GROWiT
- Company typePrivate
- Founded2020
- HeadquartersSurat, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
GROWiT firmographics
Firmographics- Name
- GROWiT
- Legal name
- GROWiT India Private Limited
- Website
- https://thegrowit.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
GROWiT industry classification
Industry- Product category
- Agricultural Protective Farming Products
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Nutrient Management Planning & Fertility Programs (AFACABAB), Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)
Keywords
Where GROWiT is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
GROWiT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Protective Farming Products: Sale of protective farming products including mulch films, crop covers, weed mats, grow wires, fruit covers, and other agricultural supplies. Products are sold through franchise stores and directly to farmers.
- Franchise Model: GROWiT operates through 650+ franchise outlets across India. Franchise partners pay fees and receive access to products, training, and support. The company has a buyback model for certain products.
- Technology Services: Revenue from soil health testing devices (Soil Guru Pro) and associated agronomy services for crop selection and best farming practices.
- Agronomy Services: Crop selection and best farming practices consultation services, embedded agronomists providing on-site support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small orders (below Rs 50,000) |
| Unit Pricing | Pay-as-you-go | Large orders (above Rs 50,000) |
| Unit Pricing | Pay-as-you-go | Product pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GROWiT product offering
Product offeringCore offering
GROWiT manufactures and distributes a portfolio of bio-friendly protective farming products—including mulch films, crop covers, weed mats, fruit covers, shade nets, insect nets, grow bags, and crop support accessories—designed to shield crops from weather extremes, suppress weeds, conserve water, and improve yield. The company also offers the Soil Guru Pro, India's first pocket-sized portable soil testing device with AI-powered crop planning, alongside agronomy consulting and a 650+ franchise retail network serving farmers across India.
Product overview
GROWiT is a Soil-to-Harvest Agri-tech Company offering a comprehensive portfolio of protective farming products and services. The core offering consists of agricultural protective materials including Mulch Films, Weed Mats, Crop Covers, Plant Covers, Fruit Covers, Banana Bunch Covers, and Fabric Covers for crop protection and microclimate control. Supporting infrastructure products include Grow Wire, Fibre Sticks, Tomato Clips, Crop Support Nets, and Agri Thread for plant support and trellising. The company has expanded into technology-enabled farming with the Soil Guru Pro, India's first pocket-sized soil testing device that provides AI-powered crop recommendations based on soil analysis (NPK, pH, moisture). Additional offerings include Grow Bags for container gardening, Shade Nets, Insect Nets, and Skirting Films for greenhouse applications. GROWiT operates through a franchise network of 650+ stores serving over 225,000 farmers across 12 states in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Mulch Films Polymer mulch films that add a protective layer to soil surfaces to conserve moisture, suppress weed growth, regulate soil temperature, and prevent water loss through evaporation; available in multiple durations (3, 6, 9 months) and color combinations (Silver-Black, White-Black, Black-Black), targeted at farmers seeking to improve per-acre yield.
- Weed Mat High-strength plastic weed control fabric that blocks sunlight to kill weeds while providing sufficient drainage for underlying soil; available in widths of 0.5/1.2/4.2 meters, 100 GSM thickness, and black/white color options, designed for farmers seeking to reduce manual weeding labor.
- Crop Cover Non-woven polypropylene/polyester crop covers that protect crops from environmental factors while being tear-resistant, UV-stabilized, and allowing up to 90% light transmission; available in widths of 63/96/126 inches and 17/23 GSM thicknesses, for farmers seeking weather and pest protection.
- Plant Cover Protective covers for banana and papaya saplings that shield plants from heat, cold, sunlight, and virus attacks during the seedling stage; includes wooden stick support structure for better plant growth and development, targeted at orchard farmers.
- Fruit Cover Protective fruit covers in multiple sizes that shield fruits from insects, pests, black spots, and animal/bird attacks; prevent cracking, ensure uniform shape and size growth, and improve market appearance for orchard and horticulture farmers.
- Banana Bunch Cover Non-woven protective covers specifically designed for banana bunches to protect from direct sunlight, black spots, fungal damage, and insect damage; suitable for organic cultivation, for banana growers seeking premium-grade fruit output.
- Grow Fabric Cover Engineering-grade protective fabric netting for horticultural crops that shields plants from harsh sunlight, extreme temperatures, and pest attacks; creates a suitable microclimate for growth and development, targeted at horticultural farmers.
- Shade Net UV-protected shade nets for greenhouse/nethouse and horticulture crops with climate-controlling and growth-enhancing properties; protect from excess sunlight, heat, cold, wind, frost, and hailstorms; available in 50%, 75%, and 90% shade factors, used by greenhouse and horticulture operators.
- Insect Net Protective nets that prevent entry and action of insects in poly houses and shade net houses; available in different mesh sizes (40/60), widths (2.5/3 meters), and 110 GSM thickness, for protected-cultivation operators seeking pest exclusion.
- Skirting Net / Skirting Film Plastic film for greenhouses made from woven fabric laminated with polyethylene; prevents mechanical damage at ground level and protects plants from direct sunlight, rain, and winds, for greenhouse operators.
- Grow Wire Polymer wire that serves as a 100% replacement for traditional GI wire in vertical crop trellising; over 5x lighter than steel, UV and sulphur resistant, with expected lifespan of 3-5 years, for trellising and crop support applications.
- Agri Thread Premium plastic agri thread for horticulture crops, especially creeper crops like tomato and gourd family; available in 4000D thickness with multiple lengths, weather resistant, and a 100% replacement of jute sutli for trellising.
