Row House
- Company typePrivate
- Founded2014
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Row House firmographics
Firmographics- Name
- Row House
- Legal name
- Row House Franchising, LLC
- Website
- https://therowhouse.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Row House industry classification
Industry- Product category
- Boutique Indoor Rowing Fitness
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Row House is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Row House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Studio Membership Subscriptions: Monthly recurring membership fees for unlimited or limited access to studio classes. Members are automatically billed on a monthly basis with renewal periods.
- Single Class Drop-Ins: Individual class purchases for non-members or those without unlimited memberships.
- Franchise Fees: Revenue from franchise development fees and ongoing royalties from studio operators. Minimum cash required: $100,000; Total investment: $370,855-$536,805.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | First Class Free Trial |
| Subscription | Monthly | Standard Membership |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Row House product offering
Product offeringCore offering
Row House is a boutique fitness franchise that delivers high-energy, music-driven group indoor rowing classes on Concept2 ergometers combined with floor-based strength and mobility work. Classes are offered in 45-minute full and 30-minute express formats across five formats (Signature, Strength, Full Row, Restore, and Intervals), available through monthly memberships, single-class drop-ins, and corporate wellness partnerships at over 90 operating studios across the United States and Canada.
Product overview
Row House is a boutique fitness franchise offering indoor rowing group fitness classes. The core product consists of five distinct class formats (Signature, Strength, Full Row, Restore, and Intervals) that combine rowing intervals on Concept2 rowing machines with floor-based strength and mobility work. The company also offers a Meter Program loyalty rewards system, corporate wellness partnerships, and franchise opportunities. Classes are offered in 45-minute full sessions or 30-minute express formats, led by expert coaches in a music-driven, high-energy environment. Row House operates over 90 studios across the United States and Canada as part of the Xponential Fitness portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Class Group indoor rowing class that combines row intervals with floor-based work for full-body conditioning and endurance, building stamina, strength, and resilience in a single 45-minute or 30-minute express session. Targeted at adult fitness consumers.
- Strength Class Group class that pairs floor-based resistance work with low-rate rowing to build muscle, power, and confidence. Targeted at members seeking focused strength training within the rowing-based format.
- Full Row Class Group rowing-only class of 40+ minutes focused on endurance, technique, and grit using the Concept2 ergometer. Targeted at members wanting a pure rowing endurance session.
- Restore Class Group class that combines low-intensity rowing with mobility work for active recovery, designed to improve flexibility, reduce soreness, and recharge members between more intense sessions.
- Intervals Class High-energy group class built around circuits of rowing, strength, and cardio intervals designed to burn calories, boost stamina, and maintain high energy throughout the session.
- Row House Franchise Opportunity Franchise offering for entrepreneurs to open and operate a Row House indoor rowing studio, with total investment between $370,855 and $536,805, $100,000 minimum cash required, and $500,000 net worth required.
- Corporate Wellness Partnerships Corporate wellness partnership program that brings Row House indoor rowing workouts to employees of partner organizations to support engagement, productivity, and a healthier workforce.
Quantifiable outcome
- 85% of body muscles engaged during rowing workout
- +1 more outcomes
Companies that use Row House
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Row House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Row House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Morrow HillminorMorrow Hill, a Dallas-based commercial real estate firm, is the exclusive real estate partner for Extraordinary Brands (parent company of Row House, CycleBar, and Rumble Boxing). The partnership supports brand expansion through market strategy and site selection for new studio locations.
- Xponential FitnesscoreRow House was acquired by Xponential Fitness in January 2018. Xponential is the largest group of boutique fitness studios, providing infrastructure, resources, and support for Row House's franchise expansion and operational excellence.
- TrueMedminorRow House partners with TrueMed to offer HSA/FSA payment options for membership fees, allowing members to use health savings accounts to pay for their Row House memberships.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Row House competitors and assessment
Company assessmentDirect peers
- Orangetheory Fitness: Large-scale boutique group fitness franchise built around heart-rate-monitored interval workouts. Closest direct competitor in membership-based, tech-enabled group fitness, and serves the same health-conscious consumer seeking measurable workout outcomes.
- CycleBar: Sibling brand under Xponential Fitness operating indoor cycling group fitness studios. Shares the same franchise model, target demographic, and parent-company infrastructure, making it the most operationally and economically comparable peer.
- Rumble Boxing: Sibling brand under Xponential's Extraordinary Brands portfolio offering music-driven group boxing fitness. Operates with the same franchise structure, member pricing, and urban-suburban studio format as Row House.
- Club Pilates: Sibling brand under Xponential Fitness offering group reformer Pilates classes. Shares franchise economics, member subscription model, and corporate support functions with Row House; both target the same wellness-oriented consumer.
- F45 Training: Global boutique fitness franchise built around 45-minute functional group training classes. Comparable franchise investment levels, real estate footprint, and consumer demographic to Row House.
- Barry's Bootcamp: Premium boutique fitness brand combining high-intensity interval cardio (treadmill) and strength (floor) work in a music-driven group format. Highly comparable class structure and consumer positioning to Row House's Signature and Intervals classes.
- Pure Barre: Established boutique fitness franchise built around group barre and strength classes. Comparable membership model, studio footprint, and female-skewing health-conscious consumer base.
Emerging players
- Solidcore: Boutique fitness brand offering 50-minute group classes on proprietary resistance-based machines. Comparable low-impact, full-body positioning and music-driven studio experience; smaller scale than Row House but expanding rapidly.
- Hydrow: Connected at-home rowing fitness company selling premium rowing machines with live and on-demand instructor-led classes. Directly competes with Row House's rowing modality from a consumer's home rather than a studio, representing both a substitute and a potential collaboration channel.
Broad incumbents
- Crunch Fitness: Large multi-format fitness franchise offering group classes alongside traditional gym memberships. Overlaps with Row House on group fitness programming and franchise expansion model, but broader value proposition at lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Row House social profiles
Digital presenceRow House compliance and trust
Trust signalCompliance3 records
Row House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Row House leadership team
Management profileNumber of profiles
Profiles2 records
Row House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Row House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Row House
What does Row House do?
Row House is a boutique fitness franchise that delivers high-energy, music-driven group indoor rowing classes on Concept2 ergometers combined with floor-based strength and mobility work. Classes are offered in 45-minute full and 30-minute express formats across five formats (Signature, Strength, Full Row, Restore, and Intervals), available through monthly memberships, single-class drop-ins, and corporate wellness partnerships at over 90 operating studios across the United States and Canada.
Is Row House a public or private company?
Row House is a private company. It is classified as corporate owned and is currently operating.
When was Row House founded?
Row House was founded in 2014. It employs 251 to 500 people.
Where is Row House based?
Row House is headquartered in Irvine, United States, in the North America region.
How does Row House make money?
Three revenue lines are on record. Studio Membership Subscriptions are the primary driver. The others are single Class Drop-Ins and franchise Fees.
Who are Row House's main competitors?
Direct peers on record are Orangetheory Fitness, CycleBar, Rumble Boxing, Club Pilates, F45 Training, Barry's Bootcamp and Pure Barre. Emerging players are Solidcore and Hydrow. Crunch Fitness is listed as a broad incumbent.
Does Row House have an API?
No public API is recorded for Row House.
What industry is Row House in?
Row House's product category is Boutique Indoor Rowing Fitness. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its SIC code is 7997.