Transfix
Transfix is a private, New York-based freight technology company that provides an AI-powered Transportation Management System and pricing solutions to freight brokers and 3PLs. It pivoted from brokerage to pure-play SaaS in June 2024 after divesting its brokerage operations to NFI Industries.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Transfix does
Transfix, Inc. is a U.S.-based, privately held freight technology company founded in 2013 by Jonathan Salama and Drew McElroy, headquartered in New York and operating fully remotely with 101-250 employees. The company originally operated as a digital freight brokerage for a decade before divesting its brokerage operations to NFI Industries in June 2024 and pivoting to a pure-play SaaS model. Its core offering is the Transfix Intelligent Freight Platform, anchored by a flagship Transportation Management System (TMS) that consolidates pricing, planning, execution, and billing for freight brokers and third-party logistics providers (3PLs).
The platform is built on AI-driven models trained on over a decade of proprietary freight data and augmented by third-party market feeds from DAT, SONAR, and partners such as GenLogs (roadside sensor data) and Highway (carrier vetting). Product modules include Custom Cost Models for spot and contract pricing (dry van, reefer, flatbed), RFP Workflow with Smart Uploads and AI RFP Analysis, Routing Guide for automated carrier assignment, AI Shipment Troubleshooting with 17 anomaly detectors, AI Rate Recommendation, and a preview of AI Exception Management. Distribution is sales-led, with multi-year enterprise contracts (NFI being the flagship customer) and an API-first architecture that enables integration into existing TMS environments and adjacent freight platforms.
Transfix generates revenue through subscription-based TMS SaaS contracts sold primarily to mid-market and enterprise freight brokers and 3PLs, with complementary modules (Custom Cost Models, RFP Workflow, Routing Guide) sold as add-ons. Pricing is not publicly disclosed; enterprise deployments (e.g., NFI adopting TMS enterprise-wide) indicate high-value, multi-year contracts. The company has raised approximately $169 million across multiple rounds led by NEA, G Squared, and Canvas Prime, and has been recognized on Freightwaves' FreightTech 100 list annually from 2019 through 2025.
Transfix firmographics
Firmographics- Name
- Transfix
- Legal name
- Transfix, Inc.
- Website
- https://transfix.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Transfix is a private, New York-based freight technology company that provides an AI-powered Transportation Management System and pricing solutions to freight brokers and 3PLs. It pivoted from brokerage to pure-play SaaS in June 2024 after divesting its brokerage operations to NFI Industries.
- Ownership category
- akta.pro rank
Transfix industry classification
Industry- Product category
- Freight Management Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Other Support Activities for Transportation (4889)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industries
- Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)
Keywords
Where Transfix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Transfix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- TMS SaaS Subscription: Transportation Management System provided as a SaaS platform with pricing and planning tools. After divesting brokerage operations to NFI in June 2024, Transfix pivoted to pure-play freight technology company offering subscription-based TMS solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise TMS deployment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Transfix product offering
Product offeringCore offering
Transfix provides a SaaS Transportation Management System (TMS) for mid-market and enterprise freight brokers and 3PLs that integrates AI-powered pricing, freight forecasting, RFP management, shipment tracking, and billing into one platform. Following the June 2024 divestiture of its brokerage operations to NFI, the company sells standalone freight technology subscriptions (Transfix TMS, Fleet Planner 2.0, TrueView TMS) and adjacent platforms (Transfix Solutions Console, Shipper App, Carrier App) backed by Custom Cost Models and AI automation.
Product overview
Transfix offers a platform-plus-modules architecture centered on its flagship Transportation Management System (TMS), which integrates pricing, planning, execution, and billing into one connected platform for freight brokers and 3PLs. The core TMS is augmented by specialized AI-powered modules including Custom Cost Models for data-driven pricing, RFP Workflow for bid management, Routing Guide for automated carrier assignment, and Custom Autobidder for automated quoting. Additional capabilities include AI Shipment Troubleshooting for accelerated investigation, AI Rate Recommendation for embedded pricing guidance, and AI RFP Analysis for strategic brief generation. The Transfix Solutions Console serves as the unified interface accessing these tools. Transfix pivoted to pure-play SaaS in June 2024 following divestiture of its brokerage operations to NFI.
Differentiator
Problem solved
Functional benefit
Brands
- Transfix TMS: Transportation Management System that brings every part of the shipment lifecycle into one connected platform for freight brokers
- Custom Cost Models
- RFP Workflow
- Transfix Solutions Console
- Transfix Shipper App
- Transfix Carrier App
Products and services
- Transfix TMS Transportation Management System that brings every part of the shipment lifecycle into one connected platform for freight brokers and 3PLs, integrating AI-driven pricing, customizable workflows, and real-time visibility across pricing, planning, execution, and billing.
- Fleet Planner 2.0 Load-booking and fleet management platform for small- and mid-sized carriers featuring direct load booking, driver-led status updates via mobile text, and automated customer communication.
- TrueView TMS Transportation management system designed for small- and mid-sized shippers to streamline freight operations.
- Transfix Solutions Console All-in-one freight pricing and planning platform providing access to Spot Rates, Contract Rates, Autobidder, Routing Guide, RFP Workflow, and analytics dashboards for seamless movement from quote to close for brokerage and 3PL customers.
- Transfix Shipper App Application for shippers to streamline freight operations, book shipments, and track freight from pickup to delivery.
