B2Metric
- Company typePrivate
- Founded2018
- HeadquartersPendik
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
B2Metric firmographics
Firmographics- Name
- B2Metric
- Legal name
- B2Metric, Inc.
- Website
- https://b2metric.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
B2Metric industry classification
Industry- Product category
- Customer Data & Predictive Analytics Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
- akta.pro secondary industries
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where B2Metric is headquartered
LocationHeadquarters
- HQ city
- Pendik
Offices1 record
Markets served
B2Metric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Subscription (Platform License): B2Metric operates as a SaaS platform with subscription-based pricing tiers. The platform is available via both self-serve free tier and paid enterprise plans. Revenue is generated through recurring platform subscriptions, with pricing likely varying by features, data volume, and seat count. The company also offers a free tier for product-led adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for self-serve onboarding and product evaluation |
| Subscription | Annual | Enterprise plans with full feature access, custom integrations, and dedicated support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
B2Metric product offering
Product offeringCore offering
B2Metric sells an AI/ML-based Customer Data Platform (CDP) that unifies customer data from web, mobile, email, and server-side sources and powers predictive analytics modules including churn prediction, customer lifetime value (CLTV), cohort analysis, segmentation/RFM, anomaly detection, funnel analytics, and session replay. Layered on top are AI-agent products (ChurnShield for churn prevention, Asky for conversational analytics, Reco AI-Agent for retail recommendations) and an AutoML Studio for no-code model building. The platform is delivered as SaaS with a self-serve free tier and quote-based enterprise subscriptions.
Product overview
B2Metric is an AI/ML-powered customer analytics and data platform. The core product is the Customer Data Platform (CDP) which unifies customer data from multiple touchpoints and powers a suite of specialized analytics modules. The platform architecture includes: the CDP foundation (for data collection, unification, and activation); AI-driven analytics modules (Churn Prediction, CLTV, Cohort Analysis, Anomaly Detection, Funnel Analytics); AI agent products (ChurnShield for churn prevention, Asky for conversational analytics, Reco AI-Agent for retail recommendations); campaign optimization tools (CRM Campaign Revenue Booster, Segmentation, Automated Push Notifications, Flowly Customer Journey, Orchestration); and SDKs for Web, iOS, and Android for data collection. The platform emphasizes predictive analytics, automated ML (AutoML Studio), and first-party data compliance for regulated industries.
Differentiator
Problem solved
Functional benefit
Brands
- B2Metric IQ Analytics: AI/ML-based customer journey analytics platform that brings customer journeys to life with real-time insights.
- ChurnShield
- Asky
- B2Metric AutoML
Products and services
- B2Metric Customer Data Platform (CDP) AI/ML-based Customer Data Platform that unifies, collects, and activates customer data from multiple touchpoints (website, app, email) to deliver personalized experiences and power predictive analytics across all B2Metric modules. Sold as the core SaaS platform subscription, available with a free tier at analytics.b2metric.com and via quote-based enterprise plans.
- ChurnShield (AI-Agent ChurnShield) Conversational AI agent focused on customer churn prevention that proactively identifies at-risk customers, recommends retention actions, and automates intervention workflows. Positioned as a standalone AI-agent product on the B2Metric website.
- Asky (Talk to Data) Conversational analytics agent that lets analysts query databases and BI systems using plain-language questions. Uses a multi-server Model Context Protocol (MCP) architecture combining Database, Knowledge Base, Charts, and Suggestion MCPs, with a human approval gate, long-term memory, and memo synthesis. Designed for regulated industries including banking, telecom, and insurance where data must remain on-premise.
- B2Metric Reco AI-Agent (Shopping Assistant) AI-powered shopping assistant for retail that analyzes customer behavior, purchase history, and segment transitions to deliver personalized product recommendations at the right time through appropriate channels. Marketed as a standalone AI-agent product within the B2Metric suite.
Quantifiable outcome
- 42% Customer Churn Reduction (average across customer base)
- +12 more outcomes
Companies that use B2Metric
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
B2Metric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature13 records
B2Metric partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- Alchemist AcceleratorsupportingFollowing the $1.25M funding round in January 2024, B2Metric qualified for and joined the Alchemist Acceleration Program, a renowned startup accelerator focused on enterprise B2B SaaS companies. The program provides mentorship, resources, and a network for growth-stage companies.
