Katla

What Katla does

Katla is a New York-based, direct-to-consumer sustainable luxury fashion brand founded in 2020 by Aslaug Magnusdottir that designs, manufactures, and sells women's apparel, children's wear, and home goods produced on demand or in small batches to eliminate textile waste. The assortment spans four collections: Seaweed Blends (PYRATEX Seacell fabric blended with organic and upcycled cotton, manufactured in the USA), Katla Knits (hand-knitted-in-Iceland sweaters and skirts made from Einrum Icelandic wool and mulberry silk yarn), Katla Classics (vegan-silk dresses and jumpsuits using Italian cupro modal and Lenzing Ecovero viscose), and Katla Home (Eider down duvets and pillows hand-harvested from wild ducks nesting on Iceland's Sleepy Islands).

The company's underlying technology is materials science and supply chain provenance rather than software: it combines proprietary seaweed-cellulose fiber (claimed 20x more effective at carbon sequestration than land-based trees), OEKO-TEX and GOTS-certified organic cotton, cupro (a regenerated cellulose by-product of cotton processing), and ethically sourced Eider down — each input carrying third-party certifications and per-item tracking numbers for transparency. Manufacturing occurs in the USA for woven garments and in Iceland for hand-knit and down products, with free US shipping and returns and 4–6 week lead times on made-to-order pieces.

Katla generates revenue through one-time individual purchases at price points ranging from approximately $120 for entry t-shirts to $15,000 for premium Eider down duvets, with no subscription or recurring component. The go-to-market is exclusively DTC via katla.com, supported by an organic social presence on Instagram, a newsletter funnel into the Katla Force community, and earned editorial coverage in Vogue, Elle, Forbes, WWD, Vanity Fair, and other publications. Customers are segmented as conscious women (primary), conscious parents, and luxury home seekers — all served through a single owned channel with no disclosed wholesale or marketplace distribution.

Name

Katla

Legal name

Katla Inc.

Website

https://katla.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Katla is a New York-based DTC sustainable luxury fashion brand that designs and produces made-to-order women's apparel, children's wear, and Eider down home goods using seaweed-fiber, organic cotton, vegan silk, and Icelandic wool, sold exclusively online to conscious consumers.

Ownership category

akta.pro rank

Product category

Sustainable Luxury Apparel and Home Textiles

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Scarves, Wraps & Shawls (CRAAAJAF)

Keywords

• Sustainable fashion
• Made-to-order apparel
• Seaweed fiber textiles
• Luxury down bedding
• Eco-friendly clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for clothing and home goods. Products are made-to-order or produced in small batches to minimize waste. No subscription or recurring revenue model. Revenue is generated through individual product transactions across four main collections: Seaweed Blends, Katla Knits, Katla Classics, and Katla Home.
2. Luxury Home Goods: High-value Eider down duvets and pillows sourced from wild Eider ducks on Iceland's Sleepy Islands. These premium products range from $1,700 to $15,000, representing significant individual transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Katla designs, manufactures, and sells made-to-order sustainable luxury apparel and home textiles through its direct-to-consumer e-commerce site. The assortment spans four collections: Seaweed Blends (PYRATEX seaweed-fiber clothing), Katla Knits (hand-knitted Icelandic wool/silk garments produced in Iceland), Katla Classics (vegan silk and plant-based fabric dresses and jumpsuits), and Katla Home (hand-harvested Icelandic Eider down duvets and pillows). Items are produced on demand or in small batches to eliminate overproduction waste, and the brand emphasizes full supply-chain transparency with unique product tracking numbers.

Product overview

Katla is a sustainable luxury fashion brand founded in 2020 in Iceland, offering four main product collections: Seaweed Blends (clothing made with seaweed-fiber fabrics from PYRATEX), Katla Knits (hand-knitted Icelandic wool garments from Einrum yarn), Katla Classics (timeless designs in vegan silk and plant-based fabrics), and Katla Home (luxury Eider Down bedding sourced from the Sleepy Islands). All products are made-to-order or in small batches to minimize waste, with a commitment to zero-waste manufacturing, cruelty-free materials, and ethical sourcing. The brand operates on a direct-to-consumer model through its e-commerce platform, with manufacturing in the USA and Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• Katla Force: The name of Katla's passionate community of customers who receive information about sustainability efforts and share content with the brand.

Products and services

• Seaweed Blends Collection A line of sustainable clothing made with seaweed-blend fabrics (PYRATEX) combining Seacell, organic cotton, and upcycled cotton. Includes sweatsuits, hoodies, t-shirts, shorts, and dresses designed for comfort and sustainability. Targeted at women seeking eco-conscious everyday apparel.
• Katla Knits Collection Hand-knitted Icelandic wool and silk yarn blend garments including sweaters, skirts, and shorts. Features premium wool & silk yarn combinations from Icelandic supplier Einrum, with pieces handcrafted in Iceland. Targeted at conscious women and parents seeking premium natural knitwear.
• Katla Classics Collection Timeless Nordic design clothing crafted with environmentally friendly fabrics including vegan silk (cupro/modal), Ecovero viscose, and plant-based materials. Features effortless silhouettes like slip dresses, jumpsuits, and shirt dresses. Targeted at women seeking sustainable everyday classics.
• Katla Home (Eider Down Bedding) Luxury bedding collection featuring Eider Down duvets, pillows, and baby/children's sizes. The Eider down is hand-harvested from wild Eider ducks nesting on the Sleepy Islands off Iceland's west coast, representing the world's rarest and most luxurious natural insulator. Targeted at affluent consumers seeking heirloom-quality, ethically-sourced bedding.
• KATLA FORCE SWEATSUIT Sustainable sweatsuit made with seaweed fiber blend (PYRATEX fabric - 32% Seacell, 34% Organic Cotton, 34% Upcycled Cotton). Available in Navy and Black, produced on demand to minimize waste. Targeted at conscious women seeking sustainable loungewear.
• Maria Slip Dress Day-to-night slip dress made of 63% cupro and 37% modal (vegan silk alternative). Versatile design that can be dressed up or down. Targeted at conscious women seeking timeless plant-based occasion wear.
• Kristina Striped Wool Sweater Relaxed fit wool sweater with drop shoulders and crew neck, featuring medium-sized stripes. Made from 89% Merino Wool and 11% Mulberry Silk. Hand knitted in Iceland. Targeted at conscious women seeking premium hand-knitted knitwear.
• Katrin Wool Skirt Relaxed fit midi skirt with ribbed hem and straight shape. Made from 89% Merino Wool and 11% Mulberry Silk. Hand knitted on-demand in Iceland. Targeted at conscious women seeking premium hand-knitted knitwear.
• Eva Turtleneck Wool Sweater Icelandic wool turtleneck sweater with relaxed fit, drop shoulder design, and long balloon sleeves. Made of 89% merino wool and 11% mulberry silk. Hand-knitted in Iceland. Targeted at conscious women seeking premium hand-knitted knitwear.
• Viktoria Wool Sweater (Kids) Kids' wool sweater featuring dolman sleeves and crew neck with ribbed details. Made from 92% Icelandic wool and 8% Mulberry Silk. Targeted at conscious parents seeking premium sustainable knitwear for children.
• Eider Down Pillow Luxury pillow filled with hand-harvested Eider down. Dimensions 20 x 26 in (50 x 66 cm) with 10 oz (283 g) Eider down filling. Priced from $3,300 to $5,600. Targeted at affluent consumers seeking the world's rarest natural insulator.
• Eider Down Duvet

