What Geologie does

Geologie, operated under the legal entity Regimen, Inc., is a direct-to-consumer personalized skincare brand founded in 2018 and acquired by Megalabs USA in April 2025. The company sells dermatologist-developed face, hair, and body care products, with its clinical anchor being the patent-pending Clear System acne treatment (2% salicylic acid face wash, retinol moisturizer, 5% azelaic acid cream), which outperformed benzoyl peroxide in 78.5% of measures in a 12-week Northwestern University Department of Dermatology study with n=21 participants. Products are formulated without benzoyl peroxide, parabens, phthalates, SLS/SLES, PFO/PFAS, or artificial fragrances, and active-ingredient concentrations are disclosed on packaging.

The core technology is a skin diagnostic quiz that maps customer responses to personalized routine recommendations, drawing on a proprietary dataset of over 2 million responses. Geologie operates on a product-led growth model: a free quiz drives conversion to a 14-day trial that auto-enrolls customers into recurring subscriptions with 10%+ savings, skip/pause/cancel flexibility, and auto-replenishment. Products are also sold à la carte across bundled routines ($29.99-$210) and individual SKUs ($9-$59). Distribution is omnichannel: the DTC geologie.com storefront, plus Amazon (global), Walmart, CVS, and Target.

The customer base started as men but has expanded to women seeking science-backed skincare for acne, oily skin, anti-aging, redness, and under-eye concerns. Supporting evidence includes 10,000+ five-star reviews (4.82/5 average), 40+ industry awards (GQ, Men's Health, Allure, Forbes, Cosmopolitan), and a sustainability commitment including pouch packaging that uses 84% less plastic than traditional bottles. The company is led by co-founders Nick Allen (CEO) and Dave Skaff (COO), with Dr. Steve Xu as Founding Dermatologist and Illia Kuzma as Head of Engineering. Revenue, funding totals beyond ~$5M, and subscriber-count metrics are not disclosed.

Name

Geologie

Legal name

Regimen, Inc.

Website

https://geologie.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Geologie is a direct-to-consumer personalized skincare, haircare, and body care brand offering dermatologist-developed, BPO-free routines matched to individual skin concerns via a diagnostic quiz, serving men and women primarily in North America through DTC, Amazon, Walmart, CVS, and Target.

Ownership category

akta.pro rank

Product category

Men's Personalized Skincare

NAICS

Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Men's skincare
• Personalized skincare
• Acne treatment
• Dermatologist-developed skincare
• Subscription skincare

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Subscription / Auto-Replenishment: Recurring subscription model with automatic product replenishment. Customers receive personalized trial sets for 14 days, after which they are automatically enrolled in recurring subscription orders. Subscribers receive 10%+ savings on refills. Subscriptions can be skipped, paused, or cancelled anytime. Subscription terms include auto-renewal with recurring charges at agreed frequencies.
2. One-Time Product Purchases: Individual full-sized products and curated sets available for one-time purchase without subscription requirement. Includes bundled routines (Clear System Starter Routine, Face Routine, Full Routine), individual products (face washes, moisturizers, serums, body washes, hair care), and specialty items (pimple patches, deodorant).
3. Affiliate / Partner Revenue: Revenue generated through affiliate program partnerships managed via Impact network. Content creators and influencers promote Geologie products and earn commission on referred sales with a 30-day cookie duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Geologie sells personalized skincare, haircare, and body care products formulated with clinically-proven active ingredients (2% salicylic acid, 5% azelaic acid, retinol, niacinamide, hyaluronic acid) at disclosed concentrations. Its core product line is the Clear System acne treatment routine, which was clinically validated in a Northwestern University study where it outperformed benzoyl peroxide in 78.5% of measures. Customers are matched to routines via a free online skin diagnostic quiz that draws on data from over 2 million quiz responses.

Product overview

Geologie is a personalized skincare, haircare, and body care brand offering science-backed, dermatologist-developed products. The core offering centers on the Clear System—a clinically proven acne treatment system consisting of face wash, moisturizer, and face cream formulations that outperformed benzoyl peroxide in 78% of measures in a Northwestern University study. Products are personalized through a free skin diagnostic quiz that matches individuals to routines based on their specific concerns (acne, oily skin, dryness, anti-aging, redness). The company also offers haircare products (shampoo, conditioner, co-wash, Custom Control Hair Routine) and body care (body wash, deodorant, dandruff shampoo). Geologie operates on a subscription auto-refill model with 24/7 skincare specialist support, while also selling individual products à la carte. Products are vegan, cruelty-free, and formulated without benzoyl peroxide, parabens, phthalates, or artificial fragrances. Distribution includes DTC website, Amazon, Walmart, CVS, and Target.