- Transfix Carrier App Application for carriers to view available shipments, receive upfront rate details, and book loads (loads on the legacy app are now managed by NFI by way of Transfix technology following the June 2024 divestiture).
Quantifiable outcome
- 97-98% rate accuracy vs market benchmarks
- +7 more outcomes
Companies that use Transfix
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Transfix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature9 records
Transfix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- HighwaycorePartnership embeds carrier vetting directly into the Transfix TMS workflow, enabling real-time verification of carrier legitimacy, insurance status, and authority to operate without leaving the platform. Addresses escalating fraud threat documented by Highway's 2025 Freight Fraud Index (nearly 2 million fraudulent email attempts and 8.5 million spoofed phone numbers blocked).
- GenLogscoreStrategic partnership integrating GenLogs' nationwide network of roadside sensors, cameras, and AI-powered freight intelligence directly into the Transfix TMS. Enables enhanced shipment tracking, fraud detection, and carrier capacity discovery. Both companies aim to help brokers combat rising freight theft and fraud while improving operational visibility without requiring additional tools.
- DAT Freight & AnalyticscorePartnership to power Transfix's data-driven pricing platform with DAT's freight data and analytics capabilities.
- NFI IndustriesflagshipNFI acquired Transfix's freight brokerage operations in June 2024. Transfix pivoted to pure-play freight technology/SaaS company. NFI became the first third-party customer, adopting Transfix TMS as its enterprise-wide brokerage system. Loads on the Transfix legacy app are now managed by NFI by way of Transfix technology.
- SONARcorePartnership to bolster Transfix's market insights engine with SONAR freight data and analytics.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Transfix competitors and assessment
Company assessmentOthers
- Convoy: Digital freight network that, like Transfix, originated as a tech-enabled brokerage and has been restructuring around technology offerings—useful comparable for the post-brokerage SaaS pivot narrative.
Broad incumbents
- Uber Freight: Large, well-capitalized digital freight network backed by Uber, combining brokerage capacity with managed transportation and TMS-adjacent technology for shippers and brokers.
- Descartes Systems Group: Public logistics technology incumbent offering a broad TMS, visibility, and customs portfolio; competes with Transfix in enterprise freight management and routing optimization.
- Blue Yonder: Panasonic-owned supply chain software giant offering transportation management and planning at enterprise scale; represents the bundled-suite competitive threat to standalone TMS vendors.
Direct peers
- Turvo: Cloud-native TMS purpose-built for freight brokers and 3PLs, offering collaborative workflow, pricing, and visibility tools—the closest direct competitor to Transfix's flagship TMS platform.
- MercuryGate: Established TMS provider for shippers, brokers, and 3PLs with strong freight rating, planning, and execution capabilities—competes head-to-head for the same mid-market and enterprise broker customer base.
- Loadsmart: Digital freight brokerage and logistics technology company serving shippers and carriers with automated pricing and matching—comparable to Transfix's pre-pivot model and emerging TMS offering.
- Körber (AscendTMS): Körber's AscendTMS targets freight brokers and 3PLs with rating, dispatch, and accounting features—a direct mid-market TMS competitor to Transfix.
Emerging players
- FourKites: Supply chain visibility and predictive ETA platform increasingly overlapping with TMS workflows; competes for technology budget inside broker and shipper organizations.
- project44: Global supply chain visibility network expanding into TMS-adjacent capabilities; comparable as a venture-backed, API-first freight technology platform pursuing broker/3PL customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Transfix social profiles
Digital presenceTransfix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transfix leadership team
Management profileNumber of profiles
Profiles18 records
Transfix funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transfix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transfix
What does Transfix do?
Transfix provides a SaaS Transportation Management System (TMS) for mid-market and enterprise freight brokers and 3PLs that integrates AI-powered pricing, freight forecasting, RFP management, shipment tracking, and billing into one platform. Following the June 2024 divestiture of its brokerage operations to NFI, the company sells standalone freight technology subscriptions (Transfix TMS, Fleet Planner 2.0, TrueView TMS) and adjacent platforms (Transfix Solutions Console, Shipper App, Carrier App) backed by Custom Cost Models and AI automation.
Is Transfix a public or private company?
Transfix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Transfix founded?
Transfix was founded in 2013. It employs 101 to 250 people.
Where is Transfix based?
Transfix is headquartered in New York, United States, in the North America region.
How does Transfix make money?
One revenue line is on record: TMS SaaS Subscription.
Who are Transfix's main competitors?
Convoy is listed as an others. Broad incumbents are Uber Freight, Descartes Systems Group and Blue Yonder. Direct peers are Turvo, MercuryGate, Loadsmart and Körber (AscendTMS). Emerging players are FourKites and project44.
Does Transfix have an API?
Yes. Transfix offers an API-first architecture that enables direct access to custom cost models, shipper quotes, and carrier pricing logic. The API supports real-time access to lane-level costs and quoting logic for both spot and contract freight opportunities. Features include: access to historical carrier rates within the quote process, shipper-specific pricing logic at the lane level, automated quote creation for spot and contract freight, and automatic triggering of cost or margin rules. Developer documentation is at console.transfix.io.
What industry is Transfix in?
Transfix's product category is Freight Management Software. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAAAH, Freight Rating, Tariff & Contract Management (TMS Add-on). Its NAICS code is 488510 and its SIC code is 4731.