Inuru
Inuru is a Berlin-based manufacturer of low-cost printed OLED technology — paper-thin, flexible, recyclable light films and labels — sold B2B to enterprise customers in medical packaging, marketing/branding, clothing, toys, and luxury food. Its proprietary ink-jet Free Form OLED process, produced at the Dragon Factory in Wildau, delivers ~90% cost reduction versus conventional OLED.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Inuru does
Inuru GmbH is a Berlin-headquartered manufacturer of low-cost printed OLED technology, founded in 2016 by Marcin Ratajczak (CEO) and Patrick Barkowski (CTO). The company replaces conventional vacuum evaporation OLED manufacturing with proprietary additive ink-jet printing (branded 'Free Form OLED'), enabling paper-thin, flexible, recyclable OLED lighting and displays that can be produced on-demand in any shape, color, and quantity. Its core product, ELF (Embeddable Light Film), integrates OLED, a power source, and a chip into a flexible, washable, sewable, and laminable film suitable for embedding into packaging, textiles, and consumer goods. Inuru also offers Medi-Pak illuminated medical packaging and OLED-based marketing labels, and reached a technology milestone in May 2025 by printing active matrix OLED displays in three colors onto industry-standard backplanes.
The company's business model centers on B2B hardware sales of OLED labels and ELF components to enterprise brand customers across medical/pharmaceutical, marketing/branding, clothing/wearables, toys/games, and luxury food verticals, supplemented by professional integration services through a Warsaw-based Customer Experience Department. Inuru operates an OEM/embedded model (ELF is integrated into partners' manufacturing lines, as in Engelbert Strauss backpacks and Buffalo Games board games) alongside direct enterprise sales. The Dragon Factory in Wildau, Germany — the world's first dedicated low-cost printed OLED production facility — anchors manufacturing and reportedly delivers a ~90% cost reduction versus conventional OLED processes. End products reach consumers through partners' retail channels including Walmart, Rappi Turbo, Engelbert Strauss stores, and Displate's e-commerce platform.
Key customers include Coca-Cola (multiple campaigns since 2018), Cattier Champagne, Caviar Lianozoff, Engelbert Strauss, Buffalo Games, Displate, and All-4-Labels. Cumulative disclosed funding exceeds €19.5M across rounds from Aper Ventures, ARIA, Adamed, Techstars, and a private Polish LED factory owner. Inuru has 11–50 employees, operates a wholly-owned Polish subsidiary (Inuru Poland Sp. z o.o.), and was awarded the Polnisch-Deutscher Wirtschaftspreis in 2025.
Inuru firmographics
Firmographics- Name
- Inuru
- Legal name
- Inuru GmbH
- Website
- https://inuru.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inuru is a Berlin-based manufacturer of low-cost printed OLED technology — paper-thin, flexible, recyclable light films and labels — sold B2B to enterprise customers in medical packaging, marketing/branding, clothing, toys, and luxury food. Its proprietary ink-jet Free Form OLED process, produced at the Dragon Factory in Wildau, delivers ~90% cost reduction versus conventional OLED.
- Ownership category
- akta.pro rank
Inuru industry classification
Industry- Product category
- Printed OLED Lighting & Displays
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)
- akta.pro secondary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where Inuru is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Inuru business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- OLED Labels and Displays (Hardware): Inuru generates revenue primarily from selling its proprietary OLED labels (e.g., Med-Pak, luminous marketing labels) and ELF (Embeddable Light Film) products as paper-thin hardware components. These are sold to brand customers for integration into packaging, clothing, and consumer products, either as standalone labels or embedded films. Volume-based pricing with unit economics benefiting from Dragon Factory's 90% cost reduction.
- Professional Integration Services: The Customer Experience Department provides consultation and rapid prototyping services to help customers integrate OLED technology into their supply chains, including design and production unit support. These services accelerate time-to-market and help achieve optimal balance between user interaction and cost-effectiveness.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Inuru product offering
Product offeringCore offering
Inuru manufactures low-cost, paper-thin OLED labels and Embeddable Light Films (ELF) produced via proprietary additive ink-jet printing. Its products are sold to enterprise brand customers for integration into packaging, medical devices, and apparel, and are also supplied as OEM components embedded into partner products. Offerings span the Medi-Pak medical packaging line, luminous marketing labels, and sewable OLED films for clothing and wearables.
Differentiator
Problem solved
Functional benefit
Brands
- ELFs (Embeddable Light Film): Inuru's core technology - paper-thin, self-powered OLED films that can be embedded into products for lighting applications. Used in labels, packaging, clothing, and wearable devices.
Products and services
- ELF (Embeddable Light Film) Paper-thin, self-powered luminous OLED film combining an OLED layer, battery, and chip in a robust flexible substrate. It is full-flexible, moldable, laminable, and sewable; can be applied automatically like a standard label or sewn/laminated into packaging and fabrics in a single manufacturing step. Sold to enterprise brand customers and OEM partners for integration into packaging, apparel, and consumer products.
