Yahaha
Yahaha is a Finnish no-code/low-code UGC platform that enables non-technical creators to build, publish, and monetize 3D games and metaverse experiences via a free desktop editor, specialized Game Kits, and a 1M+ asset library, serving indie creators, small studios, and casual gamers globally.
- Company typePrivate
- Founded2020
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Yahaha does
Yahaha is a Finnish no-code/low-code user-generated content (UGC) platform that enables individuals without programming experience to create, publish, and monetize 3D games and metaverse experiences. Founded in 2020 and headquartered in Helsinki (legal entity: Yahaha Studios Oy), the platform combines a free downloadable Desktop application and web-based Studio editor with specialized Game Kits (Party Game Kit for multiplayer experiences; Horror Game Kit for atmospheric single-player games), an Asset Library containing over 1 million pre-built assets, and an integrated AI assistant called "Theo" that supports 3D scene generation, asset search, and conversational Q&A. The platform supports both codeless visual logic components and Lua scripting for customization, and exposes a comprehensive API with 73 classes and 25 APIs targeting developers ranging from non-technical creators to indie studios.
Yahaha operates a dual revenue architecture. Consumer-side, the core creation tools are free; revenue is generated through a virtual currency economy (YOS) used for asset purchases (priced 0–1,000 YOS for original assets), membership subscriptions, and creator payouts (redeemable at $0.005 per YOS, minimum 40,000 YOS). Commercial-side, the wholly-owned Yahaha Games division provides full-cycle publishing services — including funding, porting, localization across 15+ languages, marketing, QA, and community management — to indie developers distributing on Steam, Epic, console (PS, Xbox, Switch), and mobile platforms. Yahaha Games additionally makes direct investments in selected indie titles.
The platform serves three overlapping customer segments: non-technical content creators seeking accessible 3D game authoring tools (100,000+ registered creators as of November 2022); indie game studios leveraging Yahaha Games for global publishing and cross-border (particularly China) market access; and casual gamers playing community-published games on web, desktop, iOS, and Android. Yahaha has raised over $121 million across three disclosed rounds from a syndicate including Temasek, Alibaba, Bilibili, Xiaomi, Hillhouse Capital, Coatue Management, 5Y Capital, and ZhenFund. The company maintains offices in Helsinki, Espoo, Singapore, and China with a team of approximately 150 people.
Yahaha firmographics
Firmographics- Name
- Yahaha
- Legal name
- Yahaha Studios Oy Limited Company
- Website
- https://yahaha.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yahaha is a Finnish no-code/low-code UGC platform that enables non-technical creators to build, publish, and monetize 3D games and metaverse experiences via a free desktop editor, specialized Game Kits, and a 1M+ asset library, serving indie creators, small studios, and casual gamers globally.
- Ownership category
- akta.pro rank
Yahaha industry classification
Industry- Product category
- No-Code 3D Game Creation Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industries
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), Cloud Gaming Integration & Porting Services (Cloud builds, compatibility, QA) (MPAFAHAJ)
Keywords
Where Yahaha is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Yahaha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Asset Sales (Marketplace Commission): Creators can purchase assets from the Asset Library. Some assets are free while others are paid. The platform takes a commission on asset sales and supports original assets (priced 0-1000 YOS) and remix assets (including base asset prices plus remix effort up to 1000 YOS).
- Virtual Currency (YOS): Yahaha Virtual Currency (YOS) is used for purchasing assets, memberships, and in-game content. Users can earn YOS by creating UGC that other users pay for. Creators can redeem YOS for real currency through the Creator Portal at a fixed rate of USD 0.005 per YOS (minimum 40,000 YOS balance).
- Game Publishing Services: Yahaha Games provides full-cycle publishing services for indie developers including global marketing, funding and investment, porting and publishing (Steam, Epic, console, mobile), localization, community management, and QA support. Revenue comes from revenue-share arrangements with developers.
