Liftit
Liftit is a Colombian SaaS logistics platform that automates and executes first-, middle-, and last-mile truck deliveries across Latin America, serving enterprise and mid-market shippers in Colombia, Mexico, and Ecuador via AI-driven route optimization, geolocation, and a two-sided driver marketplace.
- Company typePrivate
- Founded2017
- HeadquartersBogotá, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Liftit does
Liftit S.A.S. is a Colombian-headquartered logistics technology company that operates a digital platform for automating and executing freight transportation across Latin America. The company was founded in 2017 and is headquartered in Bogotá, Colombia, with operational presence in Mexico and Ecuador. Its core offering is a SaaS logistics platform that combines route optimization, AI-powered geolocation, automated transporter (Lifter) assignment, real-time operational dashboards, and omnichannel customer notifications (chatbot, email, SMS, WhatsApp, phone) into a unified web and mobile stack, with a public API and 99.90% documented availability for enterprise integrations.
The platform supports five service lines covering the full freight lifecycle: First Mile (origin to distribution center), Middle Mile (distribution center to retail), Last Mile (final delivery to end customer), Cross Docking (immediate receiving, sorting, and dispatch without storage), and Warehousing (Almacenamiento). On top of these services, Liftit sells modular capabilities including AI-driven route optimization, automatic resource planning, real-time notifications, and delivery dashboards, and exposes a public API plus SFTP/CSV connectors for integration with shipper systems. Independent drivers (Lifters) access jobs through a dedicated "Soy Liftit" mobile application.
Liftit generates revenue through two streams: contracted SaaS platform subscriptions (pricing negotiated per customer and per plan, typically multi-year) and transaction-based fees from coordinating freight transportation services performed by Lifters. The go-to-market motion is sales-led and B2B, targeting enterprise and mid-market shippers across Latin America through direct account executives, website-sourced demo requests, and contract negotiations. The company reports cumulative operational metrics of 795K+ services, 6.76M satisfied deliveries, 97% on-time delivery, and a 96% NPS, and had raised approximately $39M in disclosed funding through a $22.5M Series B in July 2020.
Liftit firmographics
Firmographics- Name
- Liftit
- Legal name
- Liftit S.A.S.
- Website
- https://liftit.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Liftit is a Colombian SaaS logistics platform that automates and executes first-, middle-, and last-mile truck deliveries across Latin America, serving enterprise and mid-market shippers in Colombia, Mexico, and Ecuador via AI-driven route optimization, geolocation, and a two-sided driver marketplace.
- Ownership category
- akta.pro rank
Where Liftit is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Liftit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Software-as-a-service platform where costs vary according to the subscribed plan. Pricing is contract-based and negotiated per customer. All plans are paid plans with costs determined by the specific SaaS plan subscribed or the transportation operations contract.
- Transportation Services: Logistics operations contracted through Lifters (independent drivers/transport companies) who perform deliveries for clients using the platform. Revenue generated from coordinating freight transportation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise plans negotiated per contract |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Liftit product offering
Product offeringCore offering
Liftit operates a SaaS logistics platform that automates and executes terrestrial freight transportation across Latin America, covering First Mile, Middle Mile, Last Mile, Cross Docking, and Warehousing operations. The platform connects businesses with independent drivers (Lifters) and provides AI-driven route optimization, real-time geolocation, automated transporter assignment, operational dashboards, omnichannel notifications, and digitized proof of delivery. Services are delivered through a web application and a dedicated mobile app for drivers, with multi-year contract-based subscriptions available in Colombia, Mexico, and Ecuador.
Product overview
Liftit is a digital logistics platform operating as a SaaS solution with web and mobile applications. The platform offers five core logistics services—First Mile, Middle Mile, Last Mile, Cross Docking, and Almacenamiento (Storage)—covering the full freight lifecycle from origin to end customer. These services are delivered through an integrated technology stack including route optimization, automatic resource planning, real-time notifications, and operational dashboards. The platform is available across Latin America with operations in Colombia, Mexico, and Ecuador.