- Crop Support Net Lightweight, UV-stabilized support nets for climbing plants like cucumber, cherry tomato, and gourd family; reduce pest transmission, prevent fruits from touching ground, and provide proper light, air, and space for plant growth in greenhouse and trellis operations.
- Fibre Stick / Plastic Clip Fiber sticks in various sizes and diameters for crop cover support; non-metallic, lightweight (lighter than iron rod), electric-shock proof, with a smooth surface that won't damage films or covers and an expected lifespan of 8-10 years.
- Tomato Clips Tomato trellis clips used in commercial greenhouses and net-house crops to fix plants to netting, plant supports, and twine trellises; promote better air circulation and minimize disease risks.
- Grow Bag LDPE grow bags for terrace gardening and container growing; prevent circling roots through air-pruning, breathable, durable, and reusable; available in multiple sizes (16x16x30cm to 24x24x40cm) with 150 microns thickness, targeted at urban and terrace gardeners as well as small-scale cultivators.
- Soil Guru Pro India's first pocket-friendly, portable soil testing device that delivers on-the-spot soil analysis by measuring NPK levels, pH, and moisture within seconds; features Bluetooth/App connectivity, up to 8 hours of rechargeable battery, weighs ~500 grams, and generates AI-powered crop recommendations based on soil composition, targeted at farmers, agronomists, horticulturists, and agriculture consultants.
- Agronomy Services Crop selection and best farming practices consulting delivered by GROWiT's embedded agronomists at demo farms in every district and through bi-weekly farmer forums; supports farmers in selecting the right crop based on soil analysis and adopting optimized protective farming techniques.
Quantifiable outcome
- Net income per acre increased from ₹200,000 to ₹288,000 (44% increase)
- +3 more outcomes
Companies that use GROWiT
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
GROWiT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
GROWiT partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights6 records
GROWiT competitors and assessment
Company assessmentBroad incumbents
- Coromandel International:
- UPL Limited: UPL is a large Indian-headquartered global agrochemical and crop protection company with a broad portfolio of seeds, crop protection and digital farming solutions (e.g., nurture.farm) — comparable as a broad incumbent operating in crop protection inputs and digital agronomy.
Direct peers
- AgroStar: AgroStar is one of India's largest agritech platforms, delivering agri-inputs (seeds, crop protection, nutrition), agronomy advisory and digital content to smallholder farmers via an omnichannel (app + offline retail) model — directly comparable to GROWiT's franchise-driven protective farming and advisory play.
- DeHaat: DeHaat is an end-to-end agritech platform serving Indian farmers with inputs, advisory, financing and market linkages through a large micro-enterprise franchise network — structurally similar to GROWiT's franchise-plus-advisory GTM targeting smallholders.
- BigHaat: BigHaat is an agri-inputs e-commerce and advisory platform in India distributing seeds, crop protection and nutrition to farmers — comparable as a digital-first Indian agri-inputs and advisory competitor overlapping with GROWiT's protective farming and agronomy offering.
Emerging players
- Fasal: Fasal is an Indian precision-farming startup using IoT, AI and farm-level data to deliver crop, irrigation and pest advisory to horticulture farmers — comparable to GROWiT's Soil Guru Pro + AI crop planning precision agriculture angle.
- CropIn: CropIn is an Indian agtech SaaS company providing farm management, traceability and AI-driven agronomy intelligence to agribusinesses and farmers — adjacent peer given shared use of AI for crop planning and farm-level decision support at GROWiT.
- BharatAgri: BharatAgri is an Indian agritech platform providing personalized crop advisory, input recommendations and agri-input commerce to smallholder farmers — comparable to GROWiT's AI crop planning and franchise-distributed advisory plus inputs model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GROWiT social profiles
Digital presenceGROWiT compliance and trust
Trust signalCompliance1 record
GROWiT financial estimates
Financial estimateRevenue estimate
Valuation estimate
GROWiT leadership team
Management profileNumber of profiles
Profiles7 records
GROWiT funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GROWiT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GROWiT
What does GROWiT do?
GROWiT manufactures and distributes a portfolio of bio-friendly protective farming products—including mulch films, crop covers, weed mats, fruit covers, shade nets, insect nets, grow bags, and crop support accessories—designed to shield crops from weather extremes, suppress weeds, conserve water, and improve yield. The company also offers the Soil Guru Pro, India's first pocket-sized portable soil testing device with AI-powered crop planning, alongside agronomy consulting and a 650+ franchise retail network serving farmers across India.
Is GROWiT a public or private company?
GROWiT is a private company. It is classified as venture growth investor backed and is currently operating.
When was GROWiT founded?
GROWiT was founded in 2020. It employs 101 to 250 people.
Where is GROWiT based?
GROWiT is headquartered in Surat, India, in the Asia region.
How does GROWiT make money?
Four revenue lines are on record. Protective Farming Products are the primary driver. The others are franchise Model, technology Services and agronomy Services.
Who are GROWiT's main competitors?
Broad incumbents on record are Coromandel International and UPL Limited. Direct peers are AgroStar, DeHaat and BigHaat. Emerging players are Fasal, CropIn and BharatAgri.
Does GROWiT have an API?
No public API is recorded for GROWiT.
What industry is GROWiT in?
GROWiT's product category is Agricultural Protective Farming Products. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFACABAB, Nutrient Management Planning & Fertility Programs. Its NAICS code is 333111 and its SIC code is 3523.