Aukera

What Aukera does

Aukera Jewellery Private Limited is a Bengaluru-based, women-centric retailer of lab-grown diamond (CVD) jewelry founded in 2023 and operating as a subsidiary of Aaryak Jewellery Pvt. Ltd. The company sells IGI-certified, branded diamond jewelry — rings, earrings, bracelets, pendants, mangalsutras, nosepins, and bridal pieces — set in white, rose, and yellow gold and platinum, distributed through an omnichannel model combining a Shopify-powered e-commerce storefront with 26 company-owned physical showrooms across Indian cities including Bengaluru, Hyderabad, Delhi NCR, Noida, Gurugram, Faridabad, Dehradun, and Vizag. Premium positioning is reinforced by trademarked proprietary cuts (Extra Brilliant Solitaire, Ashtalakshmi Solitaire, The Aukera Orchid), 150+ quality checks on CVD diamonds, 110+ internal quality checks per finished piece, two IGI certifications per stone, and an in-store Diamond Bar experience for side-by-side comparison.

The company's go-to-market targets two primary personas — women seeking bridal/occasion jewelry and women seeking everyday luxury diamond wear — supplemented by gifting and sustainability-conscious consumer use cases. Distribution is direct-to-consumer via owned retail and e-commerce, supplemented by try-at-home, in-store reservation, WhatsApp virtual sales assistant, and festival-timed launches (notably Akshaya Tritiya). Brand-building leans on celebrity endorsement by Taapsee Pannu, social media-led storytelling around 'Light Science' and comfort engineering, and a social-impact partnership (Share The Sparkle with Sunbird Trust) tied to per-sale donations toward girls' education. Pricing spans entry-level pieces below ₹25K to high-jewellery pieces above ₹6 lakh, with a Jewellery Purchase Plan (JPP) installment option.

Aukera has raised approximately $18.2 million across two disclosed institutional rounds (Series A Rs 26.7 crore led by Fireside Ventures in Aug 2024 and Series B $15 million led by Peak XV Partners in Jun 2025), reached a ~$80M post-money valuation at Series B, and targets a Rs 1,000 crore valuation within 5–7 years. Its market context is India's lab-grown diamond jewelry segment, projected to grow from $453.7M in 2026 to $1.79B by 2036 (14.8% CAGR).

Name

Aukera

Legal name

Aukera Jewellery Private Limited

Website

https://aukerajewellery.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Aukera is a Bengaluru-based, women-centric retailer of IGI-certified lab-grown diamond jewelry, founded in 2023, selling through its own e-commerce site and 26 physical stores across Indian cities.

Ownership category

akta.pro rank

Product category

Lab-Grown Diamond Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKAGAA

Fine Jewelry Retail (Precious Metals & Gemstones)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

SECONDARYCRAKAAAA

Diamond Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAGAC

Bridal & Engagement Jewelry Retail

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

SECONDARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Lab-grown diamond jewelry
• Fine jewelry retail
• Bridal diamond jewelry
• Women's diamond jewelry
• Everyday luxury jewelry

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lab-Grown Diamond Jewelry Sales: One-time purchase model where customers buy finished jewelry pieces (rings, earrings, pendants, bracelets, mangalsutras, nosepins) directly through e-commerce or retail stores. The company also offers a Jewellery Purchase Plan (JPP) with monthly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aukera designs, manufactures, and sells lab-grown diamond fine jewelry — rings, earrings, bracelets, pendants, mangalsutras, nosepins, and bridal pieces — set in white, rose, yellow gold, and platinum. It operates a direct-to-consumer omnichannel model through its own e-commerce site and 26 company-owned retail stores across India, complemented by proprietary signature cuts (Extra Brilliant Solitaire, The Aukera Orchid, Ashtalakshmi Solitaire) and IGI-certified stones.

Product overview

Aukera is a Bengaluru-based lab-grown diamond jewellery company offering a comprehensive portfolio of fine jewellery products. The core offering centres on lab-grown diamond jewellery across rings, earrings, bracelets, pendants, necklaces, mangalsutras, and nosepins. Signature collections include the proprietary Extra Brilliant™ Solitaire (designed with additional precision-cut facets for maximum brilliance), The Orchid Collection™ (world's first flower-shaped solitaire with 300 facets), and the Ashtalakshmi Solitaire™ (trademarked octagonal pendant inspired by Goddess Lakshmi). The company operates 26 retail stores across Indian cities alongside its e-commerce platform, and all diamonds are IGI-certified with proprietary Hearts & Arrows quality standards. The brand positions itself around design innovation, craftsmanship, and sustainability in the luxury jewellery market.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Brilliant™ Solitaire: Proprietary solitaire collection with additional precision-cut facets designed for maximum brilliance, fire, and scintillation
• Ashtalakshmi Solitaire™
• The Aukera Orchid™
• Promise Knot Collection
• Hearts & Arrows Diamonds
• Echoes of Choice

