What Remind does

Remind is a San Francisco-based education technology company that operates a mobile-first communication platform connecting K-12 teachers, students, and families through SMS and app-based messaging. Founded in 2011 by brothers Brett and David Kopf, the company scaled to approximately 30 million monthly active users across more than 80% of US public schools by 2023, with over 2 million teachers actively using the platform. The product is differentiated by an SMS-first architecture that does not require a smartphone app for recipients, automatic translation across 90+ languages, and a privacy design that anonymizes personal phone numbers during teacher-family-student communications. The only documented AI/ML capability is NLP-based automatic translation.

The product portfolio consists of Remind Chat, a free tier targeted at individual teachers (supporting up to 100 classes with 150 participants each), and Remind Hub, a paid subscription for schools, districts, and non-district organizations (such as youth nonprofits) that adds administrator oversight, organization-wide messaging, urgent alerts, surveys, and significantly higher participant limits (up to 5,000 per class). The platform integrates with Google Classroom, Microsoft OneDrive, Canvas, Schoology, Flipgrid, Kahoot!, and roughly 20 other LMS and educational content providers. Remind holds ISO 27001:2013 and iKeep Safe certifications, supporting FERPA-aligned procurement in K-12 districts. Distribution is hybrid: free self-serve for individual teachers via app stores and web, plus direct enterprise sales for Hub deals with multi-year contracts. The customer base of 550+ districts (as of 2019) and 700+ enterprise customers (as of 2018) is highly diversified across the US K-12 landscape.

In 2023, Remind was acquired by ParentSquare, an all-in-one K-12 district engagement platform, and now operates as a branded product line within the ParentSquare family. Total disclosed venture funding prior to the acquisition was approximately $59.5 million across at least four priced rounds from 2012 to 2020, with investors including Kleiner Perkins, First Round Capital, Social Capital, Owl Ventures, GSV Ventures, and 500 Global. Hub revenue is generated via undisclosed, quote-based subscription contracts with schools and districts; Chat is free and serves as a bottom-up funnel for Hub expansion.

Name

Remind

Legal name

Remind

Website

https://remind.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

101–250 employees

Short description

Remind is a K-12 communication platform enabling two-way SMS and app-based messaging between teachers, students, and families with automatic translation in 90+ languages, serving roughly 30 million users across more than 80% of US public schools. Now operating as a product line within ParentSquare following its 2023 acquisition.

Ownership category

akta.pro rank

Product category

Education Communication Platform

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)

akta.pro primary industry

Classroom Communication & Messaging Platforms (EDAFAGAA)

Keywords

• Education communication platform
• K-12 messaging
• School notifications
• Parent engagement
• Classroom messaging

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Remind Chat (Free): Free two-way messaging for teachers and individual educators. Drives bottom-up adoption and brand awareness.
2. Remind Hub (Paid): Subscription for schools and organizations requiring administrator oversight, advanced features, and higher limits. Contact sales for pricing; not publicly disclosed.
3. Voice calling add-on: Available as add-on to Hub for phone calls to landlines and non-smartphone users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Remind operates a mobile-first communication platform purpose-built for K-12 education, enabling two-way text and in-app messaging between teachers, students, and families without exposing personal phone numbers. The platform offers Remind Chat (free for individual teachers) and Remind Hub (paid subscription for schools and organizations with administrator oversight, engagement analytics, and higher participant limits). Messages are automatically translated into 90+ languages to support equitable engagement with diverse families.

Product overview

Remind is a communication platform for education consisting of two core products: Remind Chat (free for individual teachers) and Remind Hub (for schools and organizations). Remind Chat provides two-way text messaging with automatic translation in 90+ languages, allowing teachers to communicate with classes and small groups without sharing personal phone numbers. Remind Hub extends these capabilities to schools and districts with administrator oversight, engagement reporting, and organization-wide messaging features. In 2023, Remind joined the ParentSquare family, which offers a more comprehensive all-in-one platform for K-12 district engagement including mass notifications, payments, and attendance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Remind Chat: Two-way class messaging platform for teachers that is free to use, featuring real-time notifications, automatic translation into 90+ languages, and privacy protection.
• Remind Hub

