast, Long Beach, Marina, Newport Beach, NoHo, and the Upper East Side. The franchise model is the primary growth engine, with the franchisor generating revenue through initial franchise fees, ongoing royalties, and branded retail (gloves, wraps, training shoes), while franchisees operate individual studios.

Beyond core classes, Rumble monetizes through drop-in and first-timer pricing (including a Buy One Get One promotion), private events, e-gift cards, and partnerships such as a recurring collaboration with The Michael J. Fox Foundation and a nutrition tie-up with Territory Foods. Marketing leverages Instagram, the Rumble Record blog, referral programs, and trainer-led content; reported member outcomes include 100+ and 240+ class milestones and up to 800 calories burned per hour. The company is led by Co-Founder and Founding Trainer Noah Neiman alongside founding trainers Andrew Stern, Erika Hammond, and Dani Burrell, with Anthony Badalian appointed President in 2025 to lead strategic growth and franchisee support. Total disclosed venture funding is $31M raised across 2016–2019 rounds.

Name

Rumble

Legal name

EB Rumble Franchising, LLC

Website

https://rumbleboxinggym.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Rumble Boxing is a privately held boutique fitness franchise operating 90+ U.S. studios and one Japan location, offering 45-minute group classes that combine boxing and strength training under a proprietary 10-round format. It serves individual fitness consumers through memberships and drop-ins, and grows primarily via franchising under parent Extraordinary Brands.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Boutique fitness studios
• Boxing group fitness
• Strength training classes
• HIIT workout sessions
• Fitness franchise operations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Class Memberships: Monthly subscription memberships providing access to studio classes. Memberships auto-renew on a monthly basis and can be cancelled with continued access through the end of the billing period.
2. Drop-in Class Sales: Individual class purchases for non-members, with first-time promotions such as Buy One Get One offers.
3. Retail Sales: Sale of branded merchandise including gloves, wraps, training shoes, and the Rumble Bundle (gloves, wraps, and drawstring bag).
4. Franchise Fees: Revenue from franchise operators opening Rumble Boxing studio locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rumble Boxing operates boutique fitness studios delivering signature 45-minute, 10-round group fitness classes that combine boxing drills, strength training, and HIIT to custom hip-hop and house music mash-ups. The company sells monthly memberships, drop-in classes, branded retail merchandise (gloves, wraps, training shoes, bundles), and franchise licenses through 90+ company-owned and franchise studio locations across the U.S. and Japan. Supporting products include a mobile app for class booking and ClassPoints loyalty, plus all-access Passport and Destination memberships.

Product overview

Rumble is a boutique fitness brand offering boxing and strength training group fitness classes. The core product is a 10-round, 45-minute group fitness class combining boxing drills with strength training. The company operates physical studio locations across the U.S. and Japan, supported by a mobile app for booking and tracking, Passport membership for multi-location access, and a ClassPoints loyalty program. Additional offerings include introductory classes, private events, franchise opportunities, and a content blog.

Differentiator

Problem solved

Functional benefit

Brands

• Passport Membership: All-access membership program offering access to all Rumble Boxing studios across the U.S.
• Destination Studios