- Membership Subscriptions: Users can acquire memberships that provide specified amounts of Yahaha Virtual Currency along with other benefits. These memberships represent recurring revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Core creation tools |
| Unit Pricing | Pay-as-you-go | Original Assets (0-1000 YOS) |
| Unit Pricing | Pay-as-you-go | Remix Assets (Base + Remix fee) |
| Transaction based/ take rate | Pay-as-you-go | Creator Payout Rate |
| Subscription | Monthly | Memberships |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Yahaha product offering
Product offeringCore offering
Yahaha provides a no-code/low-code user-generated content platform with an integrated IDE, Game Kits (Party Game Kit and Horror Game Kit), and an Asset Library of over 1 million assets, enabling non-technical users to create, publish, and play 3D games and metaverse experiences. The company also operates Yahaha Games, a full-cycle publishing division that helps indie developers port, localize, market, and distribute games across Steam, console, and mobile platforms globally.
Product overview
Yahaha is a low-code user-generated content (UGC) metaverse platform consisting of a core creation platform with integrated Desktop application and Studio editor, supplemented by specialized Game Kits (Party Game Kit and Horror Game Kit), an Asset Library marketplace with 1M+ assets, Creator Portal for analytics and monetization, and a publishing division (Yahaha Games). The platform enables non-technical users to create 3D games and metaverse experiences using no-code tools, codeless logic components, Lua scripting, and AI-assisted generation capabilities. Creators publish to the in-platform community marketplace or export to external platforms like Steam and Itch.io.
Differentiator
Problem solved
Functional benefit
Brands
- Yahaha Games: A full-cycle game publishing team from Finland, Singapore and China, dedicated to transforming indie games into global success. Provides marketing, funding, porting, localization, community management, QA and tech support for game developers.
Products and services
- Yahaha Platform A low-code user-generated content (UGC) metaverse platform enabling creators without technical experience to build and publish 3D games and animations. Features no-code tools, AI-assisted creation, and a community marketplace.
- Yahaha Desktop Downloadable desktop application combining Studio editor and Launcher for Windows and Mac, providing full 3D game creation, editing, testing, and publishing capabilities.
- Party Game Kit Specialized game kit for building single/multiplayer party-style 3D games with flexible perspectives, interactive platformer mechanics, AI-generated landscapes, and the integrated AI assistant Theo.
- Horror Game Kit Specialized game kit for single-player first-person horror games with atmospheric storytelling, dark AI scenes, cutscenes, jumpscares, puzzles, narrator mechanics, and AI-assisted 3D scene and model generation.
- Asset Library Digital asset marketplace offering 1 million+ pre-built assets including models, audio, effects, materials, decals, and animations, supporting both free and paid assets priced from 0 to 1000 YOS.
- Yahaha Games Full-cycle game publishing division providing global marketing, PR, funding, porting, localization in 15+ languages, community management, and QA support across Steam, Epic, PlayStation, Xbox, Switch, and mobile platforms for indie developers.
- Creator Portal Creator dashboard providing analytics on published spaces, asset management, space export capabilities, and virtual currency exchange (YOS to USD at 0.005 per YOS, minimum 40,000 YOS).
Quantifiable outcome
- Over 100,000 content creators on the platform
- +2 more outcomes
Companies that use Yahaha
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Yahaha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
Yahaha partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Arts Council (Singapore)minorYahaha's Metaverse Art Challenge is supported by the National Arts Council's Project Arts Metaverse initiative, demonstrating local government support for creative technology initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Yahaha competitors and assessment
Company assessmentDirect peers
- Roblox: Roblox is the dominant UGC gaming platform where users create and play 3D experiences, monetizing via Robux. Yahaha competes head-to-head with Roblox on the no-code 3D game creation and play thesis, with a similar creator-economy revenue model.
- Epic Games (Fortnite / UEFN): Epic's Unreal Editor for Fortnite (UEFN) lets creators build, publish, and monetize 3D Fortnite experiences with revenue share. Same UGC + creator-economy + 3D game-creation loop as Yahaha, with the added gravitational pull of Fortnite's massive player base.
