ClassTag
ClassTag is a parent-teacher communication platform founded in 2015 that enables teachers and parents to engage and share educational resources, serving K-12 schools across the United States with a subscription-based SaaS offering.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ClassTag does
ClassTag is a parent-teacher communication platform that enables teachers and parents to engage with one another and share resources within the K-12 education market. Founded in 2015 and headquartered in New York City, the company operates as a privately-held, for-profit business with a headcount of 101-250 employees. ClassTag is led by co-founder and CEO Vlada Lotkina and co-founder and CTO Jason Olim, who have run the company since inception. The platform's value proposition centers on simplifying and improving communication workflows between educators and families, though the input data does not disclose specific product modules, technical architecture, integrations with student information systems, or pricing tiers.
ClassTag's go-to-market targets K-12 schools and districts in the United States, operating as a subscription-based software provider, though specific contract structures, per-school pricing, and customer counts are not disclosed in the available materials. The company has not published revenue figures, customer logos, or detailed case studies in the source data, which limits the depth of commercial characterization. The platform competes in a crowded K-12 family engagement segment that includes larger, better-capitalized players, making product differentiation and district-level sales execution critical to its trajectory.
ClassTag has raised approximately $10.6 million in disclosed funding across multiple rounds from 2018 through 2022. The most significant capital infusions were a $5.0 million round in February 2020 and a $3.6 million round in June 2020, both involving a core syndicate of nvp capital, Contour Venture Partners, Founder Collective, SmartHub, and TMT Investments, with AlleyCorp joining the June 2020 round. An earlier $2.0 million round in December 2018 was led by Founder Collective, nvp capital, One Way Ventures, and Silicon Badia. The most recent disclosed capital event, in March 2022, included Davidovs Venture Collective and TRAC, indicating a broadening of the investor base. The absence of post-2022 funding data, disclosed revenue, or named customer wins means the company's current growth and financial position cannot be precisely determined from the available evidence.
ClassTag firmographics
Firmographics- Name
- ClassTag
- Legal name
- SchoolStatus
- Website
- https://home.classtag.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ClassTag is a parent-teacher communication platform founded in 2015 that enables teachers and parents to engage and share educational resources, serving K-12 schools across the United States with a subscription-based SaaS offering.
- Ownership category
- akta.pro rank
ClassTag industry classification
Industry- Product category
- Parent-Teacher Communication Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Classroom Communication & Messaging Platforms (EDAFAGAA)
Keywords
Where ClassTag is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ClassTag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: SchoolStatus operates as a subscription-based SaaS platform for K-12 school districts, providing multiple integrated products under a unified platform. Pricing is quote-based and not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ClassTag product offering
Product offeringCore offering
ClassTag is a parent-teacher communication platform that allows teachers and parents to easily engage with one another and share resources. The platform supports class announcements, messaging, and resource sharing between educators and families.
Product overview
SchoolStatus is a unified K-12 software platform consisting of six integrated products: Attend (attendance interventions), Connect (family communications), Forms & Flows (digital workflows), Boost (teacher observation and coaching), Sites (school websites), and Literacy (reading progress engagement). The platform connects educators and families to improve attendance, literacy, and graduation rates through data-driven insights and automated communications.
Differentiator
Problem solved
Functional benefit
Brands
- SchoolStatus Attend: Attendance management and intervention platform with predictive insights for chronic absenteeism
- SchoolStatus Connect
- SchoolStatus Literacy
- SchoolStatus Boost
- SchoolStatus Forms & Flows
- SchoolStatus Sites
Products and services
- ClassTag A parent-teacher communication platform that allows teachers and parents to easily engage with one another and share class announcements, messages, and classroom resources. Designed for K-12 schools, teachers, and families.
Quantifiable outcome
- 36% decrease in chronic absenteeism after two years
- +7 more outcomes
Companies that use ClassTag
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles1 record
ClassTag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
ClassTag partnerships and signals
Strategic signalScale indicators13 records
Recent moves5 records
Expansion highlights4 records
ClassTag competitors and assessment
Company assessmentDirect peers
- SchoolStatus: K-12 software platform offering two-way messaging, family engagement, attendance, and educator tools to 1,000+ districts across 44 states. Direct competitor to ClassTag in the parent-teacher communication category, but with a broader product suite.
- ClassDojo: Widely adopted K-12 parent-teacher communication and classroom management platform with millions of teachers and families. One of the largest free-tier players in the same category as ClassTag, with broader classroom-management functionality.
- Remind: Parent-teacher messaging platform used widely across K-12, with paid tier for districts and free tier for individual teachers. Competes head-to-head with ClassTag on the core messaging use case.
- ParentSquare: Unified school-home communication platform for K-12 districts with mass notifications, two-way messaging, and translation. Direct competitor with a district-focused sales motion similar to ClassTag's likely GTM.
- Bloomz: Parent-teacher communication and classroom management app for K-12 with messaging, portfolios, and event coordination. Closely comparable feature set and target customer to ClassTag.
- TalkingPoints: Multilingual parent-teacher messaging platform focused on engaging non-English-speaking families in K-12. Competes with ClassTag on the translation-enabled family-communication use case.
- Seesaw: Student engagement and family communication platform widely used in elementary classrooms. Overlaps with ClassTag on the parent-communication and student-work-sharing use cases.
Broad incumbents
- Schoology (PowerSchool): PowerSchool's LMS and broader K-12 student-information ecosystem, including communication features. A larger, broader incumbent that can absorb parent-communication functionality as part of a district-wide bundle.
- Frontline Education: K-12 administrative software suite including HR, absence management, and family engagement. A broader incumbent that competes with ClassTag at the district level through bundled offerings.
Emerging players
- Kiddom: K-12 communication and content delivery platform with a focus on standards-aligned instruction and family engagement. Smaller emerging player with overlapping use cases to ClassTag's communication focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
ClassTag social profiles
Digital presenceClassTag financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassTag leadership team
Management profileNumber of profiles
Profiles2 records
ClassTag funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassTag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassTag
What does ClassTag do?
ClassTag is a parent-teacher communication platform that allows teachers and parents to easily engage with one another and share resources. The platform supports class announcements, messaging, and resource sharing between educators and families.
Is ClassTag a public or private company?
ClassTag is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClassTag founded?
ClassTag was founded in 2015. It employs 101 to 250 people.
Where is ClassTag based?
ClassTag is headquartered in New York, United States, in the North America region.
How does ClassTag make money?
One revenue line is on record: subscription-based SaaS.
Who are ClassTag's main competitors?
Direct peers on record are SchoolStatus, ClassDojo, Remind, ParentSquare, Bloomz, TalkingPoints and Seesaw. Broad incumbents are Schoology (PowerSchool) and Frontline Education. Kiddom is listed as an emerging player.
Does ClassTag have an API?
No public API is recorded for ClassTag.
What industry is ClassTag in?
ClassTag's product category is Parent-Teacher Communication Software. Its primary akta.pro industry code is EDAFAGAA, Classroom Communication & Messaging Platforms. Its NAICS code is 611710 and its SIC code is 8200.