Avenue
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Avenue firmographics
Firmographics- Name
- Avenue
- Legal name
- Avenue Holdings Inc.
- Website
- https://avenue.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Avenue industry classification
Industry- Product category
- Cross-Border Investment Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Embedded Card Issuing & Card-as-a-Service (FSAGALAC), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Avenue is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Avenue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Securities Brokerage Commissions: Tiered brokerage fees per equity/ETF trade: US$2.50 for orders up to $1,000; US$5.00 for $1,001–$2,000; US$7.50 for $2,001–$3,000; US$10.00 for orders above $3,000. Additional commissions for options, funds, and UCITS ETFs. Up to 10 free monthly trades for qualifying clients.
- Currency Exchange Spread: Spread-based revenue on BRL-USD (regressive from 1.95% to 0.50% depending on volume) and BRL-EUR (1.8% for D+1 settlement). IOF tax passed through to clients. Instant settlement (D0) has variable higher spread.
- Advisory and Banking Services: Three-tiered advisory service (Avenue up to $10k, Avenue Advance $10k–$200k, Avenue Singular above $200k) bundled with international current account, debit card, wire transfers, ACH, and USDC services. Revenue includes fixed monthly remuneration from Avenue Securities LLC for intermediation services, card issuance fees, wire transfer fees, and custody transfer fees.
- Margin Account Interest: Interest charged on margin borrowing for leveraged positions in qualifying accounts.
- Regulatory Pass-Through Charges: Administrative fees (Section 31, FINRA trading activity fee, options regulatory fees, ADR foreign transaction taxes) collected to compensate regulatory organization charges, passed through to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Avenue tier — up to US$10,000 custody: recommended portfolios, macroeconomic analyses, chat/WhatsApp advisory support. |
| Hybrid | Monthly | Avenue Advance tier — US$10,000 to US$200,000 custody: specialized international resource management, monthly personalized reports, exclusive events access. |
| Hybrid | Monthly | Avenue Singular tier — above US$200,000 custody: exclusive international asset curation, estate planning advisory, dedicated relationship banker. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Avenue product offering
Product offeringCore offering
Avenue operates a cross-border financial platform enabling Brazilian retail investors to open international accounts, exchange BRL to USD/EUR, and invest in US securities (stocks, ETFs, options, fixed income, funds, ADRs, UCITS ETFs). The platform combines a FINRA/SIPC-regulated US brokerage (Avenue Securities LLC), a Banco Central do Brasil/CVM-regulated Brazilian investment bank, an international checking account with Mastercard debit card, and USDC stablecoin trading — all delivered through a mobile-first app with full Portuguese-language support and tiered advisory services.
Product overview
Avenue is a comprehensive international investment platform designed for Brazilian investors seeking exposure to US markets. The platform operates as a multi-module ecosystem comprising an investment brokerage (Avenue Securities LLC) and an international banking solution (Avenue Cash). Core offerings include: an international checking account with USD and EUR support, a Mastercard debit card for global spending, USDC stablecoin trading via Circle, and a full suite of investment products including fixed income (700+ assets), stocks (8,000+ assets), funds (600+ managed funds), options, UCITS ETFs, and margin accounts. Advisory services are tiered across three levels: Avenue (up to US$10K custody), Avenue Advance (US$10K-US$200K), and Avenue Singular (above US$200K). The platform integrates with Apex Clearing for custody, Coastal Community Bank and JPMorgan Chase for banking, Mastercard for card services, and Circle for USDC transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Avenue International Investment Platform Core cross-border investment platform enabling Brazilian residents to invest in US equities, ETFs, options, funds, fixed income, ADRs, and UCITS ETFs through a single integrated mobile and web app with full Portuguese-language support. Operated by Avenue Securities LLC (FINRA/SIPC member) and Avenue Securities Banco de Investimento S.A. (BCB/CVM regulated).
- International Checking Account (Conta Corrente Internacional) International checking account denominated in US dollars and Euros, enabling global payments, international wire transfers, and currency exchange between US banks for Brazilian customers. FDIC-insured USD balances held at Coastal Community Bank and JPMorgan Chase Bank.
- International Debit Card (Cartão Internacional) Mastercard-branded international debit card usable in over 180 countries for purchases and ATM withdrawals, linked to USD and EUR balances on the Avenue international account. Issued by Coastal Community Bank, Member FDIC.
- USDC Stablecoin Trading Buy and sell USDC stablecoin (issued by Circle) with instant 24/7 conversion to US dollars in the international current account, providing a digital asset pathway for currency conversion and dollar access.
- Currency Exchange (Câmbio) Currency exchange service converting Brazilian Real (BRL) to US Dollar (USD) or Euro (EUR) with regressive spread starting at 1.95% down to 0.50% for BRL-USD (larger volumes) and 1.8% for BRL-EUR (D+1 settlement). Instant D0 settlement available with variable higher spread.
- US Fixed Income Trading (Renda Fixa) Fixed income investment offering more than 700 public and private fixed income assets denominated in US dollars, including US government and corporate bonds, traded on the Avenue platform.
- US Stock Trading (Bolsa Americana) Stock trading access to more than 8,000 global equities and sector assets on US exchanges, with tiered brokerage commissions (US$2.50 to US$10.00 per order) and up to 10 free monthly trades for qualifying clients.
- Investment Funds (Fundos) Access to over 600 investment funds managed by renowned international asset managers across multiple strategies, enabling diversified fund-of-funds exposure for Brazilian investors.
- Options Trading (Opções) Options trading allowing investors to buy or sell rights at predetermined prices to hedge positions or enhance portfolio returns, with additional commissions on options contracts.
- UCITS ETFs UCITS (Undertakings for Collective Investment in Transferable Securities) globally-recognized funds with favorable tax treatment for international investors, available on the Avenue platform.
- Margin Account (Conta Margem) Leveraged trading account allowing qualified investors to borrow funds for amplified trading positions, subject to margin requirements, risk disclosures, and borrowing costs.
- Recommended Portfolio (Carteira Recomendada) Model portfolios curated by Avenue strategists, providing recommended ETF and Fund allocations for different investor profiles, objectives, risk tolerances, and investment horizons.
Quantifiable outcome
- App rated 4.9 on App Store and 4.8 on Google Play from customer reviews
Companies that use Avenue
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Avenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Avenue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Itaú UnibancoflagshipAvenue operates as an Itaú company, with the platform and the largest private bank in Latin America (per Forbes) united to expand the potential of Brazilian investors. The partnership provides Avenue with institutional credibility, distribution reach, and cross-selling opportunities with Itaú's customer base. Avenue describes the society as confirmation of its track record in ethics, transparency, and trust.
- Apex ClearingcoreApex Clearing serves as Avenue Securities' clearing broker, responsible for custody of client assets and the security of transactions and settlements of securities on the platform. This introducing broker/dealer to clearing relationship is standard in US brokerage operations.
- Coastal Community Bank (Member FDIC)coreInternational current account services and debit card (Mastercard) are provided in partnership with Coastal Community Bank, Member FDIC. Client dollar balances are held at Coastal Community Bank and JPMorgan Chase Bank, N.A., both FDIC members. Euro balances are held at J.P. Morgan Private Bank Frankfurt.
- myProfitminorAvenue offers tax reporting auxiliary reports (income statements, capital gains, annual reports) developed in partnership with myProfit, helping Brazilian clients comply with Brazilian Income Tax obligations on their international investments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Avenue competitors and assessment
Company assessmentDirect peers
- Nomad: US-based cross-border investment and banking platform targeting Brazilian investors with US securities trading, multi-currency accounts, and debit cards. Most direct head-to-head competitor to Avenue in the same customer segment.
Broad incumbents
- Inter & Co: Brazilian digital super-app with banking, payments, and an expanding international investment product. Competes with Avenue for Brazilian retail dollars seeking global exposure, though it spans a much broader product surface.
- XP Inc. Largest independent Brazilian investment platform with growing international product capabilities. Competes for the same Brazilian retail investor seeking offshore diversification but with a far broader domestic product suite.
- BTG Pactual: Latin America's largest independent investment bank with retail digital platforms and international trading access. Overlaps with Avenue on cross-border brokerage and wealth management for affluent Brazilian clients.
- Itaú Private Bank: Latin America's largest private bank and Avenue's strategic partner. Operates its own international investment and wealth management offering for high-net-worth Brazilian clients, making it both a distribution channel and a latent competitive threat.
- Interactive Brokers: Global multi-asset broker used by sophisticated Brazilian retail investors to access US markets. Competes for the higher-AUM self-directed segment Avenue targets with its Advance and Singular tiers.
- Charles Schwab: US incumbent broker with international account capabilities. Less directly competitive in Brazil, but the platform of choice for Brazilian retail who choose to bypass local intermediaries and open accounts directly.
Emerging players
- Wise: Global multi-currency account and cross-border payments platform. Competes with Avenue on the international account / FX corridor between Brazil and the US, though without the full securities brokerage stack.
- Bitso: Latin America's largest crypto exchange with on/off ramp capabilities for USD stablecoins in Brazil and other LatAm markets. Adjacent competitor on the USDC / digital dollar corridor Avenue has built into its product.
Regional players
- Stone Co. Brazilian fintech with SMB-focused banking and payments. While not a direct brokerage competitor, it represents the broader Brazilian fintech ecosystem where cross-border investment features are increasingly bundled.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Avenue social profiles
Digital presenceAvenue compliance and trust
Trust signalCompliance5 records
Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenue leadership team
Management profileNumber of profiles
Profiles1 record
Avenue funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenue
What does Avenue do?
Avenue operates a cross-border financial platform enabling Brazilian retail investors to open international accounts, exchange BRL to USD/EUR, and invest in US securities (stocks, ETFs, options, fixed income, funds, ADRs, UCITS ETFs). The platform combines a FINRA/SIPC-regulated US brokerage (Avenue Securities LLC), a Banco Central do Brasil/CVM-regulated Brazilian investment bank, an international checking account with Mastercard debit card, and USDC stablecoin trading — all delivered through a mobile-first app with full Portuguese-language support and tiered advisory services.
Is Avenue a public or private company?
Avenue is a private company. It is classified as venture growth investor backed and is currently operating.
When was Avenue founded?
Avenue was founded in 2017. It employs 501 to 1,000 people.
Where is Avenue based?
Avenue is headquartered in Miami, United States, in the North America region.
How does Avenue make money?
Five revenue lines are on record. Securities Brokerage Commissions are the primary driver. The others are currency Exchange Spread, advisory and Banking Services, margin Account Interest and regulatory Pass-Through Charges.
Who are Avenue's main competitors?
Nomad is listed as a direct peer. Broad incumbents are Inter & Co, XP Inc., BTG Pactual, Itaú Private Bank, Interactive Brokers and Charles Schwab. Emerging players are Wise and Bitso. Stone Co. is listed as a regional player.
Does Avenue have an API?
No public API is recorded for Avenue.
What industry is Avenue in?
Avenue's product category is Cross-Border Investment Platform. Its primary akta.pro industry code is FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms, with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 5231 and its SIC code is 6211.