Products and services

• Remind Chat Free two-way class messaging platform for individual teachers to communicate with students and families without sharing personal phone numbers. Supports up to 100 classes with 150 participants per class, real-time notifications, automatic translation into 90+ languages, attachments, and privacy-protecting anonymized channels. Designed for K-12 teachers, activity leaders, and individual educators.
• Remind Hub Paid two-way messaging platform for schools, districts, and non-district organizations requiring administrator oversight. Includes all Chat features plus up to 100 classes with 5,000 participants per class, organization-wide messaging, administrator controls, engagement analytics, urgent messaging, surveys, messaging templates, longer messages (10,000 characters), and optional voice calling add-on. Sold via direct sales with custom quote-based pricing under multi-year contracts.

Quantifiable outcome

• Increased parent response rates compared to phone calls and emails
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canvas (by Instructure)coreTechnology or Integration · 14 September 2018Integration with leading LMS platform for sharing assignments and resources.
• SchoologycoreTechnology or Integration · 14 September 2018Integration with Schoology LMS for educational content sharing.
• Kahoot!coreTechnology or Integration · 22 March 2018Share on Remind integration allowing teachers to assign Kahoot! challenges directly to Remind classes.
• YMCA of Metro ChicagominorChannel Partner/ Reseller/ Distributor · 14 March 2018Enterprise customer using Remind for program communication and engagement.
• FlipgridcoreTechnology or Integration · 8 November 2017Share on Remind partner for video discussion assignments.
• Google DrivecoreTechnology or IntegrationIntegration allows users to access and share Google Drive files directly from Remind messages without leaving the platform.
• Google ClassroomcoreTechnology or IntegrationIntegration enables teachers to share Google Classroom content through Remind messaging.
• Microsoft OneDrivecoreTechnology or IntegrationIntegration allows attaching OneDrive files to Remind messages.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Edmodo: Edmodo was a K-12 communication and classroom platform that pioneered teacher-student messaging. While its footprint has shrunk, it remains a historical comparable for free, network-effect-driven K-12 communication tools.

Direct peers

• Bloomz: Bloomz is a parent-teacher communication and engagement platform for K-12 schools. It offers messaging, translation, and event coordination features overlapping with Remind's core classroom communication use case.
• ParentSquare: ParentSquare is the all-in-one K-12 district engagement platform that acquired Remind in 2023. It provides mass notifications, two-way messaging, payments, and attendance tracking, overlapping directly with Remind Hub at the district layer.
• ClassDojo: ClassDojo is a widely adopted K-12 communication and classroom community platform connecting teachers, students, and families. It competes head-on with Remind Chat in free-tier teacher adoption and family messaging workflows.
• Seesaw Learning: Seesaw is a student portfolio and family communication platform used widely in K-12. It competes with Remind in parent-teacher messaging and school-wide communication, with similar freemium-to-school-paid monetization.
• SchoolMessenger (Informa Software/Edlio): SchoolMessenger is a K-12 mass notification and parent communication platform used by districts for emergency alerts and outreach. It overlaps with Remind Hub's district-wide messaging and urgent alert capabilities.
• Livingtree Engage: Livingtree is a family engagement and district communication platform for K-12. It competes with Remind Hub by offering two-way messaging, translation, and district-level administrative oversight.

Broad incumbents

• Google Classroom: Google Classroom is a free, ubiquitous K-12 LMS that integrates with Remind but increasingly embeds native messaging and announcements. It is a broad incumbent whose distribution and zero pricing pressure Remind's standalone value proposition.
• Schoology (PowerSchool): Schoology is a K-12 LMS acquired by PowerSchool, offering messaging and announcements natively. As part of the PowerSchool unified classroom suite, it represents a consolidated competitor to Remind Hub in districts.
• Canvas (Instructure): Canvas is a leading K-12 LMS with native messaging, announcements, and integrations. Remind integrates with Canvas but competes with its built-in communication features as districts consolidate vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RemindHQ
• Facebookfacebook.com/RemindHQ
• LinkedInlinkedin.com/company/remindhq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remind