Products and services

• Rumble Boxing Group Fitness Class Full-body 45-minute group fitness class structured as 10 rounds combining boxing skills/drills with strength training and HIIT, led by trainer-instructors who serve as DJs and motivators. Designed for all fitness levels from beginners to professional fighters and sold as the core in-studio service across 90+ U.S. locations.
• Rumble Boxing Mobile App Branded iOS and Android mobile application enabling members to book classes, track milestones, manage their membership, and participate in the ClassPoints loyalty rewards program.
• Passport Membership Monthly subscription membership providing all-access entry to 90+ Rumble Boxing studios across the United States, valid at participating locations outside the premium Destination tier.
• Destination Membership Premium monthly subscription membership providing access to a curated set of Destination studio locations including Brooklyn, Flatiron Chelsea, Gold Coast, Long Beach, Marina, Newport Beach, NoHo, and Upper East Side.
• ClassPoints Loyalty Program Points-based loyalty rewards program integrated with the Rumble Boxing mobile app and member portal, awarding points for class attendance that can be redeemed for free classes, discounted merchandise, and other perks.
• Rumble Boxing Franchise Program Franchise offering allowing entrepreneurs and operators to open and operate Rumble Boxing studios using the company's brand, proprietary 10-round workout format, 6-punch training system, and operational support, in exchange for franchise fees.
• Rumble Branded Retail Merchandise Branded boxing and training merchandise sold through Rumble studios and online, including boxing gloves, hand wraps, training shoes, and bundled packages such as the Rumble Bundle (gloves, wraps, and drawstring bag).
• Rumble E-Gift Cards Digital gift cards redeemable for Rumble Boxing classes and memberships, sold online to individuals purchasing classes or memberships as gifts for others.
• Rumble Boxing Studio Locations Physical boutique fitness studio locations across the United States (and expanding internationally) where the in-studio group fitness classes are delivered, equipped with water-filled teardrop boxing bags, strength training benches, sound systems, and branded retail merchandise.

Quantifiable outcome

• Up to 800 calories burned per hour depending on weight, age, and heart rate
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Michael J. Fox FoundationcoreStrategic or Co-development Partner · 1 April 2024Rumble Boxing partnered with The Michael J. Fox Foundation, the world's largest nonprofit funder of Parkinson's disease research, for the second consecutive year. The partnership included fundraising classes, donations collection at studios across the country, and a Parkinson's Awareness Panel Tour featuring Co-Founder Noah Neiman hosting live panel discussions with Team Fox advocates at various studio locations.
• Territory FoodsminorStrategic or Co-development PartnerRumble Boxing partnered with Territory Foods to offer curated meal plans designed to support members' fitness workouts. The partnership provides hand-selected meals by dietitians designed to support low-impact, high-intensity fitness workouts like Rumble Boxing, featuring adequate lean protein, healthy carbs, and anti-inflammatory ingredients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Title Boxing Club: Largest U.S. boxing-focused boutique fitness franchise with hundreds of locations. Direct competitor to Rumble on boxing group fitness format, franchise model, and price point.
• 9Round Fitness: Specialty kickboxing and boxing circuit-training franchise with a similar 30-minute, kickboxing-driven workout concept. Closest comparable in franchise structure and target customer.
• Shadowbox: New York-based boutique boxing fitness studio offering group boxing and strength classes. Directly competes with Rumble's flagship NYC studios on programming and demographics.
• BoxUnion: Boutique boxing fitness franchise with a focus on a simplified, accessible boxing workout. Competes with Rumble in the boxing-boutique fitness segment with a similar class-based subscription model.
• F45 Training: Large global functional and HIIT group fitness franchise. Comparable to Rumble as a boutique group-fitness franchise with standardized programming, global studio footprint, and franchise-led growth.

Broad incumbents

• Orangetheory Fitness: Large, established boutique fitness brand with heart-rate-based HIIT group classes. Overlaps with Rumble on group fitness, HIIT, and franchise economics but does not specialize in boxing.
• Barry's Bootcamp: Premium boutique fitness brand offering HIIT and strength conditioning in a similar studio-format setting. Competes for the same high-income urban fitness consumer that Rumble's Destination tier targets.
• SoulCycle: Iconic U.S. boutique fitness brand with a strong community and premium pricing model. Comparable to Rumble in customer demographic, pricing strategy, and brand-led positioning, though cycling-based.
• CycleBar: Premium indoor cycling franchise and direct sister brand under Extraordinary Brands. Closely comparable on franchise model, parent backing, customer segment, and membership pricing tiers.
• Row House: Indoor rowing boutique fitness franchise and sister brand under Extraordinary Brands. Comparable as a portfolio franchise under the same parent with similar customer profile and franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rumbleboxinggym
• Xx.com/rumble_boxing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumble