Uzum
Uzum is Uzbekistan's first tech unicorn and integrated digital ecosystem combining an e-commerce marketplace, digital bank, BNPL, express delivery, auto marketplace, and B2B platform, serving over 20 million monthly users — more than half of Uzbekistan's population — and reporting $691M revenue and $176M net profit in 2025.
- Company typePrivate
- Founded2022
- HeadquartersTashkent, Uzbekistan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Uzum does
Uzum is an Uzbekistan-headquartered digital ecosystem company founded in 2022 by Djasur Djumaev that integrates e-commerce, fintech, and banking services for individuals and small businesses across Uzbekistan. The company operates six core products — Uzum Market (a marketplace with 200M+ SKUs and 17,000+ sellers), Uzum Tezkor (express delivery in 26 cities via 3,000+ partners), Uzum Bank (a 100% digital bank with its own banking license, 5M+ Visa cards issued, and $11.1B TPV in 2025), Uzum Nasiya (BNPL with 40% national market share and $1.2B disbursements in 2025), Uzum Avto (auto marketplace with 300+ dealer partners), and Uzum Business (B2B platform) — built on proprietary payment-processing, card-issuance, and nationwide logistics infrastructure including ~1,000 pickup points across 253 localities. The company monetizes through a mix of marketplace commissions, payment-processing and interchange fees, BNPL interest income, banking spread, delivery fees, and franchise pickup-point partnerships, generating $691M in FY2025 revenue with $176M in net profit while serving over 20M monthly active users (>50% of Uzbekistan's 38M population). Uzum is Uzbekistan's first tech unicorn (Mar 2024) and currently valued at $2.3B (Mar 2026), with reported plans for a potential 2027 IPO across Hong Kong, London, Abu Dhabi, or Nasdaq, and is led by a management team with prior experience at Yandex, Delivery Club, VK, JP Morgan, EY, PwC, and KazanExpress.
Uzum firmographics
Firmographics- Name
- Uzum
- Legal name
- Uzum LLC
- Website
- https://uzum.com/en/
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Uzum is Uzbekistan's first tech unicorn and integrated digital ecosystem combining an e-commerce marketplace, digital bank, BNPL, express delivery, auto marketplace, and B2B platform, serving over 20 million monthly users — more than half of Uzbekistan's population — and reporting $691M revenue and $176M net profit in 2025.
- Ownership category
- akta.pro rank
Uzum industry classification
Industry- Product category
- Digital E-commerce Ecosystem
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)
- akta.pro secondary industry
- Technology, Software & IT Services (FSABACAJ)
Keywords
Where Uzum is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices4 records
Markets served
Uzum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- E-commerce Marketplace: Uzum Market operates as a marketplace with over 200 million SKU and 17,000+ sellers. Revenue is generated through commissions from sellers and potentially fulfillment/logistics services.
- Digital Banking Services: Uzum Bank provides digital banking services with over 5 million cards issued. Revenue generated through transaction fees, interest on lending products, and payment processing fees. The bank holds 13% share of Uzbekistan's online payments market.
- BNPL (Buy Now Pay Later): Uzum Nasiya is the country's largest installment payment service with $1.2 billion in total disbursements in 2025. Revenue generated through interest/fees on installment plans, with 40% market share in BNPL in Uzbekistan.
- Express Delivery: Uzum Tezkor provides fast delivery from cafes, restaurants, and shops with 3,000+ partner establishments in 26 cities. Revenue from delivery fees and potentially commissions from partner restaurants.
- Auto Marketplace: Uzum Avto is a platform for buying and selling cars with instant online loan approval from partner banks in 2 minutes. Revenue from listing fees, transaction fees, and financing partnerships.
- B2B Services: Uzum Business provides an all-in-one platform for entrepreneurs combining services from the ecosystem. Potential revenue from subscription/transaction fees from business customers.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Uzum product offering
Product offeringCore offering
Uzum operates an integrated digital ecosystem in Uzbekistan that combines an e-commerce marketplace (Uzum Market with over 200 million SKUs and 17,000+ sellers), a 100% digital bank with its own banking license (Uzum Bank), the country's largest buy-now-pay-later installment service (Uzum Nasiya with 40% BNPL market share), an express delivery platform from restaurants and shops (Uzum Tezkor in 26 cities), an auto marketplace with integrated financing (Uzum Avto with 300+ dealerships), and an all-in-one platform for entrepreneurs (Uzum Business).
Product overview
Uzum is Uzbekistan's first tech unicorn, valued at $2.3 billion, operating as a digital ecosystem that integrates e-commerce, fintech, and banking services. The ecosystem serves over 20 million monthly active users (more than half of Uzbekistan's 36 million population) and includes Uzum Market (marketplace with 200M+ SKUs and nationwide logistics), Uzum Tezkor (express delivery in 26 cities), Uzum Bank (digital bank with 13% market share in online payments, $11.1B TPV), Uzum Nasiya (BNPL with 40% market share, $1.2B disbursements in 2025), Uzum Avto (auto marketplace), and Uzum Business (SME platform). The company also includes Uzum Bank (digital bank, formerly Apelsin), Uzum Nasiya (BNPL service, formerly Paymart), Kapitalbank (legacy bank), and Uzum Insurance (insurance products). The ecosystem serves as the country's leading digital ecosystem combining e-commerce, fintech, and banking into a unified user experience for individuals and SMEs.
Differentiator
Problem solved
Functional benefit
Brands
- Uzum Market: Marketplace with wide selection and fast delivery across Uzbekistan, with over 200 million SKU and 17,000+ sellers
- Uzum Tezkor
- Uzum Bank
- Uzum Nasiya
- Uzum Avto
- Uzum Business
Products and services
- Uzum Market Uzbekistan's largest e-commerce marketplace with over 200 million SKUs, 17,000+ sellers, and proprietary nationwide logistics infrastructure including fulfillment centers and approximately 1,000 pickup points across 253 localities.
- Uzum Bank 100% digital bank with its own banking license, providing proprietary localized infrastructure for instant payment processing and fast card issuance. Holds 13% share of Uzbekistan's online payments market with $11.1 billion TPV in 2025 and over 5 million Visa-powered cards issued.
- Uzum Nasiya Uzbekistan's largest buy-now-pay-later and installment payment service with 40% market share in BNPL, $1.2 billion in total disbursements in 2025, and adoption for over 50% of orders on Uzum Market.
- Uzum Tezkor Fast delivery service from restaurants, cafes, and shops operating in 26 cities across Uzbekistan with 3,000+ partner establishments; named Brand of the Year in Delivery Services in Uzbekistan in 2024.
- Uzum Avto Automotive marketplace platform for buying and selling vehicles with an up-to-date listing database and instant online loan approval from partner banks in approximately 2 minutes; around 300 partner dealerships across Uzbekistan.
- Uzum Business All-in-one platform for entrepreneurs and SMEs that brings together marketplace access, digital banking, BNPL, and business management tools from across the Uzum ecosystem.
Quantifiable outcome
- 20+ million monthly active users representing >50% of Uzbekistan's 38 million population
- +6 more outcomes
Companies that use Uzum
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles5 records
Uzum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Uzum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- IT Park UzbekistancoreUzum operates as a resident of IT Park Uzbekistan, benefiting from tax incentives guaranteed until 2040. The IT Park regime provides favorable tax treatment including 7.5% reduced income tax rate for IT specialists instead of standard 12%.
- Uzbekistan Football AssociationminorUzum became the official partner of the Uzbekistan Football Association, supporting national football initiatives as part of the company's sports sponsorship and brand building strategy.
- DataVoltcoreUzum and DataVolt, a global pioneer in sustainable digital infrastructure, signed a memorandum of strategic partnership to develop IT infrastructure in Uzbekistan. The cooperation aims to advance Uzbekistan's digital infrastructure and create conditions for scaling cloud services.