Differentiator
Problem solved
Functional benefit
Products and services
- First Mile
Quantifiable outcome
- 97% on-time delivery rate
- +3 more outcomes
Companies that use Liftit
Customer profileSegments5 records
Ideal customer profiles1 record
Liftit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Liftit partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Liftit competitors and assessment
Company assessmentDirect peers
- CargoX: Brazilian digital trucking freight marketplace that matches shippers with carriers using an app + SaaS layer. Comparable asset-light brokerage model with strong LATAM brand; competing for the same cross-region enterprise contracts.
- Nowports: Mexico-based digital freight forwarder with a SaaS platform coordinating FTL/LTL, customs, and cross-border shipments across the Americas. Directly comparable on geography (Mexico/Colombia overlap), technology stack, and target customer (LATAM mid-market and enterprise shippers).
- Transfix: US digital freight brokerage pairing shippers with carriers through a tech-forward platform and data analytics. Similar SaaS-plus-transaction model and mid-market/enterprise GTM; benchmarks what a mature version of Liftit's offering could look like.
- Loggi: Brazilian last-mile and middle-mile delivery platform that connects shippers with independent couriers through a SaaS-coordinated routing engine. Direct competitor for LATAM enterprise logistics contracts with similar asset-light, multi-product (First/Middle/Last Mile) positioning.
Broad incumbents
- Flexport: Global digital freight forwarder with end-to-end visibility software and managed logistics services. Competes for the same multinational shippers considering Liftit for intra-LATAM freight, and sets a software-first benchmark for cross-border enterprise buyers.
- Uber Freight: Global digital freight brokerage backed by Uber's balance sheet and engineering. A credible competitor as it expands into LATAM and raises the bar on platform reliability, AI routing, and enterprise integrations.
- Mercado Envios: Logistics arm of Mercado Libre, the dominant LATAM e-commerce operator with proprietary last-mile and fulfillment infrastructure. Represents both a strategic threat (own-demand scale) and a partnership channel (Mercado Libre Fund invested in Liftit's Series A).
Emerging players
- Rappi: Multi-service LATAM super-app with a growing logistics and courier offering in Mexico, Colombia, and Brazil. Partial overlap — competes for delivery density, but its broader consumer focus differentiates it from a pure-play B2B freight platform like Liftit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liftit social profiles
Digital presenceLiftit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liftit leadership team
Management profileNumber of profiles
Profiles7 records
Liftit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liftit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liftit
What does Liftit do?
Liftit operates a SaaS logistics platform that automates and executes terrestrial freight transportation across Latin America, covering First Mile, Middle Mile, Last Mile, Cross Docking, and Warehousing operations. The platform connects businesses with independent drivers (Lifters) and provides AI-driven route optimization, real-time geolocation, automated transporter assignment, operational dashboards, omnichannel notifications, and digitized proof of delivery. Services are delivered through a web application and a dedicated mobile app for drivers, with multi-year contract-based subscriptions available in Colombia, Mexico, and Ecuador.
Is Liftit a public or private company?
Liftit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Liftit founded?
Liftit was founded in 2017. It employs 251 to 500 people.
Where is Liftit based?
Liftit is headquartered in Bogotá, Colombia, in the Latin America region.
How does Liftit make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transportation Services.
Who are Liftit's main competitors?
Direct peers on record are CargoX, Nowports, Transfix and Loggi. Broad incumbents are Flexport, Uber Freight and Mercado Envios. Rappi is listed as an emerging player.
Does Liftit have an API?
Yes. Liftit offers a public API that allows other applications to push or pull information to/from Liftit's platform. The API is accessible for integrating Liftit with external systems. Developments to connect the API must be built by the user, their internal technology team, or a third party contracted by the user. Liftit provides the API and its documentation but is not responsible for third-party developments. Users can connect systems without limitation, subject to the nature of information handled by Liftit and the operation contract terms. API availability is 99.90% excluding scheduled maintenance.