- OLED Marketing Labels (Luminous Labels) Illuminated, touch-activated OLED labels for premium packaging, limited-edition campaigns, and shelf-differentiation. Delivered to FMCG, beverage, champagne, and luxury food brands for marketing campaigns and product launches; examples include illuminated Spencerian Coca-Cola logos, Thor hammer touch-effects, and champagne/caviar closure-lid labels.
- Medi-Pak (Smart Medical Packaging) OLED-equipped medical packaging that displays crisp illuminated messages to warn and guide users on safe medication use, including expiry-date indication. Proven in human factor studies to boost medication adherence. Sold to pharmaceutical manufacturers and medical device companies to address medication misuse and adherence challenges.
- OLED-Integrated Apparel Solution ELF-based lighting solution for garments and accessories providing homogenous daylight-visible illumination that is long-lasting, rechargeable, and washable. Designed for fashion brands, workwear manufacturers, and sportswear companies to embed into backpacks, jackets, and safety apparel via OEM integration during their own production.
- Professional OLED Integration & Rapid Prototyping Services Consultation, design support, and rapid prototyping services delivered by Inuru's Customer Experience Architects (Berlin and Warsaw) to help enterprise customers integrate OLED technology into their supply chains. Services cover feasibility assessment, prototype build, and handover to mass production at the Dragon Factory.
Quantifiable outcome
- Manufacturing costs reduced by 90% compared to conventional OLED processes via the Dragon Factory's automated production system
- +6 more outcomes
Companies that use Inuru
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Inuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Inuru partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, strategic and flagship.
- Global Goals für Berlin e.V.minorInuru joined Global Goals für Berlin e.V., a Berlin-based association dedicated to advancing the UN Sustainable Development Goals (SDGs) and promoting Berlin's bid to host Expo 2035. The partnership aligns Inuru's printed OLED technology with the association's mission to make Berlin a sustainable capital. Inuru contributes its technology ecosystem as a foundational element for smart, sustainable urban environments.
- Berlin Partner für Wirtschaft und TechnologiestrategicBerlin Partner für Wirtschaft und Technologie, the official business development agency of Berlin, supported OLEDCON 2025 — Inuru's first global developer conference dedicated to OLED integration in everyday products. Held at NIO House, Kurfürstendamm 11, Berlin on June 24, 2025. Berlin Partner promotes innovation, global cooperation, and sustainable growth in Berlin's ecosystem and reinforced Berlin's role as a European center for design and technology.
- Engelbert StraussstrategicEngelbert Strauss, a leading German workwear company, released a new backpack equipped with Inuru's OLED technology — the first backpack to use OLED technology for lighting. Inuru supplied ELF (Embeddable Light Film) components that were integrated into the backpack during Engelbert Strauss's own manufacturing process. The backpack is reusable via USB-C charging and washable, marking Inuru's first step as an OEM component supplier into the apparel market.
- Marvel / Disney (via Coca-Cola)flagshipCoca-Cola collaborated with Marvel and Rappi to unveil a limited-edition Thor-themed beverage featuring Inuru's OLED ELF Technology. The labels illuminate Thor's hammer when touched, creating an interactive, collectible experience. Launched exclusively in São Paulo via Rappi Turbo's ultra-fast delivery. The campaign leveraged Marvel's IP alongside Coca-Cola's brand and Rappi's distribution for maximum marketing impact. First products shipped from the Dragon Factory.
- RappiminorRappi Turbo's ultra-fast delivery platform in São Paulo, Brazil was used as the exclusive distribution channel for the limited-edition Thor-themed Coca-Cola beverage with Inuru OLED labels. This partnership showcased how OLED-packaged products can be distributed through on-demand delivery platforms.
- Caviar LianozoffstrategicCaviar Lianozoff, a luxury food brand with a 104-year legacy, launched its Lumière product featuring Inuru OLED labels. Two labels are applied on top and underneath the closure-lid of the caviar container, creating a mesmerizing illumination effect when the product is received and opened. The Lumière launch marks Inuru's second luxury industry establishment following Cattier's GLAMOUR in 2023.
- Buffalo GamesflagshipInuru collaborated with Buffalo Games, a leading US board game designer and manufacturer, to create 'Streaks' — the first-ever board game integrated with OLED lighting. The game features a flickering candle effect using Inuru's OLED technology, enhancing gameplay stress and immersion. The product launched in the USA at Walmart stores nationwide and represents the largest series produced by Inuru to date, marking entry into the Toys & Games industry.
