Knot Standard
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Knot Standard firmographics
Firmographics- Name
- Knot Standard
- Legal name
- Knot Standard Holdings, LLC
- Website
- https://knotstandard.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Knot Standard industry classification
Industry- Product category
- Custom Tailoring and Made-to-Measure Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Tapering & Reshaping (Leg, Body, Silhouette) (HSAJAFAD)
- akta.pro secondary industries
- Ties, Bow Ties & Pocket Squares (CRAAAJAH), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where Knot Standard is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knot Standard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Menswear Sales: One-time purchase model for custom suits, blazers, shirts, trousers, knitwear, and outerwear. Products range from $80 for basic items to $5,995+ for luxury pieces. Revenue generated through product sales at various price points reflecting fabric quality and customization level.
- Custom Womenswear Sales: One-time purchase model for women's custom suits, blazers, tops, pants, skirts, knitwear, coats, and jackets. Full range of women's professional and casual custom clothing.
- Gift Cards: Digital gift cards available in preset denominations ($250, $500, $750, $1000) for gifting custom clothing experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level custom suits from $1,185 |
| Unit Pricing | Pay-as-you-go | Premium custom suits from $1,995-$2,995 |
| Unit Pricing | Pay-as-you-go | Luxury custom suits from $2,695-$3,495 |
| Unit Pricing | Pay-as-you-go | Custom shirts from $195-$595 |
| Unit Pricing | Pay-as-you-go | Custom outerwear from $795-$5,995 |
| Unit Pricing | One time/ perpetual license | Gift cards from $250-$1,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Knot Standard product offering
Product offeringCore offering
Knot Standard designs, produces, and sells made-to-measure custom clothing for men and women, including suits, blazers, shirts, trousers, knitwear, and outerwear, tailored to each customer's exact measurements, fabric selection, and style preferences. The offering is delivered through in-person Nordstrom showroom consultations, virtual appointments with a contactless Digital Measuring App, and authorized personal shoppers nationwide, with access to luxury fabrics from mills such as Loro Piana, Dormeuil, Ariston, Thomas Mason, Canclini, Solbiati, and Biella.
Product overview
Knot Standard is a direct-to-consumer custom menswear and womenswear brand offering bespoke tailored clothing made to individual measurements and style preferences. The product portfolio centers on custom suits, blazers, shirts, trousers, knitwear, and outerwear for both men and women, with additional collections for formal occasions (Black Tie & Wedding), sustainable fashion (Eco Standard with Dormeuil), and high-performance clothing (Premium Performance). The company leverages luxury fabric mills including Loro Piana, Dormeuil, Ariston, Thomas Mason, Canclini, Solbiati, and Biella, and distributes through Nordstrom showrooms and authorized stylists nationwide. Key differentiators include 100% custom fit, curated luxury fabrics, and expert style advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Menswear
- Custom Womenswear
- Custom Suits
- Custom Blazers
- Custom Shirts
- Custom Trousers and Pants
- Custom Knitwear
- Custom Outerwear
- Black Tie and Wedding Collection
- Premium Performance Collection
- Eco Standard Sustainable Collection
- Black Tie Attire Collection
- Cocktail Attire Collection
- Destination Attire Collection
- Flexible Work Collection
- Gift Cards
- Custom Women's Blazers
- Custom Women's Suits
- Custom Women's Tops
- Custom Women's Pants
- Custom Women's Skirts and Shorts
- Custom Women's Knitwear
- Custom Women's Coats and Jackets
Companies that use Knot Standard
Customer profileSegments4 records
Ideal customer profiles4 records
Knot Standard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Knot Standard partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Billy ReidmajorBilly Reid acquired Knot Standard's direct-to-consumer business and eight brick-and-mortar stores. The combined Billy Reid and Knot Standard entity is projected to generate $45 million in revenue. Knot Standard retains its software business expected to reach $7 million in revenue by 2026.
- NordstromcoreKnot Standard products are exclusively available through 50+ Nordstrom locations nationwide. Authorized stylists provide custom clothing appointments at these retail locations. Partnership provides premium retail presence and customer access.
- DormeuilcoreStrategic mill partnership providing luxury fabrics. Dormeuil employs blockchain technology for supply chain transparency accessible via QR codes, allowing clients to trace fabric origins and verify sustainable practices.
