What FluidLogic does

FluidLogic, Inc. is a Delaware-incorporated, privately held company founded in 2016 and headquartered in El Segundo, California. The company designs, manufactures, and sells active hydration systems aimed at preserving cognitive and physical performance in demanding environments. Its core Intelligent Hydration platform combines proprietary sweat-loss algorithms, Bluetooth Low Energy (BLE 5.2) connected hardware, and a mobile app to deliver personalized, on-demand microdoses of water through vehicle-mounted or wearable form factors. The primary product lines are the VMR (Vehicle-Mounted Racing) system — featuring the patented MagLock Duo coaxial and MagLock Hydro magnetic connectors — and the GPR50 wearable hydration pack, with prices ranging from $21.95 for accessories to $979+ for full systems.

The business model is hardware-led one-time sales, complemented by recurring accessory and replacement-part revenue. FluidLogic distributes through four channels: direct-to-consumer e-commerce on fluidlogic.com, a 40+ US dealer network, an exclusive global motorsports distribution agreement with Holley Performance Brands (leveraging Simpson, Stilo, HRX, and RaceQuip retail channels), and an exclusive aviation partnership with Tiger Performance. Industrial and construction customers are served through a direct B2B sales motion, and a US Department of Defense contract supports a tactical/military line.

FluidLogic's primary customer segment is professional and amateur motorsports (NASCAR, IndyCar, IMSA, WEC, Baja 1000 / SCORE International), with named users including Indy 500 winner Alex Palou, two-time NASCAR Xfinity Series champion Tyler Reddick, and seven-time Baja 1000 champion Mark Samuels. The company is expanding into aviation (pilots, ground crew), military/tactical, and industrial/workplace verticals, supported by a peer-reviewed Michigan State University study documenting measurable performance gains versus traditional water bottles. The company has raised $15M in a Series A extension led by Solyco Capital (September 2024) and holds 10 US utility patents and 5 design patents covering its MagLock magnetic-connection technology.

Name

FluidLogic

Legal name

FluidLogic, Inc.

Website

https://fluidlogic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FluidLogic designs and sells active hydration systems (VMR vehicle-mounted and GPR50 wearable) using proprietary Intelligent Hydration algorithms for professional motorsports teams, with expansion into aviation, military/tactical, and industrial customers via direct sales and exclusive distribution partnerships.

Ownership category

akta.pro rank

Product category

Motorsports Hydration Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

akta.pro secondary industries

High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK), Hydration, Water Filtration & Purification Retail (CRAMAMAE), Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

Keywords

• Motorsports hydration systems
• Vehicle-mounted hydration
• Wearable hydration packs
• Intelligent hydration technology
• Tactical hydration equipment

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales - Vehicle Systems: Sale of VMR (Vehicle-Mounted Racing) hydration systems including MagLock Duo and MagLock Hydro configurations. Includes bottles, pods, cables, and helmet kits. Prices from $979 for complete systems.
2. Hardware Sales - Wearable Systems: Sale of GPR50 wearable hydration pack for motorsports and outdoor adventure. Single price point at $479 for complete system including pack, remote, and delivery kit.
3. Accessories and Replacement Parts: Sales of accessories including helmet kits, hose side kits, Aqua Com sleeves, replacement parts. Prices range from $21.95 to $649.95.
4. Government/Military Contracts: U.S. Department of Defense contract for developing hydration solutions for military personnel.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

FluidLogic designs, manufactures, and sells active hydration systems for high-performance environments, offering two primary product lines: the Vehicle-Mounted Racing (VMR) system for in-cockpit hydration and the GPR50 wearable hydration pack for two-wheel motorsports and outdoor adventure. Both product lines are powered by the company's Intelligent Hydration platform, which uses proprietary sweat-loss algorithms paired with magnetic connection hardware and a mobile app to deliver hands-free, programmable microdoses of water during motorsports, aviation, military, and industrial activities.

Product overview

FluidLogic is a high-performance hydration technology company offering two primary product lines: Vehicle-Mounted Systems (VMR) and Wearable Systems (GPR50), both powered by the company's Intelligent Hydration platform. The VMR product line includes the VMR System w/ MagLock Duo (combined air + hydration coaxial magnetic connector) and VMR System with MagLock Hydro (hydration-only magnetic connector), both priced from $979 and controllable via a steering wheel-mounted microbutton and iOS/Android app over BLE 5.2. The VMR POD Assembly ($649.95) and POD Only ($439.95) serve as replacement pump units. The wearable GPR50 Hydration System ($479.00) is a backpack-based personal hydration system with wireless handlebar remote, in-helmet water delivery, and app-connected personalized sweat-loss algorithm. Supporting accessories include MagLock Duo and Hydro helmet side kits, hose side kits, Duo and Hydro assemblies, FluidLogic Microbutton ($189.95), Pod-to-Dash Cable ($79.95), Aqua Com Pro and Baja microphone sleeves ($21.95), Aqua Boom Kit ($19.95), BR8 Coaxial MagLock Kit, MagLock Air Hose, S&B Helmet Separator Adapter, Top Air Appliqué for Stilo, and Fluid Containment Bottles in 32oz and 64oz sizes (from $129.95). The company also offers the FluidLogic WAVE (from $169.95) as a personal hydration device. Distribution partnerships include Holley Performance Brands (exclusive global distribution) and Tiger Performance (exclusive aviation distribution).