- DisplatestrategicInuru partnered with Displate, a pioneer in on-demand metal printing based in Poland, to create LUMINO — a new product category of animated luminous posters. Inuru's paper-thin OLED lighting enables the poster to illuminate shapes while maintaining paper-thin appeal. The first product featured a Cyberpunk 2077 design from CD Project. This was Inuru's first direct-to-consumer product, demonstrating the technology's consumer market applicability.
- All-4-LabelsstrategicAll-4-Labels, a global labeling industry player, delivered the graphical label for Inuru's first OLED label project with Coca-Cola. The company's high-quality graphical label was merged with Inuru's smart label technology to create the world's first illuminated OLED label — a collaborative integration process setting the foundation for smart packaging production.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Inuru competitors and assessment
Company assessmentDirect peers
- OLEDWorks: US/German OLED lighting panel manufacturer producing OLED light panels for architectural, commercial, and specialty applications. Closest direct peer to Inuru in OLED lighting hardware, though OLEDWorks focuses on rigid panels rather than Inuru's printed, flexible, label-form factor.
- eMagin: US-based manufacturer of OLED microdisplays for military, medical, and industrial AR/VR applications. Comparable as a small-cap OLED manufacturer producing high-value specialty displays, though eMagin focuses on small high-resolution microdisplays rather than large-area printed lighting labels.
Broad incumbents
- Universal Display Corporation: US-based leader in OLED materials and technology licensing for displays and lighting. Comparable as it dominates the broader OLED value chain, but UDC operates upstream via emitter materials and licensing rather than manufacturing finished labels or films.
- Samsung Display: World's largest OLED display manufacturer supplying panels for smartphones, TVs, and IT devices. Comparable as a massive-scale OLED incumbent with vastly deeper resources, though focused on rigid large-format displays rather than printed flexible labels.
- LG Display: Major Korean OLED panel manufacturer for TVs, monitors, and automotive displays. A broad incumbent in OLED production with comparable display technology expertise, though LG Display's manufacturing is vacuum-deposition-based rather than Inuru's printed additive approach.
- Sumitomo Chemical: Japanese chemical conglomerate that is a major supplier of OLED polymer emitter materials. Comparable as an upstream participant in the OLED value chain and a broad incumbent in OLED materials, supplying display panel makers rather than producing finished labels.
Regional players
- Visionox: Chinese OLED display manufacturer specializing in flexible and AMOLED panels for smartphones and wearables. Comparable as a flexible OLED producer focused on smaller-format applications, but primarily serves Chinese OEMs and is not a direct competitor in Inuru's European packaging market.
Emerging players
- Royole Corporation: Chinese-American flexible display developer known for early flexible smartphone and wearable displays. Comparable as an emerging player in flexible OLED with similar 'form factor freedom' narrative, though Royole struggled to scale and pivoted away from mass-market consumer phones.
- PragmatIC Semiconductor: UK-based developer of flexible integrated circuits (FlexICs) for smart packaging, RFID, and IoT applications. Comparable as an emerging player in flexible/printed electronics targeting smart packaging and similar end markets to Inuru, but focuses on flexible chips rather than OLED light sources.
Others
- Kateeva: US-based supplier of inkjet printing equipment for OLED display mass production. Comparable as a fellow proponent of inkjet-based OLED manufacturing addressing the same cost-reduction thesis; functions as an equipment-side enabler rather than a competing label producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Inuru social profiles
Digital presenceInuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inuru leadership team
Management profileNumber of profiles
Profiles3 records
Inuru subsidiaries and ownership
Company hierarchySubsidiaries1 record
Inuru funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inuru
What does Inuru do?
Inuru manufactures low-cost, paper-thin OLED labels and Embeddable Light Films (ELF) produced via proprietary additive ink-jet printing. Its products are sold to enterprise brand customers for integration into packaging, medical devices, and apparel, and are also supplied as OEM components embedded into partner products. Offerings span the Medi-Pak medical packaging line, luminous marketing labels, and sewable OLED films for clothing and wearables.
Is Inuru a public or private company?
Inuru is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inuru founded?
Inuru was founded in 2016. It employs 11 to 50 people.
Where is Inuru based?
Inuru is headquartered in Berlin, Germany, in the Europe region.
How does Inuru make money?
Two revenue lines are on record. OLED Labels and Displays (Hardware) is the primary driver. The others are professional Integration Services.
Who are Inuru's main competitors?
Direct peers on record are OLEDWorks and eMagin. Broad incumbents are Universal Display Corporation, Samsung Display, LG Display and Sumitomo Chemical. Visionox is listed as a regional player. Emerging players are Royole Corporation and PragmatIC Semiconductor. Kateeva is listed as an others.
Does Inuru have an API?
No public API is recorded for Inuru.
What industry is Inuru in?
Inuru's product category is Printed OLED Lighting & Displays. Its primary akta.pro industry code is IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser), with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart). Its NAICS code is 3231 and its SIC code is 3470.