Quantifiable outcome

• Seaweed is 20 times more effective at carbon sequestration than trees on land
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Getzner Textile AktiengesellschaftcoreStrategic or Co-development PartnerAustrian fabric supplier providing organic cotton poplin (100% organic cotton, non-GMO, grown without synthetic chemicals). Certified OEKO-TEX MADE IN GREEN.
• Organic Textile Company (Egedeniz Textiles)coreStrategic or Co-development PartnerSupplier of organic cotton sweatshirt fabric (100% organic cotton, non-GMO, grown without synthetic chemicals). Certified GOTS and ORGANIC 100 CONTENT STANDARD.
• TintexcoreStrategic or Co-development PartnerSupplier of organic cotton sweatshirt fabric (100% organic brushed cotton). Certified GOTS, OEKO-TEX 100, OEKO-TEX STeP, SGS ISO 9001, SGS ISO 14001.
• PYRATEXcoreStrategic or Co-development PartnerFabric supplier providing seaweed blend fabrics (PYRATEX Seacell). Produces Icelandic seaweed and cotton sweatshirt fabric (32% Seacell, 34% organic cotton, 34% upcycled cotton) and seaweed organic cotton t-shirt fabric (20% Seacell, 80% organic cotton). Seaweed is sustainably harvested off the coasts of Sleepy Islands in Iceland.
• Infinity SrlcoreStrategic or Co-development PartnerItalian fabric supplier providing cupro modal twill and washed cupro modal (63% Cupro, 37% Modal). Cupro is a by-product of industrial cotton harvest, and modal is made from beech tree pulp - both regenerated cellulose fibers.
• EinrumcoreStrategic or Co-development PartnerIcelandic female-owned yarn supplier providing premium wool and silk yarn blends. Supplies L+2 Yarn (92% Icelandic wool/8% mulberry silk) and Pure Silk (100% mulberry silk) for hand-knitted Katla Knits collection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eileen Fisher: Eileen Fisher is an established sustainable women's apparel brand with timeless silhouettes, organic materials, and a take-back program — directly overlapping Katla's conscious-women customer base and timeless design ethos.
• Everlane: Everlane is a sustainable basics DTC brand with radical transparency on factories and costs — comparable to Katla's transparency promise and direct-to-consumer model, though at lower price points and broader catalog.
• Mara Hoffman: Mara Hoffman is a sustainable luxury womenswear brand offering timeless dresses and knits with a strong sustainability narrative, closely mirroring Katla's Classics and Knits collections in price point and customer.
• Reformation: Reformation is a leading sustainable women's fashion DTC brand known for made-in-LA production and eco-conscious materials — directly comparable to Katla's sustainable women's apparel positioning, made-to-order ethos, and premium DTC pricing.
• Misha & Puff: Misha & Puff is a small-batch sustainable knitwear brand producing children's and women's garments from natural fibers with a transparency-driven story — closely aligned with Katla Knits and children's line.
• Christy Dawn: Christy Dawn is a DTC sustainable women's brand producing dresses and everyday wear using deadstock and organic cotton — closely aligned with Katla Classics on materials, category, and customer.

Broad incumbents

• Stella McCartney: Stella McCartney is a global luxury fashion house built on cruelty-free and sustainable materials, offering overlapping values and customer segments but at significantly larger scale and broader category mix.
• Patagonia: Patagonia is the benchmark sustainable apparel incumbent with deep supply-chain transparency, recycled materials, and a strong DTC and wholesale footprint — overlapping with Katla's sustainability narrative but at vastly greater scale.

Others

• Backcountry (Eider bedding / luxury home): Scandinavian Sleep and similar Nordic home brands source premium Eider down bedding from Iceland — directly comparable to Katla Home on product, material sourcing, and price points, though operating in the home category rather than apparel.

Emerging players

• Tradlands: Tradlands is a smaller sustainable women's apparel brand focused on heritage-inspired everyday essentials with a DTC model — an emerging peer in the conscious women's apparel niche adjacent to Katla's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/katla_fashion
• LinkedInlinkedin.com/company/katlaforce

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katla