Differentiator

Problem solved

Functional benefit

Products and services

• VMR System w/ MagLock Duo Vehicle-mounted hydration system delivering hands-free, pre-programmed water doses at the push of a steering wheel-mounted microbutton. Features MagLock Duo combined air and hydration magnetic connector for cockpit integration and BLE 5.2 connectivity to the iOS app for programmable dosing, pressure, and reminder settings. Available in 32oz and 64oz bottle options.
• VMR System with MagLock Hydro Streamlined vehicle-mounted hydration system using the MagLock Hydro connector for hydration-only magnetic connection without forced air integration. Delivers programmable doses via steering wheel button, vacuum-insulated bottle, and Aqua Com in-helmet delivery.
• GPR50 Hydration System Fully integrated wearable hydration system for two-wheel adventurers combining in-helmet water delivery, wireless handlebar/clutch remote, and 50oz hydration pack with onboard controls and haptic alerts. Connects to FluidLogic app via BLE 5.2 for personalized sweat-loss algorithm and hydration planning.
• FluidLogic WAVE Wearable personal hydration device delivering on-demand water doses via a handheld remote. Integrates with FluidLogic's intelligent dosing system for personalized hydration.

Quantifiable outcome

• 22% reduction in course errors when using FluidLogic vs traditional water bottle system in controlled study
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, strategic and flagship.

• Holley Performance BrandscoreChannel Partner/ Reseller/ Distributor · 6 May 2026Exclusive global distribution agreement making Holley's existing motorsports safety brands (Simpson, Stilo, HRX, RaceQuip) the exclusive global distribution channels for FluidLogic's vehicle-mounted hydration technology. Allows FluidLogic to leverage Holley's global motorsports retail network while broadening Holley's portfolio beyond traditional safety gear into performance-enhancing technology.
• Tiger PerformancecoreChannel Partner/ Reseller/ DistributorExclusive aviation distribution partner integrating FluidLogic Intelligent Hydration into Tiger's helmet platforms for pilots and ground crew. Available for pre-order exclusively through Tiger Performance. Handles agency orders, demos, outfitting, and installations.
• Michigan State University - Spartan Motorsport Performance LaboratorystrategicStrategic or Co-development PartnerCollaborative research partnership conducting controlled study of FluidLogic Intelligent Hydration technology on 25 professional race car drivers comparing to traditional water bottle systems. Results published in peer-reviewed journal demonstrating 22% reduction in course errors and measurable lap time improvements.
• U.S. Department of DefensestrategicStrategic or Co-development PartnerGovernment contract to develop hydration solutions for military personnel. Follows Series A extension, indicating ongoing development of specialized tactical hydration systems.
• SLR HondaflagshipStrategic or Co-development PartnerProfessional off-road racing team backed by Honda, competing in SCORE International. Led by Mark Samuels (7-time Baja 1000 winner), features roster of elite riders. Active partnership with FluidLogic systems deployed in races.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CamelBak Products: Market-leading hydration pack and bottle brand owned by Vista Outdoor, serving outdoor, military, and cycling consumers. Comparable because CamelBak dominates the same hydration pack category FluidLogic's GPR50 targets (motorcycle/off-road/cycling), albeit with broader outdoor focus and lower-tech feature set.
• YETI Holdings: Premium outdoor and lifestyle drinkware brand with ruggedized bottles and tumblers sold through outdoor retail. Comparable as a broad premium hydration/drinkware brand whose insulated stainless steel bottles overlap with FluidLogic's Fluid Containment Bottle SKU and outdoor distribution channels.
• Thermos L.L.C. Global consumer housewares brand best known for insulated bottles and food jars. Comparable as a broad hydration/vacuum-insulated drinkware incumbent whose product line and retail distribution overlap with FluidLogic's bottle/accessory catalog.

Direct peers

• HydraPak: Manufacturer of hydration reservoirs, soft flasks, and bottles sold across outdoor, cycling, and running channels. Comparable as a direct competitor to FluidLogic's hydration delivery products with overlapping materials (TPU/plastic), accessories, and distribution channels.
• USWE Sports: Swedish hydration pack maker specializing in motocross, mountain biking, and enduro racing with the No-Dancing-Robot harness system. Comparable as a direct competitor to the GPR50 in motorcycle and off-road hydration packs, with similar prosumer pricing and racing-segment positioning.
• Coolshirt Systems: Motorsports-specific personal cooling and hydration systems sold for drivers and pit crews. Comparable because Coolshirt serves the exact same in-vehicle driver hydration and cooling use case as FluidLogic's VMR system, with overlapping NASCAR, IndyCar, and endurance-racing customers.
• Source Tactical Gear: Israeli hydration pack and tactical gear manufacturer used by military, law enforcement, and outdoor consumers. Comparable as a competitor in wearable hydration packs (similar to GPR50) with strong presence in military/tactical channels that overlap with FluidLogic's DoD-focused vertical.

Emerging players

• LifeFuels: Smart bottle maker with an app-connected nutritional dosing platform. Comparable as a consumer hydration-tech peer with a similar software-driven, personalized dosing thesis to FluidLogic's Intelligent Hydration algorithm, though LifeFuels targets general consumers rather than performance athletes.
• Kangarooz Hydration: Niche motorsports-focused hydration drink system maker for racing drivers. Comparable because it serves the same vehicle-mounted driver-hydration category as FluidLogic's VMR line, representing a focused competitor in FluidLogic's core motorsports niche.
• DrinkPure Technologies: Consumer hydration innovation company with portable filtration products. Comparable as an adjacent hydration-tech peer using similar patents around inline water delivery and purification that overlap with FluidLogic's broader hydration-delivery IP space.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fluidlogic
• LinkedInlinkedin.com/company/fluidlogic-usa
• Instagraminstagram.com/fluidlogic
• Xx.com/FluidLogic1
• Facebookfacebook.com/fluidlogicusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FluidLogic