- Loro PianacoreExclusive collaboration with Italy's Loro Piana, one of the finest mills in the world. Products feature Loro Piana fabrics including Storm System outerwear and premium suiting materials.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Knot Standard competitors and assessment
Company assessmentDirect peers
- Indochino: Made-to-measure menswear brand selling custom suits, shirts, and outerwear direct-to-consumer through showrooms and online. Direct competitor in custom tailoring with significantly larger scale and marketing budget.
- Suitsupply: Premium menswear brand offering tailored and made-to-measure suits, shirts, and formalwear through global retail showrooms. Directly comparable in product range, target customer (affluent professional men), and premium fabric sourcing.
- Alton Lane: Bespoke menswear brand offering custom suits, shirts, and separates through appointment-based showrooms. Closely comparable in made-to-measure service model, luxury fabric curation, and showroom appointment GTM.
- Hockerty: Online made-to-measure menswear brand offering custom suits, shirts, and jackets with virtual measurement and configurator. Comparable in custom tailoring tech, DTC focus, and broad price tiering.
- Tom James: Custom and bespoke menswear company selling through personal-tailor appointments in homes and offices. Comparable in made-to-measure custom suiting service model and appointment-driven GTM, with longer operating history and broader field salesforce.
Emerging players
- Proper Cloth: Online custom menswear brand focused on made-to-measure dress shirts with expansion into suits. Comparable in custom-fit technology and digital-first GTM; more concentrated on shirts than Knot Standard's full wardrobe offering.
- The Black Tux: Premium menswear brand offering modern formalwear (tuxedos, suits) for weddings and events through online and showroom channels. Comparable in the wedding/black-tie custom formalwear niche, though primarily rental-based.
Broad incumbents
- Bonobos: Premium menswear brand offering tailored pants, suits, and shirts via online and Nordstrom shop-in-shop distribution. Comparable in menswear focus and Nordstrom partnership, though broader assortment and off-the-rack rather than fully custom.
- Brooks Brothers: Iconic American menswear and womenswear brand offering tailored suits, dress shirts, and formalwear with custom suiting programs. Comparable in custom tailoring heritage, luxury fabrics, and professional customer base, though with much broader global retail footprint.
Regional players
- Lever Style: Hong Kong-based custom and bespoke menswear brand offering made-to-measure suits through showrooms and trunk shows across Asia. Comparable in custom tailoring service model and luxury fabric sourcing, but focused on Asian rather than U.S. markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Knot Standard social profiles
Digital presenceKnot Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knot Standard leadership team
Management profileNumber of profiles
Profiles4 records
Knot Standard funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knot Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knot Standard
What does Knot Standard do?
Knot Standard designs, produces, and sells made-to-measure custom clothing for men and women, including suits, blazers, shirts, trousers, knitwear, and outerwear, tailored to each customer's exact measurements, fabric selection, and style preferences. The offering is delivered through in-person Nordstrom showroom consultations, virtual appointments with a contactless Digital Measuring App, and authorized personal shoppers nationwide, with access to luxury fabrics from mills such as Loro Piana, Dormeuil, Ariston, Thomas Mason, Canclini, Solbiati, and Biella.
Is Knot Standard a public or private company?
Knot Standard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knot Standard founded?
Knot Standard was founded in 2012. It employs 51 to 100 people.
Where is Knot Standard based?
Knot Standard is headquartered in New York, United States, in the North America region.
How does Knot Standard make money?
Three revenue lines are on record. Custom Menswear Sales are the primary driver. The others are custom Womenswear Sales and gift Cards.
Who are Knot Standard's main competitors?
Direct peers on record are Indochino, Suitsupply, Alton Lane, Hockerty and Tom James. Emerging players are Proper Cloth and The Black Tux. Broad incumbents are Bonobos and Brooks Brothers. Lever Style is listed as a regional player.
Does Knot Standard have an API?
No public API is recorded for Knot Standard.
What industry is Knot Standard in?
Knot Standard's product category is Custom Tailoring and Made-to-Measure Apparel. Its primary akta.pro industry code is HSAJAFAD, Tapering & Reshaping (Leg, Body, Silhouette), with a secondary code of CRAAAJAH, Ties, Bow Ties & Pocket Squares. Its NAICS code is 315 and its SIC code is 2320.