Differentiator

Problem solved

Functional benefit

Products and services

• Clear System Starter Routine A 2-step face and body acne routine combining 2% Salicylic Face Wash with a Salicylic and Glycolic Body Wash, formulated without benzoyl peroxide. It is the entry-level offering in the Clear System line for consumers new to acne treatment.
• Clear System Face Routine A 3-step face routine for clearer, healthier skin consisting of 2% Salicylic Face Wash, a retinol moisturizer, and 5% Azelaic Acid cream. Clinically validated in a Northwestern University study where it outperformed benzoyl peroxide.
• Clear System Full Routine A complete head-to-toe acne-clearing system that includes face wash, body wash, retinol moisturizer, azelaic acid cream, and an Anti-Pimple Pack. Targets acne, dark spots, texture, and redness across the entire body.
• Skin Repair Moisturizer An overnight retinol acne treatment face cream formulated with 0.2% retinol, 3% niacinamide, and 2% hyaluronic acid. Repairs acne-prone skin while reducing breakouts and signs of aging.
• Clear Skin Face Cream A daily face cream with SPF 15 formulated with 5% azelaic acid, 1% niacinamide, and 2% hyaluronic acid for acne-prone skin. Provides lightweight sun protection, oil control, and hydration.
• Acne Control Body Wash A maximum strength body wash with 2% salicylic acid and 1.5% glycolic acid designed to clear body acne and prevent breakouts. Features a eucalyptus scent and center-dispensing bottle.
• Anti-Pimple Pack A spot treatment duo pairing the Blemish Buster color-correcting treatment (5% sulfur, 3% azelaic acid, 2% salicylic acid) with Zit Zappers hydrocolloid pimple patches for rapid acne treatment.
• Salicylic Acid Face Wash An exfoliating daily cleanser with 2% salicylic acid for deep pore cleaning. Available in Bergamot + Juniper scent and unscented variants in a dual-pack format.
• Acne Control Face Wash A maximum strength 2% salicylic acid face wash designed as the first step in the Clear System. Deep cleans pores, eradicates acne, and controls oil with a clean citrus scent.
• Retinol Night Cream An overnight anti-aging moisturizer formulated with retinol (available in 0.1%, 0.2%, and 0.3% concentrations), 3% niacinamide, and 2% hyaluronic acid. Targets fine lines, wrinkles, and recurring breakouts.
• Morning Cream with SPF15 A daily moisturizer with built-in SPF 15 sun protection that provides deep hydration, controls oil and shine, and offers lightweight daily UV protection.
• Custom Control Hair Routine A bundled haircare routine that includes the Strengthening Shampoo, Strengthening Conditioner, and Co-Wash Cleansing Conditioner in either Cooling (Tea Tree + Aloe) or Smoothing (Avocado + Coconut) variants. Personalized to individual hair concerns.
• Superclean Body Wash A daily body wash with a fresh eucalyptus scent designed for skin rejuvenation and cleansing as part of the Geologie body care line.
• Natural Deodorant An aluminum-free natural deodorant providing all-day odor protection. Dermatologist tested and part of the body care product line.
• Moisturizing Dandruff Shampoo A dandruff shampoo formulated with 1% Zinc Pyrithione, salicylic acid, and Vitamin B5 to soothe dry scalps and achieve flake-free hair. Dermatologist tested.
• Skin Diagnostic Quiz A free personalized skincare diagnostic quiz co-developed with founding dermatologist Dr. Steve Xu. Users answer questions about their skin concerns and receive a personalized product routine recommendation, leveraging data from over 2 million prior responses.
• Subscription Auto-Refill Service A recurring subscription service with automatic product replenishment. Customers begin with a 14-day trial set and are then enrolled in recurring orders with 10%+ savings on refills. Subscriptions can be skipped, paused, or cancelled at any time.

Quantifiable outcome

• Clear System outperformed benzoyl peroxide in 78.5% of preference, performance, and tolerability measures in Northwestern University clinical study
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Impact (Affiliate Network)coreGTM or Marketing PartnerImpact is Geologie's affiliate network partner providing the platform infrastructure for Geologie's affiliate program. Impact has been connecting publishers and advertisers for over a decade and provides tools for Geologie partners to promote products and earn commissions.
• Northwestern University Department of DermatologycoreStrategic or Co-development PartnerClinical research partnership conducting a 12-week double-blind study comparing Geologie's Clear System against 2.5% benzoyl peroxide with n=21 participants. The study demonstrated Geologie outperformed benzoyl peroxide in 78.5% of preference, performance, and tolerability measures.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curology: Personalized prescription and non-prescription skincare brand using a quiz-based consultation model to match customers to custom formulations. Closely comparable on quiz-driven personalization, DTC subscription, and clinically-positioned skincare.
• Tiege Hanley: Men's skincare subscription brand built around simplified multi-step routines with science-backed formulations. Closely comparable on men's-skincare focus, subscription model, and routine simplification thesis.
• The Ordinary: Clinical skincare brand built around single-actives formulations with transparent disclosed concentrations at accessible price points. Comparable on disclosed-percentage actives positioning and clinical ingredient transparency ethos.
• Paula's Choice: Research-driven skincare brand emphasizing clinically proven actives, BHA/aha formulations, and ingredient transparency. Comparable on clinical efficacy narrative, disclosed percentages, and BPO-adjacent acne treatment positioning.
• Bevel: Men's grooming brand focused on shaving, skin, and hair care for men of color with simplified routines. Comparable on men's-first personal care positioning and culturally-attuned DTC brand-building.
• Dr. Squatch: Men's personal care brand offering soaps, deodorants, and body care via DTC subscription and major retail. Comparable on men's personal care focus, subscription commerce model, and lifestyle-brand-led marketing.
• Bulldog Skincare: Men's skincare brand offering simple routines with natural-origin ingredients at mass-market price points. Comparable on men's-only skincare positioning, simplified routine architecture, and broad retail distribution.

Broad incumbents

• Hims & Hers Health: Large-scale DTC men's wellness and grooming platform offering skincare, hair care, and personal care alongside telehealth. Comparable on men's-first DTC positioning, subscription model, and broad personal care portfolio, though with far greater scale and category breadth.
• CeraVe: Mass-market dermocosmetics brand developed with dermatologists, widely distributed in Walmart, CVS, and Target. Comparable on dermatologist-developed positioning, retail distribution footprint, and accessible price architecture.
• La Roche-Posay: Global dermocosmetics brand owned by L'Oréal, distributed through pharmacies and mass retail with clinical dermatology positioning. Comparable on pharmacy-channel distribution, dermatologist credibility, and clinical actives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mygeologie
• LinkedInlinkedin.com/company/geologieskin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geologie