- VisacoreUzum Bank launched its first banking product, a Visa card, developed entirely on its own infrastructure. The partnership expanded to include plastic debit cards in December 2024. Uzum Bank has issued over 5 million Visa cards.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Uzum competitors and assessment
Company assessmentDirect peers
- Wildberries: Largest CIS marketplace with extensive logistics infrastructure across Russia and neighboring markets. Comparable as a CIS-region marketplace giant, though with less fintech integration than Uzum.
- Grab: Southeast Asia super-app offering ride-hailing, food delivery, payments, and financial services. Direct model comparable with multi-vertical ecosystem serving emerging market consumers.
- Ozon: Russian e-commerce marketplace with integrated fintech services including Ozon Card and installment payments. Closely comparable to Uzum in combining marketplace and financial services for consumers in the CIS region.
- GoTo: Indonesian super-app combining Gojek (ride-hailing, food delivery) and Tokopedia (e-commerce marketplace) with integrated payments and financial services. Comparable multi-vertical super-app model in emerging market.
- Sea Limited: Southeast Asian tech company operating Shopee (e-commerce marketplace) and SeaMoney (digital financial services). Comparable as integrated marketplace + fintech ecosystem serving emerging markets.
- Tinkoff (T-Bank): Russia's largest independent digital bank with a growing ecosystem of financial and lifestyle services. Direct comparable for Uzum Bank's digital banking model and ecosystem approach.
- MercadoLibre: Latin America's leading super-app combining marketplace, payments (Mercado Pago), and consumer credit. Direct comparable business model with marketplace + fintech ecosystem serving emerging market consumers.
- Kaspi.kz: Kazakhstan's leading super-app combining marketplace, payments, and fintech services. Operates the same multi-vertical ecosystem model as Uzum in a neighboring Central Asian market, making it the most direct regional comparable.
- BeeMarket: Uzbek e-commerce marketplace operating in Uzbekistan as a direct competitor to Uzum Market. Named alongside Uzum Tezkor in the Competition Committee investigation on consumer rights violations.
Broad incumbents
- Yandex: Russian tech giant operating across multiple verticals including food delivery (Yandex Eda), payments (Yandex Pay), marketplace, and ride-hailing. Operates overlapping services with Uzum and has potential to enter Uzbekistan as a regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Uzum social profiles
Digital presenceUzum compliance and trust
Trust signalCompliance5 records
Uzum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uzum leadership team
Management profileNumber of profiles
Profiles8 records
Uzum subsidiaries and ownership
Company hierarchySubsidiaries8 records
Uzum funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uzum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uzum
What does Uzum do?
Uzum operates an integrated digital ecosystem in Uzbekistan that combines an e-commerce marketplace (Uzum Market with over 200 million SKUs and 17,000+ sellers), a 100% digital bank with its own banking license (Uzum Bank), the country's largest buy-now-pay-later installment service (Uzum Nasiya with 40% BNPL market share), an express delivery platform from restaurants and shops (Uzum Tezkor in 26 cities), an auto marketplace with integrated financing (Uzum Avto with 300+ dealerships), and an all-in-one platform for entrepreneurs (Uzum Business).
Is Uzum a public or private company?
Uzum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uzum founded?
Uzum was founded in 2022. It employs 5,001 to 10,000 people.
Where is Uzum based?
Uzum is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Uzum make money?
Six revenue lines are on record. E-commerce Marketplace is the primary driver. The others are digital Banking Services, BNPL (Buy Now Pay Later), express Delivery, auto Marketplace and B2B Services.
Who are Uzum's main competitors?
Direct peers on record are Wildberries, Grab, Ozon, GoTo, Sea Limited, Tinkoff (T-Bank), MercadoLibre, Kaspi.kz and BeeMarket. Yandex is listed as a broad incumbent.
Does Uzum have an API?
No public API is recorded for Uzum.
What industry is Uzum in?
Uzum's product category is Digital E-commerce Ecosystem. Its primary akta.pro industry code is FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods), with a secondary code of FSABACAJ, Technology, Software & IT Services. Its NAICS code is 541512 and its SIC code is 7373.