Products and services

• Extra Brilliant™ Solitaire

Quantifiable outcome

• IGI certification covers every lab grown diamond, with 150+ quality checks for CVD diamonds and 110+ internal checks per finished jewelry piece before shipping.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dr. Jai MadaanminorStrategic or Co-development Partner · 1 April 2026Astrologer and vaastu expert co-creator of the Ashtalakshmi Solitaire collection, bringing cultural and spiritual positioning to the product through design collaboration.
• Sunbird TrustminorStrategic or Co-development PartnerSocial impact partnership where Aukera contributes to the education of one girl child for every piece of jewellery sold, building brand purpose and demonstrating commitment to community welfare beyond product offerings.
• IGI (International Gemological Institute)coreTechnology or IntegrationQuality certification partner providing independent grading and certification of all Aukera lab grown diamonds covering cut, colour, clarity, and carat. Every Aukera diamond comes with IGI certification.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CaratLane (Titan Company): India's largest online-first jewelry brand and a Titan Company subsidiary, offering lab-grown and natural diamond jewelry with omnichannel retail across India. Directly competes with Aukera in the D2C lab-grown diamond and bridal segments with significantly larger scale and parent-company backing.
• BlueStone: Bengaluru-headquartered omnichannel jewelry retailer offering diamond and gold jewelry through e-commerce and physical stores across India. Comparable to Aukera as an India-based D2C jewelry brand targeting similar urban consumers with a similar digital-plus-store strategy.
• GIVA: Bengaluru-based D2C jewelry brand offering silver, gold, and lab-grown diamond jewelry with omnichannel retail across India. Closely comparable to Aukera in founding era, target demographic, women-centric positioning, and rapid physical retail expansion strategy.
• VRAI (Diamond Foundry): Vertically integrated lab-grown diamond jewelry brand owned by Diamond Foundry, with proprietary CVD production and D2C retail in US and China. Comparable to Aukera in lab-grown diamond vertical integration, design-led brand positioning, and D2C distribution model, though focused on Western markets.

Broad incumbents

• Tanishq (Titan Company): India's largest and most trusted jewelry brand from Titan Company, with extensive gold and natural diamond retail network across 200+ cities and growing lab-grown diamond offerings. Comparable to Aukera in product categories and Indian bridal focus, but operates at vastly larger scale and brand recognition.
• Lightbox Jewelry (De Beers Group): De Beers-owned lab-grown diamond jewelry brand offering transparent, value-priced CVD diamonds with global distribution. Comparable to Aukera as a pure-play lab-grown diamond jewelry brand, but operates with global scale, parent-company supply chain, and a transparent per-carat pricing model that may contrast with Aukera's premium positioning.
• Pandora: Global jewelry giant that has launched lab-grown diamond collections in select markets and operates extensive physical retail worldwide. Comparable as a mass-market jewelry retailer incorporating lab-grown diamonds, though focused on silver and entry-level price points versus Aukera's premium positioning.
• Mia by Tanishq: Women-focused jewelry sub-brand of Tanishq (Titan) targeting young urban Indian women with everyday wear diamond and gold jewelry. Highly comparable to Aukera's women-centric, contemporary everyday-luxury positioning, though backed by Titan's distribution and balance sheet.

Emerging players

• Jewelbox: India-based D2C fine jewelry startup offering gold and diamond jewelry with omnichannel retail. Comparable as a venture-backed India D2C jewelry brand targeting similar millennial/Gen-Z consumers, though at earlier stage and without Aukera's lab-grown diamond specialization.
• Diamond Foundry: US-based vertically integrated CVD lab-grown diamond producer (and parent of VRAI jewelry brand) supplying polished stones and finished jewelry. Comparable to Aukera's vertical CVD manufacturing model and lab-grown focus, though operating at larger upstream scale with a US-centric retail brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AUKERAJEWELLERY
• Facebookfacebook.com/aukerajewellery
• LinkedInlinkedin.com/company/aukera-grown-diamond-jewellery
• Instagraminstagram.com/aukera_jewellery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aukera