- Innogate CommunitysupportingB2Metric is described as a company within the Innogate community, which appears to be an ecosystem or incubator community for Turkish startups and technology companies. The nature of the relationship is not fully detailed in available sources.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
B2Metric competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Twilio's customer data platform is the most direct CDP competitor to B2Metric, offering event collection, identity resolution and audience activation for the same B2B SaaS buyers. Comparable product surface area, though without B2Metric's regulated-market on-premise positioning.
- mParticle: Enterprise CDP focused on data unification, identity resolution and predictive audience targeting across web, mobile and server. Directly competes for the same enterprise CDP RFPs as B2Metric, especially in regulated industries.
- Tealium: CDP and tag management vendor selling into large enterprises with hybrid cloud/on-premise deployment options. Closely comparable to B2Metric's data-sovereignty pitch and enterprise customer base.
- Treasure Data: Enterprise CDP with strong presence in telecom and consumer industries, offering customer data unification and AI-driven analytics. Comparable vertical targeting and CDP-plus-predictive-analytics positioning to B2Metric.
- Optimove: CRM and retention marketing platform built around CDP, churn prediction and customer journey orchestration. Closely aligned with B2Metric's churn/CLV and campaign optimization modules for similar enterprise buyers.
- Insider: Customer journey analytics and personalization platform with strong presence in emerging markets including Turkey and MENA. Direct competitor in B2Metric's home region across banking, telecom and retail verticals.
Broad incumbents
- Amplitude: Product analytics leader expanding into CDP and marketing analytics. Comparable churn, funnel and cohort capabilities, with a much larger installed base and broader enterprise footprint than B2Metric.
- Mixpanel: Product analytics platform with funnel, retention and cohort features overlapping B2Metric's product modules. Larger scale and PLG reach, competing for the same mid-market and enterprise analytics budgets.
- Salesforce Data Cloud (formerly Genie): Enterprise CDP embedded in the Salesforce CRM stack, sold into the same banking, insurance and telecom accounts as B2Metric. A much larger incumbent that bundles CDP, AI and analytics with the broader Salesforce platform.
Emerging players
- Hightouch: Reverse ETL and composable CDP that activates warehouse data for marketing and analytics. Partial overlap with B2Metric's CDP-plus-orchestration layer, particularly for enterprises standardizing on Snowflake.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
B2Metric social profiles
Digital presenceB2Metric compliance and trust
Trust signalCompliance3 records
B2Metric financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2Metric leadership team
Management profileNumber of profiles
Profiles2 records
B2Metric funding detail
Funding detailFunding overview
Funding rounds9 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2Metric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2Metric
What does B2Metric do?
B2Metric sells an AI/ML-based Customer Data Platform (CDP) that unifies customer data from web, mobile, email, and server-side sources and powers predictive analytics modules including churn prediction, customer lifetime value (CLTV), cohort analysis, segmentation/RFM, anomaly detection, funnel analytics, and session replay. Layered on top are AI-agent products (ChurnShield for churn prevention, Asky for conversational analytics, Reco AI-Agent for retail recommendations) and an AutoML Studio for no-code model building. The platform is delivered as SaaS with a self-serve free tier and quote-based enterprise subscriptions.
Is B2Metric a public or private company?
B2Metric is a private company. It is classified as venture growth investor backed and is currently operating.
When was B2Metric founded?
B2Metric was founded in 2018. It employs 11 to 50 people.
Where is B2Metric based?
B2Metric is headquartered in Pendik.
How does B2Metric make money?
One revenue line is on record: saaS Subscription (Platform License).
Who are B2Metric's main competitors?
Direct peers on record are Segment (Twilio), mParticle, Tealium, Treasure Data, Optimove and Insider. Broad incumbents are Amplitude, Mixpanel and Salesforce Data Cloud (formerly Genie). Hightouch is listed as an emerging player.
Does B2Metric have an API?
No public API is recorded for B2Metric.
What industry is B2Metric in?
B2Metric's product category is Customer Data & Predictive Analytics Platform. Its primary akta.pro industry code is HDAAAHAC, Customer Churn, CLV & Retention Intelligence, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 5132 and its SIC code is 7372.