- Rec Room: Rec Room is a cross-platform UGC social gaming platform where users create and play 3D rooms and games. Closely comparable to Yahaha on the no-code 3D creation + social play thesis and on cross-platform (VR/console/mobile/PC) distribution.
- Manticore Games (Core): Core is a UGC game-creation platform built on Unreal Engine, letting creators build and publish multiplayer 3D games without coding. Directly comparable to Yahaha on the no-code UGC game creation, publishing, and marketplace-economics model.
- VRChat: VRChat is a UGC social 3D world platform with strong avatar/world creation tools and an active creator community. Comparable to Yahaha on UGC 3D worlds and social play, though more VR-centric and less game-creation focused.
- IMVU: IMVU is a UGC 3D social platform with a deep avatar and virtual-goods marketplace powered by creator earnings in virtual currency. Comparable to Yahaha on UGC, virtual economy, and creator monetization with a virtual currency redeemable for cash.
- Overwolf: Overwolf provides an in-game app and creator platform layered on top of PC games, including creator monetization and mod tools. Comparable to Yahaha on the creator-economy + game-overlay platform thesis, though Overwolf is more focused on existing game modding than 3D game creation.
Broad incumbents
- Unity: Unity is the dominant game engine plus runtime and monetization platform across mobile and 3D. Comparable to Yahaha as a broader creator-tooling incumbent in 3D game development, though Unity serves professional developers rather than no-code creators.
Emerging players
- The Sandbox: The Sandbox is a UGC metaverse platform built on blockchain where users create, own, and trade voxel-based 3D experiences and assets. Comparable to Yahaha on UGC 3D worlds and asset marketplace monetization, differentiated by Web3/NFT economics.
- Decentraland: Decentraland is a UGC virtual world platform on Ethereum where users build 3D experiences and monetize via MANA and NFTs. Comparable to Yahaha on UGC 3D world creation and virtual economy, though smaller in active creator base and fully Web3-native.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yahaha social profiles
Digital presenceYahaha compliance and trust
Trust signalCompliance1 record
Yahaha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yahaha leadership team
Management profileNumber of profiles
Profiles1 record
Yahaha subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yahaha funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yahaha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yahaha
What does Yahaha do?
Yahaha provides a no-code/low-code user-generated content platform with an integrated IDE, Game Kits (Party Game Kit and Horror Game Kit), and an Asset Library of over 1 million assets, enabling non-technical users to create, publish, and play 3D games and metaverse experiences. The company also operates Yahaha Games, a full-cycle publishing division that helps indie developers port, localize, market, and distribute games across Steam, console, and mobile platforms globally.
Is Yahaha a public or private company?
Yahaha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yahaha founded?
Yahaha was founded in 2020. It employs 51 to 100 people.
Where is Yahaha based?
Yahaha is headquartered in Helsinki, Finland, in the Europe region.
How does Yahaha make money?
Four revenue lines are on record. Asset Sales (Marketplace Commission) is the primary driver. The others are virtual Currency (YOS), game Publishing Services and membership Subscriptions.
Who are Yahaha's main competitors?
Direct peers on record are Roblox, Epic Games (Fortnite / UEFN), Rec Room, Manticore Games (Core), VRChat, IMVU and Overwolf. Unity is listed as a broad incumbent. Emerging players are The Sandbox and Decentraland.
Does Yahaha have an API?
Yes. Yahaha provides a comprehensive scripting API with 73 classes, 25 APIs, 15 components, and 10 global objects. The API uses Lua scripting and visual scripting, with modules including YaEntity, Camera, Damageable, Forcer, Mover, Pendulum, Spinner, and TraceMover. Global objects include Array, coroutine, CustomEvent, EventHelper, math, os, string, table, and script. The platform supports node graph scripting for spawning objects and managing game logic. Developer documentation is at developer.yahaha.com/party/category/api-reference.
What industry is Yahaha in?
Yahaha's product category is No-Code 3D Game Creation Platform. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC). Its NAICS code is 5132 and its SIC code is 7372.